{"id":4657,"date":"2020-01-24T18:30:43","date_gmt":"2020-01-24T18:30:43","guid":{"rendered":"https:\/\/www.5wpr.com\/new\/?p=4657"},"modified":"2022-03-21T22:57:58","modified_gmt":"2022-03-21T22:57:58","slug":"traditional-journalism-social-influencer-marketing","status":"publish","type":"post","link":"https:\/\/www.5wpr.com\/new\/traditional-journalism-social-influencer-marketing\/","title":{"rendered":"Traditional Journalism\u2019s Role in Social Influencer Marketing"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Traditional journalism is dead, just ask the Internet. Except, of course, we know that\u2019s not true, because traditional media \u2013 what some like to call Legacy Media \u2013 is going strong, maintaining a solid grip on the hearts and minds of millions upon millions of faithful fans and followers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But what is the role of traditional journalists in the modern age of digital marketing and <a href=\"https:\/\/www.5wpr.com\/new\/influencers\/\">social media influencers<\/a>? It\u2019s a strong, vital role, to begin with.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That strength is felt most keenly in the impact journalist can have on a brand. <a href=\"https:\/\/www.5wpr.com\/new\/crisis-communications-in-the-age-of-everything-toxic\/\">One negative story<\/a> can hurt. A series of negative stories can be catastrophic, not in spite of social media but because of social media. It\u2019s simple to share opinions with links and images provided by journalists, so news spreads quickly, and it stays up, fresh and relevant, long after the news cycle shifts.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Because of this direct connection with consumers, the Twitter, Facebook, and Instagram accounts of prominent journalists generate massive interest. The more active they are, the more followers they have because those fans know breaking news could be posted any minute.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Another benefit many journalists bring to the table is <a href=\"https:\/\/www.5wpr.com\/new\/niche-marketing\/\">niche-specific<\/a> reporting. People might only be interested in business, sports or local affairs. They can connect with that information directly by following reporters who only talk about those topics. And, because the readers already trust the journalists \u2013 at least about those topics \u2013 brand managers who lean on journalists as influencers enjoy an added layer of trust they would have to otherwise earn on their own.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Brand managers should also consider journalists because of their high-quality content. These are not amateurs who don\u2019t understand the power of message, these are people who are highly skilled in using words and images to not only convey a message but to do so in a compelling way.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">They say a picture is worth a thousand words, but the proper combination of images and messaging is worth exponentially more. For example, it\u2019s one thing to describe a place or to only post a photo of it, but when your influencer has the talent and skill to take an eye-catching photo then combine that with a compelling message that puts the fan or follower in the scene, they\u2019re already won over.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">One wrinkle to add to this is the <a href=\"https:\/\/www.5wpr.com\/new\/consumer-product-public-relations\/\">product promotions<\/a> available to brands who employ journalists as influencers. Fans often want to know what kind of gear or tech a working journalist or photo-journalist uses, especially when they\u2019re aspiring to go into the field. That\u2019s a sale waiting to happen \u2013 and potentially a new lifelong customer \u2013 if the brand gets the pitch right and pairs with the correct influencer.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Powerful reach, professional content, compelling messages, and baked-in product promotion opportunities. Just a few reasons why brands should consider employing journalists as influencers.