{"id":3351,"date":"2017-10-26T17:08:05","date_gmt":"2017-10-26T17:08:05","guid":{"rendered":"http:\/\/www.5wpr.com\/new\/?p=3351"},"modified":"2022-03-21T22:49:53","modified_gmt":"2022-03-21T22:49:53","slug":"influencer-marketing-interview","status":"publish","type":"post","link":"https:\/\/www.5wpr.com\/new\/influencer-marketing-interview\/","title":{"rendered":"Interview with Influencers @laurenmagenta and @feedmedearly"},"content":{"rendered":"

By: Kelsea, Social Media Director<\/strong><\/p>\n

Influencer marketing continues to grow, with brands investing more and more in influencer partnerships each day. Through these partnerships, brands and their agency partners can select brand-aligned influencers to market products and services to loyal followings with targeted demographics. They give word-of-mouth validation and often lead to engagement and follower spikes on brands\u2019 social pages. Influencer marketing is a two-sided business, with many influencers becoming equally selective as brands when it comes to vetting if a partnership is right for them and, more importantly, their audience. These influencers take their personal brand seriously and like brands, are working to further grow and develop their digital community.<\/p>\n

To get a better understanding of the influencer side of the business, I interviewed two of my favorite influencers, @laurenmagenta<\/a> and @feedmedearly<\/a>.<\/p>\n

Here is what they had to say:<\/strong><\/p>\n

How did you get your start as influencer and how did you decide on an industry focus?<\/h2>\n

@laurenmagenta:<\/strong> I was working full-time at Martha Stewart right out of college. In my spare time, I was cooking up fun recipes on the weekend and posting them on my Instagram. I had a cooking show in college and was writing a weekly recipe for the newspaper, so food was always my thing. At the same time, a few brands reached out and said they liked my style of photography. Perfect timing\u00a0really! Very quickly I began posting food only content for myself and brands. I believe that since I dedicated my feed to food only I started to organically grow my audience who also enjoyed recipes, and together over the last 5 years we have been enjoying food and lifestyle content together.<\/p>\n

\n
\n
<\/div>\n

It’s CHRISTMAS in July! I was invited by my friends to hang at the gift guide preview with @krupsusa – go watch their Instagram story! I ate a ton of food, made an iced mocha and mingled… also Stan if you’re reading this I would really love the @krupsusa coffee machine that froths milk ☕‍♀<\/a><\/p>\n

A post shared by lauren paige magenta (@laurenmagenta) on