{"id":525,"date":"2013-05-18T00:53:30","date_gmt":"2013-05-18T00:53:30","guid":{"rendered":"http:\/\/www.5wpr.com\/new\/?p=525"},"modified":"2026-02-24T15:55:47","modified_gmt":"2026-02-24T15:55:47","slug":"negative-press","status":"publish","type":"post","link":"https:\/\/www.5wpr.com\/new\/negative-press\/","title":{"rendered":"5 Ways NOT to Handle Negative Press"},"content":{"rendered":"<p>Everyone from Facebook to <a href=\"https:\/\/www.reddit.com\/r\/5WPR\/\">Reddit<\/a>, to the Washington Post and NY Daily News is talking about a Scottsdale, Arizona, restaurant, Amy\u2019s Baking Company says Ronn Torossian 5WPR CEO. \u00a0However, this is a perfect case of how \u201cbad PR\u201d really can be BAD. There is a clich\u00e9 in public relations agencies and that all publicity is good publicity. That\u2019s not true.<\/p>\n<p>After a particularly horrendous appearance on the television show, Kitchen Nightmares, the owners of Amy\u2019s Baking Company were enticed into a social media war. The fight quickly got heated and spread across the social media spectrum. So epic was the subsequent PR train wreck that the story was picked up by media outlets from New York to Los Angeles.<\/p>\n<h2>How to NOT Handle Negative Press<\/h2>\n<p>Your good reputation is one of your most valuable assets when you own a business. That\u2019s why getting bad press can be so distressing. Whether it\u2019s an article in a newspaper or a review on a website, you have to think carefully before you respond. Your first instinct in this case may not be the best course of action. Let\u2019s look at five of the very worst things you can do in response to negative publicity.<\/p>\n<p>Without rehashing the gory details, here are five things that the owner\u2019s of Amy\u2019s did that Ronn Torossian, CEO of one of top <a href=\"https:\/\/www.5wpr.com\/\">public relations firm in NYC<\/a>, says are exactly the WRONG way to handle negative PR.<\/p>\n<h2><strong>Hide<\/strong><\/h2>\n<p>Some people react to negative press by hiding, which is one of the worst things you can do if you are in business. Your success depends on getting good publicity and getting\u00a0<i>no<\/i>\u00a0attention is just as bad as getting negative attention. It\u2019s natural that an attack might make you feel like shrinking away from any publicity, but you have to resist this impulse. Focus on looking for ways to generate good press, but remember that you do want to be in the public eye.<\/p>\n<p>Both during the show and in the aftermath, the couple repeatedly chose to hide from the criticism and negative PR. They refused to open the restaurant, came in late to work, and kept the doors locked to all comers off and on for several days. You cannot resolve a public relations crisis by hiding from it. These situations do not resolve themselves and they do not just go away. <span style=\"text-decoration: underline;\"><strong>5W Public Relations<\/strong><\/span> understands the importance of dealing with a PR crisis head on.<\/p>\n<h2><strong>Attack your allies<\/strong><\/h2>\n<p>One way businesses sometimes handle negative publicity is to blame their employees for a mishap. This is a counterproductive strategy for a couple of reasons. First of all, you are responsible for who you hire, so this does not get you off the hook. Secondly, it creates poor morale within the organization if people know you are going to abandon them the first chance you get. People who work for you are your allies and essential to your success. It\u2019s better to portray a united front and, when necessary, take responsibility for any mistakes. Blaming underlings just makes you look petty and irresponsible.<\/p>\n<p>During the filming of the show, things got really tense in both the restaurant \u201chouse\u201d and the kitchen. Amy Bouzaglo was increasingly flustered by the negative commentary. She chose to take it out on her kitchen staff. Meanwhile, Samy was in the \u201chouse\u201d yelling at customers. Both of these actions are toxic to good business. Top <span style=\"text-decoration: underline;\"><strong>public relations agencies<\/strong> <\/span>council clients to recognize employees and customers as chief allies in the quest to build a profitable business. They are working \u201cwith\u201d you for different reasons, but are both vital to success.<\/p>\n<h2><strong>Feed the trolls<\/strong><\/h2>\n<p>Sometimes negative publicity is completely unfair and is started by internet trolls. These may be just people looking to stir things up. In some cases, an underhanded competitor may even be responsible. Either way, don\u2019t fall into the trap of engaging trolls in endless arguments. It\u2019s one thing to respond to legitimate issues. However, if you\u2019re receiving personal attacks or baseless accusations, it\u2019s better to show some restraint. If this type of attack is occurring on your blog or social media sites, you can delete the offending parties.<br \/>\nThe absolute worst mistake the couple made in this entire fiasco was to attempt to argue with the Internet. One person\u2019s time is very finite compared to the nearly infinite potential time for Internet trolls and naysayers to attack you. Engaging these people only encourages the vicious behavior. While the negativity can be hurtful, it is preferable to let these attacks roll off your back. The Bouzaglos chose to hurl profanity-laden threats and diatribes at anonymous Facebook and Reddit users. Foolish.<\/p>\n<h2><strong>Refuse to speak to the press<\/strong><\/h2>\n<p>This is similar to hiding, as it ends up reducing your public exposure. You definitely want media coverage, so don\u2019t let a certain amount of negative press make you avoid the press completely. While you may be frustrated with a writer or reporter\u2019s seeming inability to get the facts straight, you should take a deep breath and explain things as clearly as possible. Avoiding the media will just allow your competitors to dominate the spotlight.<\/p>\n<p>Some people are compulsive looky-lous. They just can\u2019t help it. When news crews showed up to interview the couple after the horrible TV episode aired, curious bystanders stopped to listen in. Instead of speaking with the press \u2013 their only salvation at this point \u2013 the Bouzagloses screamed and threatened these people just walking by their shop. If you are trying to make a bad situation worse, that\u2019s an ideal way.<\/p>\n<h2><strong>Invent an obviously implausible cover story<\/strong><\/h2>\n<p>If you made a mistake, it\u2019s better to admit it than to come up with an excuse that no one is going to believe. If the negative publicity has some basis, respond to it in a rational manner and explain how you are taking steps to ensure it won\u2019t happen again. If it\u2019s not justified, then explain this as calmly as possible. Making up stories or excuses, though, will only destroy your credibility.<\/p>\n<p>Finally, when challenged by the news media to explain the profanity-laden diatribes on Facebook and Reddit, the couple stated that their Facebook account had been hacked. While this is arguably possible, it is not really plausible. Even if true, no one believes it.<\/p>\n<p>The owners of Amy\u2019s Baking Company have made their own bed. They need no help. But their story does serve as a cautionary tale in the evolving <strong>social media PR <\/strong>culture. For more information on utilized by top pr agencies click here.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Everyone from Facebook to Reddit, to the Washington Post and NY Daily News is talking about a Scottsdale, Arizona, restaurant, Amy\u2019s Baking Company says Ronn Torossian 5WPR CEO. \u00a0However, this &#8230;<\/p>\n","protected":false},"author":3,"featured_media":13618,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[63,19,13,194],"tags":[64,65,20],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\r\n<title>5 Ways NOT to Handle Negative Press, Crisis Communications<\/title>\r\n<meta name=\"description\" content=\"PR Firms and how to focus on negative press campaigns which results in a crisis communications program. 5WPR Publicity and SEO helps focus on how to offset negative publicity programs\" \/>\r\n<meta 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