Already a favored resource in every good journalist\u2019s toolbox, Twitter remains highly underrated in the world of PR. Indeed, the typical use of Twitter involves just a few core activities:<\/p>\n\n\n\n
\u25cf Publicizing news, blog posts, articles, and other content, typically the firm\u2019s own content<\/p>\n\n\n\n
\u25cf Retweeting, ad nauseam, content from other users who reference the firm<\/p>\n\n\n\n
\u25cf Participating in #followfriday, such as doing a reply-all that includes the hashtag<\/p>\n\n\n\n
\u25cf Live-tweeting at events, using a hashtag set up especially for the event<\/p>\n\n\n\n
\u25cf Pitching to journalists<\/p>\n\n\n\n
These actions don\u2019t require much creativity on the user\u2019s part and miss out on a host of ways Twitter can be best utilized for PR. Here are some ideas:<\/p>\n\n\n\n
Twitter lists can be public or private, depending on the nature of your work. Set up a number of lists to track what specific people and companies are saying. Lists have the added benefit of flattering users by being added to the list, while simultaneously making it easier to find relevant content.<\/p>\n\n\n\n
Once this is done, it will be easier to keep tabs on specific groups of people who are relevant or important to the business in their respective ways. These users can also be tweeted regularly as a form of \u201cinfluencer engagement\u201d.<\/p>\n\n\n\n
Lists also enable the ability to monitor the needs of journalists and bloggers, as they tend to turn to Twitter to field queries.<\/p>\n\n\n\n
Lists can help keep track of a growing collection of potential evangelists, community leaders, and influencers in your field, one that expands as you keep tabs on who is regularly participating in conversations around specific keywords and phrases.<\/p>\n\n\n\n
A host of dashboards exist to help firms manage their Twitter presence, like HootSuite and Buffer. Using such dashboards, communications teams can monitor lists, schedule tweets, and participate in a range of social networks from a single place.<\/p>\n\n\n\n
Countless communications professionals have founded and curated conversations using original hashtags such as #measurePR, #soloPR and #journchat. Regularly participating in these conversations will help to network with peers in the field, increase exposure for invitations to guest blog posts and \u201cappearances\u201d on other Twitter chats, as well as offline queries from prospective clients.<\/p>\n\n\n\n
Another way Twitter is excellent for PR is how easy it is to integrate photo-sharing via Instagram, tweeting Pins from Pinterest, and sharing posts from Facebook. But stay creative: the point is not to merely promote content via Twitter, but to really go above and beyond in utilizing a platform that has revolutionized the way businesses and their stakeholders communicate.<\/p>\n\n\n\n
Next time you tack on a few hashtags to your #TGIF Tweet, consider that the world of Twitter is much larger than you may have expected, and you could be missing out on some serious PR potential.
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Already a favored resource in every good journalist\u2019s toolbox, Twitter remains highly underrated in the world of PR. Indeed, the typical use of Twitter involves just a few core activities:<\/p>\n
\u25cf …<\/p>\n","protected":false},"author":13,"featured_media":4232,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19,13,194],"tags":[],"yoast_head":"\r\n