{"id":3854,"date":"2018-12-07T02:03:42","date_gmt":"2018-12-07T02:03:42","guid":{"rendered":"http:\/\/www.5wpr.com\/new\/?p=3854"},"modified":"2020-11-19T16:58:29","modified_gmt":"2020-11-19T16:58:29","slug":"public-relations-responsibility","status":"publish","type":"post","link":"https:\/\/www.5wpr.com\/new\/public-relations-responsibility\/","title":{"rendered":"5 Key Responsibilities of a PR Pro"},"content":{"rendered":"

When people hire a PR firm and they\u2019re not in the midst of a media crisis, they generally want to know how the public relations company can help them enhance their brand\u2019s public image. To accomplish that goal, there are many things your PR team should \u2013 or could \u2013 be doing for you.<\/span><\/p>\n

Generating Earned Media<\/b><\/h2>\n

Earned media, essentially, is professional public attention you didn\u2019t pay for. If your PR company is not getting your brand to and through media contacts to a broader and more focused audience, you need a better plan. Earned media is important because it can feel more genuine to the audience. It\u2019s not bought and paid for, and, at least on some level, the audience understands that. Your message has value beyond the cash that changes hands to put it in an advert.<\/span><\/p>\n

Building and Executing a Content Strategy<\/b><\/h2>\n

Your message should not be limited to a single point of contact. Especially today, you should have media outlets owned or controlled by your brand, and you should have an in-depth strategy for pushing content out through these channels. This could be a website, a print product, TV, radio, or other multimedia, as well as books, podcasts, and any other way your message can connect with your chosen audience. <\/span><\/p>\n

Message and Media Analysis<\/b><\/h2>\n

PR is not a \u2018send it and forget it\u2019 job. The responses to your message should be monitored, tracked, and assessed to determine which messages and which outlets worked the best, so you know how you can better direct and massage your message for the next time. Properly conducted, these kinds of media analysis actions can give you fast, in-depth insights into your audience that can offer information you didn\u2019t have before and answer questions you had not thought to ask.<\/span><\/p>\n

Improving Internal Communication<\/b><\/h2>\n

All too often, brands think about PR teams in relation to outside communication, but how you spread your message inside the building is just as important. Your team needs to be on the same page, operating off the same sheet of music. You make this happen with carefully-crafted internal communication that keeps people informed and brings them together.<\/span><\/p>\n

Building Media Relationships<\/b><\/h2>\n

One of the most important responsibilities of any professional PR companies is to have well-developed media relationships. When your brand wants to connect a certain market with a specific message, a good PR pro will know who to approach at which opinion-making publication. You will not have to wonder if your message will be seen or where it will go, because your PR team will already have the right connections.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

