{"id":4571,"date":"2019-12-26T14:21:02","date_gmt":"2019-12-26T14:21:02","guid":{"rendered":"https:\/\/www.5wpr.com\/new\/?p=4571"},"modified":"2022-03-21T22:48:09","modified_gmt":"2022-03-21T22:48:09","slug":"digital-media-and-marketing-evolve","status":"publish","type":"post","link":"https:\/\/www.5wpr.com\/new\/digital-media-and-marketing-evolve\/","title":{"rendered":"HOW THE DIGITAL MEDIA AND MARKETING WORLD WILL EVOLVE"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">A study by Boston-based ecommerce company Databox shows what some marketers see as changes they\u2019ll be implementing in 2020 to heighten their company\u2019s visibility and revenue &#8211; and crucially to stay ahead of the competition.\u00a0<\/span><\/p>\n<h2><b>SEO RANKING<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">In appreciation of the <a href=\"https:\/\/www.5wpr.com\/new\/pr-seo-strategy\/\">impact SEO<\/a> ranking can deliver, closer attention will be paid to Google\u2019s My Business Listing by many of the survey respondents. Even such things like location and business hours need to be correct and updated, when necessary to produce good results in local searches.<\/span><\/p>\n<h2><b>COMMUNITY BUILDING<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">An interesting trend among some respondents is that they\u2019re focused on building smaller and more connected communities on their social media platforms. Production company Disciple Media said they\u2019re building community around their brand in response to clients who want to feel a sense of belonging. High-touch community building, privacy and security were cited by another respondent.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Social media and digital marketing company Sculpt also noted that they\u2019ve redirected much of their focus to positive commenting in social media, particularly Facebook and LinkedIn. Their reason for doing this, they said, was in reaction to changes in organic reach for positive content.<\/span><\/p>\n<h2><b>USP SHOWCASE<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Instagram will be used more by several respondents who cited it as the ideal platform to highlight their unique selling propositions. Their intent is to show photos and videos to develop stronger relationships with both <a href=\"https:\/\/www.5wpr.com\/new\/media-kit\/\">current and potential clients<\/a>.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Instagram reports that 500 million people view stories every day on its platform and around a third of those views are business-related.\u00a0 In their own survey of U.S. marketers, Instagram reported that 96% said they plan on using Instagram stories ads in the next six months.<\/span><\/p>\n<h2><b>MORE PAID ADS<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Many respondents said they will be spending more money on ads because of social media restraints, with Facebook and Google among the platforms cited.<\/span><\/p>\n<h2><b>FINDING A VOICE<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Voice search is booming, particularly among the Gen Z audience, so companies that don\u2019t adapt their websites for voice search or are late to the party will begin to see losses in market share.\u00a0 Voice search is also expected to open up advertising opportunities on devices like Alexa, Google Home and Siri.<\/span><\/p>\n<h2><b>PERSONALIZATION<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Although much has already been written about the increased focus on personalization, not much has been said about giving customers the right information at the right time.\u00a0 That, and videos personalized to deliver information on handling a specific issue or problem were cited as steps forward in sealing the relationship with customers.<\/span><\/p>\n<h2><b>CHATTERBOX<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Before the digital age, Meriam-Webster\u2019s definition of chatterbox was \u201cone who engages in much idle talk.\u201d\u00a0 Today, it stands for dozens of meanings and products.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Survey responders to Databox agreed that chat marketing is the future and marketers need to be prepared sooner than later for it.\u00a0 Marketing firm Mastered Marketing cited Facebook Messenger\u2019s 1.3 billion users and 80% open rate as excellent reasons to embrace chat.<\/span><\/p>\n<h2><b>MORE AMMO<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Additional areas suggested by Databox were account-based marketing for B2B companies and link-building.\u00a0 The final one is using and leveraging the customer service center as a profit center.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A study by Boston-based ecommerce company Databox shows what some marketers see as changes they\u2019ll be implementing in 2020 to heighten their company\u2019s visibility and revenue &#8211; and crucially to &#8230;<\/p>\n","protected":false},"author":13,"featured_media":4572,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO 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