{"id":4735,"date":"2020-02-17T22:20:49","date_gmt":"2020-02-17T22:20:49","guid":{"rendered":"https:\/\/www.5wpr.com\/new\/?p=4735"},"modified":"2024-01-22T07:34:44","modified_gmt":"2024-01-22T07:34:44","slug":"earned-shared-owned-media","status":"publish","type":"post","link":"https:\/\/www.5wpr.com\/new\/earned-shared-owned-media\/","title":{"rendered":"What is the Difference between Earned, Shared, and Owned Media?"},"content":{"rendered":"\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img fetchpriority=\"high\" decoding=\"async\" width=\"634\" height=\"951\" src=\"https:\/\/www.5wpr.com\/new\/wp-content\/uploads\/2020\/02\/earned-shared-owned-media.jpg\" alt=\"earned shared owned media\" class=\"wp-image-4736\" srcset=\"https:\/\/www.5wpr.com\/new\/wp-content\/uploads\/2020\/02\/earned-shared-owned-media.jpg 634w, https:\/\/www.5wpr.com\/new\/wp-content\/uploads\/2020\/02\/earned-shared-owned-media-200x300.jpg 200w\" sizes=\"(max-width: 634px) 100vw, 634px\" \/><\/figure><\/div>\n\n\n\n<p><span style=\"font-weight: 400;\">In public relations, media refers to any messaging channel or platform the brand might use to connect with customers. Traditionally, there are three types of media: <strong>paid, earned and owned<\/strong>. The modern PR landscape has added a fourth: shared. Funneling all <a href=\"https:\/\/www.5wpr.com\/new\/what-is-public-relations-and-why-is-it-important\/\">PR messaging<\/a> through one of these four channels is sometimes called the PESO model, for Paid, Earned, Shared and Owned. While the ultimate goal \u2013 building a positive brand reputation \u2013 is the same in all cases, the strategy to leverage each kind of media is distinct.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\"><strong>Owned Media<\/strong> <\/span><\/h2>\n\n\n\n<p>Owned Media <span style=\"font-weight: 400;\">is any content or messaging platform the brand owns or exclusively controls. This may include print media, digital platforms, websites or social media pages, as well as all the content on those channels. Other effective forms of owned media could include white papers, presentations, e-Books or other forms of brand-controlled content. Marketing through email, newsletters, or any other direct to consumer or direct-to-list operations also falls under owned media, because the brand controls the content being sent.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\"><strong>Paid Media<\/strong> <\/span><\/h2>\n\n\n\n<p>Paid Media <span style=\"font-weight: 400;\">is any way the brand purchases advertising, marketing, or messaging space, whether it\u2019s in print, online, digital or broadcast. This could include anything from PPC advertising, to paid mentions in broadcasts, to print or social media advertising. Paid media might also include sponsored posts in publications or blogs, product placement, and anything else in which the brand compensates the media venue for the exposure.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\"><strong>Earned Media<\/strong> <\/span><\/h2>\n\n\n\n<p>Earned Media <span style=\"font-weight: 400;\">is all about getting people talking about the brand. Generally, earned media begins with the PR firm or team having previously established relationships with media personalities or media channels. These relationships give the PR team a direct connection to influencers in the media sphere. Traditionally, earned media is the brand getting mentioned on or in the news, such as a spot on a morning show or a segment on a radio program. In today\u2019s marketplace, that could also mean a similar unpaid promotion on a podcast, blog or website.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\"><strong>Shared media<\/strong> is social media, whether it\u2019s a mention or a recommendation by a social media influencer, a positive product or service review online or a direct interaction with a customer. Because of the dynamics at play, shared media can overlap with owned and earned media.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">With <strong>owned media<\/strong>, when content created by the brand is shared it becomes outside of the brand\u2019s control. On the other hand, earned media is when messages created by the brand are used or promoted on other sites or platforms. Shared media is a continually growing and shifting PR opportunity.