{"id":898,"date":"2013-08-07T21:28:22","date_gmt":"2013-08-07T21:28:22","guid":{"rendered":"http:\/\/www.5wpr.com\/new\/?p=898"},"modified":"2022-04-26T14:17:27","modified_gmt":"2022-04-26T14:17:27","slug":"individual-targeting-public-relations","status":"publish","type":"post","link":"https:\/\/www.5wpr.com\/new\/individual-targeting-public-relations\/","title":{"rendered":"Individual Targeting: The Future of PR"},"content":{"rendered":"<p>The possibilities are nearly endless for creating new forms of public outreach.\u00a0 No one understands this more than\u00a0<a href=\"https:\/\/www.5wpr.com\/about5wpr\/management\/ronn-torossian.cfm\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/www.5wpr.com\/about5wpr\/management\/ronn-torossian.cfm&amp;source=gmail&amp;ust=1651065020687000&amp;usg=AOvVaw10cOn-Erprm9-G-0ulcEIF\">5W Public Relations CEO Ronn Torossian<\/a>, who has been a PR expert for over 15 years.\u00a0 With these resources, it will not be long before the entire public relations paradigm shifts and the interconnected worlds of business, the web, and media outlets are able to fully work as one to provide everyone with exactly what they want.<\/p>\n<h2>Individual Targeting: The Future of PR<\/h2>\n<p>For example, if you Google \u201cairlines\u201d or \u201cflights\u201d multiple times over a few days, you will begin to notice that the ads popping up on your Google searches and YouTube videos tend to be about travel.\u00a0 This is the way that these sites work with advertisers to try and find those people most likely to use their services.\u00a0 If you are regularly traveling, an ad telling you about 10% off hotel rooms may be something you genuinely want or need.\u00a0 It\u2019s called \u201cmicrotargeting,\u201d and it has proven to be fairly effective.<\/p>\n<p>The more information fed into the machine, the more effective it has become.\u00a0 Facebook regularly throws ads at its users, with the option not just to remove the ad, but give feedback as to why you don\u2019t like that advertisement.\u00a0 If while on Facebook, an ad comes up for a political party (usually based on something typed or shared from your page), and it is contrary to your views, you can hide the ad and respond that it is \u201cAgainst my views.\u201d\u00a0 This informs the algorithm that sends out ads to not give you those particular ones anymore.<\/p>\n<p>As this technology gets better and more accurate, it will be a boon for the public relations world.\u00a0 What better way to address the public on a PR issue than to individually target those you most want to reach?\u00a0 The company you represent is getting bad press for an action they committed?\u00a0 Send a specific apology or explanation directly to those who have shared an article about it or Googled the news story.\u00a0 Want to tell everyone who uses Tide laundry detergent about a new scent?\u00a0 You can market it directly to them differently than how you market it to the rest of the public.<\/p>\n<p>The possibilities are nearly endless for creating new forms of public outreach.\u00a0 No one understands this more than 5W Public Relations CEO Ronn Torossian, who has been a PR expert for over 15 years.\u00a0 With these resources, it will not be long before the entire public relations paradigm shifts and the interconnected worlds of business, the web, and media outlets are able to fully work as one to provide everyone with exactly what they want.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The possibilities are nearly endless for creating new forms of public outreach.