{"id":4791,"date":"2020-02-21T17:34:38","date_gmt":"2020-02-21T17:34:38","guid":{"rendered":"https:\/\/www.5wpr.com\/new\/?p=4791"},"modified":"2020-02-24T17:38:29","modified_gmt":"2020-02-24T17:38:29","slug":"brands-tackling-social-issues","status":"publish","type":"post","link":"https:\/\/www.5wpr.com\/new\/brands-tackling-social-issues\/","title":{"rendered":"Brands Tackling Social Issues"},"content":{"rendered":"<p style=\"font-weight: 400;\">Consumers take in many considerations leading up to their purchase decisions. According to 5W\u2019s\u00a02020\u00a0<em>Consumer Culture Report<\/em>, some consumers are influenced when a brand aligns with a cause they\u2019re passionate about (83%), and others would like to see a CEO of a company speak out on issues they care about (76%).<\/p>\n<p style=\"font-weight: 400;\">With such telling insights, it makes sense that now more than ever we have seen brands taking part in social conversations, releasing products that show support for a cause, and CEOs take definitive stances on social and political topics. While we expect to see continued growth in brands who choose to tackle social issues, these five brands are already leading and changing the conversation for causes they\u2019re passionate about.<img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-4795\" src=\"https:\/\/www.5wpr.com\/new\/wp-content\/uploads\/2020\/02\/Size-Inclusive.jpg\" alt=\"\" width=\"1170\" height=\"557\" srcset=\"https:\/\/www.5wpr.com\/new\/wp-content\/uploads\/2020\/02\/Size-Inclusive.jpg 1170w, https:\/\/www.5wpr.com\/new\/wp-content\/uploads\/2020\/02\/Size-Inclusive-300x143.jpg 300w, https:\/\/www.5wpr.com\/new\/wp-content\/uploads\/2020\/02\/Size-Inclusive-1024x487.jpg 1024w, https:\/\/www.5wpr.com\/new\/wp-content\/uploads\/2020\/02\/Size-Inclusive-768x366.jpg 768w\" sizes=\"(max-width: 1170px) 100vw, 1170px\" \/><\/p>\n<h2 style=\"font-weight: 400;\"><strong>Size-Inclusive<\/strong><\/h2>\n<p style=\"font-weight: 400;\">In recent years, there has been a push for more representation and inclusion within the media and marketing. Brands who have failed to join in on the long-overdue movement may struggle in the long run. According to celebrity founder Kate Hudson, it\u2019s a brand\u2019s responsibility to be as inclusive as possible. That\u2019s why her athletic-wear company Fabletics offers sizes XXS to 3XL.\u00a0 She recognized a hole in the market, and with a mission to create clothing that inspired consumers to stay active with high-quality pieces, she knew that this excluded no one consumer of any shape and size.<\/p>\n<p style=\"font-weight: 400;\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-4792\" src=\"https:\/\/www.5wpr.com\/new\/wp-content\/uploads\/2020\/02\/Environmentally-Conscious.jpg\" alt=\"\" width=\"940\" height=\"470\" srcset=\"https:\/\/www.5wpr.com\/new\/wp-content\/uploads\/2020\/02\/Environmentally-Conscious.jpg 940w, https:\/\/www.5wpr.com\/new\/wp-content\/uploads\/2020\/02\/Environmentally-Conscious-300x150.jpg 300w, https:\/\/www.5wpr.com\/new\/wp-content\/uploads\/2020\/02\/Environmentally-Conscious-768x384.jpg 768w\" sizes=\"(max-width: 940px) 100vw, 940px\" \/><\/p>\n<h2 style=\"font-weight: 400;\"><strong>Environmentally Conscious<\/strong><\/h2>\n<p style=\"font-weight: 400;\">As consumers are becoming more environmentally aware, the pressure is on brands and corporations to switch to sustainable practices and products. SodaStream, an at-home appliance that allows you to turn tap water into sparkling water with CO2, has been sustainable from the start. They\u2019ve projected that by 2025, they will eliminate 67 billion single-use plastic bottles from the planet by encouraging drinkers to create sparkling water at home. All their efforts reflect this central company\u2019s cause, including their global shut down of its e-commerce for a single day in September 2019 in support of the Global Climate Strike.