{"id":4812,"date":"2020-02-28T09:00:26","date_gmt":"2020-02-28T09:00:26","guid":{"rendered":"https:\/\/www.5wpr.com\/new\/?p=4812"},"modified":"2020-03-02T16:39:52","modified_gmt":"2020-03-02T16:39:52","slug":"charity-public-relations","status":"publish","type":"post","link":"https:\/\/www.5wpr.com\/new\/charity-public-relations\/","title":{"rendered":"Five Companies Enacting Change through Charity"},"content":{"rendered":"<p style=\"font-weight: 400;\">Whether selling a pink version of your product during October for Breast Cancer Awareness Month or redirecting profits to a timely cause, many brands choose to align themselves with a charitable cause. Furthermore, some brands are entirely built upon the mission to give back. The inspiration to alight with a charity or cause can come from many influences. A founder might set out to create a product that will directly benefit a cause close to them or that they believe needs the support, or they may have noticed an option for collaboration between their brand and the cause because the product or service reflects a societal issue.<\/p>\n<p style=\"font-weight: 400;\">Regardless of why the cause is adopted, consumers love to give back. 5W\u2019s\u00a0<a href=\"https:\/\/www.5wpr.com\/new\/research\/5wpr-2020-consumer-culture-report\/\">2020\u00a0<em>Consumer Culture Report<\/em><\/a>\u00a0revealed 67% of Millennials believe it\u2019s important a brand they purchase from has a charitable component, and 71% are willing to pay more money for a product or service, when they know a portion of it will be given to a good cause.<\/p>\n<p style=\"font-weight: 400;\">These five brands are on a mission to raise awareness for, and support, charitable causes through the sales of their products.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-4817\" src=\"https:\/\/www.5wpr.com\/new\/wp-content\/uploads\/2020\/03\/One-for-One.jpg\" alt=\"\" width=\"992\" height=\"558\" srcset=\"https:\/\/www.5wpr.com\/new\/wp-content\/uploads\/2020\/03\/One-for-One.jpg 992w, https:\/\/www.5wpr.com\/new\/wp-content\/uploads\/2020\/03\/One-for-One-300x169.jpg 300w, https:\/\/www.5wpr.com\/new\/wp-content\/uploads\/2020\/03\/One-for-One-768x432.jpg 768w\" sizes=\"(max-width: 992px) 100vw, 992px\" \/><\/p>\n<h2 style=\"font-weight: 400; text-align: center;\"><strong>One for One<\/strong><\/h2>\n<p style=\"font-weight: 400;\">One-for-one giving has gained popularity among brands who are looking to give back. The idea is that when a consumer purchases a product, one product is given away to someone in need. Bombas, an apparel company that spent years perfecting socks and t-shirts consumers will never want to take off, is founded on the philosophy of donating socks to those in need. But since its inception, the company has evolved to go deeper into the community, to make a greater impact. The more clothing they sell, the more clothing they donate, and to this day they\u2019ve donated over 32 million items.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-4818\" src=\"https:\/\/www.5wpr.com\/new\/wp-content\/uploads\/2020\/03\/Rotating-Causes.jpeg\" alt=\"\" width=\"640\" height=\"429\" srcset=\"https:\/\/www.5wpr.com\/new\/wp-content\/uploads\/2020\/03\/Rotating-Causes.jpeg 640w, https:\/\/www.5wpr.com\/new\/wp-content\/uploads\/2020\/03\/Rotating-Causes-300x201.jpeg 300w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/p>\n<h2 style=\"font-weight: 400; text-align: center;\"><strong>Rotating Causes<\/strong><\/h2>\n<p style=\"font-weight: 400;\">Some brands choose to give back to organizations that don\u2019t necessarily match up with what product they\u2019re selling. It\u2019s a 10 Haircare prioritizes giving back to the communities that have supported them. CEO Carolyn Aronson has identified points where her life is intertwined with her customers, through feedback, shared stories, and heartfelt recommendations, and gives back to causes that align there. Just a few of the advocacy programs they\u2019ve supported through the inspiration of their consumers include Puerto Rico Hurricane Relief Efforts, Right Action for Women, Boys and Girls Club, Red Cross America, Leukemia &amp; Lymphoma Society, and Best Buddies International.<\/p>\n<p style=\"font-weight: 400;\"><em> <img decoding=\"async\" class=\"aligncenter size-full wp-image-4815\" src=\"https:\/\/www.5wpr.com\/new\/wp-content\/uploads\/2020\/03\/Consumers-Choice.jpg\" alt=\"\" width=\"600\" height=\"600\" srcset=\"https:\/\/www.5wpr.com\/new\/wp-content\/uploads\/2020\/03\/Consumers-Choice.jpg 600w, https:\/\/www.5wpr.com\/new\/wp-content\/uploads\/2020\/03\/Consumers-Choice-300x300.jpg 300w, https:\/\/www.5wpr.com\/new\/wp-content\/uploads\/2020\/03\/Consumers-Choice-150x150.jpg 150w, https:\/\/www.5wpr.com\/new\/wp-content\/uploads\/2020\/03\/Consumers-Choice-66x66.jpg 66w, https:\/\/www.5wpr.com\/new\/wp-content\/uploads\/2020\/03\/Consumers-Choice-120x120.jpg 120w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/em><\/p>\n<h2 style=\"font-weight: 400; text-align: center;\"><strong>Consumer\u2019s