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">As more platforms are developed and more people come to depend on social media in their day-to-day lives, the importance of shared media in PR campaigns will only increase.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In public relations, media refers to any messaging channel or platform the brand might use to connect with customers. Traditionally, there are three types of media: paid, earned and owned. &#8230;<\/p>\n","protected":false},"author":13,"featured_media":4736,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[319,271,19],"tags":[50,116,228,250,53,48,32,206,276,133],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\r\n<title>Earned, Shared and Owned Media | What is the Difference?<\/title>\r\n<meta name=\"description\" content=\"In public relations, media refers to any messaging channel or platform the brand might use to connect with customers. Traditionally, there are three types\" \/>\r\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<link rel=\"canonical\" href=\"https:\/\/www.5wpr.com\/new\/earned-shared-owned-media\/\" \/>\r\n<meta property=\"og:locale\" content=\"en_US\" \/>\r\n<meta property=\"og:type\" content=\"article\" \/>\r\n<meta property=\"og:title\" content=\"Earned, Shared and Owned Media | What is the Difference?\" \/>\r\n<meta property=\"og:description\" content=\"In public relations, media refers to any messaging channel or platform the brand might use to connect with customers. Traditionally, there are three types\" \/>\r\n<meta property=\"og:url\" content=\"https:\/\/www.5wpr.com\/new\/earned-shared-owned-media\/\" \/>\r\n<meta property=\"og:site_name\" content=\"Public Relations Blog | 5W PR Agency | PR Firm\" \/>\r\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/5WPublicRelations\" \/>\r\n<meta property=\"article:published_time\" content=\"2020-02-17T22:20:49+00:00\" \/>\r\n<meta property=\"article:modified_time\" content=\"2024-01-22T07:34:44+00:00\" \/>\r\n<meta property=\"og:image\" content=\"https:\/\/www.5wpr.com\/new\/wp-content\/uploads\/2020\/02\/earned-shared-owned-media.jpg\" \/>\r\n\t<meta property=\"og:image:width\" content=\"634\" \/>\r\n\t<meta property=\"og:image:height\" content=\"951\" \/>\r\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\r\n<meta name=\"author\" content=\"Cary Leibowitz\" \/>\r\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Cary Leibowitz\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\r\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.5wpr.com\/new\/earned-shared-owned-media\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.5wpr.com\/new\/earned-shared-owned-media\/\"},\"author\":{\"name\":\"Cary Leibowitz\",\"@id\":\"https:\/\/www.5wpr.com\/new\/#\/schema\/person\/38ee96fd443c64f8683c157b191ff6ba\"},\"headline\":\"What is the Difference between Earned, Shared, and Owned Media?\",\"datePublished\":\"2020-02-17T22:20:49+00:00\",\"dateModified\":\"2024-01-22T07:34:44+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.5wpr.com\/new\/earned-shared-owned-media\/\"},\"wordCount\":467,\"publisher\":{\"@id\":\"https:\/\/www.5wpr.com\/new\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.5wpr.com\/new\/earned-shared-owned-media\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.5wpr.com\/new\/wp-content\/uploads\/2020\/02\/earned-shared-owned-media.jpg\",\"keywords\":[\"5wpr\",\"agency\",\"branding\",\"insights\",\"marketing\",\"PR\",\"pr firm\",\"pr strategy\",\"Public Relations\",\"strategy\"],\"articleSection\":[\"Influencer Marketing\",\"Media Relations\",\"Public Relations\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.5wpr.com\/new\/earned-shared-owned-media\/\",\"url\":\"https:\/\/www.5wpr.com\/new\/earned-shared-owned-media\/\",\"name\":\"Earned, Shared and Owned Media | What is the Difference?\",\"isPartOf\":{\"@id\":\"https:\/\/www.5wpr.com\/new\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.5wpr.com\/new\/earned-shared-owned-media\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.5wpr.com\/new\/earned-shared-owned-media\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.5wpr.com\/new\/wp-content\/uploads\/2020\/02\/earned-shared-owned-media.jpg\",\"datePublished\":\"2020-02-17T22:20:49+00:00\",\"dateModified\":\"2024-01-22T07:34:44+00:00\",\"description\":\"In public relations, media refers to any messaging channel or platform the brand might use to connect with customers. 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