{"id":4598,"date":"2020-01-06T14:13:34","date_gmt":"2020-01-06T14:13:34","guid":{"rendered":"https:\/\/www.5wpr.com\/new\/?p=4598"},"modified":"2020-11-19T16:59:15","modified_gmt":"2020-11-19T16:59:15","slug":"crisis-of-trust","status":"publish","type":"post","link":"https:\/\/www.5wpr.com\/new\/crisis-of-trust\/","title":{"rendered":"Can Time Reverse the \u201cCrisis\u201d of Trust?"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Any casual observer can say there\u2019s a <a href=\"https:\/\/www.5wpr.com\/new\/regaining-public-trust-crisis\/\">building trust<\/a> issue with the media at large. Most consumers will say that they trust a few outlets but greatly distrust the others, mostly along partisan lines. It\u2019s a touchy subject in some circles, but one that requires some reconciling, especially since people still get their perspectives and messaging through media sources.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Recently, the head of one powerful media brand described this issue as \u201ca crisis of trust.\u201d Speaking to CNN\u2019s \u201cReliable Sources,\u201d <\/span><i><span style=\"font-weight: 400;\">Time<\/span><\/i><span style=\"font-weight: 400;\"> Magazine owner Marc Benioff said he sees a \u201ccrisis of trust,\u201d not just in the media, but in the world at large. <\/span><i><span style=\"font-weight: 400;\">Time<\/span><\/i><span style=\"font-weight: 400;\">, he hopes, will be part of the solution to this emerging problem.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cWhen you look at what\u2019s happening with social media, the types of decisions that are being made in regards to artificial intelligence and next-generation technologies,\u201d Benioff said, \u201cWe\u2019re finding ourselves quite vested in a crisis of trust.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Benioff is not alone in this sentiment. He and his wife, Lynne, are among several big-money investors who have purchased traditional media brands in recent years. As examples, Jeff Bezos famously bought <\/span><i><span style=\"font-weight: 400;\">The<\/span><\/i> <i><span style=\"font-weight: 400;\">Washington Post<\/span><\/i><span style=\"font-weight: 400;\">. Laurene Jobs owns a majority stake in <\/span><i><span style=\"font-weight: 400;\">The Atlantic<\/span><\/i><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Benioff says being a \u201csteward of trust\u201d is \u201cone of the core values\u201d of <\/span><i><span style=\"font-weight: 400;\">Time<\/span><\/i><span style=\"font-weight: 400;\">, though, for many Americans, this statement would be greeted as a laugh line. Indeed, when Time announced its \u201cPerson of the Year\u201d for 2019, the decision was met with loud and ongoing derision from many American consumers who believe the magazine is a shell of its former self.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If Benioff wants his publication to regain its status as an icon of American media, he will have to win over at least some of these outspoken doubters, as well as many in the silent majority who are sick of all the ongoing and increasing partisanship in media.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That might be a problem. Benioff has claimed that the Person of the Year issue, with teenage climate activist Greta Thunberg on the cover, is \u201cprobably the most successful issue of all time.\u201d Benioff, telegraphing his bias, has been very outspoken on the subject of climate change. Others have panned the decision to put Greta on the cover, condemning the decision as a failure to accurately reflect what the cover of \u201cPerson of the Year\u201d should mean. Harsher critics were even more blunt, calling <\/span><i><span style=\"font-weight: 400;\">Time<\/span><\/i><span style=\"font-weight: 400;\"> out of touch and out of influence.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If this apparent disconnect with a significant potential audience troubles Benioff, he\u2019s not showing it, saying, \u201cWe have\u2026 lots of exciting things that we do\u2026 We want to be the stewards of this historic brand\u2026 give them the ability to move forward\u2026\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When questioned about the disconnect, Benioff blamed social media, saying social platforms and the content shared on them is, \u201cwhy we\u2019re squarely in a crisis of trust.\u201d Some would cheer that sentiment. Others would laugh. This may be the result of <\/span><i><span style=\"font-weight: 400;\">Time<\/span><\/i><span style=\"font-weight: 400;\"> not understanding its audience, or of the publication having already decided who it wishes its audience to be.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Any casual observer can say there\u2019s a building trust issue with the media at large. Most consumers will say that they trust a few outlets but greatly distrust the others, &#8230;<\/p>\n","protected":false},"author":13,"featured_media":4599,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[63,131],"tags":[157,55,133,251],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\r\n<title>Can Time Reverse the \u201cCrisis\u201d of Trust? | 5W PR Agency Blog<\/title>\r\n<meta name=\"description\" content=\"Any casual observer can say there\u2019s a building trust issue with the media at large. 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