{"id":3103,"date":"2017-01-02T20:28:21","date_gmt":"2017-01-02T20:28:21","guid":{"rendered":"http:\/\/www.5wpr.com\/new\/?p=3103"},"modified":"2017-01-10T20:30:29","modified_gmt":"2017-01-10T20:30:29","slug":"keyword-research-public-relations","status":"publish","type":"post","link":"https:\/\/www.5wpr.com\/new\/keyword-research-public-relations\/","title":{"rendered":"Using Keyword Research to Boost your PR Campaign"},"content":{"rendered":"<div class=\"more-space\">\n<p>Digital marketing simply wouldn\u2019t be the same with keyword research and PR. Search engine optimization (SEO) can greatly benefit PR efforts, and vice versa. Here\u2019s how.<\/p>\n<h2>Write Headlines That Attract Your Audience<\/h2>\n<p>Headlines can\u2019t be written quickly and without thought. They need to be a certain length (words and characters) and they also need to include valuable keywords, all the while staying true to what readers will find once they click. For example, if you use keywords that are only loosely based on the content, this can be considered a bait-and-switch tactic, which will quickly put you in a bad light. PR campaigns require all types of headlines &#8211; anything that\u2019s going to be online needs to include keywords so that it\u2019s easy to find in searches.<\/p>\n<h2>Maximize Website Copy and Blog Posts<\/h2>\n<p>If your next PR campaign is going to have some type of website or blog post support, such as with a landing page or a themed blog post, you\u2019ll want to include a variety of keywords in the copy. This will make the content searchable &#8211; when someone goes online to find information related to what you\u2019re promoting, your web pages are more likely to show up if they include the right keywords and phrases.<\/p>\n<h2>Optimize News Releases<\/h2>\n<p>It can be difficult to encourage news outlets to share press releases &#8211; they get so many every day that yours can get lost in the mass. When your press releases are optimized, though, they\u2019ll appear higher in search rankings &#8211; news outlets want to share content that\u2019s going to get re-shared over and over. By setting your content up in a way that\u2019s shareable (or even viral), media will take notice.<\/p>\n<h2>Regularly Research New Keywords<\/h2>\n<p>As time goes on, seasons change and trends emerge, your keyword research will need to be refreshed. If you\u2019re running your PR campaign for an extended period of time, you may even need to update its keywords while it\u2019s still running. For example, if your blog content is related to a current trend that just popped up, you may want to go in, update the blog posts and re-post them with the new keywords.<\/p>\n<p>Digital media is constantly changing and evolving. This requires marketing efforts to work together more and more. Channels, like SEO and PR, don\u2019t perform well on their own &#8211; they need to lean on one another to be truly successful.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Digital marketing simply wouldn\u2019t be the same with keyword research and PR. Search engine optimization (SEO) can greatly benefit PR efforts, and vice versa. Here\u2019s how.<\/p>\n<p>Write Headlines That Attract Your &#8230;<\/p>\n","protected":false},"author":13,"featured_media":3104,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[94],"tags":[50,158,53,48,206,276],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\r\n<title>Keyword Research to Boost your Public Relations Campaign<\/title>\r\n<meta name=\"description\" content=\"Digital marketing simply wouldn\u2019t be the same with keyword research and PR. Search engine optimization (SEO) can greatly benefit PR efforts, and vice\" \/>\r\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<link rel=\"canonical\" href=\"https:\/\/www.5wpr.com\/new\/keyword-research-public-relations\/\" \/>\r\n<meta property=\"og:locale\" content=\"en_US\" \/>\r\n<meta property=\"og:type\" content=\"article\" \/>\r\n<meta property=\"og:title\" content=\"Keyword Research to Boost your Public Relations Campaign\" \/>\r\n<meta property=\"og:description\" content=\"Digital marketing simply wouldn\u2019t be the same with keyword research and PR. Search engine optimization (SEO) can greatly benefit PR efforts, and vice\" \/>\r\n<meta property=\"og:url\" content=\"https:\/\/www.5wpr.com\/new\/keyword-research-public-relations\/\" \/>\r\n<meta property=\"og:site_name\" content=\"Public Relations Blog | 5W PR Agency | PR Firm\" \/>\r\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/5WPublicRelations\" \/>\r\n<meta property=\"article:published_time\" content=\"2017-01-02T20:28:21+00:00\" \/>\r\n<meta property=\"article:modified_time\" content=\"2017-01-10T20:30:29+00:00\" \/>\r\n<meta property=\"og:image\" content=\"https:\/\/www.5wpr.com\/new\/wp-content\/uploads\/2017\/01\/keyword-research-public-relations-marketing.jpg\" \/>\r\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\r\n\t<meta property=\"og:image:height\" content=\"720\" \/>\r\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\r\n<meta name=\"author\" content=\"Cary Leibowitz\" \/>\r\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Cary Leibowitz\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\r\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.5wpr.com\/new\/keyword-research-public-relations\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.5wpr.com\/new\/keyword-research-public-relations\/\"},\"author\":{\"name\":\"Cary Leibowitz\",\"@id\":\"https:\/\/www.5wpr.com\/new\/#\/schema\/person\/38ee96fd443c64f8683c157b191ff6ba\"},\"headline\":\"Using Keyword Research to Boost your PR Campaign\",\"datePublished\":\"2017-01-02T20:28:21+00:00\",\"dateModified\":\"2017-01-10T20:30:29+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.5wpr.com\/new\/keyword-research-public-relations\/\"},\"wordCount\":422,\"publisher\":{\"@id\":\"https:\/\/www.5wpr.com\/new\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.5wpr.com\/new\/keyword-research-public-relations\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.5wpr.com\/new\/wp-content\/uploads\/2017\/01\/keyword-research-public-relations-marketing.jpg\",\"keywords\":[\"5wpr\",\"communications\",\"marketing\",\"PR\",\"pr strategy\",\"Public Relations\"],\"articleSection\":[\"Digital PR\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.5wpr.com\/new\/keyword-research-public-relations\/\",\"url\":\"https:\/\/www.5wpr.com\/new\/keyword-research-public-relations\/\",\"name\":\"Keyword Research to Boost your Public Relations Campaign\",\"isPartOf\":{\"@id\":\"https:\/\/www.5wpr.com\/new\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.5wpr.com\/new\/keyword-research-public-relations\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.5wpr.com\/new\/keyword-research-public-relations\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.5wpr.com\/new\/wp-content\/uploads\/2017\/01\/keyword-research-public-relations-marketing.jpg\",\"datePublished\":\"2017-01-02T20:28:21+00:00\",\"dateModified\":\"2017-01-10T20:30:29+00:00\",\"description\":\"Digital marketing simply wouldn\u2019t be the same with keyword research and PR. 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