{"id":4170,"date":"2019-03-13T20:00:07","date_gmt":"2019-03-13T20:00:07","guid":{"rendered":"http:\/\/www.5wpr.com\/new\/?p=4170"},"modified":"2022-04-26T14:41:58","modified_gmt":"2022-04-26T14:41:58","slug":"5w-ceo-speaks-at-harvard-business-school-on-crisis","status":"publish","type":"post","link":"https:\/\/www.5wpr.com\/new\/5w-ceo-speaks-at-harvard-business-school-on-crisis\/","title":{"rendered":"5W CEO Speaks at Harvard Business School on Crisis"},"content":{"rendered":"<p style=\"margin: 0in; margin-bottom: .0001pt;\"><span style=\"font-size: 11.0pt; font-family: 'Arial',sans-serif; color: black;\">What will your company do when a crisis occurs?<\/span><\/p>\n<p style=\"margin: 0in; margin-bottom: .0001pt;\"><span style=\"font-size: 10.0pt; font-family: 'Tahoma',sans-serif; color: black;\">\u00a0<\/span><\/p>\n<p style=\"margin: 0in; margin-bottom: .0001pt;\"><span style=\"font-size: 10.0pt; font-family: 'Tahoma',sans-serif; color: black;\"><span style=\"font-size: 11.0pt; font-family: 'Arial',sans-serif; color: #1155cc;\">Crisis communications<\/span><\/span><span style=\"font-size: 11.0pt; font-family: 'Arial',sans-serif; color: black;\">, on its surface, is easy to understand \u2013 when something bad happens, respond accordingly. However, crisis communications, much like the industries it serves when disaster strikes, is constantly evolving to effectively and efficiently respond in times of need. While there are best practices experts in the art employ, no crisis is ever identical, and increasingly there are new stakeholders and forms of media that need to be accounted for to properly diffuse a situation.<\/span><\/p>\n<p style=\"margin: 0in; margin-bottom: .0001pt;\"><span style=\"font-size: 10.0pt; font-family: 'Tahoma',sans-serif; color: black;\">\u00a0<\/span><\/p>\n<p style=\"margin: 0in; margin-bottom: .0001pt;\"><span style=\"font-size: 11.0pt; font-family: 'Arial',sans-serif; color: black;\">5WPR CEO and Founder, <\/span><span style=\"font-size: 10.0pt; font-family: 'Tahoma',sans-serif; color: black;\"><span style=\"font-size: 11.0pt; font-family: 'Arial',sans-serif; color: #1155cc;\">Ronn Torossian<\/span><\/span><span style=\"font-size: 11.0pt; font-family: 'Arial',sans-serif; color: black;\"> spoke on this subject to two classes at <\/span><span style=\"font-size: 10.0pt; font-family: 'Tahoma',sans-serif; color: black;\"><a href=\"https:\/\/www.prnewswire.com\/news-releases\/5wpr-ceo-ronn-torossian-speaks-at-harvard-business-school-300810210.html\"><span style=\"font-size: 11.0pt; font-family: 'Arial',sans-serif; color: #1155cc;\">Harvard Business School<\/span><\/a><\/span><span style=\"font-size: 11.0pt; font-family: 'Arial',sans-serif; color: black;\">, Tuesday, by providing his expert analysis on the \u201cUnited Breaks Guitars\u201d case study. The PR nightmare, which occurred when United Airlines infamously broke a musicians\u2019 guitar, remains a paragon of how reactive communication strategies can make a bad problem worse.<\/span><\/p>\n<p style=\"margin: 0in; margin-bottom: .0001pt;\"><span style=\"font-size: 10.0pt; font-family: 'Tahoma',sans-serif; color: black;\">\u00a0<\/span><\/p>\n<p style=\"margin: 0in; margin-bottom: .0001pt;\"><span style=\"font-size: 11.0pt; font-family: 'Arial',sans-serif; color: black;\">\u201cCrisis doesn\u2019t care whether it\u2019s your birthday, your vacation, the weekend \u2013 when it occurs, the company must be prepared with an authentic and genuine approach,\u201d said Torossian to the students. \u201cIn the case of United Airlines, the company failed miserably at handling this \u2013 and other crisis PR issues.