{"id":3980,"date":"2018-11-28T19:29:14","date_gmt":"2018-11-28T19:29:14","guid":{"rendered":"http:\/\/www.5wpr.com\/new\/?p=3980"},"modified":"2020-11-19T16:57:41","modified_gmt":"2020-11-19T16:57:41","slug":"marketing-blunders","status":"publish","type":"post","link":"https:\/\/www.5wpr.com\/new\/marketing-blunders\/","title":{"rendered":"Four Marketing Blunders That Will Cost You"},"content":{"rendered":"

Running a business comes with a lot of uncertainty. While some things are more definite than others, there are a lot of aspects of a business that can\u2019t be measured or evaluated accurately. Marketing lies in the \u2018less definite\u2019 category – while there is a lot you can do and measure to build a better campaign – there\u2019s no hard and fast answer on what will be the end result.<\/span><\/p>\n

That said, marketing has developed exponentially over the years, and we know have the ability to measure the effectiveness of campaigns quite seamlessly. However, companies still tend to adopt a traditional mindset when it comes to marketing that is costing them a lot of money. \u00a0Here are some of the common marketing mistakes that is costing your company:<\/span><\/p>\n

Ignoring micro influencers<\/b><\/h2>\n

Macro influencers can create a lot of exposure for businesses. However, you don\u2019t need a Kardashian to get your product out there. Famous influencers might have millions of followers, but engaging macro influencers is expensive and results might not be as impressive as the price tag.<\/span><\/p>\n

Rather than spending all your budget on a macro influencer, spend your money on a variety of micro-influencers on YouTube, Twitter and Instagram who are more likely to have a niche audience who resonate more with your brand.<\/span><\/p>\n

Strictly focusing on customer acquisition<\/b><\/h2>\n

Let\u2019s look at the numbers. The book Marketing Metrics estimates the probability of selling to a new customer is between 5-20%, while the probability of selling to an existing customer ranges between 60-70%. This means keeping current customers satisfied and coming back for more is a more profitable strategy than trying to get new customers.<\/span><\/p>\n

Don\u2019t get caught up solely in customer acquisition. While getting new customers is essential to business growth, don\u2019t ignore your existing customers! \u00a0Richard Van Staden, serial entrepreneur and CEO of Quantum Solutions, says \u201cThere\u2019s often more money to be made in expanding offerings to your existing customer base than there is in new business developments.\u201d<\/span><\/p>\n

Not optimizing your website for mobile<\/b><\/h2>\n

Smartphones play many roles in people\u2019s lives. In addition to playing the role of an actual phone, they have taken over other roles from cameras to computers or laptops. So, when people are looking at your website, they most likely doing it from their phone.<\/span><\/p>\n

According to Pew Research Centre, 77% of Americans owned smartphones in 2017, a rise from 35% in 2011. This explains why Google has been giving SEO priority to websites optimized for mobile phone users. Brands that don\u2019t make this a priority will inevitably fall behind and lose momentum over their competitors who have adopted mobile optimization.<\/span><\/p>\n