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Traditional journalism is dead, just ask the Internet. Except, of course, we know that\u2019s not true, because traditional media \u2013 what some like to call Legacy Media \u2013 is going &#8230;<\/p>\n","protected":false},"author":13,"featured_media":4658,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[94,319,271,19,13,194],"tags":[157,50,116,228,279,250,53,48,32,206,133,204,251],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\r\n<title>Traditional Journalism\u2019s Role in Social Influencer Marketing<\/title>\r\n<meta name=\"description\" content=\"Traditional journalism is dead, just ask the Internet. Except, of course, we know that\u2019s not true, because traditional media \u2013 what some like to call\" \/>\r\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<link rel=\"canonical\" href=\"https:\/\/www.5wpr.com\/new\/traditional-journalism-social-influencer-marketing\/\" \/>\r\n<meta property=\"og:locale\" content=\"en_US\" \/>\r\n<meta property=\"og:type\" content=\"article\" \/>\r\n<meta property=\"og:title\" content=\"Traditional Journalism\u2019s Role in Social Influencer Marketing\" \/>\r\n<meta property=\"og:description\" content=\"Traditional journalism is dead, just ask the Internet. Except, of course, we know that\u2019s not true, because traditional media \u2013 what some like to call\" \/>\r\n<meta property=\"og:url\" content=\"https:\/\/www.5wpr.com\/new\/traditional-journalism-social-influencer-marketing\/\" \/>\r\n<meta property=\"og:site_name\" content=\"Public Relations Blog | 5W PR Agency | PR Firm\" \/>\r\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/5WPublicRelations\" \/>\r\n<meta property=\"article:published_time\" content=\"2020-01-24T18:30:43+00:00\" \/>\r\n<meta property=\"article:modified_time\" content=\"2022-03-21T22:57:58+00:00\" \/>\r\n<meta property=\"og:image\" content=\"https:\/\/www.5wpr.com\/new\/wp-content\/uploads\/2020\/01\/traditional-journalism.png\" \/>\r\n\t<meta property=\"og:image:width\" content=\"560\" \/>\r\n\t<meta property=\"og:image:height\" content=\"315\" \/>\r\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\r\n<meta name=\"author\" content=\"Cary Leibowitz\" \/>\r\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Cary Leibowitz\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\r\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.5wpr.com\/new\/traditional-journalism-social-influencer-marketing\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.5wpr.com\/new\/traditional-journalism-social-influencer-marketing\/\"},\"author\":{\"name\":\"Cary Leibowitz\",\"@id\":\"https:\/\/www.5wpr.com\/new\/#\/schema\/person\/38ee96fd443c64f8683c157b191ff6ba\"},\"headline\":\"Traditional Journalism\u2019s Role in Social Influencer Marketing\",\"datePublished\":\"2020-01-24T18:30:43+00:00\",\"dateModified\":\"2022-03-21T22:57:58+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.5wpr.com\/new\/traditional-journalism-social-influencer-marketing\/\"},\"wordCount\":484,\"publisher\":{\"@id\":\"https:\/\/www.5wpr.com\/new\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.5wpr.com\/new\/traditional-journalism-social-influencer-marketing\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.5wpr.com\/new\/wp-content\/uploads\/2020\/01\/traditional-journalism.png\",\"keywords\":[\"5w public relations\",\"5wpr\",\"agency\",\"branding\",\"influencer marketing\",\"insights\",\"marketing\",\"PR\",\"pr firm\",\"pr strategy\",\"strategy\",\"tips\",\"trends\"],\"articleSection\":[\"Digital PR\",\"Influencer Marketing\",\"Media Relations\",\"Public Relations\",\"Social and Digital Media\",\"Social Media Agency\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.5wpr.com\/new\/traditional-journalism-social-influencer-marketing\/\",\"url\":\"https:\/\/www.5wpr.com\/new\/traditional-journalism-social-influencer-marketing\/\",\"name\":\"Traditional Journalism\u2019s Role in Social Influencer