{"id":3890,"date":"2018-10-15T14:29:40","date_gmt":"2018-10-15T14:29:40","guid":{"rendered":"http:\/\/www.5wpr.com\/new\/?p=3890"},"modified":"2022-04-26T14:46:28","modified_gmt":"2022-04-26T14:46:28","slug":"bad-influencer","status":"publish","type":"post","link":"https:\/\/www.5wpr.com\/new\/bad-influencer\/","title":{"rendered":"Five Ways to Spot a Flaky Influencer"},"content":{"rendered":"<p>The rise of the Influencer cannot be overstated, and\u00a0<a href=\"https:\/\/www.5wpr.com\/services\/influencer-marketing.cfm\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/www.5wpr.com\/services\/influencer-marketing.cfm&amp;source=gmail&amp;ust=1651070190041000&amp;usg=AOvVaw3DN2h_oVHfF5eEN-l8gpyq\">Influencer Marketing<\/a>\u00a0can be your firm\u2019s best secret weapon. Still, as with any industry, the world of influencers is not immune to fraudsters. Here\u2019s five ways to tell if your future Influencer is really more of a follower.<\/p>\n<h2>Engagement rate<\/h2>\n<p><span style=\"text-decoration: underline;\"><strong>Commit this formula to memory:<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8211;<\/span><span style=\"font-weight: 400;\"> \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/span><span style=\"font-weight: 400;\">Post 1 + Post 2 + Post 3 divided by 3 = average number of engagements.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8211;<\/span><span style=\"font-weight: 400;\"> \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/span><span style=\"font-weight: 400;\">Average number of engagements divided by number of followers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is how you calculate the engagement rate of any user on social media, and an easy tell-all if your influencer is genuinely that- influential. If an influencer has a low engagement rate (less than 1 per cent), then it is more than likely that some of their followers are fake users. Their audience is not one that cares about the user\u2019s content, and isn\u2019t worth your investment as a brand.<\/span><\/p>\n<h2>Follower growth<\/h2>\n<p><span style=\"font-weight: 400;\">This metric is similarly easy to spot. Influencer accounts with organic- that is, genuine- growth, there is typically a consistent upward trend of follower growth. For accounts that have done the dodgy and purchased followers, however, growth in the account\u2019s follower account typically spikes inconsistently- from day to day, or week to week.<\/span><\/p>\n<h2>Engagement type<\/h2>\n<p><span style=\"font-weight: 400;\">This metric is a little harder to determine, but still worth the effort. Engagement type refers to the type of people that are engaging with the content posted by the Influencer: are they coming from outside the account\u2019s follower list? If so, they are probably signed up to an engagement app or engagement pod in exchange for cash. Without genuine engagement, the reach of the Influencer you have in mind is stunted- and not worth your money.<\/span><\/p>\n<h2>Follower location<\/h2>\n<p><span style=\"font-weight: 400;\">Again, this metric is a tricky one, but nonetheless vital to determining if your Influencer has fake followers- or, if genuine, what portion of the followers are likely to be interested in your brand should you partner with the account holder.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If, for example, a New York City-based fitness blogger has a significant number of followers based in Asia or the Middle East, they might indeed be genuine, but you\u2019d want to flag the issue. Similarly, an Australia-based adventure blogger with a large proportion of followers outside the country might not actually serve your brand the way you expect.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ask yourself the following questions: do you only ship your product to certain countries? Are you a physical retailer with a dependence on customers in your proximity? If your Influencer\u2019s followers are spread thin worldwide, they might not be the engagement match for you.<\/span><\/p>\n<h2>Comments<\/h2>\n<p><span style=\"font-weight: 400;\">If you\u2019re pressed for time, reading an influencer\u2019s comments can be a quick tell-all, though keep in mind this is a subjective process! Fake engagement is typically led by social media bots, capable of mustering little more than generic support in the form of \u201clove it\u201d, \u201chaha\u201d or emoji-based replies. Truly engaged followers, however, take their time to craft a specific response- these are the kinds of followers you want to target.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The rise of the Influencer cannot be overstated, and\u00a0Influencer Marketing\u00a0can be your firm\u2019s best secret weapon. Still, as with any industry, the world of influencers is not immune to fraudsters. &#8230;<\/p>\n","protected":false},"author":13,"featured_media":3892,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[241,94,319,19,13],"tags":[228,158,279,53,276,20,133],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\r\n<title>Five Ways to Spot a Flaky Influencer | 5W PR Agency Blog<\/title>\r\n<meta name=\"description\" content=\"The rise of the Influencer cannot be overstated, and\u00a0Influencer Marketing\u00a0can be your firm\u2019s best secret weapon. 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