\u00a0 No one understands this more than\u00a05W Public Relations CEO Ronn Torossian, who has been a PR expert for &#8230;<\/p>\n","protected":false},"author":3,"featured_media":899,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[241,271,13,192],"tags":[158,206,133,204],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\r\n<title>PR vs. Advertising| What is Difference between PR &amp; Advertising<\/title>\r\n<meta name=\"description\" content=\"Ronn Torossian discusses individual targeting or microtargeting. Using different communication mediums including direct mail, phone calls, texting and other\" \/>\r\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<link rel=\"canonical\" href=\"https:\/\/www.5wpr.com\/new\/individual-targeting-public-relations\/\" \/>\r\n<meta property=\"og:locale\" content=\"en_US\" \/>\r\n<meta property=\"og:type\" content=\"article\" \/>\r\n<meta property=\"og:title\" content=\"PR vs. Advertising| What is Difference between PR &amp; Advertising\" \/>\r\n<meta property=\"og:description\" content=\"Ronn Torossian discusses individual targeting or microtargeting. Using different communication mediums including direct mail, phone calls, texting and other\" \/>\r\n<meta property=\"og:url\" content=\"https:\/\/www.5wpr.com\/new\/individual-targeting-public-relations\/\" \/>\r\n<meta property=\"og:site_name\" content=\"Public Relations Blog | 5W PR Agency | PR Firm\" \/>\r\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/5WPublicRelations\" \/>\r\n<meta property=\"article:published_time\" content=\"2013-08-07T21:28:22+00:00\" \/>\r\n<meta property=\"article:modified_time\" content=\"2022-04-26T14:17:27+00:00\" \/>\r\n<meta property=\"og:image\" content=\"https:\/\/www.5wpr.com\/new\/wp-content\/uploads\/2013\/08\/individual-target-market.jpg\" \/>\r\n\t<meta property=\"og:image:width\" content=\"250\" \/>\r\n\t<meta property=\"og:image:height\" content=\"249\" \/>\r\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\r\n<meta name=\"author\" content=\"Ronn Torossian\" \/>\r\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ronn Torossian\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\r\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.5wpr.com\/new\/individual-targeting-public-relations\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.5wpr.com\/new\/individual-targeting-public-relations\/\"},\"author\":{\"name\":\"Ronn Torossian\",\"@id\":\"https:\/\/www.5wpr.com\/new\/#\/schema\/person\/400e8c0f18bbbdea6e852b12b6e82eab\"},\"headline\":\"Individual Targeting: The Future of PR\",\"datePublished\":\"2013-08-07T21:28:22+00:00\",\"dateModified\":\"2022-04-26T14:17:27+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.5wpr.com\/new\/individual-targeting-public-relations\/\"},\"wordCount\":455,\"publisher\":{\"@id\":\"https:\/\/www.5wpr.com\/new\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.5wpr.com\/new\/individual-targeting-public-relations\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.5wpr.com\/new\/wp-content\/uploads\/2013\/08\/individual-target-market.jpg\",\"keywords\":[\"communications\",\"pr strategy\",\"strategy\",\"tips\"],\"articleSection\":[\"Branding\",\"Media Relations\",\"Social and Digital Media\",\"Startup PR\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.5wpr.com\/new\/individual-targeting-public-relations\/\",\"url\":\"https:\/\/www.5wpr.com\/new\/individual-targeting-public-relations\/\",\"name\":\"PR vs. Advertising| What is Difference between PR & Advertising\",\"isPartOf\":{\"@id\":\"https:\/\/www.5wpr.com\/new\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.5wpr.com\/new\/individual-targeting-public-relations\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.5wpr.com\/new\/individual-targeting-public-relations\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.5wpr.com\/new\/wp-content\/uploads\/2013\/08\/individual-target-market.jpg\",\"datePublished\":\"2013-08-07T21:28:22+00:00\",\"dateModified\":\"2022-04-26T14:17:27+00:00\",\"description\":\"Ronn Torossian discusses individual targeting or microtargeting. Using different communication mediums including direct mail, phone calls, texting and