Marketing\",\"isPartOf\":{\"@id\":\"https:\/\/www.5wpr.com\/new\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.5wpr.com\/new\/traditional-journalism-social-influencer-marketing\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.5wpr.com\/new\/traditional-journalism-social-influencer-marketing\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.5wpr.com\/new\/wp-content\/uploads\/2020\/01\/traditional-journalism.png\",\"datePublished\":\"2020-01-24T18:30:43+00:00\",\"dateModified\":\"2022-03-21T22:57:58+00:00\",\"description\":\"Traditional journalism is dead, just ask the Internet. Except, of course, we know that\u2019s not true, because traditional media \u2013 what some like to call\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.5wpr.com\/new\/traditional-journalism-social-influencer-marketing\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.5wpr.com\/new\/traditional-journalism-social-influencer-marketing\/#primaryimage\",\"url\":\"https:\/\/www.5wpr.com\/new\/wp-content\/uploads\/2020\/01\/traditional-journalism.png\",\"contentUrl\":\"https:\/\/www.5wpr.com\/new\/wp-content\/uploads\/2020\/01\/traditional-journalism.png\",\"width\":560,\"height\":315,\"caption\":\"traditional journalism\"},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.5wpr.com\/new\/#website\",\"url\":\"https:\/\/www.5wpr.com\/new\/\",\"name\":\"Public Relations Blog | 5W PR Agency | PR Firm\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.5wpr.com\/new\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.5wpr.com\/new\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.5wpr.com\/new\/#organization\",\"name\":\"5W Public Relations Firm\",\"url\":\"https:\/\/www.5wpr.com\/new\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.5wpr.com\/new\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.5wpr.com\/new\/wp-content\/uploads\/2014\/08\/5W-logo.jpg\",\"contentUrl\":\"https:\/\/www.5wpr.com\/new\/wp-content\/uploads\/2014\/08\/5W-logo.jpg\",\"width\":160,\"height\":96,\"caption\":\"5W Public Relations Firm\"},\"image\":{\"@id\":\"https:\/\/www.5wpr.com\/new\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/5WPublicRelations\",\"https:\/\/x.com\/5w_pr\",\"https:\/\/instagram.com\/5wpr\/\",\"https:\/\/www.linkedin.com\/company\/5w-public-relations\",\"https:\/\/www.pinterest.com\/5wpr\/\",\"https:\/\/www.youtube.com\/user\/5WPRSpeakers\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.5wpr.com\/new\/#\/schema\/person\/38ee96fd443c64f8683c157b191ff6ba\",\"name\":\"Cary Leibowitz\"}]}<\/script>\r\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Traditional Journalism\u2019s Role in Social Influencer Marketing","description":"Traditional journalism is dead, just ask the Internet. Except, of course, we know that\u2019s not true, because traditional media \u2013 what some like to call","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.5wpr.com\/new\/traditional-journalism-social-influencer-marketing\/","og_locale":"en_US","og_type":"article","og_title":"Traditional Journalism\u2019s Role in Social Influencer Marketing","og_description":"Traditional journalism is dead, just ask the Internet. Except, of course, we know that\u2019s not true, because traditional media \u2013 what some like to call","og_url":"https:\/\/www.5wpr.com\/new\/traditional-journalism-social-influencer-marketing\/","og_site_name":"Public Relations Blog | 5W PR Agency | PR Firm","article_publisher":"https:\/\/www.facebook.com\/5WPublicRelations","article_published_time":"2020-01-24T18:30:43+00:00","article_modified_time":"2022-03-21T22:57:58+00:00","og_image":[{"width":560,"height":315,"url":"https:\/\/www.5wpr.com\/new\/wp-content\/uploads\/2020\/01\/traditional-journalism.png","type":"image\/png"}],"author":"Cary Leibowitz","twitter_misc":{"Written by":"Cary Leibowitz","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.5wpr.com\/new\/traditional-journalism-social-influencer-marketing\/#article","isPartOf":{"@id":"https:\/\/www.5wpr.com\/new\/traditional-journalism-social-influencer-marketing\/"},"author":{"name":"Cary Leibowitz","@id":"https:\/\/www.5wpr.com\/new\/#\/schema\/person\/38ee96fd443c64f8683c157b191ff6ba"},"headline":"Traditional Journalism\u2019s Role in Social Influencer