{"id":4005,"date":"2018-12-04T22:01:58","date_gmt":"2018-12-04T22:01:58","guid":{"rendered":"http:\/\/www.5wpr.com\/new\/?p=4005"},"modified":"2022-04-26T20:50:20","modified_gmt":"2022-04-26T20:50:20","slug":"how-to-pr-for-tech-start-ups","status":"publish","type":"post","link":"https:\/\/www.5wpr.com\/new\/how-to-pr-for-tech-start-ups\/","title":{"rendered":"How to PR for tech start ups"},"content":{"rendered":"<p>Bubbles, booms and unicorns, we\u2019ve seen them all. The indisputable dominance of technology and the radical transformation it\u2019s had on the way we live, work, socialize and relax appears to be at an all-time high. If you\u2019re not a \u201ctech\u201d company in today\u2019s day and age, you\u2019re likely to be disrupted by one. For a growing number of industries, it\u2019s not a matter of if \u2014 it\u2019s when.<u><\/u><u><\/u><\/p>\n<p>Matt Caiola who runs the 5WPR\u00a0<a href=\"https:\/\/www.5wpr.com\/practice\/technologypr.cfm\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/www.5wpr.com\/practice\/technologypr.cfm&amp;source=gmail&amp;ust=1651089852316000&amp;usg=AOvVaw2PoimRZHP2KPGVSHW94VQh\">technology PR<\/a>\u00a0practice knows this all too well.<u><\/u><u><\/u><\/p>\n<p>How does that work exactly?<u><\/u><u><\/u><\/p>\n<p>Well, here are a few insight and tips, best expressed in a recent\u00a0<a href=\"https:\/\/www.odwyerpr.com\/story\/public\/11658\/2018-11-20\/pr-is-paramount-for-techs-continued-growth.html\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/www.odwyerpr.com\/story\/public\/11658\/2018-11-20\/pr-is-paramount-for-techs-continued-growth.html&amp;source=gmail&amp;ust=1651089852316000&amp;usg=AOvVaw1sljwdNYk2rUv5PDhe3jpY\">O\u2019Dwyer\u2019s article<\/a>,:<u><\/u><u><\/u><\/p>\n<p><u><\/u><strong>Run your PR practice like a tech com\u00adpany.<\/strong>\u00a0A\u00a0<a href=\"https:\/\/www.5wpr.com\/practice\/technologypr.cfm\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/www.5wpr.com\/practice\/technologypr.cfm&amp;source=gmail&amp;ust=1651089852317000&amp;usg=AOvVaw0oLMM8IJqrFpNcqJ6dCLm7\">technology PR<\/a>\u00a0team, whether in-house or agency, should be an extension of the business. It should have the same organizational operating norms, to remove points of friction, it should drink from the same Kool-Aid and it should anticipate the pressures and opportunities that lay ahead. Having moved to an agency environment after more than a decade running the MarComs function in-house, this transition has re-emphasized to me how important it is for a tech PR team to think and operate like a tech company.<u><\/u><u><\/u><\/p>\n<p><u><\/u><strong>Solve a pain point.<\/strong>\u00a0If this is touted as the most important piece of a successful tech company\u2019s DNA, then why isn\u2019t it the most important piece of your PR program? When pitching media, the impact of the product or service you are touting should shine through with every story angle. You must learn how to quickly and clearly make every person reading your pitch, no matter their knowledge level, know what your client\u2019s value-add is.<u><\/u><u><\/u><\/p>\n<p><u><\/u><strong>Transparency<\/strong>\u00a0\u2014 a.k.a. no B.S. \u2014 is key when communicating with an entrepreneur. Don\u2019t PR your clients. Work together to set clear expectations from the start. While they live, breathe and believe in their technology, as PR professionals, we know that often it requires a lot of education, creative positioning and persistence to land coverage. Don\u2019t be afraid to be real with your client; push back when necessary, but always offer alternative solutions to get results. Also, if a particular program isn\u2019t working, let them know early and pivot.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bubbles, booms and unicorns, we\u2019ve seen them all. The indisputable dominance of technology and the radical transformation it\u2019s had on the way we live, work, socialize and relax appears to &#8230;<\/p>\n","protected":false},"author":13,"featured_media":4009,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15,236],"tags":[96,50,276,209,234],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\r\n<title>Tech PR for tech start ups: Technology PR Agency<\/title>\r\n<meta name=\"description\" content=\"Bubbles, booms and unicorns, we\u2019ve seen them all. 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The indisputable dominance of technology and the radical transformation it\u2019s had on the way we live,\" \/>\r\n<meta property=\"og:url\" content=\"https:\/\/www.5wpr.com\/new\/how-to-pr-for-tech-start-ups\/\" \/>\r\n<meta property=\"og:site_name\" content=\"Public Relations Blog | 5W PR Agency | PR Firm\" \/>\r\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/5WPublicRelations\" \/>\r\n<meta property=\"article:published_time\" content=\"2018-12-04T22:01:58+00:00\" \/>\r\n<meta property=\"article:modified_time\" content=\"2022-04-26T20:50:20+00:00\" \/>\r\n<meta property=\"og:image\" content=\"https:\/\/www.5wpr.com\/new\/wp-content\/uploads\/2018\/12\/5W-2019-Predictions-1.png\" \/>\r\n\t<meta property=\"og:image:width\" content=\"3000\" \/>\r\n\t<meta property=\"og:image:height\" content=\"1055\" \/>\r\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\r\n<meta name=\"author\" content=\"Cary Leibowitz\" \/>\r\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Cary Leibowitz\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\r\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.5wpr.com\/new\/how-to-pr-for-tech-start-ups\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.5wpr.com\/new\/how-to-pr-for-tech-start-ups\/\"},\"author\":{\"name\":\"Cary Leibowitz\",\"@id\":\"https:\/\/www.5wpr.com\/new\/#\/schema\/person\/38ee96fd443c64f8683c157b191ff6ba\"},\"headline\":\"How to PR for tech start ups\",\"datePublished\":\"2018-12-04T22:01:58+00:00\",\"dateModified\":\"2022-04-26T20:50:20+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.5wpr.com\/new\/how-to-pr-for-tech-start-ups\/\"},\"wordCount\":383,\"publisher\":{\"@id\":\"https:\/\/www.5wpr.com\/new\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.5wpr.com\/new\/how-to-pr-for-tech-start-ups\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.5wpr.com\/new\/wp-content\/uploads\/2018\/12\/5W-2019-Predictions-1.png\",\"keywords\":[\"5w pr\",\"5wpr\",\"Public Relations\",\"technology pr\",\"technology public relations\"],\"articleSection\":[\"5WPR News\",\"Technology PR\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.5wpr.com\/new\/how-to-pr-for-tech-start-ups\/\",\"url\":\"https:\/\/www.5wpr.com\/new\/how-to-pr-for-tech-start-ups\/\",\"name\":\"Tech PR for tech start ups: Technology PR Agency\",\"isPartOf\":{\"@id\":\"https:\/\/www.5wpr.com\/new\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.5wpr.com\/new\/how-to-pr-for-tech-start-ups\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.5wpr.com\/new\/how-to-pr-for-tech-start-ups\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.5wpr.com\/new\/wp-content\/uploads\/2018\/12\/5W-2019-Predictions-1.png\",\"datePublished\":\"2018-12-04T22:01:58+00:00\",\"dateModified\":\"2022-04-26T20:50:20+00:00\",\"description\":\"Bubbles, booms and unicorns, we\u2019ve seen them all. 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