Lack of appealing visual content<\/b><\/h2>\n

The human brain processes images 60,000 times faster than plain text and most of the information transmitted to the brain is visual. This needs to be taken into account when creating content. If you want your business and product to remain relevant, then content needs to include visually appealing content such as graphics, images and videos.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Running a business comes with a lot of uncertainty. While some things are more definite than others, there are a lot of aspects of a business that can\u2019t be measured …<\/p>\n","protected":false},"author":13,"featured_media":3981,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[241,19,13],"tags":[50,228,158,279,250,53,133,204,251],"yoast_head":"\r\nFour Marketing Blunders That Will Cost You | 5W PR Agency Blog<\/title>\r\n<meta name=\"description\" content=\"Running a business comes with a lot of uncertainty. While some things are more definite than others, there are a lot of aspects of a business that can\u2019t\" \/>\r\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<link rel=\"canonical\" href=\"https:\/\/www.5wpr.com\/new\/marketing-blunders\/\" \/>\r\n<meta property=\"og:locale\" content=\"en_US\" \/>\r\n<meta property=\"og:type\" content=\"article\" \/>\r\n<meta property=\"og:title\" content=\"Four Marketing Blunders That Will Cost You | 5W PR Agency Blog\" \/>\r\n<meta property=\"og:description\" content=\"Running a business comes with a lot of uncertainty. While some things are more definite than others, there are a lot of aspects of a business that can\u2019t\" \/>\r\n<meta property=\"og:url\" content=\"https:\/\/www.5wpr.com\/new\/marketing-blunders\/\" \/>\r\n<meta property=\"og:site_name\" content=\"Public Relations Blog | 5W PR Agency | PR Firm\" \/>\r\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/5WPublicRelations\" \/>\r\n<meta property=\"article:published_time\" content=\"2018-11-28T19:29:14+00:00\" \/>\r\n<meta property=\"article:modified_time\" content=\"2020-11-19T16:57:41+00:00\" \/>\r\n<meta property=\"og:image\" content=\"https:\/\/www.5wpr.com\/new\/wp-content\/uploads\/2018\/11\/marketing-blunder.jpg\" \/>\r\n\t<meta property=\"og:image:width\" content=\"1350\" \/>\r\n\t<meta property=\"og:image:height\" content=\"900\" \/>\r\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\r\n<meta name=\"author\" content=\"Cary Leibowitz\" \/>\r\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Cary Leibowitz\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\r\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.5wpr.com\/new\/marketing-blunders\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.5wpr.com\/new\/marketing-blunders\/\"},\"author\":{\"name\":\"Cary Leibowitz\",\"@id\":\"https:\/\/www.5wpr.com\/new\/#\/schema\/person\/38ee96fd443c64f8683c157b191ff6ba\"},\"headline\":\"Four Marketing Blunders That Will Cost You\",\"datePublished\":\"2018-11-28T19:29:14+00:00\",\"dateModified\":\"2020-11-19T16:57:41+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.5wpr.com\/new\/marketing-blunders\/\"},\"wordCount\":509,\"publisher\":{\"@id\":\"https:\/\/www.5wpr.com\/new\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.5wpr.com\/new\/marketing-blunders\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.5wpr.com\/new\/wp-content\/uploads\/2018\/11\/marketing-blunder.jpg\",\"keywords\":[\"5wpr\",\"branding\",\"communications\",\"influencer marketing\",\"insights\",\"marketing\",\"strategy\",\"tips\",\"trends\"],\"articleSection\":[\"Branding\",\"Public Relations\",\"Social and Digital Media\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.5wpr.com\/new\/marketing-blunders\/\",\"url\":\"https:\/\/www.5wpr.com\/new\/marketing-blunders\/\",\"name\":\"Four Marketing Blunders That Will Cost You | 5W PR Agency Blog\",\"isPartOf\":{\"@id\":\"https:\/\/www.5wpr.com\/new\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.5wpr.com\/new\/marketing-blunders\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.5wpr.com\/new\/marketing-blunders\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.5wpr.com\/new\/wp-content\/uploads\/2018\/11\/marketing-blunder.jpg\",\"datePublished\":\"2018-11-28T19:29:14+00:00\",\"dateModified\":\"2020-11-19T16:57:41+00:00\",\"description\":\"Running a business comes with a lot of uncertainty. While some things are more definite than others, there are a lot of aspects of a business that can\u2019t\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.5wpr.com\/new\/marketing-blunders\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.5wpr.com\/new\/marketing-blunders\/#primaryimage\",\"url\":\"https:\/\/www.5wpr.com\/new\/wp-content\/uploads\/2018\/11\/marketing-blunder.jpg\",\"contentUrl\":\"https:\/\/www.5wpr.com\/new\/wp-content\/uploads\/2018\/11\/marketing-blunder.jpg\",\"width\":1350,\"height\":900,\"caption\":\"marketing blunder\"},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.5wpr.com\/new\/#website\",\"url\":\"https:\/\/www.5wpr.com\/new\/\",\"name\":\"Public Relations Blog | 5W PR Agency | PR Firm\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.5wpr.com\/new\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.5wpr.com\/new\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.5wpr.com\/new\/#organization\",\"name\":\"5W Public Relations Firm\",\"url\":\"https:\/\/www.5wpr.com\/new\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.5wpr.com\/new\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.5wpr.com\/new\/wp-content\/uploads\/2014\/08\/5W-logo.jpg\",\"contentUrl\":\"https:\/\/www.5wpr.com\/new\/wp-content\/uploads\/2014\/08\/5W-logo.jpg\",\"width\":160,\"height\":96,\"caption\":\"5W Public Relations