{"id":4258,"date":"2019-05-20T10:34:56","date_gmt":"2019-05-20T10:34:56","guid":{"rendered":"https:\/\/www.5wpr.com\/new\/?p=4258"},"modified":"2021-08-23T18:04:33","modified_gmt":"2021-08-23T18:04:33","slug":"social-responsibility","status":"publish","type":"post","link":"https:\/\/www.5wpr.com\/new\/social-responsibility\/","title":{"rendered":"Social Responsibility: Using CSR to Send a Strong Message"},"content":{"rendered":"\n<p class=\"normal\"><strong><span lang=\"EN\">Diversity. Inclusion. Equality. Wellness.<\/span><\/strong><\/p>\n\n\n\n<p class=\"normal\"><span lang=\"EN\">All of the words above have one thing in common: they are current issues that are now at the core of marketing and advertising. Why is this? As with any time period, social movements often take precedent when it comes to creating strong messaging.<\/span><\/p>\n\n\n\n<p class=\"normal\"><span lang=\"EN\">And this approach makes a lot of sense. After all, aligning a brand\u2019s mission and messaging with social themes can often pay off in the form of loyalty from customers. However, this can\u2019t be a project that\u2019s done without forethought. In fact, approaching a messaging shift to align with social themes can often backfire when done improperly.<\/span><\/p>\n\n\n\n<h2 class=\"normal wp-block-heading\"><b><span lang=\"EN\">Be Authentic<\/span><\/b><\/h2>\n\n\n\n<p class=\"normal\"><span lang=\"EN\">At its core, a value-driven marketing approach must be authentic. This cannot be emphasized enough. Consumers are smart, and much information is public. If a company simply uses diversity as a poster, without shifting core values, enacting updated policies to improve the approach to diversity, or uses a spokesmodel of color to simply shift attention away from a faux pas committed in the past, then this will come to light. And it won\u2019t be pretty.<\/span><\/p>\n\n\n\n<p class=\"normal\"><span lang=\"EN\">So the first step to a value or message-driven campaign is to ensure authenticity. This means that including a more diverse cast of models is not the only part of the company that shifts to be more inclusive. This means that diversity will be embraced in all corners of the business, even those invisible to the public eye.<\/span><\/p>\n\n\n\n<h2 class=\"normal wp-block-heading\"><b><span lang=\"EN\">Long-Term Change<\/span><\/b><\/h2>\n\n\n\n<p class=\"normal\"><span lang=\"EN\">A value-driven campaign should not be temporary. This is why social causes are so powerful \u2014 they enact long-lasting change, not just a trendy shift in visuals.<\/span><\/p>\n\n\n\n<p class=\"normal\"><span lang=\"EN\">Above all, a brand\u2019s marketing efforts should be genuine. The campaign should truly empower those it speaks to, and it shouldn\u2019t be done for appearances only.<\/span><\/p>\n\n\n\n<p class=\"normal\"><span lang=\"EN\">What about creating the campaign itself? What are some ways to ensure the messaging is genuine and authentic?<\/span><\/p>\n\n\n\n<p class=\"normal\"><span lang=\"EN\">First, consider the target audience for the campaign. What do they want to see, hear, think? If you don\u2019t know the answer to this question, ask! Create a survey that can be distributed. Form a focus group. Find ways to solicit feedback from members of the target demographic, and structure the messaging around this feedback. This prevents issues such as tone deafness.<\/span><\/p>\n\n\n\n<p class=\"normal\"><span lang=\"EN\">And find genuine connections between the business, the mission of the brand, and the values that the campaign is aligning itself with. For example, a campaign for a business for CBD products may align well with the popular wellness movement, but marketing it using language associated with equal rights may not really connect with the target audience. Marketing it with language associated with wellness or with diversity? Fair game, and much easier to do authentically.