{"id":3387,"date":"2017-11-17T19:22:56","date_gmt":"2017-11-17T19:22:56","guid":{"rendered":"http:\/\/www.5wpr.com\/new\/?p=3387"},"modified":"2024-08-08T08:30:08","modified_gmt":"2024-08-08T08:30:08","slug":"influencer-marketing-price-perfect-post","status":"publish","type":"post","link":"https:\/\/www.5wpr.com\/new\/influencer-marketing-price-perfect-post\/","title":{"rendered":"Influencer Marketing: The Price for the Perfect Post"},"content":{"rendered":"<p><strong>By: Ashley, Account Director<\/strong><\/p>\n<p>In the world of <a href=\"https:\/\/www.5wpr.com\/services\/influencer-marketing-agency.cfm\">influencer marketing<\/a>, one thing is certain \u2013a creative, properly executed campaign with just the right influencers can work wonders for a client by increasing brand visibility, creating buzz and even generating sales.<\/p>\n<p>Having an agency partner who can effectively build out a campaign is key. Working with an agency, such as 5W, specializing in influencers and social campaigns can help a brand pinpoint the most impactful message for a campaign. An agency partner will help to ensure the message is delivered properly, by identifying the right influencers and then working with those influencers on the perfect post for your brand\u2019s message.<\/p>\n<p>One \u201cgrey area\u201d in the process of building an effective influencer marketing campaign can be determining pricing for posts\u2013 both when quoting a client and also when going out to the influencer with your \u201cask\u201d and offer.<\/p>\n<p>Keep in mind that there is no set-in-stone pricing guideline for influencers, as the industry is somewhat fragmented and influencer compensation is often dependent on the specific talent, services, exclusivity, etc. According to Henry Langer, Lead Account Manager at the influencer search platform HYPR, who was recently quoted in an article on influencer pricing on <a href=\"https:\/\/digiday.com\/marketing\/what-influencer-marketing-costs\/\">DIGIDAY,<\/a> \u201cPricing influencer posts is part art, part science. [In some cases,] terms such as CPM (clicks per minute) and CPC (cost per click) don\u2019t tend to apply.\u201d<\/p>\n<p>In a recent conversation, Brandon Lentino, Account Manager for HYPR, noted that influencer fees per post can range from hundreds to millions of dollars because of all the factors that go into it, including exclusivity, engagement rate, following size and usage rights.<\/p>\n<p>It\u2019s important to remember that no guideline is set in stone. Factors such as celebrity cache associated with the influencer\u2019s name, payment terms, requirements for the post and more can always drive up an influencer\u2019s fee. As a general rule of thumb, the more that\u2019s required of an influencer, in regards to specifics for the post, designated hashtags, whether it\u2019s a video vs. a photo, the more they will command in terms of a fee.<\/p>\n<p>If your brand has something that\u2019s of-value to the influencer, you can leverage that to cut some of the hard costs of an influencer deal \u2013 and often times, have the influencers wanting to work with your brand on a full-trade deal.<\/p>\n<p>The best practice for determining the price of a post \u2013when first approaching an influencer with your offer, be informed and speak from a place of confidence. Work hand in hand with your partner agency to determine a true understanding of the influencer\u2019s audience, reach, engagement levels etc. Think outside the box, and leverage any \u201cassets\u201d the brand has that may be of-value to the influencer, to potentially work out a trade, or partial trade, deal. Work with your agency and approach the influencer with knowledge of what they can actually provide for you via their influence, and use this knowledge to support the compensation you are offering.