{"id":3842,"date":"2018-09-01T12:27:49","date_gmt":"2018-09-01T12:27:49","guid":{"rendered":"http:\/\/www.5wpr.com\/new\/?p=3842"},"modified":"2020-11-19T16:57:37","modified_gmt":"2020-11-19T16:57:37","slug":"how-to-use-an-editorial-calendar","status":"publish","type":"post","link":"https:\/\/www.5wpr.com\/new\/how-to-use-an-editorial-calendar\/","title":{"rendered":"How to Use an Editorial Calendar"},"content":{"rendered":"

Have you ever wished you had a message ready at just the right moment? Have you ever seen an opportunity come and go because you weren\u2019t ready to communicate at the opportune moment? If you want to avoid making those kinds of mistakes and missing out on a chance to connect with your audience, you need an editorial calendar.<\/span><\/p>\n

Think of an editorial calendar as part schedule and part road map. It\u2019s both a list of what you want to say as well as the best time and place to say it. Your editorial calendar could consist of press releases, holiday greetings, special remembrances, thanks yous, blogs or other articles, social media posts, email promotions, and ad campaigns. In short: it\u2019s a plan of action for all the messaging you know you\u2019re going to be doing over an extended period of time, as well as plan for how to manage any opportunities that come up along the way.<\/span><\/p>\n

While you can\u2019t plan for everything, and you will have to come up with messaging, posts, and content on the fly, that process is a lot easier if you have what you can plan ready to go.<\/span><\/p>\n

For some people just getting started with an editorial calendar, they find it easier to begin with a template that allows you to plan and track your messages. You could use one of the many templates available online or go with a back-to-basics whiteboard or large wall calendar.<\/span><\/p>\n

The kind of calendar that is best for you will depend a great deal on several factors including:<\/span><\/h2>\n