<\/span><\/p>\n\n\n\n<p class=\"normal\"><span lang=\"EN\">At its core, any marketing campaign worth its salt should evoke a reaction from those it reaches. It should spark an emotion, prompt the viewer to take action. How will your marketing campaign speak to the target audience?<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p class=\"normal\">Diversity. Inclusion. Equality. Wellness.<\/p>\n<p class=\"normal\">All of the words above have one thing in common: they are current issues that are now at the core of marketing and advertising. Why &#8230;<\/p>\n","protected":false},"author":13,"featured_media":4259,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\r\n<title>Corporate Social Responsibility | How CSR can Boost your PR | 5W PR<\/title>\r\n<meta name=\"description\" content=\"Diversity. Inclusion. Equality. Wellness. All of the words above have one thing in common: they are current issues that are now at the core of marketing\" \/>\r\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<link rel=\"canonical\" href=\"https:\/\/www.5wpr.com\/new\/social-responsibility\/\" \/>\r\n<meta property=\"og:locale\" content=\"en_US\" \/>\r\n<meta property=\"og:type\" content=\"article\" \/>\r\n<meta property=\"og:title\" content=\"Corporate Social Responsibility | How CSR can Boost your PR | 5W PR\" \/>\r\n<meta property=\"og:description\" content=\"Diversity. Inclusion. Equality. Wellness. All of the words above have one thing in common: they are current issues that are now at the core of marketing\" \/>\r\n<meta property=\"og:url\" content=\"https:\/\/www.5wpr.com\/new\/social-responsibility\/\" \/>\r\n<meta property=\"og:site_name\" content=\"Public Relations Blog | 5W PR Agency | PR Firm\" \/>\r\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/5WPublicRelations\" \/>\r\n<meta property=\"article:published_time\" content=\"2019-05-20T10:34:56+00:00\" \/>\r\n<meta property=\"article:modified_time\" content=\"2021-08-23T18:04:33+00:00\" \/>\r\n<meta property=\"og:image\" content=\"https:\/\/www.5wpr.com\/new\/wp-content\/uploads\/2019\/05\/charity.jpg\" \/>\r\n\t<meta property=\"og:image:width\" content=\"1350\" \/>\r\n\t<meta property=\"og:image:height\" content=\"900\" \/>\r\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\r\n<meta name=\"author\" content=\"Cary Leibowitz\" \/>\r\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Cary Leibowitz\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\r\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.5wpr.com\/new\/social-responsibility\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.5wpr.com\/new\/social-responsibility\/\"},\"author\":{\"name\":\"Cary Leibowitz\",\"@id\":\"https:\/\/www.5wpr.com\/new\/#\/schema\/person\/38ee96fd443c64f8683c157b191ff6ba\"},\"headline\":\"Social Responsibility: Using CSR to Send a Strong Message\",\"datePublished\":\"2019-05-20T10:34:56+00:00\",\"dateModified\":\"2021-08-23T18:04:33+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.5wpr.com\/new\/social-responsibility\/\"},\"wordCount\":503,\"publisher\":{\"@id\":\"https:\/\/www.5wpr.com\/new\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.5wpr.com\/new\/social-responsibility\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.5wpr.com\/new\/wp-content\/uploads\/2019\/05\/charity.jpg\",\"articleSection\":[\"5WPR News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.5wpr.com\/new\/social-responsibility\/\",\"url\":\"https:\/\/www.5wpr.com\/new\/social-responsibility\/\",\"name\":\"Corporate Social Responsibility | How CSR can Boost your PR | 5W