{"id":4366,"date":"2019-09-09T05:52:31","date_gmt":"2019-09-09T05:52:31","guid":{"rendered":"https:\/\/www.5wpr.com\/new\/?p=4366"},"modified":"2019-09-06T14:13:07","modified_gmt":"2019-09-06T14:13:07","slug":"customer","status":"publish","type":"post","link":"https:\/\/www.5wpr.com\/new\/customer\/","title":{"rendered":"How Well Do You Know Your Customer?"},"content":{"rendered":"<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.5wpr.com\/new\/marketing-a-brand-to-both-businesses-and-consumers\/\">Marketing to consumers<\/a> is challenging, that goes without saying. Because of the challenges we as marketing professionals face in an evolving industry, it\u2019s important to find ways to be effective with a brand\u2019s messaging and marketing strategy.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Our question to you today is this: how well do you really know your client base or customers?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Finding new opportunities to reach customers has become a higher priority than ever, particularly with the rise of the digital marketing age. Now, brands have even less time and space to work with when it comes to connecting with consumers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Consider the example of a millennial woman, the target of many brands hoping to sell everything from makeup to dental care. How does this millennial woman spend her day? What are some opportunities to connect with her that competing brands may be missing? Spending time in this type of customer\u2019s shoes, so to speak, can help illuminate new ideas for a brand to spark the creative process.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Many individuals read their email before checking in to work, catching up on the day\u2019s news or any newsletters they\u2019ve signed on to. Do any popular email newsletters within your company\u2019s niche have openings for advertisements?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Other users may utilize public transportation to get to and from their place of work each day. What about finding ways to reach these users via billboards or display advertising in public transportation modalities?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Your target user, this millennial woman, might listen to her favorite podcasts during her commute to and from work, or perhaps while she\u2019s at the gym or out walking her dog. Have you researched advertising or collaboration opportunities with podcasts or other forms of media?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Many millennials are turning to services such as Postmates or meal kit deliveries such as Hello Fresh. Inside each Hello Fresh box that\u2019s delivered, there are several coupons and promotional materials for partner brands that the user may find useful. Is something like this a good fit for your brand?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Chances are, the opportunities named above may be something that a brand\u2019s marketing coordinator hasn\u2019t thought of. Perhaps the millennial woman isn\u2019t your target demographic \u2014 and that\u2019s fine! This is just an example. What behaviors does your target audience display?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We\u2019ve talked before about audience personas and thinking like a consumer. Knowing the everyday habits and usage of your target audience can help identify these other opportunities that otherwise may have been missed. And with creativity being as important as it is in the marketing industry, any advantage can easily be turned into a big edge over the competition.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Not sure where to start in understanding consumer behavior? It\u2019s as simple as starting with yourself, or someone you may know. Find an example of a person who fits into the brand\u2019s target audience and take the time to learn about their habits and behaviors. Write them down. Find more people whose habits you can observe. Pull these observations together and identify the places that may be utilized to connect with that consumer.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Often we forget how important it is to really know our audience. Rather than simply pushing out content and ads at an audience that\u2019s become jaded on being sold to at every corner, find new ways to attract their attention and create longer-lasting customer relationships.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Marketing to consumers is challenging, that goes without saying. Because of the challenges we as marketing professionals face in an evolving industry, it\u2019s important to find ways to be effective &#8230;<\/p>\n","protected":false},"author":13,"featured_media":4373,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[241,19,192],"tags":[157,50,228,158,276,133,204,251],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\r\n<title>How Well Do You Know Your Customer? | 5W PR Agency Blog<\/title>\r\n<meta name=\"description\" content=\"Marketing to consumers is challenging, that goes without saying. Because of the challenges we as marketing professionals face in an evolving industry,\" \/>\r\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<link rel=\"canonical\" href=\"https:\/\/www.5wpr.com\/new\/customer\/\" \/>\r\n<meta property=\"og:locale\" content=\"en_US\" \/>\r\n<meta property=\"og:type\" content=\"article\" \/>\r\n<meta property=\"og:title\" content=\"How Well Do You Know Your Customer? | 5W PR Agency Blog\" \/>\r\n<meta property=\"og:description\" content=\"Marketing to consumers is challenging, that goes without saying. Because of the challenges we as marketing professionals face in an evolving industry,\" \/>\r\n<meta property=\"og:url\" content=\"https:\/\/www.5wpr.com\/new\/customer\/\" \/>\r\n<meta property=\"og:site_name\" content=\"Public Relations Blog | 5W PR Agency | PR Firm\" \/>\r\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/5WPublicRelations\" \/>\r\n<meta property=\"article:published_time\" content=\"2019-09-09T05:52:31+00:00\" \/>\r\n<meta property=\"article:modified_time\" content=\"2019-09-06T14:13:07+00:00\" \/>\r\n<meta property=\"og:image\" content=\"https:\/\/www.5wpr.com\/new\/wp-content\/uploads\/2019\/09\/Marketing-And-Brand-Activism-1.png\" \/>\r\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\r\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\r\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\r\n<meta name=\"author\" content=\"Cary Leibowitz\" \/>\r\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Cary Leibowitz\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\r\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.5wpr.com\/new\/customer\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.5wpr.com\/new\/customer\/\"},\"author\":{\"name\":\"Cary Leibowitz\",\"@id\":\"https:\/\/www.5wpr.com\/new\/#\/schema\/person\/38ee96fd443c64f8683c157b191ff6ba\"},\"headline\":\"How Well Do You Know Your Customer?\",\"datePublished\":\"2019-09-09T05:52:31+00:00\",\"dateModified\":\"2019-09-06T14:13:07+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.5wpr.com\/new\/customer\/\"},\"wordCount\":567,\"publisher\":{\"@id\":\"https:\/\/www.5wpr.com\/new\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.5wpr.com\/new\/customer\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.5wpr.com\/new\/wp-content\/uploads\/2019\/09\/Marketing-And-Brand-Activism-1.png\",\"keywords\":[\"5w public relations\",\"5wpr\",\"branding\",\"communications\",\"Public Relations\",\"strategy\",\"tips\",\"trends\"],\"articleSection\":[\"Branding\",\"Public Relations\",\"Startup PR\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.5wpr.com\/new\/customer\/\",\"url\":\"https:\/\/www.5wpr.com\/new\/customer\/\",\"name\":\"How Well Do You Know Your Customer? | 5W PR Agency Blog\",\"isPartOf\":{\"@id\":\"https:\/\/www.5wpr.com\/new\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.5wpr.com\/new\/customer\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.5wpr.com\/new\/customer\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.5wpr.com\/new\/wp-content\/uploads\/2019\/09\/Marketing-And-Brand-Activism-1.png\",\"datePublished\":\"2019-09-09T05:52:31+00:00\",\"dateModified\":\"2019-09-06T14:13:07+00:00\",\"description\":\"Marketing to consumers is challenging, that goes without saying. 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