{"id":4623,"date":"2020-01-13T15:47:02","date_gmt":"2020-01-13T15:47:02","guid":{"rendered":"https:\/\/www.5wpr.com\/new\/?p=4623"},"modified":"2024-09-13T14:57:04","modified_gmt":"2024-09-13T14:57:04","slug":"digital-marketing-2020","status":"publish","type":"post","link":"https:\/\/www.5wpr.com\/new\/digital-marketing-2020\/","title":{"rendered":"Digital Marketing Guide"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">2019 is history and a lot of lessons were probably learned.\u00a0 In looking ahead, one of the areas to pay close attention to is the health of the company\u2019s digital marketing for 2020.\u00a0 With proper attention in the right areas and some meaningful tweaks, the potential for growth looks promising.<\/span><\/p>\n<h2><b>ANNUAL CHECK UP<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Now\u2019s the perfect time for an annual checkup.\u00a0 The first place to start is an honest assessment of how well the entire company is in tune with marketing\u2019s <a href=\"_wp_link_placeholder\" data-wplink-edit=\"true\">digital marketing strategy<\/a>.\u00a0 Do sales and senior leadership embrace and support marketing\u2019s vision and plans?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If not, might a retreat or workshop to bring out differences or concerns result in a better understanding and support?\u00a0 This is where involvement by a credible and respected third-party can carry a lot of influence.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">What kind of ROI is digital marketing bringing to the company compared to companies of similar size and product line?\u00a0 If the proper tools aren\u2019t available, serious consideration should be given to making that investment.<\/span><\/p>\n<h2><b>VIDEO IS KING<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Video is growing in popularity as a persuasive tool in communicating strong and successful messages to customers.\u00a0 How large a role does it play in the company\u2019s digital marketing strategy? How much of the company\u2019s website utilizes video? Survey data from Information World showing how video can not only shorten the sales cycle, but also instill trust quicker than other content.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Many marketers look at videos from one perspective but there are numerous ways to leverage it.\u00a0 While videos largely focus on answering consumer questions about a company\u2019s products or services, there are many other ways to utilize it as well.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">One very powerful use of video is sharing a customer issue or problem and showing how the company successfully addressed it.\u00a0 Yet another shows company employees introducing themselves and explaining things. This also helps acquaint customers with actual on-the-line workers they may actually share time face-to-face with.<\/span><\/p>\n<h2><b>WEBSITE<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Now is also a good time for companies to look at the mix of text and video content.\u00a0 This is because of the increasing popularity and credibility of video, where thought should be given to displaying more video in 2020.\u00a0 Testimonials are still important so consider using audio from customers over video of the product or service they\u2019re talking about. The combination can be extremely powerful.<\/span><\/p>\n<h2><b>CONTENT<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Content is still a key player but there\u2019s lots of room to add various features.\u00a0 According to IMPACT, a HubSpot 2017 and 2018 Agency Partner of the Year, some things include openly discussing and tackling seemingly delicate matters like pricing, comparisons and even problems.\u00a0 The company suggests that today\u2019s consumer does a lot of research and raising these matters openly not only helps to build trust, but also preempts a competitor from doing the same.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In many companies, staff wear several hats.