<\/p>\n<p style=\"font-weight: 400;\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-4797\" src=\"https:\/\/www.5wpr.com\/new\/wp-content\/uploads\/2020\/02\/Socially-Aware.gif\" alt=\"\" width=\"500\" height=\"306\" \/><\/p>\n<h2 style=\"font-weight: 400;\"><strong>Socially Aware<\/strong><\/h2>\n<p style=\"font-weight: 400;\">With so many social conversations to join, some brands have a hard time choosing just one. Ben &amp; Jerry\u2019s, a staple ice cream manufacturer, has advocated for numerous causes since the 1980s. Some of the issues they\u2019ve taken stances on involve the animals and animal by-products that go into their ice cream including their stance against the use of artificial growth hormones, the support of Farm Aid, a non-profit organization whose mission is to keep family farmers on their land, disappointment in the FDA\u2019s belief that milk and meat from cloned animals were safe to eat, and the support of mandatory GMO labeling on foods. Other causes the company has advocated for over the years include redirecting a portion of the national defense fund for peace-promoting activities and projects, the Children\u2019s Defense Fund, and Rock the Vote.<\/p>\n<p style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-4794\" src=\"https:\/\/www.5wpr.com\/new\/wp-content\/uploads\/2020\/02\/Safe-Ingredients-scaled.jpg\" alt=\"\" width=\"2560\" height=\"1344\" srcset=\"https:\/\/www.5wpr.com\/new\/wp-content\/uploads\/2020\/02\/Safe-Ingredients-scaled.jpg 2560w, https:\/\/www.5wpr.com\/new\/wp-content\/uploads\/2020\/02\/Safe-Ingredients-300x158.jpg 300w, https:\/\/www.5wpr.com\/new\/wp-content\/uploads\/2020\/02\/Safe-Ingredients-1024x538.jpg 1024w, https:\/\/www.5wpr.com\/new\/wp-content\/uploads\/2020\/02\/Safe-Ingredients-768x403.jpg 768w, https:\/\/www.5wpr.com\/new\/wp-content\/uploads\/2020\/02\/Safe-Ingredients-1536x806.jpg 1536w, https:\/\/www.5wpr.com\/new\/wp-content\/uploads\/2020\/02\/Safe-Ingredients-2048x1075.jpg 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/p>\n<h2 style=\"font-weight: 400;\"><strong>Safe Ingredients<\/strong><\/h2>\n<p style=\"font-weight: 400;\">Consumers aren\u2019t just concerned with what goes into their bodies, but also what their bodies come into contact with. The Honest Company, co-founded by Jessica Alba, is built on the belief that the consumer has the right to know what\u2019s in their products and why, regardless of what current regulations require. Jessica believes human health is the top priority, and her company errs on the side of caution when it comes to ingredient selection for their range of products which include baby, beauty, bath, body, cleaning, and laundry. Their honesty free guarantee allows customers to rest easy knowing the products they\u2019re using are made without health-compromising chemicals or compounds. In 2011 Jessica traveled to Washington DC along with her co-founder to talk directly with Senators and the White House about the importance of passing the Safe Chemicals Act.<\/p>\n<p style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-4793\" src=\"https:\/\/www.5wpr.com\/new\/wp-content\/uploads\/2020\/02\/LGBTQ-Ally.png\" alt=\"\" width=\"740\" height=\"286\" srcset=\"https:\/\/www.5wpr.com\/new\/wp-content\/uploads\/2020\/02\/LGBTQ-Ally.png 740w, https:\/\/www.5wpr.com\/new\/wp-content\/uploads\/2020\/02\/LGBTQ-Ally-300x116.png 300w\" sizes=\"(max-width: 740px) 100vw, 740px\" \/><\/p>\n<h2 style=\"font-weight: 400;\"><strong>LGBTQ+ Ally<\/strong><\/h2>\n<p style=\"font-weight: 400;\">Snacks can bring consumers together, and sharing snacks bring out moments of kindness. KIND snacks encourage people to step out of their comfort zone and discover each other\u2019s humanity. They believe that by embracing the power of our differences, we can create a kinder, more empathetic world. That\u2019s why they\u2019re a proud LBQTQ+ Ally. Their multi-year pride program not only financially benefits supporting efforts, KIND has also pledged their support, through signing a landmark Amicus Brief, in support of LGBTQ worker protections as well as marching at Pride celebrations across the country.<\/p>\n<p style=\"font-weight: 400;\">\n","protected":false},"excerpt":{"rendered":"<p style=\"font-weight: 400;\">Consumers take in many considerations leading up to their purchase decisions. According to 5W\u2019s\u00a02020\u00a0Consumer Culture Report, some consumers are influenced when a brand aligns with a cause they\u2019re &#8230;<\/p>\n","protected":false},"author":13,"featured_media":4796,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[241,6,319,19],"tags":[50,228,250,53,48,206,276,133,251],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\r\n<title>Brands Tackling Social Issues | 5W PR Agency Blog<\/title>\r\n<meta name=\"description\" content=\"Consumers take in many considerations leading up to their purchase decisions. 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