other\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.5wpr.com\/new\/individual-targeting-public-relations\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.5wpr.com\/new\/individual-targeting-public-relations\/#primaryimage\",\"url\":\"https:\/\/www.5wpr.com\/new\/wp-content\/uploads\/2013\/08\/individual-target-market.jpg\",\"contentUrl\":\"https:\/\/www.5wpr.com\/new\/wp-content\/uploads\/2013\/08\/individual-target-market.jpg\",\"width\":250,\"height\":249,\"caption\":\"individual-target-market\"},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.5wpr.com\/new\/#website\",\"url\":\"https:\/\/www.5wpr.com\/new\/\",\"name\":\"Public Relations Blog | 5W PR Agency | PR Firm\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.5wpr.com\/new\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.5wpr.com\/new\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.5wpr.com\/new\/#organization\",\"name\":\"5W Public Relations Firm\",\"url\":\"https:\/\/www.5wpr.com\/new\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.5wpr.com\/new\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.5wpr.com\/new\/wp-content\/uploads\/2014\/08\/5W-logo.jpg\",\"contentUrl\":\"https:\/\/www.5wpr.com\/new\/wp-content\/uploads\/2014\/08\/5W-logo.jpg\",\"width\":160,\"height\":96,\"caption\":\"5W Public Relations Firm\"},\"image\":{\"@id\":\"https:\/\/www.5wpr.com\/new\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/5WPublicRelations\",\"https:\/\/x.com\/5w_pr\",\"https:\/\/instagram.com\/5wpr\/\",\"https:\/\/www.linkedin.com\/company\/5w-public-relations\",\"https:\/\/www.pinterest.com\/5wpr\/\",\"https:\/\/www.youtube.com\/user\/5WPRSpeakers\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.5wpr.com\/new\/#\/schema\/person\/400e8c0f18bbbdea6e852b12b6e82eab\",\"name\":\"Ronn Torossian\",\"description\":\"Ronn is known for his resourceful, results-focused orientation, as well as his close working relationships with members of the media, influencers, decision makers, politicians, and celebrities. He oversaw the growth and expansion of 5W to the Inc. 500 list. 5W is recognized as one of the top 25 PR agencies in the US. At 5W, Torossian's client experience has included public relations programs for companies such as, Coca-Cola, Microsoft, Anheuser-Busch, Barnes &amp; Noble, Cantor Fitzgerald, IHOP, McDonald's, Evian, XM Radio, Seagram's, The Loews Regency, Bad Boy Worldwide Entertainment, Marriott Hotels, and others.\u00a0As one of the foremost public relations experts in the US his work spans global interests, corporate entities, high-profile individuals, regional business entities, government agencies and academic institutions. Torossian was a semi-finalist for Ernst &amp; Young\u2019s Entrepreneur of the Year and was named to both PR Week\u2019s \u201c40 Under 40\u201d and Advertising Age\u2019s \u201c40 Under 40\u201d lists. His book, \u201cFor Immediate Release,\u201d hit bookshelves in 2011 and is available nationwide. He is a regular lecturer at universities and conferences and is a member of Young Presidents Organization 9YPO) and sits on the board of numerous non-profits\",\"sameAs\":[\"http:\/\/www.5wpr.com\"]}]}<\/script>\r\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"PR vs. Advertising| What is Difference between PR & Advertising","description":"Ronn Torossian discusses individual targeting or microtargeting. Using different communication mediums including direct mail, phone calls, texting and other","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.5wpr.com\/new\/individual-targeting-public-relations\/","og_locale":"en_US","og_type":"article","og_title":"PR vs. Advertising| What is Difference between PR & Advertising","og_description":"Ronn Torossian discusses individual targeting or microtargeting. Using different communication mediums including direct mail, phone calls, texting and other","og_url":"https:\/\/www.5wpr.com\/new\/individual-targeting-public-relations\/","og_site_name":"Public Relations Blog | 5W PR Agency | PR Firm","article_publisher":"https:\/\/www.facebook.com\/5WPublicRelations","article_published_time":"2013-08-07T21:28:22+00:00","article_modified_time":"2022-04-26T14:17:27+00:00","og_image":[{"width":250,"height":249,"url":"https:\/\/www.5wpr.com\/new\/wp-content\/uploads\/2013\/08\/individual-target-market.jpg","type":"image\/jpeg"}],"author":"Ronn