Choice<\/strong><\/h2>\n<p style=\"font-weight: 400;\">Some consumers have causes that are important to them and having the freedom to make a purchase that will give directly to that cause can make all the difference. Pura Vida Jewelry creates artisan-made bracelets, and their charity line offers accessories themed and colored to match important environmental (rainforest conservation, save the coral reefs, for the oceans), health (heart disease awareness, suicide preventions, mental health), and animal (save the turtles, save the bees) causes, just to name a few. Over the last few years, they\u2019ve partnered with more than 175 charities around the world to donate over $2.2 million. All while supporting the local artisans who make the jewelry.<\/p>\n<p style=\"font-weight: 400;\"><em> <img loading=\"lazy\" decoding=\"async\" class=\"aligncenter  wp-image-4816\" src=\"https:\/\/www.5wpr.com\/new\/wp-content\/uploads\/2020\/03\/Give-to-Inspire.jpeg\" alt=\"\" width=\"1056\" height=\"1056\" srcset=\"https:\/\/www.5wpr.com\/new\/wp-content\/uploads\/2020\/03\/Give-to-Inspire.jpeg 1650w, https:\/\/www.5wpr.com\/new\/wp-content\/uploads\/2020\/03\/Give-to-Inspire-300x300.jpeg 300w, https:\/\/www.5wpr.com\/new\/wp-content\/uploads\/2020\/03\/Give-to-Inspire-1024x1024.jpeg 1024w, https:\/\/www.5wpr.com\/new\/wp-content\/uploads\/2020\/03\/Give-to-Inspire-150x150.jpeg 150w, https:\/\/www.5wpr.com\/new\/wp-content\/uploads\/2020\/03\/Give-to-Inspire-768x768.jpeg 768w, https:\/\/www.5wpr.com\/new\/wp-content\/uploads\/2020\/03\/Give-to-Inspire-1536x1536.jpeg 1536w, https:\/\/www.5wpr.com\/new\/wp-content\/uploads\/2020\/03\/Give-to-Inspire-66x66.jpeg 66w, https:\/\/www.5wpr.com\/new\/wp-content\/uploads\/2020\/03\/Give-to-Inspire-120x120.jpeg 120w\" sizes=\"(max-width: 1056px) 100vw, 1056px\" \/><\/em><\/p>\n<h2 style=\"font-weight: 400; text-align: center;\"><strong>Give to Inspire<\/strong><\/h2>\n<p style=\"font-weight: 400;\">The smallest donation can make the greatest impact in the lives of those who need it most. Yoobi creates colorful and fun notebooks, folders, pencils, pens, binders, scissors, cases, wallets, backpacks, and more that are meant to inspire the young creative minds using their products. The company participates in one-for-one giving, for every Yoobi item purchased, one item is contributed to a classroom pack. While the giving doesn\u2019t always match what was purchased, what is given is needed. Donated items are determined based on classroom needs and include pencils, glue sticks, erasers, rulers, crayons and colored pencils, amongst other items. These products will help students succeed in the classroom by supplying them with the necessary tools to learn, and hopefully spark their creativity.<\/p>\n<p style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-4813\" src=\"https:\/\/www.5wpr.com\/new\/wp-content\/uploads\/2020\/03\/A-Common-Goal.jpg\" alt=\"\" width=\"1940\" height=\"900\" srcset=\"https:\/\/www.5wpr.com\/new\/wp-content\/uploads\/2020\/03\/A-Common-Goal.jpg 1940w, https:\/\/www.5wpr.com\/new\/wp-content\/uploads\/2020\/03\/A-Common-Goal-300x139.jpg 300w, https:\/\/www.5wpr.com\/new\/wp-content\/uploads\/2020\/03\/A-Common-Goal-1024x475.jpg 1024w, https:\/\/www.5wpr.com\/new\/wp-content\/uploads\/2020\/03\/A-Common-Goal-768x356.jpg 768w, https:\/\/www.5wpr.com\/new\/wp-content\/uploads\/2020\/03\/A-Common-Goal-1536x713.jpg 1536w\" sizes=\"(max-width: 1940px) 100vw, 1940px\" \/><\/p>\n<h2 style=\"font-weight: 400; text-align: center;\"><strong>A Common Goal<\/strong><\/h2>\n<p style=\"font-weight: 400;\">With so many charities, a handful of them are working to accomplish the same goal. That\u2019s why Love Your Melon created a fund that distributes monetary gifts among a handful of charities and organizations. The one thing they all have in common?\u00a0 All the nonprofits that receive money from the brand support the fight against pediatric cancer, whether they\u2019re conduct cutting edge research, creating therapeutic experiences, or funding programming initiatives for children and their families battling cancer, they all have a common goal. In addition to their monetary donations, Love Your Melon also is on a mission to put a hat on the head of every child battling cancer in America.<\/p>\n","protected":false},"excerpt":{"rendered":"<p style=\"font-weight: 400;\">Whether selling a pink version of your product during October for Breast Cancer Awareness Month or redirecting profits to a timely cause, many brands choose to align themselves &#8230;<\/p>\n","protected":false},"author":13,"featured_media":4814,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[94,319,19],"tags":[157,116,250,53,48,32,206,276],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\r\n<title>Five Companies Enacting Change through Charity | 5W PR Agency Blog<\/title>\r\n<meta name=\"description\" content=\"Whether selling a pink version of your product during October for Breast Cancer Awareness 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