{"id":3830,"date":"2018-08-19T13:20:43","date_gmt":"2018-08-19T13:20:43","guid":{"rendered":"http:\/\/www.5wpr.com\/new\/?p=3830"},"modified":"2020-11-11T18:41:31","modified_gmt":"2020-11-11T18:41:31","slug":"contagious-public-relations","status":"publish","type":"post","link":"https:\/\/www.5wpr.com\/new\/contagious-public-relations\/","title":{"rendered":"How to Craft a Contagious PR Message"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">For many people, sharing their message is easy. The real hurdle is how to get people to listen. The fact is, that can be a moving target, but there are some guidelines you should understand in order to craft messages that are heard, understood, and acted on.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">The big x-factor in this process is to understand there are two aspects of the campaign to consider:<\/span><\/h2>\n<ul>\n<li><span style=\"font-weight: 400;\"> \u00a0\u00a0\u00a0\u00a0What you really want to communicate<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> \u00a0\u00a0\u00a0\u00a0How to get your audience to connect with that message<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">The first part of step one is to understand your own key message. What is the core of what you want to communicate. If you had to take one thing and say \u201cthis is it, this is what they MUST understand,\u201d what would it be? You may want to say \u201ceverything,\u201d but that doesn\u2019t get you any closer to where you need to be.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here\u2019s the thing, if you don\u2019t establish and perfect a Key Message, then you open yourself up to message confusion. You are saying a lot of things, but you need to understand which \u201cthing\u201d is the absolute most important aspect of the message, the fundamental element upon which everything else is based. If you don\u2019t establish a key message, you allow your audience to determine which aspect of what you are saying is the most important. That\u2019s the first step on the downhill slope toward message confusion.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Your core message should be clear, simple, and easy to remember and repeat. You don\u2019t just want people to hear it, you want them to tell others about it without messing up the message. This is why soundbites, which so many people \u201cdon\u2019t like,\u201d remain so effective. They are easy to remember and repeat.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Your key message should also create an emotional response. The best way to do this is to use active language. In your message, someone should be doing something. If you want to create a positive emotional connection, the \u201csomeone\u201d should be doing a \u201cthing\u201d that directly benefits the audience. If you want to create a negative emotional response (tread lightly here) then you want \u201csomeone\u201d to be doing something that somehow disturbs or upsets the audience.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A lot of people will immediately identify these dynamics with political conversation, but it works for a lot more than just politics. Product sales, nonprofit initiatives, worthy causes, countering opposing messages \u2014 all of these efforts benefit from active language that creates an emotional response.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Finally, you want your message to plant a seed. That seed may create curiosity and compel the audience to learn more. It may cause a question in their minds that you could answer, or it may call them to take some action. Just don\u2019t give them a message and leave it at that, give them a reason to embrace that message and carry it to others.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>For many people, sharing their message is easy. The real hurdle is how to get people to listen. The fact is, that can be a moving target, but there are &#8230;<\/p>\n","protected":false},"author":13,"featured_media":3831,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[94,271,19],"tags":[50,228,250,53,48,206,276,133],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\r\n<title>How to Craft a Contagious PR Message | 5W PR Agency Blog<\/title>\r\n<meta name=\"description\" content=\"For many people, sharing their message is easy. The real hurdle is how to get people to listen. 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