{"id":3886,"date":"2020-04-05T14:36:37","date_gmt":"2020-04-05T14:36:37","guid":{"rendered":"http:\/\/www.5wpr.com\/new\/?p=3886"},"modified":"2020-04-07T16:36:55","modified_gmt":"2020-04-07T16:36:55","slug":"vr-ar-mixed-reality","status":"publish","type":"post","link":"https:\/\/www.5wpr.com\/new\/vr-ar-mixed-reality\/","title":{"rendered":"VR vs AR vs Mixed Reality: What&#8217;s the difference?"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">When it comes to understanding the potential of virtual reality, brands and their marketing teams seem to have barely brushed the surface. Storytelling is everything in the contemporary branding world, and many businesses are beginning to look to evolving technologies to stay ahead of the game. With North Face shooting footage of a climb in Yosemite National Park to transform the shopping experiences of shoppers in New York and San Francisco, here\u2019s a guide to help take your 2019 campaigns to new heights.<\/span><\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter  wp-image-4960\" src=\"https:\/\/www.5wpr.com\/new\/wp-content\/uploads\/2020\/01\/virtual-reality.jpg\" alt=\"\" width=\"883\" height=\"587\" srcset=\"https:\/\/www.5wpr.com\/new\/wp-content\/uploads\/2020\/01\/virtual-reality.jpg 1353w, https:\/\/www.5wpr.com\/new\/wp-content\/uploads\/2020\/01\/virtual-reality-300x199.jpg 300w, https:\/\/www.5wpr.com\/new\/wp-content\/uploads\/2020\/01\/virtual-reality-1024x680.jpg 1024w, https:\/\/www.5wpr.com\/new\/wp-content\/uploads\/2020\/01\/virtual-reality-768x510.jpg 768w\" sizes=\"(max-width: 883px) 100vw, 883px\" \/><\/p>\n<h2 style=\"text-align: center;\"><strong>Virtual Reality (VR)<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Often referred to as immersive media, or computer-simulated reality, VR seeks to replicate an environment that allows a user to imagine a physical presence in real-world, or imagined, places. In practice, VR has come to be understood as an umbrella term for all immersive experiences: whether made up of entirely real-world content, digitally manufactured scenes, or a hybrid of both.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Danish company Velux has used VR to help give consumers an idea of \u201cwhat could be\u201d; by showing how a room can look with a roof window, Velux drove home the impact of their solutions in a way that a purely real-world approach might not be able to do.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter  wp-image-4961\" src=\"https:\/\/www.5wpr.com\/new\/wp-content\/uploads\/2020\/01\/augmented-reality.png\" alt=\"\" width=\"853\" height=\"481\" srcset=\"https:\/\/www.5wpr.com\/new\/wp-content\/uploads\/2020\/01\/augmented-reality.png 1156w, https:\/\/www.5wpr.com\/new\/wp-content\/uploads\/2020\/01\/augmented-reality-300x169.png 300w, https:\/\/www.5wpr.com\/new\/wp-content\/uploads\/2020\/01\/augmented-reality-1024x577.png 1024w, https:\/\/www.5wpr.com\/new\/wp-content\/uploads\/2020\/01\/augmented-reality-768x432.png 768w\" sizes=\"(max-width: 853px) 100vw, 853px\" \/><\/p>\n<h2 style=\"text-align: center;\"><strong>Augmented Reality (AR)<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Augmented reality involves the overlay of digital information on real-world elements. Ever heard of Pokemon GO? Of course you have: the game took the world by storm in 2016, and opened the eyes of marketers everywhere to the potential of this technology.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">AR makes the real world the central part of the story, enhanced by other digital layers- like layering new strata of perception, and digitally building on the reality or environment. IKEA has developed a table as part of a concept kitchen, allowing users to turn the pages of a recipe book left on the bench, or play with a cup of IKEA\u2019s infamous wooden pencil stubs.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-4959\" src=\"https:\/\/www.5wpr.com\/new\/wp-content\/uploads\/2020\/01\/mixed-reality.jpg\" alt=\"\" width=\"675\" height=\"901\" srcset=\"https:\/\/www.5wpr.com\/new\/wp-content\/uploads\/2020\/01\/mixed-reality.jpg 675w, https:\/\/www.5wpr.com\/new\/wp-content\/uploads\/2020\/01\/mixed-reality-225x300.jpg 225w\" sizes=\"(max-width: 675px) 100vw, 675px\" \/><\/p>\n<h2 style=\"text-align: center;\"><strong>Mixed Reality (MR)<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Bringing together digital elements and the real world, MR allows users to interact with and manipulate physical and virtual items and environments via next-generation sensing and imaging technologies.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">MR is a gamechanger, literally, in the way it allows a customer to immerse herself in a world while also interacting with it- without ever needing to remove a headset. Breaking down traditional ideas of real and imaginary, mixed reality is guaranteed to transform how brands get their messages across.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The benefits of the VR diaspora in public relations are clear: people have been shown to stay engaged for longer, with a deeper emotional connection each time. VR allows users to feel a part of the brand experience in a way traditional messaging techniques have never been able to achieve, boosting trust and simplifying the concept in the process.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There can be no doubt that VR will transform the way the public industry designs campaigns moving forward. As always, the consumer experience is key- it\u2019s high time public relations pros took the leap into a new reality.<\/span><\/p>\n<p><em><strong>Are you looking to integrate a Mixed Reality, Augmented Reality or Virtual Reality marketing campaign into your ongoing strategy? Contact 5W PR today &#8211; to learn how we can help build achieve a world class solution for your MR, AR or VR marketing campaign.<\/strong><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>When it comes to understanding the potential of virtual reality, brands and their marketing teams seem to have barely brushed the surface. Storytelling is everything in the contemporary branding world, &#8230;<\/p>\n","protected":false},"author":13,"featured_media":4958,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[94,271],"tags":[228,250,53,48,276,133],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\r\n<title>VR vs AR vs Mixed Reality: What&#039;s the difference? | 5W PR Agency Blog<\/title>\r\n<meta name=\"description\" content=\"When it comes to understanding the potential of virtual reality, brands and their marketing teams seem to have barely brushed the surface. 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