When people hire a PR firm and they\u2019re not in the midst of a media crisis, they generally want to know how the public relations company can help them enhance …<\/p>\n","protected":false},"author":13,"featured_media":4035,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19],"tags":[50,250,53,32,206,276,133],"yoast_head":"\r\n5 Key Responsibilities of a PR Pro | 5W PR Agency Blog<\/title>\r\n<meta name=\"description\" content=\"When people hire a PR firm and they\u2019re not in the midst of a media crisis, they generally want to know how the public relations company can help them\" \/>\r\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<link rel=\"canonical\" href=\"https:\/\/www.5wpr.com\/new\/public-relations-responsibility\/\" \/>\r\n<meta property=\"og:locale\" content=\"en_US\" \/>\r\n<meta property=\"og:type\" content=\"article\" \/>\r\n<meta property=\"og:title\" content=\"5 Key Responsibilities of a PR Pro | 5W PR Agency Blog\" \/>\r\n<meta property=\"og:description\" content=\"When people hire a PR firm and they\u2019re not in the midst of a media crisis, they generally want to know how the public relations company can help them\" \/>\r\n<meta property=\"og:url\" content=\"https:\/\/www.5wpr.com\/new\/public-relations-responsibility\/\" \/>\r\n<meta property=\"og:site_name\" content=\"Public Relations Blog | 5W PR Agency | PR Firm\" \/>\r\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/5WPublicRelations\" \/>\r\n<meta property=\"article:published_time\" content=\"2018-12-07T02:03:42+00:00\" \/>\r\n<meta property=\"article:modified_time\" content=\"2020-11-19T16:58:29+00:00\" \/>\r\n<meta property=\"og:image\" content=\"https:\/\/www.5wpr.com\/new\/wp-content\/uploads\/2018\/10\/pr-strategy.jpg\" \/>\r\n\t<meta property=\"og:image:width\" content=\"1453\" \/>\r\n\t<meta property=\"og:image:height\" content=\"852\" \/>\r\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\r\n<meta name=\"author\" content=\"Cary Leibowitz\" \/>\r\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Cary Leibowitz\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\r\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.5wpr.com\/new\/public-relations-responsibility\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.5wpr.com\/new\/public-relations-responsibility\/\"},\"author\":{\"name\":\"Cary Leibowitz\",\"@id\":\"https:\/\/www.5wpr.com\/new\/#\/schema\/person\/38ee96fd443c64f8683c157b191ff6ba\"},\"headline\":\"5 Key Responsibilities of a PR Pro\",\"datePublished\":\"2018-12-07T02:03:42+00:00\",\"dateModified\":\"2020-11-19T16:58:29+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.5wpr.com\/new\/public-relations-responsibility\/\"},\"wordCount\":442,\"publisher\":{\"@id\":\"https:\/\/www.5wpr.com\/new\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.5wpr.com\/new\/public-relations-responsibility\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.5wpr.com\/new\/wp-content\/uploads\/2018\/10\/pr-strategy.jpg\",\"keywords\":[\"5wpr\",\"insights\",\"marketing\",\"pr firm\",\"pr strategy\",\"Public Relations\",\"strategy\"],\"articleSection\":[\"Public Relations\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.5wpr.com\/new\/public-relations-responsibility\/\",\"url\":\"https:\/\/www.5wpr.com\/new\/public-relations-responsibility\/\",\"name\":\"5 Key Responsibilities of a PR Pro | 5W PR Agency Blog\",\"isPartOf\":{\"@id\":\"https:\/\/www.5wpr.com\/new\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.5wpr.com\/new\/public-relations-responsibility\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.5wpr.com\/new\/public-relations-responsibility\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.5wpr.com\/new\/wp-content\/uploads\/2018\/10\/pr-strategy.jpg\",\"datePublished\":\"2018-12-07T02:03:42+00:00\",\"dateModified\":\"2020-11-19T16:58:29+00:00\",\"description\":\"When people hire a PR firm and they\u2019re not in the midst of a media crisis, they generally want to know how the public relations company can help them\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.5wpr.com\/new\/public-relations-responsibility\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.5wpr.com\/new\/public-relations-responsibility\/#primaryimage\",\"url\":\"https:\/\/www.5wpr.com\/new\/wp-content\/uploads\/2018\/10\/pr-strategy.jpg\",\"contentUrl\":\"https:\/\/www.5wpr.com\/new\/wp-content\/uploads\/2018\/10\/pr-strategy.jpg\",\"width\":1453,\"height\":852,\"caption\":\"pr strategy\"},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.5wpr.com\/new\/#website\",\"url\":\"https:\/\/www.5wpr.com\/new\/\",\"name\":\"Public Relations Blog | 5W PR Agency | PR Firm\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.5wpr.com\/new\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.5wpr.com\/new\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.5wpr.com\/new\/#organization\",\"name\":\"5W Public Relations Firm\",\"url\":\"https:\/\/www.5wpr.com\/new\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.5wpr.com\/new\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.5wpr.com\/new\/wp-content\/uploads\/2014\/08\/5W-logo.jpg\",\"contentUrl\":\"https:\/\/www.5wpr.com\/new\/wp-content\/uploads\/2014\/08\/5W-logo.jpg\",\"width\":160,\"height\":96,\"caption\":\"5W Public Relations Firm\"},\"image\":{\"@id\":\"https:\/\/www.5wpr.com\/new\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/5WPublicRelations\",\"https:\/\/x.com\/5w_pr\",\"https:\/\/instagram.com\/5wpr\/\",\"https:\/\/www.linkedin.com\/company\/5w-public-relations\",\"https:\/\/www.pinterest.com\/5wpr\/\",\"https:\/\/www.youtube.com\/user\/5WPRSpeakers\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.5wpr.com\/new\/#\/schema\/person\/38ee96fd443c64f8683c157b191ff6ba\",\"name\":\"Cary