{"id":3883,"date":"2018-09-26T15:50:20","date_gmt":"2018-09-26T15:50:20","guid":{"rendered":"http:\/\/www.5wpr.com\/new\/?p=3883"},"modified":"2022-04-26T14:15:25","modified_gmt":"2022-04-26T14:15:25","slug":"micro-influencers-social-media","status":"publish","type":"post","link":"https:\/\/www.5wpr.com\/new\/micro-influencers-social-media\/","title":{"rendered":"Micro-Influencers &#038; Social Media"},"content":{"rendered":"<p style=\"font-weight: 400;\"><a href=\"https:\/\/www.5wpr.com\/services\/influencer-marketing.cfm\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/www.5wpr.com\/services\/influencer-marketing.cfm&amp;source=gmail&amp;ust=1651065311630000&amp;usg=AOvVaw0ojJ3LenvogZmpH3MfcLsP\">Influencer Marketing<\/a>\u00a0continues to grow in importance.<\/p>\n<p style=\"font-weight: 400;\">The annual\u00a0<strong>Launchmetrics State of Influencer<\/strong> Marketing Report at the end of last year was clear: 88 percent of industry professionals found influencer marketing strategies to effectively raise brand and product awareness. But the world of influencer marketing isn\u2019t all big names and six-figure follower counts: firms have a choice between macro and micro-influencers, and they may be overlooking the power of the latter.<\/p>\n<p style=\"font-weight: 400;\">If macro-influencers are characterized as individuals with follower counts between 10,000 and 1,000,000, micro-influencers tend to start out at the 1,000 mark. On both levels, influencers are able to cultivate connections and trust with their audience; partner with an influencer, and you expect to partner with an engaged audience with often specific tastes and needs.<\/p>\n<p style=\"font-weight: 400;\">Indeed, influencer marketing is hardly synonymous with celebrity endorsement. There are often overlaps when it comes to big brands like Pepsi and Nike, yes, but for small and midsize businesses, a celebrity endorsement is not just out of reach- it is also likely to be completely unnecessary. Enter the micro-influencers.<\/p>\n<p style=\"font-weight: 400;\">Take, for example, the case of an e-commerce website selling women\u2019s fashion, makeup and footwear. With a generous marketing budget, the team seeks out a celebrity for a $50,000 Instagram post about the website\u2019s wares in the hopes that it brings in a host of new customers. The targeted celebrity has tens of millions of followers, so why not?<\/p>\n<p style=\"font-weight: 400;\">The reality, however, is not so simple: 90 percent of the celebrity\u2019s fans follow her on Instagram for reasons not related to product suggestions. Worse still, a recent study has shown that the number of followers is typically <em>inversely\u00a0<\/em>proportional to engagement as far as social media is concerned. The e-commerce marketing team has wasted its money.<\/p>\n<p style=\"font-weight: 400;\">Enter micro-<a href=\"https:\/\/www.5wpr.com\/services\/influencer-marketing.cfm\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/www.5wpr.com\/services\/influencer-marketing.cfm&amp;source=gmail&amp;ust=1651065311630000&amp;usg=AOvVaw0ojJ3LenvogZmpH3MfcLsP\">influencers<\/a>: not your typical celebrities or public figures, these users tend to specialize in a particular subject or interest and have built a following based on their niche. They may have fewer followers than, say, a Kardashian, but their following is hyper-engaged.<\/p>\n<p style=\"font-weight: 400;\">A post costing between $100 to $1000 might only reach 3,000 followers, but you can reasonably expect the vast majority of this following to take a micro-influencers\u2019 endorsement seriously. Some, if not most, micro-influencers are happy to partner with their favorite brands in exchange for free products and a shout-out. The micro-world is your oyster.<\/p>\n<p style=\"font-weight: 400;\">Brand giant Unilever is just one firm taking notice of the value of micro partnerships, with a tribe of micro-influencers coming out in force in the summer as part of a campaign to market its margarine brand Stork. With 21 accounts selected via grassroots sourcing, users posted images of the product to their own Instagram accounts; 436,000 followers saw the images over five weeks, at a cost per engagement of a mere 21 cents.<\/p>\n<p style=\"font-weight: 400;\">For context, 40 cents per engagement is typically considered good value. Indeed, the rise of micro-influencers cannot be ignored, and marketing teams looking to make their budgets work smarter would be wise to think small in the coming year.