Firm\"},\"image\":{\"@id\":\"https:\/\/www.5wpr.com\/new\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/5WPublicRelations\",\"https:\/\/x.com\/5w_pr\",\"https:\/\/instagram.com\/5wpr\/\",\"https:\/\/www.linkedin.com\/company\/5w-public-relations\",\"https:\/\/www.pinterest.com\/5wpr\/\",\"https:\/\/www.youtube.com\/user\/5WPRSpeakers\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.5wpr.com\/new\/#\/schema\/person\/38ee96fd443c64f8683c157b191ff6ba\",\"name\":\"Cary Leibowitz\"}]}<\/script>\r\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Four Marketing Blunders That Will Cost You | 5W PR Agency Blog","description":"Running a business comes with a lot of uncertainty. While some things are more definite than others, there are a lot of aspects of a business that can\u2019t","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.5wpr.com\/new\/marketing-blunders\/","og_locale":"en_US","og_type":"article","og_title":"Four Marketing Blunders That Will Cost You | 5W PR Agency Blog","og_description":"Running a business comes with a lot of uncertainty. While some things are more definite than others, there are a lot of aspects of a business that can\u2019t","og_url":"https:\/\/www.5wpr.com\/new\/marketing-blunders\/","og_site_name":"Public Relations Blog | 5W PR Agency | PR Firm","article_publisher":"https:\/\/www.facebook.com\/5WPublicRelations","article_published_time":"2018-11-28T19:29:14+00:00","article_modified_time":"2020-11-19T16:57:41+00:00","og_image":[{"width":1350,"height":900,"url":"https:\/\/www.5wpr.com\/new\/wp-content\/uploads\/2018\/11\/marketing-blunder.jpg","type":"image\/jpeg"}],"author":"Cary Leibowitz","twitter_misc":{"Written by":"Cary Leibowitz","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.5wpr.com\/new\/marketing-blunders\/#article","isPartOf":{"@id":"https:\/\/www.5wpr.com\/new\/marketing-blunders\/"},"author":{"name":"Cary Leibowitz","@id":"https:\/\/www.5wpr.com\/new\/#\/schema\/person\/38ee96fd443c64f8683c157b191ff6ba"},"headline":"Four Marketing Blunders That Will Cost You","datePublished":"2018-11-28T19:29:14+00:00","dateModified":"2020-11-19T16:57:41+00:00","mainEntityOfPage":{"@id":"https:\/\/www.5wpr.com\/new\/marketing-blunders\/"},"wordCount":509,"publisher":{"@id":"https:\/\/www.5wpr.com\/new\/#organization"},"image":{"@id":"https:\/\/www.5wpr.com\/new\/marketing-blunders\/#primaryimage"},"thumbnailUrl":"https:\/\/www.5wpr.com\/new\/wp-content\/uploads\/2018\/11\/marketing-blunder.jpg","keywords":["5wpr","branding","communications","influencer marketing","insights","marketing","strategy","tips","trends"],"articleSection":["Branding","Public Relations","Social and Digital Media"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.5wpr.com\/new\/marketing-blunders\/","url":"https:\/\/www.5wpr.com\/new\/marketing-blunders\/","name":"Four Marketing Blunders That Will Cost You | 5W PR Agency Blog","isPartOf":{"@id":"https:\/\/www.5wpr.com\/new\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.5wpr.com\/new\/marketing-blunders\/#primaryimage"},"image":{"@id":"https:\/\/www.5wpr.com\/new\/marketing-blunders\/#primaryimage"},"thumbnailUrl":"https:\/\/www.5wpr.com\/new\/wp-content\/uploads\/2018\/11\/marketing-blunder.jpg","datePublished":"2018-11-28T19:29:14+00:00","dateModified":"2020-11-19T16:57:41+00:00","description":"Running a business comes with a lot of uncertainty. While some things are more definite than others, there are a lot of aspects of a business that can\u2019t","inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.5wpr.com\/new\/marketing-blunders\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.5wpr.com\/new\/marketing-blunders\/#primaryimage","url":"https:\/\/www.5wpr.com\/new\/wp-content\/uploads\/2018\/11\/marketing-blunder.jpg","contentUrl":"https:\/\/www.5wpr.com\/new\/wp-content\/uploads\/2018\/11\/marketing-blunder.jpg","width":1350,"height":900,"caption":"marketing blunder"},{"@type":"WebSite","@id":"https:\/\/www.5wpr.com\/new\/#website","url":"https:\/\/www.5wpr.com\/new\/","name":"Public Relations Blog | 5W PR Agency | PR Firm","description":"","publisher":{"@id":"https:\/\/www.5wpr.com\/new\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.5wpr.com\/new\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.5wpr.com\/new\/#organization","name":"5W Public Relations Firm","url":"https:\/\/www.5wpr.com\/new\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.5wpr.com\/new\/#\/schema\/logo\/image\/","url":"https:\/\/www.5wpr.com\/new\/wp-content\/uploads\/2014\/08\/5W-logo.jpg","contentUrl":"https:\/\/www.5wpr.com\/new\/wp-content\/uploads\/2014\/08\/5W-logo.jpg","width":160,"height":96,"caption":"5W Public Relations Firm"},"image":{"@id":"https:\/\/www.5wpr.com\/new\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/5WPublicRelations","https:\/\/x.com\/5w_pr","https:\/\/instagram.com\/5wpr\/","https:\/\/www.linkedin.com\/company\/5w-public-relations","https:\/\/www.pinterest.com\/5wpr\/","https:\/\/www.youtube.com\/user\/5WPRSpeakers"]},{"@type":"Person","@id":"https:\/\/www.5wpr.com\/new\/#\/schema\/person\/38ee96fd443c64f8683c157b191ff6ba","name":"Cary Leibowitz"}]}},"_links":{"self":[{"href":"https:\/\/www.5wpr.com\/new\/wp-json\/wp\/v2\/posts\/3980"}],"collection":[{"href":"https:\/\/www.5wpr.com\/new\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.5wpr.com\/new\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.5wpr.com\/new\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/www.5wpr.com\/new\/wp-json\/wp\/v2\/comments?post=3980"}],"version-history":[{"count":0,"href":"https:\/\/www.5wpr.com\/new\/wp-json\/wp\/v2\/posts\/3980\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.5wpr.com\/new\/wp-json\/wp\/v2\/media\/3981"}],"wp:attachment":[{"href":"https:\/\/www.5wpr.com\/new\/wp-json\/wp\/v2\/media?parent=3980"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.5wpr.com\/new\/wp-json\/wp\/v2\/categories?post=3980"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.5wpr.com\/new\/wp-json\/wp\/v2\/tags?post=3980"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}