Leibowitz\"}]}<\/script>\r\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"5 Key Responsibilities of a PR Pro | 5W PR Agency Blog","description":"When people hire a PR firm and they\u2019re not in the midst of a media crisis, they generally want to know how the public relations company can help them","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.5wpr.com\/new\/public-relations-responsibility\/","og_locale":"en_US","og_type":"article","og_title":"5 Key Responsibilities of a PR Pro | 5W PR Agency Blog","og_description":"When people hire a PR firm and they\u2019re not in the midst of a media crisis, they generally want to know how the public relations company can help them","og_url":"https:\/\/www.5wpr.com\/new\/public-relations-responsibility\/","og_site_name":"Public Relations Blog | 5W PR Agency | PR Firm","article_publisher":"https:\/\/www.facebook.com\/5WPublicRelations","article_published_time":"2018-12-07T02:03:42+00:00","article_modified_time":"2020-11-19T16:58:29+00:00","og_image":[{"width":1453,"height":852,"url":"https:\/\/www.5wpr.com\/new\/wp-content\/uploads\/2018\/10\/pr-strategy.jpg","type":"image\/jpeg"}],"author":"Cary Leibowitz","twitter_misc":{"Written by":"Cary Leibowitz","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.5wpr.com\/new\/public-relations-responsibility\/#article","isPartOf":{"@id":"https:\/\/www.5wpr.com\/new\/public-relations-responsibility\/"},"author":{"name":"Cary Leibowitz","@id":"https:\/\/www.5wpr.com\/new\/#\/schema\/person\/38ee96fd443c64f8683c157b191ff6ba"},"headline":"5 Key Responsibilities of a PR Pro","datePublished":"2018-12-07T02:03:42+00:00","dateModified":"2020-11-19T16:58:29+00:00","mainEntityOfPage":{"@id":"https:\/\/www.5wpr.com\/new\/public-relations-responsibility\/"},"wordCount":442,"publisher":{"@id":"https:\/\/www.5wpr.com\/new\/#organization"},"image":{"@id":"https:\/\/www.5wpr.com\/new\/public-relations-responsibility\/#primaryimage"},"thumbnailUrl":"https:\/\/www.5wpr.com\/new\/wp-content\/uploads\/2018\/10\/pr-strategy.jpg","keywords":["5wpr","insights","marketing","pr firm","pr strategy","Public Relations","strategy"],"articleSection":["Public Relations"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.5wpr.com\/new\/public-relations-responsibility\/","url":"https:\/\/www.5wpr.com\/new\/public-relations-responsibility\/","name":"5 Key Responsibilities of a PR Pro | 5W PR Agency Blog","isPartOf":{"@id":"https:\/\/www.5wpr.com\/new\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.5wpr.com\/new\/public-relations-responsibility\/#primaryimage"},"image":{"@id":"https:\/\/www.5wpr.com\/new\/public-relations-responsibility\/#primaryimage"},"thumbnailUrl":"https:\/\/www.5wpr.com\/new\/wp-content\/uploads\/2018\/10\/pr-strategy.jpg","datePublished":"2018-12-07T02:03:42+00:00","dateModified":"2020-11-19T16:58:29+00:00","description":"When people hire a PR firm and they\u2019re not in the midst of a media crisis, they generally want to know how the public relations company can help them","inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.5wpr.com\/new\/public-relations-responsibility\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.5wpr.com\/new\/public-relations-responsibility\/#primaryimage","url":"https:\/\/www.5wpr.com\/new\/wp-content\/uploads\/2018\/10\/pr-strategy.jpg","contentUrl":"https:\/\/www.5wpr.com\/new\/wp-content\/uploads\/2018\/10\/pr-strategy.jpg","width":1453,"height":852,"caption":"pr strategy"},{"@type":"WebSite","@id":"https:\/\/www.5wpr.com\/new\/#website","url":"https:\/\/www.5wpr.com\/new\/","name":"Public Relations Blog | 5W PR Agency | PR Firm","description":"","publisher":{"@id":"https:\/\/www.5wpr.com\/new\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.5wpr.com\/new\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.5wpr.com\/new\/#organization","name":"5W Public Relations Firm","url":"https:\/\/www.5wpr.com\/new\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.5wpr.com\/new\/#\/schema\/logo\/image\/","url":"https:\/\/www.5wpr.com\/new\/wp-content\/uploads\/2014\/08\/5W-logo.jpg","contentUrl":"https:\/\/www.5wpr.com\/new\/wp-content\/uploads\/2014\/08\/5W-logo.jpg","width":160,"height":96,"caption":"5W Public Relations Firm"},"image":{"@id":"https:\/\/www.5wpr.com\/new\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/5WPublicRelations","https:\/\/x.com\/5w_pr","https:\/\/instagram.com\/5wpr\/","https:\/\/www.linkedin.com\/company\/5w-public-relations","https:\/\/www.pinterest.com\/5wpr\/","https:\/\/www.youtube.com\/user\/5WPRSpeakers"]},{"@type":"Person","@id":"https:\/\/www.5wpr.com\/new\/#\/schema\/person\/38ee96fd443c64f8683c157b191ff6ba","name":"Cary Leibowitz"}]}},"_links":{"self":[{"href":"https:\/\/www.5wpr.com\/new\/wp-json\/wp\/v2\/posts\/3854"}],"collection":[{"href":"https:\/\/www.5wpr.com\/new\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.5wpr.com\/new\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.5wpr.com\/new\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/www.5wpr.com\/new\/wp-json\/wp\/v2\/comments?post=3854"}],"version-history":[{"count":0,"href":"https:\/\/www.5wpr.com\/new\/wp-json\/wp\/v2\/posts\/3854\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.5wpr.com\/new\/wp-json\/wp\/v2\/media\/4035"}],"wp:attachment":[{"href":"https:\/\/www.5wpr.com\/new\/wp-json\/wp\/v2\/media?parent=3854"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.5wpr.com\/new\/wp-json\/wp\/v2\/categories?post=3854"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.5wpr.com\/new\/wp-json\/wp\/v2\/tags?post=3854"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}