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>By: Ashley, Account Director<\/p>\n<p>In the world of influencer marketing, one thing is certain \u2013a creative, properly executed campaign with just the right influencers can work wonders for a client by &#8230;<\/p>\n","protected":false},"author":18,"featured_media":3389,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[319,194],"tags":[279,250],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\r\n<title>Influencer Marketing: The Price for the Perfect Post | 5W PR Agency Blog<\/title>\r\n<meta name=\"description\" content=\"By: Ashley, Account Director In the world of influencer marketing, one thing is certain \u2013a creative, properly executed campaign with just the right\" \/>\r\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<link rel=\"canonical\" href=\"https:\/\/www.5wpr.com\/new\/influencer-marketing-price-perfect-post\/\" \/>\r\n<meta property=\"og:locale\" content=\"en_US\" \/>\r\n<meta property=\"og:type\" content=\"article\" \/>\r\n<meta property=\"og:title\" content=\"Influencer Marketing: The Price for the Perfect Post | 5W PR Agency Blog\" \/>\r\n<meta property=\"og:description\" content=\"By: Ashley, Account Director In the world of influencer marketing, one thing is certain \u2013a creative, properly executed campaign with just the right\" \/>\r\n<meta property=\"og:url\" content=\"https:\/\/www.5wpr.com\/new\/influencer-marketing-price-perfect-post\/\" \/>\r\n<meta property=\"og:site_name\" content=\"Public Relations Blog | 5W PR Agency | PR Firm\" \/>\r\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/5WPublicRelations\" \/>\r\n<meta property=\"article:published_time\" content=\"2017-11-17T19:22:56+00:00\" \/>\r\n<meta property=\"article:modified_time\" content=\"2024-08-08T08:30:08+00:00\" \/>\r\n<meta property=\"og:image\" content=\"https:\/\/www.5wpr.com\/new\/wp-content\/uploads\/2017\/11\/ihpone.jpg\" \/>\r\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\r\n\t<meta property=\"og:image:height\" content=\"667\" \/>\r\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\r\n<meta name=\"author\" content=\"j a\" \/>\r\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"j a\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\r\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.5wpr.com\/new\/influencer-marketing-price-perfect-post\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.5wpr.com\/new\/influencer-marketing-price-perfect-post\/\"},\"author\":{\"name\":\"j a\",\"@id\":\"https:\/\/www.5wpr.com\/new\/#\/schema\/person\/e0ed48c0c4ce9a0d688fee50111b6200\"},\"headline\":\"Influencer Marketing: The Price for the Perfect Post\",\"datePublished\":\"2017-11-17T19:22:56+00:00\",\"dateModified\":\"2024-08-08T08:30:08+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.5wpr.com\/new\/influencer-marketing-price-perfect-post\/\"},\"wordCount\":512,\"publisher\":{\"@id\":\"https:\/\/www.5wpr.com\/new\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.5wpr.com\/new\/influencer-marketing-price-perfect-post\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.5wpr.com\/new\/wp-content\/uploads\/2017\/11\/ihpone.jpg\",\"keywords\":[\"influencer marketing\",\"insights\"],\"articleSection\":[\"Influencer Marketing\",\"Social Media Agency\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.5wpr.com\/new\/influencer-marketing-price-perfect-post\/\",\"url\":\"https:\/\/www.5wpr.com\/new\/influencer-marketing-price-perfect-post\/\",\"name\":\"Influencer Marketing: The Price for the Perfect Post | 5W PR Agency Blog\",\"isPartOf\":{\"@id\":\"https:\/\/www.5wpr.com\/new\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.5wpr.com\/new\/influencer-marketing-price-perfect-post\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.5wpr.com\/new\/influencer-marketing-price-perfect-post\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.5wpr.com\/new\/wp-content\/uploads\/2017\/11\/ihpone.jpg\",\"datePublished\":\"2017-11-17T19:22:56+00:00\",\"dateModified\":\"2024-08-08T08:30:08+00:00\",\"description\":\"By: