{"id":4788,"date":"2020-02-24T13:13:17","date_gmt":"2020-02-24T13:13:17","guid":{"rendered":"https:\/\/www.5wpr.com\/new\/?p=4788"},"modified":"2020-02-24T13:13:17","modified_gmt":"2020-02-24T13:13:17","slug":"interview-mistake","status":"publish","type":"post","link":"https:\/\/www.5wpr.com\/new\/interview-mistake\/","title":{"rendered":"Video Interview Etiquette to Avoid PR Mistake"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">There\u2019s an old adage that you only get one shot to make a first impression. That was true the first time it was said, and it\u2019s exponentially truer in the days of <a href=\"https:\/\/www.5wpr.com\/new\/digital-marketing-2020\/\">digital marketing<\/a> and online media, when a single interview \u2013 good or bad \u2013 can be played, indefinitely, on an endless loop, meaning people are \u201cintroduced\u201d to new audiences all the time\u2026 a dynamic that is often out of their control.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The rules for a successful TV or online video interview go all the way back to the first televised U.S. Presidential debate, when candidates Kennedy and Nixon squared on in prime time. Kennedy looked cool and poised, while Nixon appeared sweaty and nervous. The impressions of those watching at home were solidified, and Kennedy beat Nixon handily.<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Fast forward through the generations and video interviews are almost a given for anyone with anything to promote. From appearances on video podcasts, to TV spots, to vlogs, or even impromptu \u201con-the-street\u201d interviews, cameras share a lot more than the text of the message. Here are a few tips to get \u2013 and stay \u2013 prepared to take part in a successful video interview, anytime and anywhere.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Be careful with the gaze. Whenever possible, do not look directly into the camera. It\u2019s almost impossible to avoid a \u201cdeer in the headlights\u201d appearance, which is distracting for the audience. If there\u2019s an interviewer also on camera, look at them, take part in a conversation the audience is invited to observe. And, if there\u2019s not an interviewer, look past the camera lens, so the focus and expression are more natural, even for a direct gaze.<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Practice facial expressions. Many people are not aware enough of the story their face is telling. Practice easy smiles and concerned frowns, practice resting facial expressions, interested expressions and other positive, connective emotions. Fake or plastic smiles are not only off-putting but sometimes scary, and incidental frowns communicate frustration or disinterest when that may not be the intent.<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Speak in intelligible, simple sentences. Don\u2019t drone on. Give the audience keywords and phrases that are easy to remember and \u2013 this is important \u2013 repeat with reasonable accuracy. Don\u2019t waste an opportunity by confusing the audience or giving them a message they will mess up when sharing it with someone else. That\u2019s not to say messages should be curt and monosyllabic. It\u2019s fine to sound educated and to communicate a real understanding of the subject, just don\u2019t be condescending or confusing.<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Listen and respond to what is being asked, so that the conversation tracks. Interview subjects all have something they want to say, a message they want to convey, but if they don\u2019t interact with the interviewer at all, there\u2019s no conversation, which is frustrating for the audience, because it\u2019s difficult to follow and can be seen as disingenuous. Even if the interviewer is obviously trying to trap the subject, interacting with the question before pivoting honors the audience while highlighting the interviewer\u2019s aggressive technique.<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Try not to interrupt. Answer quickly and thoroughly with good energy. Politeness reads as poise, which reads as confidence. Be sure to have an answer for everything. \u201cNo comment\u201d reads badly, as if the subject has something to hide.<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And, finally, relax. Remember Nixon. Manners and appearance convey a great deal more than the words being said. Communicate calm assurance and enthusiastic appreciation for the opportunity to connect with the audience.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>There\u2019s an old adage that you only get one shot to make a first impression. That was true the first time it was said, and it\u2019s exponentially truer in the &#8230;<\/p>\n","protected":false},"author":13,"featured_media":4789,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[63,131,271,19],"tags":[157,50,116,158,113,55,64,250,53,48,206,276],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\r\n<title>Video Interview Etiquette to Avoid PR Mistake | 5W PR Agency Blog<\/title>\r\n<meta name=\"description\" content=\"There\u2019s an old adage that you only get one shot to make a first impression. 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