\u00a0 However, for content to be effective, it\u2019s also recommended that companies have a dedicated content manager who can devote all of his\/her time to the task.\u00a0 That manager should also have a good understanding of video in order to work with whoever is producing it and can then work to maintain that blend of text and video content on the company website.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>2019 is history and a lot of lessons were probably learned.\u00a0 In looking ahead, one of the areas to pay close attention to is the health of the company\u2019s digital &#8230;<\/p>\n","protected":false},"author":13,"featured_media":4624,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[94,19],"tags":[157,116,250,53,48,206,276,133,204,251],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\r\n<title>Digital Marketing Guide | 5W PR Agency Blog<\/title>\r\n<meta name=\"description\" content=\"2019 is history and a lot of lessons were probably learned.\u00a0 In looking ahead, one of the areas to pay close attention to is the health of the company\u2019s\" \/>\r\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<link rel=\"canonical\" href=\"https:\/\/www.5wpr.com\/new\/digital-marketing-2020\/\" \/>\r\n<meta property=\"og:locale\" content=\"en_US\" \/>\r\n<meta property=\"og:type\" content=\"article\" \/>\r\n<meta property=\"og:title\" content=\"Digital Marketing Guide | 5W PR Agency Blog\" \/>\r\n<meta property=\"og:description\" content=\"2019 is history and a lot of lessons were probably learned.\u00a0 In looking ahead, one of the areas to pay close attention to is the health of the company\u2019s\" \/>\r\n<meta property=\"og:url\" content=\"https:\/\/www.5wpr.com\/new\/digital-marketing-2020\/\" \/>\r\n<meta property=\"og:site_name\" content=\"Public Relations Blog | 5W PR Agency | PR Firm\" \/>\r\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/5WPublicRelations\" \/>\r\n<meta property=\"article:published_time\" content=\"2020-01-13T15:47:02+00:00\" \/>\r\n<meta property=\"article:modified_time\" content=\"2024-09-13T14:57:04+00:00\" \/>\r\n<meta property=\"og:image\" content=\"https:\/\/www.5wpr.com\/new\/wp-content\/uploads\/2020\/01\/digital-marketing-2020.png\" \/>\r\n\t<meta property=\"og:image:width\" content=\"560\" \/>\r\n\t<meta property=\"og:image:height\" content=\"315\" \/>\r\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\r\n<meta name=\"author\" content=\"Cary Leibowitz\" \/>\r\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Cary Leibowitz\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\r\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.5wpr.com\/new\/digital-marketing-2020\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.5wpr.com\/new\/digital-marketing-2020\/\"},\"author\":{\"name\":\"Cary Leibowitz\",\"@id\":\"https:\/\/www.5wpr.com\/new\/#\/schema\/person\/38ee96fd443c64f8683c157b191ff6ba\"},\"headline\":\"Digital Marketing Guide\",\"datePublished\":\"2020-01-13T15:47:02+00:00\",\"dateModified\":\"2024-09-13T14:57:04+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.5wpr.com\/new\/digital-marketing-2020\/\"},\"wordCount\":541,\"publisher\":{\"@id\":\"https:\/\/www.5wpr.com\/new\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.5wpr.com\/new\/digital-marketing-2020\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.5wpr.com\/new\/wp-content\/uploads\/2020\/01\/digital-marketing-2020.png\",\"keywords\":[\"5w public relations\",\"agency\",\"insights\",\"marketing\",\"PR\",\"pr strategy\",\"Public Relations\",\"strategy\",\"tips\",\"trends\"],\"articleSection\":[\"Digital PR\",\"Public Relations\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.5wpr.com\/new\/digital-marketing-2020\/\",\"url\":\"https:\/\/www.5wpr.com\/new\/digital-marketing-2020\/\",\"name\":\"Digital Marketing Guide | 5W PR Agency Blog\",\"isPartOf\":{\"@id\":\"https:\/\/www.5wpr.com\/new\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.5wpr.com\/new\/digital-marketing-2020\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.5wpr.com\/new\/digital-marketing-2020\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.5wpr.com\/new\/wp-content\/uploads\/2020\/01\/digital-marketing-2020.png\",\"datePublished\":\"2020-01-13T15:47:02+00:00\",\"dateModified\":\"2024-09-13T14:57:04+00:00\",\"description\":\"2019 is history and a lot of lessons were probably learned.