\u201d<\/span><\/p>\n<p style=\"margin: 0in; margin-bottom: .0001pt;\"><span style=\"font-size: 10.0pt; font-family: 'Tahoma',sans-serif; color: black;\">\u00a0<\/span><\/p>\n<p style=\"margin: 0in; margin-bottom: .0001pt;\"><span style=\"font-size: 11.0pt; font-family: 'Arial',sans-serif; color: black;\">He also participated in a Q&amp;A, where students inquired about his offered thought leadership and unparalleled experience on notable topics within the industry, such as Nike and Colin Kaepernick\u2019s images, the ever-evolving social media landscape, and the strategies within crisis communications.<\/span><\/p>\n<p style=\"margin: 0in; margin-bottom: .0001pt;\"><span style=\"font-size: 10.0pt; font-family: 'Tahoma',sans-serif; color: black;\">\u00a0<\/span><\/p>\n<p style=\"margin: 0in; margin-bottom: .0001pt;\"><span style=\"font-size: 11.0pt; font-family: 'Arial',sans-serif; color: black;\">\u201cWith all the social media platforms expanding and evolving, companies need to be very aware of how this platform gives any consumer a voice, and for those notable ones to have an even bigger impact,\u201d exclaimed Torossian. \u201cToday, a recommendation from the Kardashians is perhaps as \u2013 or more &#8211; valuable than a Super Bowl commercial, and that is not going to change anytime soon.\u201d<\/span><\/p>\n<p style=\"margin: 0in; margin-bottom: .0001pt;\"><span style=\"font-size: 10.0pt; font-family: 'Tahoma',sans-serif; color: black;\">\u00a0<\/span><\/p>\n<p style=\"margin: 0in; margin-bottom: .0001pt;\"><span style=\"font-size: 11.0pt; font-family: 'Arial',sans-serif; color: black;\">Torossian\u2019s invite to speak at <\/span><span style=\"font-size: 10.0pt; font-family: 'Tahoma',sans-serif; color: black;\"><a href=\"https:\/\/www.hbs.edu\/Pages\/default.aspx\"><span style=\"font-size: 11.0pt; font-family: 'Arial',sans-serif; color: #1155cc;\">Harvard Business School<\/span><\/a><\/span><span style=\"font-size: 11.0pt; font-family: 'Arial',sans-serif; color: black;\"> is not only a testament to his thought leadership and innovative vision, but a confirmation of how important crisis communication is for companies now, and will continue to be in the future. With modern day crises dramatically diminishing stock prices, causing the removal of executives, and long term brand damage with consumers, companies without clear protocols and resources at their ready will be left doing damage control when a crisis hits.<\/span><\/p>\n<p style=\"margin: 0in; margin-bottom: .0001pt;\"><span style=\"font-size: 10.0pt; font-family: 'Tahoma',sans-serif; color: black;\">\u00a0<\/span><\/p>\n<p style=\"margin: 0in; margin-bottom: .0001pt;\"><span style=\"font-size: 11.0pt; font-family: 'Arial',sans-serif; color: black;\">\u201cHarvard Business School is known to educate the best and the brightest, and it was evident in the student\u2019s insight and analysis,\u201d said Torossian. \u201cThe student\u2019s foresight and engagement were inspiring. From the Bronx to Harvard \u2013 I was proud to present at HBS and look forward to repeated visits.\u201d<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p style=\"margin: 0in; margin-bottom: .0001pt;\">What will your company do when a crisis occurs?<\/p>\n<p style=\"margin: 0in; margin-bottom: .0001pt;\">\u00a0<\/p>\n<p style=\"margin: 0in; margin-bottom: .0001pt;\">Crisis communications, on its surface, is easy to understand \u2013 &#8230;<\/p>\n","protected":false},"author":13,"featured_media":4171,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15],"tags":[309,96,157,113,314,313,307,308,310,315,65,312,311],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\r\n<title>Ronn Torossian, 5WPR Chairman Speaks at Harvard Business School on Crisis|PR Agency Blog<\/title>\r\n<meta name=\"description\" content=\"What will your company do when a crisis occurs? 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