PR\",\"isPartOf\":{\"@id\":\"https:\/\/www.5wpr.com\/new\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.5wpr.com\/new\/social-responsibility\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.5wpr.com\/new\/social-responsibility\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.5wpr.com\/new\/wp-content\/uploads\/2019\/05\/charity.jpg\",\"datePublished\":\"2019-05-20T10:34:56+00:00\",\"dateModified\":\"2021-08-23T18:04:33+00:00\",\"description\":\"Diversity. Inclusion. Equality. Wellness. All of the words above have one thing in common: they are current issues that are now at the core of marketing\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.5wpr.com\/new\/social-responsibility\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.5wpr.com\/new\/social-responsibility\/#primaryimage\",\"url\":\"https:\/\/www.5wpr.com\/new\/wp-content\/uploads\/2019\/05\/charity.jpg\",\"contentUrl\":\"https:\/\/www.5wpr.com\/new\/wp-content\/uploads\/2019\/05\/charity.jpg\",\"width\":1350,\"height\":900,\"caption\":\"charity\"},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.5wpr.com\/new\/#website\",\"url\":\"https:\/\/www.5wpr.com\/new\/\",\"name\":\"Public Relations Blog | 5W PR Agency | PR Firm\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.5wpr.com\/new\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.5wpr.com\/new\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.5wpr.com\/new\/#organization\",\"name\":\"5W Public Relations Firm\",\"url\":\"https:\/\/www.5wpr.com\/new\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.5wpr.com\/new\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.5wpr.com\/new\/wp-content\/uploads\/2014\/08\/5W-logo.jpg\",\"contentUrl\":\"https:\/\/www.5wpr.com\/new\/wp-content\/uploads\/2014\/08\/5W-logo.jpg\",\"width\":160,\"height\":96,\"caption\":\"5W Public Relations Firm\"},\"image\":{\"@id\":\"https:\/\/www.5wpr.com\/new\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/5WPublicRelations\",\"https:\/\/x.com\/5w_pr\",\"https:\/\/instagram.com\/5wpr\/\",\"https:\/\/www.linkedin.com\/company\/5w-public-relations\",\"https:\/\/www.pinterest.com\/5wpr\/\",\"https:\/\/www.youtube.com\/user\/5WPRSpeakers\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.5wpr.com\/new\/#\/schema\/person\/38ee96fd443c64f8683c157b191ff6ba\",\"name\":\"Cary Leibowitz\"}]}<\/script>\r\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Corporate Social Responsibility | How CSR can Boost your PR | 5W PR","description":"Diversity. Inclusion. Equality. Wellness. All of the words above have one thing in common: they are current issues that are now at the core of marketing","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.5wpr.com\/new\/social-responsibility\/","og_locale":"en_US","og_type":"article","og_title":"Corporate Social Responsibility | How CSR can Boost your PR | 5W PR","og_description":"Diversity. Inclusion. Equality. Wellness. All of the words above have one thing in common: they are current issues that are now at the core of marketing","og_url":"https:\/\/www.5wpr.com\/new\/social-responsibility\/","og_site_name":"Public Relations Blog | 5W PR Agency | PR Firm","article_publisher":"https:\/\/www.facebook.com\/5WPublicRelations","article_published_time":"2019-05-20T10:34:56+00:00","article_modified_time":"2021-08-23T18:04:33+00:00","og_image":[{"width":1350,"height":900,"url":"https:\/\/www.5wpr.com\/new\/wp-content\/uploads\/2019\/05\/charity.jpg","type":"image\/jpeg"}],"author":"Cary Leibowitz","twitter_misc":{"Written by":"Cary Leibowitz","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.5wpr.com\/new\/social-responsibility\/#article","isPartOf":{"@id":"https:\/\/www.5wpr.com\/new\/social-responsibility\/"},"author":{"name":"Cary Leibowitz","@id":"https:\/\/www.5wpr.com\/new\/#\/schema\/person\/38ee96fd443c64f8683c157b191ff6ba"},"headline":"Social Responsibility: Using CSR to Send a Strong