\u00a0 In looking ahead, one of the areas to pay close attention to is the health of the company\u2019s\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.5wpr.com\/new\/digital-marketing-2020\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.5wpr.com\/new\/digital-marketing-2020\/#primaryimage\",\"url\":\"https:\/\/www.5wpr.com\/new\/wp-content\/uploads\/2020\/01\/digital-marketing-2020.png\",\"contentUrl\":\"https:\/\/www.5wpr.com\/new\/wp-content\/uploads\/2020\/01\/digital-marketing-2020.png\",\"width\":560,\"height\":315,\"caption\":\"digital marketing 2020\"},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.5wpr.com\/new\/#website\",\"url\":\"https:\/\/www.5wpr.com\/new\/\",\"name\":\"Public Relations Blog | 5W PR Agency | PR Firm\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.5wpr.com\/new\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.5wpr.com\/new\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.5wpr.com\/new\/#organization\",\"name\":\"5W Public Relations Firm\",\"url\":\"https:\/\/www.5wpr.com\/new\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.5wpr.com\/new\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.5wpr.com\/new\/wp-content\/uploads\/2014\/08\/5W-logo.jpg\",\"contentUrl\":\"https:\/\/www.5wpr.com\/new\/wp-content\/uploads\/2014\/08\/5W-logo.jpg\",\"width\":160,\"height\":96,\"caption\":\"5W Public Relations Firm\"},\"image\":{\"@id\":\"https:\/\/www.5wpr.com\/new\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/5WPublicRelations\",\"https:\/\/x.com\/5w_pr\",\"https:\/\/instagram.com\/5wpr\/\",\"https:\/\/www.linkedin.com\/company\/5w-public-relations\",\"https:\/\/www.pinterest.com\/5wpr\/\",\"https:\/\/www.youtube.com\/user\/5WPRSpeakers\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.5wpr.com\/new\/#\/schema\/person\/38ee96fd443c64f8683c157b191ff6ba\",\"name\":\"Cary Leibowitz\"}]}<\/script>\r\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Digital Marketing Guide | 5W PR Agency Blog","description":"2019 is history and a lot of lessons were probably learned.\u00a0 In looking ahead, one of the areas to pay close attention to is the health of the company\u2019s","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.5wpr.com\/new\/digital-marketing-2020\/","og_locale":"en_US","og_type":"article","og_title":"Digital Marketing Guide | 5W PR Agency Blog","og_description":"2019 is history and a lot of lessons were probably learned.\u00a0 In looking ahead, one of the areas to pay close attention to is the health of the company\u2019s","og_url":"https:\/\/www.5wpr.com\/new\/digital-marketing-2020\/","og_site_name":"Public Relations Blog | 5W PR Agency | PR Firm","article_publisher":"https:\/\/www.facebook.com\/5WPublicRelations","article_published_time":"2020-01-13T15:47:02+00:00","article_modified_time":"2024-09-13T14:57:04+00:00","og_image":[{"width":560,"height":315,"url":"https:\/\/www.5wpr.com\/new\/wp-content\/uploads\/2020\/01\/digital-marketing-2020.png","type":"image\/png"}],"author":"Cary Leibowitz","twitter_misc":{"Written by":"Cary Leibowitz","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.5wpr.com\/new\/digital-marketing-2020\/#article","isPartOf":{"@id":"https:\/\/www.5wpr.com\/new\/digital-marketing-2020\/"},"author":{"name":"Cary Leibowitz","@id":"https:\/\/www.5wpr.com\/new\/#\/schema\/person\/38ee96fd443c64f8683c157b191ff6ba"},"headline":"Digital Marketing