Marketing","datePublished":"2020-01-24T18:30:43+00:00","dateModified":"2022-03-21T22:57:58+00:00","mainEntityOfPage":{"@id":"https:\/\/www.5wpr.com\/new\/traditional-journalism-social-influencer-marketing\/"},"wordCount":484,"publisher":{"@id":"https:\/\/www.5wpr.com\/new\/#organization"},"image":{"@id":"https:\/\/www.5wpr.com\/new\/traditional-journalism-social-influencer-marketing\/#primaryimage"},"thumbnailUrl":"https:\/\/www.5wpr.com\/new\/wp-content\/uploads\/2020\/01\/traditional-journalism.png","keywords":["5w public relations","5wpr","agency","branding","influencer marketing","insights","marketing","PR","pr firm","pr strategy","strategy","tips","trends"],"articleSection":["Digital PR","Influencer Marketing","Media Relations","Public Relations","Social and Digital Media","Social Media Agency"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.5wpr.com\/new\/traditional-journalism-social-influencer-marketing\/","url":"https:\/\/www.5wpr.com\/new\/traditional-journalism-social-influencer-marketing\/","name":"Traditional Journalism\u2019s Role in Social Influencer Marketing","isPartOf":{"@id":"https:\/\/www.5wpr.com\/new\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.5wpr.com\/new\/traditional-journalism-social-influencer-marketing\/#primaryimage"},"image":{"@id":"https:\/\/www.5wpr.com\/new\/traditional-journalism-social-influencer-marketing\/#primaryimage"},"thumbnailUrl":"https:\/\/www.5wpr.com\/new\/wp-content\/uploads\/2020\/01\/traditional-journalism.png","datePublished":"2020-01-24T18:30:43+00:00","dateModified":"2022-03-21T22:57:58+00:00","description":"Traditional journalism is dead, just ask the Internet. Except, of course, we know that\u2019s not true, because traditional media \u2013 what some like to call","inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.5wpr.com\/new\/traditional-journalism-social-influencer-marketing\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.5wpr.com\/new\/traditional-journalism-social-influencer-marketing\/#primaryimage","url":"https:\/\/www.5wpr.com\/new\/wp-content\/uploads\/2020\/01\/traditional-journalism.png","contentUrl":"https:\/\/www.5wpr.com\/new\/wp-content\/uploads\/2020\/01\/traditional-journalism.png","width":560,"height":315,"caption":"traditional journalism"},{"@type":"WebSite","@id":"https:\/\/www.5wpr.com\/new\/#website","url":"https:\/\/www.5wpr.com\/new\/","name":"Public Relations Blog | 5W PR Agency | PR Firm","description":"","publisher":{"@id":"https:\/\/www.5wpr.com\/new\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.5wpr.com\/new\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.5wpr.com\/new\/#organization","name":"5W Public Relations Firm","url":"https:\/\/www.5wpr.com\/new\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.5wpr.com\/new\/#\/schema\/logo\/image\/","url":"https:\/\/www.5wpr.com\/new\/wp-content\/uploads\/2014\/08\/5W-logo.jpg","contentUrl":"https:\/\/www.5wpr.com\/new\/wp-content\/uploads\/2014\/08\/5W-logo.jpg","width":160,"height":96,"caption":"5W Public Relations Firm"},"image":{"@id":"https:\/\/www.5wpr.com\/new\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/5WPublicRelations","https:\/\/x.com\/5w_pr","https:\/\/instagram.com\/5wpr\/","https:\/\/www.linkedin.com\/company\/5w-public-relations","https:\/\/www.pinterest.com\/5wpr\/","https:\/\/www.youtube.com\/user\/5WPRSpeakers"]},{"@type":"Person","@id":"https:\/\/www.5wpr.com\/new\/#\/schema\/person\/38ee96fd443c64f8683c157b191ff6ba","name":"Cary Leibowitz"}]}},"_links":{"self":[{"href":"https:\/\/www.5wpr.com\/new\/wp-json\/wp\/v2\/posts\/4657"}],"collection":[{"href":"https:\/\/www.5wpr.com\/new\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.5wpr.com\/new\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.5wpr.com\/new\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/www.5wpr.com\/new\/wp-json\/wp\/v2\/comments?post=4657"}],"version-history":[{"count":0,"href":"https:\/\/www.5wpr.com\/new\/wp-json\/wp\/v2\/posts\/4657\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.5wpr.com\/new\/wp-json\/wp\/v2\/media\/4658"}],"wp:attachment":[{"href":"https:\/\/www.5wpr.com\/new\/wp-json\/wp\/v2\/media?parent=4657"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.5wpr.com\/new\/wp-json\/wp\/v2\/categories?post=4657"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.5wpr.com\/new\/wp-json\/wp\/v2\/tags?post=4657"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}