Message","datePublished":"2019-05-20T10:34:56+00:00","dateModified":"2021-08-23T18:04:33+00:00","mainEntityOfPage":{"@id":"https:\/\/www.5wpr.com\/new\/social-responsibility\/"},"wordCount":503,"publisher":{"@id":"https:\/\/www.5wpr.com\/new\/#organization"},"image":{"@id":"https:\/\/www.5wpr.com\/new\/social-responsibility\/#primaryimage"},"thumbnailUrl":"https:\/\/www.5wpr.com\/new\/wp-content\/uploads\/2019\/05\/charity.jpg","articleSection":["5WPR News"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.5wpr.com\/new\/social-responsibility\/","url":"https:\/\/www.5wpr.com\/new\/social-responsibility\/","name":"Corporate Social Responsibility | How CSR can Boost your PR | 5W PR","isPartOf":{"@id":"https:\/\/www.5wpr.com\/new\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.5wpr.com\/new\/social-responsibility\/#primaryimage"},"image":{"@id":"https:\/\/www.5wpr.com\/new\/social-responsibility\/#primaryimage"},"thumbnailUrl":"https:\/\/www.5wpr.com\/new\/wp-content\/uploads\/2019\/05\/charity.jpg","datePublished":"2019-05-20T10:34:56+00:00","dateModified":"2021-08-23T18:04:33+00:00","description":"Diversity. Inclusion. Equality. Wellness. All of the words above have one thing in common: they are current issues that are now at the core of marketing","inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.5wpr.com\/new\/social-responsibility\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.5wpr.com\/new\/social-responsibility\/#primaryimage","url":"https:\/\/www.5wpr.com\/new\/wp-content\/uploads\/2019\/05\/charity.jpg","contentUrl":"https:\/\/www.5wpr.com\/new\/wp-content\/uploads\/2019\/05\/charity.jpg","width":1350,"height":900,"caption":"charity"},{"@type":"WebSite","@id":"https:\/\/www.5wpr.com\/new\/#website","url":"https:\/\/www.5wpr.com\/new\/","name":"Public Relations Blog | 5W PR Agency | PR Firm","description":"","publisher":{"@id":"https:\/\/www.5wpr.com\/new\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.5wpr.com\/new\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.5wpr.com\/new\/#organization","name":"5W Public Relations Firm","url":"https:\/\/www.5wpr.com\/new\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.5wpr.com\/new\/#\/schema\/logo\/image\/","url":"https:\/\/www.5wpr.com\/new\/wp-content\/uploads\/2014\/08\/5W-logo.jpg","contentUrl":"https:\/\/www.5wpr.com\/new\/wp-content\/uploads\/2014\/08\/5W-logo.jpg","width":160,"height":96,"caption":"5W Public Relations Firm"},"image":{"@id":"https:\/\/www.5wpr.com\/new\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/5WPublicRelations","https:\/\/x.com\/5w_pr","https:\/\/instagram.com\/5wpr\/","https:\/\/www.linkedin.com\/company\/5w-public-relations","https:\/\/www.pinterest.com\/5wpr\/","https:\/\/www.youtube.com\/user\/5WPRSpeakers"]},{"@type":"Person","@id":"https:\/\/www.5wpr.com\/new\/#\/schema\/person\/38ee96fd443c64f8683c157b191ff6ba","name":"Cary Leibowitz"}]}},"_links":{"self":[{"href":"https:\/\/www.5wpr.com\/new\/wp-json\/wp\/v2\/posts\/4258"}],"collection":[{"href":"https:\/\/www.5wpr.com\/new\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.5wpr.com\/new\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.5wpr.com\/new\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/www.5wpr.com\/new\/wp-json\/wp\/v2\/comments?post=4258"}],"version-history":[{"count":0,"href":"https:\/\/www.5wpr.com\/new\/wp-json\/wp\/v2\/posts\/4258\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.5wpr.com\/new\/wp-json\/wp\/v2\/media\/4259"}],"wp:attachment":[{"href":"https:\/\/www.5wpr.com\/new\/wp-json\/wp\/v2\/media?parent=4258"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.5wpr.com\/new\/wp-json\/wp\/v2\/categories?post=4258"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.5wpr.com\/new\/wp-json\/wp\/v2\/tags?post=4258"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}