{"id":4071,"date":"2018-12-21T19:34:01","date_gmt":"2018-12-21T19:34:01","guid":{"rendered":"http:\/\/www.5wpr.com\/new\/?p=4071"},"modified":"2021-08-12T17:57:40","modified_gmt":"2021-08-12T17:57:40","slug":"content-calendar","status":"publish","type":"post","link":"https:\/\/www.5wpr.com\/new\/content-calendar\/","title":{"rendered":"How to Create a Content Calendar"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">In just a few weeks, the big ball will drop, and we will be celebrating the beginning of yet another New Year. For many savvy communications professionals, that means creating a new content calendar for the coming year. A vital part of that process is reviewing your current content streams, evaluating hits and misses, and considering how to get more out of them.<\/span><\/p>\n<h2><b>Measuring Response<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Evaluating ROI on communications efforts is not always a precise science. You can map engagement and response and connection, but it can be challenging to put exact dollar amounts on these items. Instead, see what\u2019s growing fastest and where your most profitable responses are being generated. Two key questions to ask: \u201cAm I generating a growing response from my main target audience, or are they falling away?\u201d and \u201cWhich new audience should I invite to engage in the coming year?\u201d<\/span><\/p>\n<h2><b>Quality of Data<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">In recent years, the \u201cBig Data\u201d push has been all about quantity of data, but that doesn\u2019t mean you should ignore or undervalue the quality of your data. Checking the value and veracity of your current data sets is a good practice at the beginning of each year. Failing to do so can lead to making decisions (really assumptions) based on bad or outdated data. Clinging to that data can lead to falling consumer interest and audience disengagement\u2026 because they have moved on and you have not.<\/span><\/p>\n<h2><b>Nature of Influence<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Connection is, considerably, about influence. If you are not an influencer, you cannot lead. And if you are not leading, you will not grow. The beginning of the year is a great time to evaluate the influencers you are connected with and depending on. Do they still have the influence you need in the markets you are trying to connect with? Are there others with whom you should establish connections? Invest some time in focusing on how to strengthen connections with the influencers you already know and making connections with new voices.<\/span><\/p>\n<h2><b>The Power of Story<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">When it comes to effective messaging, copy can work, content can work, and advertorials can work. But nothing works better, especially in today\u2019s social media dominated marketplace of ideas, than good storytelling. It goes beyond the truism that people remember stories better. They also connect with stories more fully and share them more readily. Take some time to evaluate the stories your brand has shared over the past year. Take time to consider these questions: \u201cwhere can we improve?\u201d and \u201cwhich audiences should we target for the coming year?\u201d<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In just a few weeks, the big ball will drop, and we will be celebrating the beginning of yet another New Year. For many savvy communications professionals, that means creating &#8230;<\/p>\n","protected":false},"author":13,"featured_media":4073,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19],"tags":[50,158,250,53,276,133],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\r\n<title>How to Create a Content Calendar | 5W PR Agency Blog<\/title>\r\n<meta name=\"description\" content=\"In just a few weeks, the big ball will drop, and we will be celebrating the beginning of yet another New Year. For many savvy communications\" \/>\r\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<link rel=\"canonical\" href=\"https:\/\/www.5wpr.com\/new\/content-calendar\/\" \/>\r\n<meta property=\"og:locale\" content=\"en_US\" \/>\r\n<meta property=\"og:type\" content=\"article\" \/>\r\n<meta property=\"og:title\" content=\"How to Create a Content Calendar | 5W PR Agency Blog\" \/>\r\n<meta property=\"og:description\" content=\"In just a few weeks, the big ball will drop, and we will be celebrating the beginning of yet another New Year. For many savvy communications\" \/>\r\n<meta property=\"og:url\" content=\"https:\/\/www.5wpr.com\/new\/content-calendar\/\" \/>\r\n<meta property=\"og:site_name\" content=\"Public Relations Blog | 5W PR Agency | PR Firm\" \/>\r\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/5WPublicRelations\" \/>\r\n<meta property=\"article:published_time\" content=\"2018-12-21T19:34:01+00:00\" \/>\r\n<meta property=\"article:modified_time\" content=\"2021-08-12T17:57:40+00:00\" \/>\r\n<meta property=\"og:image\" content=\"https:\/\/www.5wpr.com\/new\/wp-content\/uploads\/2018\/12\/content-marketing-calendar.jpg\" \/>\r\n\t<meta property=\"og:image:width\" content=\"1496\" \/>\r\n\t<meta property=\"og:image:height\" content=\"1000\" \/>\r\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\r\n<meta name=\"author\" content=\"Cary Leibowitz\" \/>\r\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Cary Leibowitz\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\r\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.5wpr.com\/new\/content-calendar\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.5wpr.com\/new\/content-calendar\/\"},\"author\":{\"name\":\"Cary Leibowitz\",\"@id\":\"https:\/\/www.5wpr.com\/new\/#\/schema\/person\/38ee96fd443c64f8683c157b191ff6ba\"},\"headline\":\"How to Create a Content Calendar\",\"datePublished\":\"2018-12-21T19:34:01+00:00\",\"dateModified\":\"2021-08-12T17:57:40+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.5wpr.com\/new\/content-calendar\/\"},\"wordCount\":432,\"publisher\":{\"@id\":\"https:\/\/www.5wpr.com\/new\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.5wpr.com\/new\/content-calendar\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.5wpr.com\/new\/wp-content\/uploads\/2018\/12\/content-marketing-calendar.jpg\",\"keywords\":[\"5wpr\",\"communications\",\"insights\",\"marketing\",\"Public Relations\",\"strategy\"],\"articleSection\":[\"Public Relations\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.5wpr.com\/new\/content-calendar\/\",\"url\":\"https:\/\/www.5wpr.com\/new\/content-calendar\/\",\"name\":\"How to Create a Content Calendar | 5W PR Agency Blog\",\"isPartOf\":{\"@id\":\"https:\/\/www.5wpr.com\/new\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.5wpr.com\/new\/content-calendar\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.5wpr.com\/new\/content-calendar\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.5wpr.com\/new\/wp-content\/uploads\/2018\/12\/content-marketing-calendar.jpg\",\"datePublished\":\"2018-12-21T19:34:01+00:00\",\"dateModified\":\"2021-08-12T17:57:40+00:00\",\"description\":\"In just a few weeks, the big ball will drop, and we will be celebrating the beginning of yet another New Year. 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