﻿{"id":499,"date":"2013-05-10T16:56:41","date_gmt":"2013-05-10T16:56:41","guid":{"rendered":"http:\/\/www.5wpr.com\/new\/?p=499"},"modified":"2020-11-11T18:31:54","modified_gmt":"2020-11-11T18:31:54","slug":"acting-locally-to-expand-a-brand-globally","status":"publish","type":"post","link":"https:\/\/www.5wpr.com\/new\/acting-locally-to-expand-a-brand-globally\/","title":{"rendered":"Acting Locally to Expand a Brand Globally"},"content":{"rendered":"<p>Sometimes, when thinking about major corporate public relations, there is a tendency to think big first. Of course, when your target market is regional, national or international, you have to think big. But when it comes to successful corporate public relations, there are several good reasons to \u201cthink globally, but act locally.\u201d<\/p>\n<p>As one of many<span style=\"text-decoration: underline;\"><strong> PR agencies in NY<\/strong><\/span>, <strong>5WPR<\/strong> works very hard to stay engaged in our community. Not only can we make our neighborhoods better places to live and play, but we can better serve our client by making sure the PR firm they hire knows the hears of their customers.<\/p>\n<h2>\n<strong>Staying engaged gives you good press<\/strong><\/h2>\n<p>Staying on top of the news in your community gives you the opportunity to\u00a0act when you can. Your local connections will allow you to act precisely, decisively and with great impact when a situation happens on your home turf. Whether it\u2019s a benefit for an injured soldier, a 5K for a <strong>favorite charity<\/strong> or a chance to speak to local students at career day, if you can stay on top of opportunities to engage your community, you will exponentially increase your chance at positive PR.<\/p>\n<h2><strong>You will draw your employees from the community<\/strong><\/h2>\n<p>There is nothing better than a positive, creative and electric work environment. Conversely,<br \/>\nwhen work is a lousy place to be, productivity suffers across the board. When you hire employees, chances are you will be pulling mostly from local neighborhoods. Sure, that\u2019s a given, but have you ever considered that in conjunction with your local public relations plan?<\/p>\n<p>You have a better chance of hiring happy employees if they know your company is actively involved in making their neighborhoods a better place. When you support local schools, you are supporting the children of your employees. When you support local causes, local families and friends are benefiting. Think about all the opportunities your employees have to speak positively about your company on social media or when they are out with friends. What will they say? And what reasons will they have to say it? Your PR firm needs to answer those questions as part of your local public relations plan.<\/p>\n<h2><strong>Become a reason people are proud to live there<\/strong><\/h2>\n<p>The more you connect with your community the more of a positive impact you can make. What would it say about your organization or corporation if your community was a better place because your company existed? There are many companies and organizations that have become such an integral part of their community that they have become one of the \u201cgood things\u201d people talk about when they list why they moved into the community. Can your company aspire to such a position? And, if so, how can you make that aspiration part of your working PR plan?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sometimes, when thinking about major corporate public relations, there is a tendency to think big first. Of course, when your target market is regional, national or international, you have to &#8230;<\/p>\n","protected":false},"author":3,"featured_media":500,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7,13],"tags":[32,20],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\r\n<title>Expanding Your Brand: Acting Locally to Expand Globally<\/title>\r\n<meta name=\"description\" content=\"When thinking about major corporate public relations, there is a tendency to think big first. 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Start by Acting Locally to Expand a Brand Globally.\" \/>\r\n<meta property=\"og:url\" content=\"https:\/\/www.5wpr.com\/new\/acting-locally-to-expand-a-brand-globally\/\" \/>\r\n<meta property=\"og:site_name\" content=\"Public Relations Blog | 5W PR Agency | PR Firm\" \/>\r\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/5WPublicRelations\" \/>\r\n<meta property=\"article:published_time\" content=\"2013-05-10T16:56:41+00:00\" \/>\r\n<meta property=\"article:modified_time\" content=\"2020-11-11T18:31:54+00:00\" \/>\r\n<meta property=\"og:image\" content=\"https:\/\/www.5wpr.com\/new\/wp-content\/uploads\/2013\/05\/Local-Pr-Firm-Tips.jpg\" \/>\r\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\r\n\t<meta property=\"og:image:height\" content=\"1000\" \/>\r\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\r\n<meta name=\"author\" content=\"Ronn Torossian\" \/>\r\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ronn Torossian\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\r\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.5wpr.com\/new\/acting-locally-to-expand-a-brand-globally\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.5wpr.com\/new\/acting-locally-to-expand-a-brand-globally\/\"},\"author\":{\"name\":\"Ronn Torossian\",\"@id\":\"https:\/\/www.5wpr.com\/new\/#\/schema\/person\/400e8c0f18bbbdea6e852b12b6e82eab\"},\"headline\":\"Acting Locally to Expand a Brand Globally\",\"datePublished\":\"2013-05-10T16:56:41+00:00\",\"dateModified\":\"2020-11-11T18:31:54+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.5wpr.com\/new\/acting-locally-to-expand-a-brand-globally\/\"},\"wordCount\":477,\"publisher\":{\"@id\":\"https:\/\/www.5wpr.com\/new\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.5wpr.com\/new\/acting-locally-to-expand-a-brand-globally\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.5wpr.com\/new\/wp-content\/uploads\/2013\/05\/Local-Pr-Firm-Tips.jpg\",\"keywords\":[\"pr firm\",\"social Media\"],\"articleSection\":[\"Corporate Communications\",\"Social and Digital Media\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.5wpr.com\/new\/acting-locally-to-expand-a-brand-globally\/\",\"url\":\"https:\/\/www.5wpr.com\/new\/acting-locally-to-expand-a-brand-globally\/\",\"name\":\"Expanding Your Brand: Acting Locally to Expand Globally\",\"isPartOf\":{\"@id\":\"https:\/\/www.5wpr.com\/new\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.5wpr.com\/new\/acting-locally-to-expand-a-brand-globally\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.5wpr.com\/new\/acting-locally-to-expand-a-brand-globally\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.5wpr.com\/new\/wp-content\/uploads\/2013\/05\/Local-Pr-Firm-Tips.jpg\",\"datePublished\":\"2013-05-10T16:56:41+00:00\",\"dateModified\":\"2020-11-11T18:31:54+00:00\",\"description\":\"When thinking about major corporate public relations, there is a tendency to think big first. 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