Ashley, Account Director In the world of influencer marketing, one thing is certain \u2013a creative, properly executed campaign with just the right\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.5wpr.com\/new\/influencer-marketing-price-perfect-post\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.5wpr.com\/new\/influencer-marketing-price-perfect-post\/#primaryimage\",\"url\":\"https:\/\/www.5wpr.com\/new\/wp-content\/uploads\/2017\/11\/ihpone.jpg\",\"contentUrl\":\"https:\/\/www.5wpr.com\/new\/wp-content\/uploads\/2017\/11\/ihpone.jpg\",\"width\":1000,\"height\":667,\"caption\":\"Influencer Marketing: The Price for the Perfect Post\"},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.5wpr.com\/new\/#website\",\"url\":\"https:\/\/www.5wpr.com\/new\/\",\"name\":\"Public Relations Blog | 5W PR Agency | PR Firm\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.5wpr.com\/new\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.5wpr.com\/new\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.5wpr.com\/new\/#organization\",\"name\":\"5W Public Relations Firm\",\"url\":\"https:\/\/www.5wpr.com\/new\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.5wpr.com\/new\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.5wpr.com\/new\/wp-content\/uploads\/2014\/08\/5W-logo.jpg\",\"contentUrl\":\"https:\/\/www.5wpr.com\/new\/wp-content\/uploads\/2014\/08\/5W-logo.jpg\",\"width\":160,\"height\":96,\"caption\":\"5W Public Relations Firm\"},\"image\":{\"@id\":\"https:\/\/www.5wpr.com\/new\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/5WPublicRelations\",\"https:\/\/x.com\/5w_pr\",\"https:\/\/instagram.com\/5wpr\/\",\"https:\/\/www.linkedin.com\/company\/5w-public-relations\",\"https:\/\/www.pinterest.com\/5wpr\/\",\"https:\/\/www.youtube.com\/user\/5WPRSpeakers\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.5wpr.com\/new\/#\/schema\/person\/e0ed48c0c4ce9a0d688fee50111b6200\",\"name\":\"j a\"}]}<\/script>\r\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Influencer Marketing: The Price for the Perfect Post | 5W PR Agency Blog","description":"By: Ashley, Account Director In the world of influencer marketing, one thing is certain \u2013a creative, properly executed campaign with just the right","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.5wpr.com\/new\/influencer-marketing-price-perfect-post\/","og_locale":"en_US","og_type":"article","og_title":"Influencer Marketing: The Price for the Perfect Post | 5W PR Agency Blog","og_description":"By: Ashley, Account Director In the world of influencer marketing, one thing is certain \u2013a creative, properly executed campaign with just the right","og_url":"https:\/\/www.5wpr.com\/new\/influencer-marketing-price-perfect-post\/","og_site_name":"Public Relations Blog | 5W PR Agency | PR Firm","article_publisher":"https:\/\/www.facebook.com\/5WPublicRelations","article_published_time":"2017-11-17T19:22:56+00:00","article_modified_time":"2024-08-08T08:30:08+00:00","og_image":[{"width":1000,"height":667,"url":"https:\/\/www.5wpr.com\/new\/wp-content\/uploads\/2017\/11\/ihpone.jpg","type":"image\/jpeg"}],"author":"j a","twitter_misc":{"Written by":"j a","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.5wpr.com\/new\/influencer-marketing-price-perfect-post\/#article","isPartOf":{"@id":"https:\/\/www.5wpr.com\/new\/influencer-marketing-price-perfect-post\/"},"author":{"name":"j a","@id":"https:\/\/www.5wpr.com\/new\/#\/schema\/person\/e0ed48c0c4ce9a0d688fee50111b6200"},"headline":"Influencer Marketing: The Price for the Perfect Post","datePublished":"2017-11-17T19:22:56+00:00","dateModified":"2024-08-08T08:30:08+00:00","mainEntityOfPage":{"@id":"https:\/\/www.5wpr.com\/new\/influencer-marketing-price-perfect-post\/"},"wordCount":512,"publisher":{"@id":"https:\/\/www.5wpr.com\/new\/#organization"},"image":{"@id":"https:\/\/www.5wpr.com\/new\/influencer-marketing-price-perfect-post\/#primaryimage"},"thumbnailUrl":"https:\/\/www.5wpr.com\/new\/wp-content\/uploads\/2017\/11\/ihpone.jpg","keywords":["influencer