Guide","datePublished":"2020-01-13T15:47:02+00:00","dateModified":"2024-09-13T14:57:04+00:00","mainEntityOfPage":{"@id":"https:\/\/www.5wpr.com\/new\/digital-marketing-2020\/"},"wordCount":541,"publisher":{"@id":"https:\/\/www.5wpr.com\/new\/#organization"},"image":{"@id":"https:\/\/www.5wpr.com\/new\/digital-marketing-2020\/#primaryimage"},"thumbnailUrl":"https:\/\/www.5wpr.com\/new\/wp-content\/uploads\/2020\/01\/digital-marketing-2020.png","keywords":["5w public relations","agency","insights","marketing","PR","pr strategy","Public Relations","strategy","tips","trends"],"articleSection":["Digital PR","Public Relations"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.5wpr.com\/new\/digital-marketing-2020\/","url":"https:\/\/www.5wpr.com\/new\/digital-marketing-2020\/","name":"Digital Marketing Guide | 5W PR Agency Blog","isPartOf":{"@id":"https:\/\/www.5wpr.com\/new\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.5wpr.com\/new\/digital-marketing-2020\/#primaryimage"},"image":{"@id":"https:\/\/www.5wpr.com\/new\/digital-marketing-2020\/#primaryimage"},"thumbnailUrl":"https:\/\/www.5wpr.com\/new\/wp-content\/uploads\/2020\/01\/digital-marketing-2020.png","datePublished":"2020-01-13T15:47:02+00:00","dateModified":"2024-09-13T14:57:04+00:00","description":"2019 is history and a lot of lessons were probably learned.\u00a0 In looking ahead, one of the areas to pay close attention to is the health of the company\u2019s","inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.5wpr.com\/new\/digital-marketing-2020\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.5wpr.com\/new\/digital-marketing-2020\/#primaryimage","url":"https:\/\/www.5wpr.com\/new\/wp-content\/uploads\/2020\/01\/digital-marketing-2020.png","contentUrl":"https:\/\/www.5wpr.com\/new\/wp-content\/uploads\/2020\/01\/digital-marketing-2020.png","width":560,"height":315,"caption":"digital marketing 2020"},{"@type":"WebSite","@id":"https:\/\/www.5wpr.com\/new\/#website","url":"https:\/\/www.5wpr.com\/new\/","name":"Public Relations Blog | 5W PR Agency | PR Firm","description":"","publisher":{"@id":"https:\/\/www.5wpr.com\/new\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.5wpr.com\/new\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.5wpr.com\/new\/#organization","name":"5W Public Relations Firm","url":"https:\/\/www.5wpr.com\/new\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.5wpr.com\/new\/#\/schema\/logo\/image\/","url":"https:\/\/www.5wpr.com\/new\/wp-content\/uploads\/2014\/08\/5W-logo.jpg","contentUrl":"https:\/\/www.5wpr.com\/new\/wp-content\/uploads\/2014\/08\/5W-logo.jpg","width":160,"height":96,"caption":"5W Public Relations Firm"},"image":{"@id":"https:\/\/www.5wpr.com\/new\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/5WPublicRelations","https:\/\/x.com\/5w_pr","https:\/\/instagram.com\/5wpr\/","https:\/\/www.linkedin.com\/company\/5w-public-relations","https:\/\/www.pinterest.com\/5wpr\/","https:\/\/www.youtube.com\/user\/5WPRSpeakers"]},{"@type":"Person","@id":"https:\/\/www.5wpr.com\/new\/#\/schema\/person\/38ee96fd443c64f8683c157b191ff6ba","name":"Cary Leibowitz"}]}},"_links":{"self":[{"href":"https:\/\/www.5wpr.com\/new\/wp-json\/wp\/v2\/posts\/4623"}],"collection":[{"href":"https:\/\/www.5wpr.com\/new\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.5wpr.com\/new\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.5wpr.com\/new\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/www.5wpr.com\/new\/wp-json\/wp\/v2\/comments?post=4623"}],"version-history":[{"count":1,"href":"https:\/\/www.5wpr.com\/new\/wp-json\/wp\/v2\/posts\/4623\/revisions"}],"predecessor-version":[{"id":10626,"href":"https:\/\/www.5wpr.com\/new\/wp-json\/wp\/v2\/posts\/4623\/revisions\/10626"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.5wpr.com\/new\/wp-json\/wp\/v2\/media\/4624"}],"wp:attachment":[{"href":"https:\/\/www.5wpr.com\/new\/wp-json\/wp\/v2\/media?parent=4623"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.5wpr.com\/new\/wp-json\/wp\/v2\/categories?post=4623"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.5wpr.com\/new\/wp-json\/wp\/v2\/tags?post=4623"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}