<\/p>\n","protected":false},"excerpt":{"rendered":"<p style=\"font-weight: 400;\">Influencer Marketing\u00a0continues to grow in importance.<\/p>\n<p style=\"font-weight: 400;\">The annual\u00a0Launchmetrics State of Influencer Marketing Report at the end of last year was clear: 88 percent of industry professionals found &#8230;<\/p>\n","protected":false},"author":13,"featured_media":3884,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[94,319,19,13],"tags":[96,50,228,158,250,48,206,276,133],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\r\n<title>Micro-Influencer: Influencer Marketing Agency Successs<\/title>\r\n<meta name=\"description\" content=\"Influencer Marketing\u00a0continues to grow in importance. The annual\u00a0Launchmetrics State of Influencer Marketing Report at the end of last year was clear: 88\" \/>\r\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<link rel=\"canonical\" href=\"https:\/\/www.5wpr.com\/new\/micro-influencers-social-media\/\" \/>\r\n<meta property=\"og:locale\" content=\"en_US\" \/>\r\n<meta property=\"og:type\" content=\"article\" \/>\r\n<meta property=\"og:title\" content=\"Micro-Influencer: Influencer Marketing Agency Successs\" \/>\r\n<meta property=\"og:description\" content=\"Influencer Marketing\u00a0continues to grow in importance. The annual\u00a0Launchmetrics State of Influencer Marketing Report at the end of last year was clear: 88\" \/>\r\n<meta property=\"og:url\" content=\"https:\/\/www.5wpr.com\/new\/micro-influencers-social-media\/\" \/>\r\n<meta property=\"og:site_name\" content=\"Public Relations Blog | 5W PR Agency | PR Firm\" \/>\r\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/5WPublicRelations\" \/>\r\n<meta property=\"article:published_time\" content=\"2018-09-26T15:50:20+00:00\" \/>\r\n<meta property=\"article:modified_time\" content=\"2022-04-26T14:15:25+00:00\" \/>\r\n<meta property=\"og:image\" content=\"https:\/\/www.5wpr.com\/new\/wp-content\/uploads\/2018\/09\/social-media-influencer.jpg\" \/>\r\n\t<meta property=\"og:image:width\" content=\"2002\" \/>\r\n\t<meta property=\"og:image:height\" content=\"2500\" \/>\r\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\r\n<meta name=\"author\" content=\"Cary Leibowitz\" \/>\r\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Cary Leibowitz\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\r\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.5wpr.com\/new\/micro-influencers-social-media\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.5wpr.com\/new\/micro-influencers-social-media\/\"},\"author\":{\"name\":\"Cary Leibowitz\",\"@id\":\"https:\/\/www.5wpr.com\/new\/#\/schema\/person\/38ee96fd443c64f8683c157b191ff6ba\"},\"headline\":\"Micro-Influencers &#038; Social Media\",\"datePublished\":\"2018-09-26T15:50:20+00:00\",\"dateModified\":\"2022-04-26T14:15:25+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.5wpr.com\/new\/micro-influencers-social-media\/\"},\"wordCount\":497,\"publisher\":{\"@id\":\"https:\/\/www.5wpr.com\/new\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.5wpr.com\/new\/micro-influencers-social-media\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.5wpr.com\/new\/wp-content\/uploads\/2018\/09\/social-media-influencer.jpg\",\"keywords\":[\"5w pr\",\"5wpr\",\"branding\",\"communications\",\"insights\",\"PR\",\"pr strategy\",\"Public Relations\",\"strategy\"],\"articleSection\":[\"Digital PR\",\"Influencer Marketing\",\"Public Relations\",\"Social and Digital Media\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.5wpr.com\/new\/micro-influencers-social-media\/\",\"url\":\"https:\/\/www.5wpr.com\/new\/micro-influencers-social-media\/\",\"name\":\"Micro-Influencer: Influencer Marketing Agency Successs\",\"isPartOf\":{\"@id\":\"https:\/\/www.5wpr.com\/new\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.5wpr.com\/new\/micro-influencers-social-media\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.5wpr.com\/new\/micro-influencers-social-media\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.5wpr.com\/new\/wp-content\/uploads\/2018\/09\/social-media-influencer.jpg\",\"datePublished\":\"2018-09-26T15:50:20+00:00\",\"dateModified\":\"2022-04-26T14:15:25+00:00\",\"description\":\"Influencer Marketing\u00a0continues to grow in importance. 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