Public relations is not a business for the meek or the thin-skinned and PR jobs are not always easy. But I LOVE this job! So, if you might be interested in PR internships or you are looking to land a job here at 5WPR, you should\u2026<\/p>\n
Be creative, of course<\/strong><\/p>\n Knowing theory just won\u2019t cut it in this business. I\u2019m not saying it\u2019s not a good idea to study marketing and persuasive communication, but the brass tacks here is that you have to be able to apply those principles BETTER than your competition. Notice I did not say \u201cas well as\u201d or \u201csimilarly to\u201d your competition. If you do not clearly provide better results than your competitor, your clients will become their clients. It\u2019s just that simple. So you need to think not just differently \u2013 but more impactfully, more effectively<\/p>\n Be willing to say \u201cno\u201d<\/strong><\/p>\n We\u2019ve all seen them. Ads that make no sense and do nothing for the brand. Speeches that actually hurt the one making the statement. Makes you cringe. But do you know what\u2019s worse? Somebody greenlit those things. And somebody else okayed it! I\u2019m not talking about subjective here. I\u2019m talking about the sorts of mistakes that are clear to anyone with a functioning amygdala. If those ideas pop up in a brainstorming session or someone makes an off the cuff suggestion they instantly regret, I want people willing to ruffle feathers by saying, \u201cno.\u201d Bad idea. Let\u2019s do better.<\/p>\n Have a reason<\/strong><\/p>\n This is really part two of point two, but I separated it because it is equally important from a public relations standpoint. If you want to be successful at any PR jobs you are lucky enough to land, you better have a reason for your opinion. It is not enough just to say you don\u2019t like something. So you have an opinion. Good for you. Now back that up … or sit back down. The point here is not to be combative but to explain a simple expectation. This is a demand I make to all of my employees because I expect it of myself.<\/p>\n Want to know more about what it takes to succeed in public relations here at 5WPR? Get your courage up and your clips together and contact us right \u00a0here. See if you have what it takes to build your career with one of the top public relations firms in New York.<\/p>\n","protected":false},"excerpt":{"rendered":" Public relations is not a business for the meek or the thin-skinned and PR jobs are not always easy. But I LOVE this job! So, if you might be …<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15],"tags":[276],"yoast_head":"\r\n