marketing","insights"],"articleSection":["Influencer Marketing","Social Media Agency"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.5wpr.com\/new\/influencer-marketing-price-perfect-post\/","url":"https:\/\/www.5wpr.com\/new\/influencer-marketing-price-perfect-post\/","name":"Influencer Marketing: The Price for the Perfect Post | 5W PR Agency Blog","isPartOf":{"@id":"https:\/\/www.5wpr.com\/new\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.5wpr.com\/new\/influencer-marketing-price-perfect-post\/#primaryimage"},"image":{"@id":"https:\/\/www.5wpr.com\/new\/influencer-marketing-price-perfect-post\/#primaryimage"},"thumbnailUrl":"https:\/\/www.5wpr.com\/new\/wp-content\/uploads\/2017\/11\/ihpone.jpg","datePublished":"2017-11-17T19:22:56+00:00","dateModified":"2024-08-08T08:30:08+00:00","description":"By: Ashley, Account Director In the world of influencer marketing, one thing is certain \u2013a creative, properly executed campaign with just the right","inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.5wpr.com\/new\/influencer-marketing-price-perfect-post\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.5wpr.com\/new\/influencer-marketing-price-perfect-post\/#primaryimage","url":"https:\/\/www.5wpr.com\/new\/wp-content\/uploads\/2017\/11\/ihpone.jpg","contentUrl":"https:\/\/www.5wpr.com\/new\/wp-content\/uploads\/2017\/11\/ihpone.jpg","width":1000,"height":667,"caption":"Influencer Marketing: The Price for the Perfect Post"},{"@type":"WebSite","@id":"https:\/\/www.5wpr.com\/new\/#website","url":"https:\/\/www.5wpr.com\/new\/","name":"Public Relations Blog | 5W PR Agency | PR Firm","description":"","publisher":{"@id":"https:\/\/www.5wpr.com\/new\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.5wpr.com\/new\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.5wpr.com\/new\/#organization","name":"5W Public Relations Firm","url":"https:\/\/www.5wpr.com\/new\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.5wpr.com\/new\/#\/schema\/logo\/image\/","url":"https:\/\/www.5wpr.com\/new\/wp-content\/uploads\/2014\/08\/5W-logo.jpg","contentUrl":"https:\/\/www.5wpr.com\/new\/wp-content\/uploads\/2014\/08\/5W-logo.jpg","width":160,"height":96,"caption":"5W Public Relations Firm"},"image":{"@id":"https:\/\/www.5wpr.com\/new\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/5WPublicRelations","https:\/\/x.com\/5w_pr","https:\/\/instagram.com\/5wpr\/","https:\/\/www.linkedin.com\/company\/5w-public-relations","https:\/\/www.pinterest.com\/5wpr\/","https:\/\/www.youtube.com\/user\/5WPRSpeakers"]},{"@type":"Person","@id":"https:\/\/www.5wpr.com\/new\/#\/schema\/person\/e0ed48c0c4ce9a0d688fee50111b6200","name":"j a"}]}},"_links":{"self":[{"href":"https:\/\/www.5wpr.com\/new\/wp-json\/wp\/v2\/posts\/3387"}],"collection":[{"href":"https:\/\/www.5wpr.com\/new\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.5wpr.com\/new\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.5wpr.com\/new\/wp-json\/wp\/v2\/users\/18"}],"replies":[{"embeddable":true,"href":"https:\/\/www.5wpr.com\/new\/wp-json\/wp\/v2\/comments?post=3387"}],"version-history":[{"count":1,"href":"https:\/\/www.5wpr.com\/new\/wp-json\/wp\/v2\/posts\/3387\/revisions"}],"predecessor-version":[{"id":10435,"href":"https:\/\/www.5wpr.com\/new\/wp-json\/wp\/v2\/posts\/3387\/revisions\/10435"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.5wpr.com\/new\/wp-json\/wp\/v2\/media\/3389"}],"wp:attachment":[{"href":"https:\/\/www.5wpr.com\/new\/wp-json\/wp\/v2\/media?parent=3387"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.5wpr.com\/new\/wp-json\/wp\/v2\/categories?post=3387"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.5wpr.com\/new\/wp-json\/wp\/v2\/tags?post=3387"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}