Torossian","twitter_misc":{"Written by":"Ronn Torossian","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.5wpr.com\/new\/individual-targeting-public-relations\/#article","isPartOf":{"@id":"https:\/\/www.5wpr.com\/new\/individual-targeting-public-relations\/"},"author":{"name":"Ronn Torossian","@id":"https:\/\/www.5wpr.com\/new\/#\/schema\/person\/400e8c0f18bbbdea6e852b12b6e82eab"},"headline":"Individual Targeting: The Future of PR","datePublished":"2013-08-07T21:28:22+00:00","dateModified":"2022-04-26T14:17:27+00:00","mainEntityOfPage":{"@id":"https:\/\/www.5wpr.com\/new\/individual-targeting-public-relations\/"},"wordCount":455,"publisher":{"@id":"https:\/\/www.5wpr.com\/new\/#organization"},"image":{"@id":"https:\/\/www.5wpr.com\/new\/individual-targeting-public-relations\/#primaryimage"},"thumbnailUrl":"https:\/\/www.5wpr.com\/new\/wp-content\/uploads\/2013\/08\/individual-target-market.jpg","keywords":["communications","pr strategy","strategy","tips"],"articleSection":["Branding","Media Relations","Social and Digital Media","Startup PR"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.5wpr.com\/new\/individual-targeting-public-relations\/","url":"https:\/\/www.5wpr.com\/new\/individual-targeting-public-relations\/","name":"PR vs. Advertising| What is Difference between PR & Advertising","isPartOf":{"@id":"https:\/\/www.5wpr.com\/new\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.5wpr.com\/new\/individual-targeting-public-relations\/#primaryimage"},"image":{"@id":"https:\/\/www.5wpr.com\/new\/individual-targeting-public-relations\/#primaryimage"},"thumbnailUrl":"https:\/\/www.5wpr.com\/new\/wp-content\/uploads\/2013\/08\/individual-target-market.jpg","datePublished":"2013-08-07T21:28:22+00:00","dateModified":"2022-04-26T14:17:27+00:00","description":"Ronn Torossian discusses individual targeting or microtargeting. Using different communication mediums including direct mail, phone calls, texting and other","inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.5wpr.com\/new\/individual-targeting-public-relations\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.5wpr.com\/new\/individual-targeting-public-relations\/#primaryimage","url":"https:\/\/www.5wpr.com\/new\/wp-content\/uploads\/2013\/08\/individual-target-market.jpg","contentUrl":"https:\/\/www.5wpr.com\/new\/wp-content\/uploads\/2013\/08\/individual-target-market.jpg","width":250,"height":249,"caption":"individual-target-market"},{"@type":"WebSite","@id":"https:\/\/www.5wpr.com\/new\/#website","url":"https:\/\/www.5wpr.com\/new\/","name":"Public Relations Blog | 5W PR Agency | PR Firm","description":"","publisher":{"@id":"https:\/\/www.5wpr.com\/new\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.5wpr.com\/new\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.5wpr.com\/new\/#organization","name":"5W Public Relations Firm","url":"https:\/\/www.5wpr.com\/new\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.5wpr.com\/new\/#\/schema\/logo\/image\/","url":"https:\/\/www.5wpr.com\/new\/wp-content\/uploads\/2014\/08\/5W-logo.jpg","contentUrl":"https:\/\/www.5wpr.com\/new\/wp-content\/uploads\/2014\/08\/5W-logo.jpg","width":160,"height":96,"caption":"5W Public Relations Firm"},"image":{"@id":"https:\/\/www.5wpr.com\/new\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/5WPublicRelations","https:\/\/x.com\/5w_pr","https:\/\/instagram.com\/5wpr\/","https:\/\/www.linkedin.com\/company\/5w-public-relations","https:\/\/www.pinterest.com\/5wpr\/","https:\/\/www.youtube.com\/user\/5WPRSpeakers"]},{"@type":"Person","@id":"https:\/\/www.5wpr.com\/new\/#\/schema\/person\/400e8c0f18bbbdea6e852b12b6e82eab","name":"Ronn Torossian","description":"Ronn is known for his resourceful, results-focused orientation, as well as his close working relationships with members of the media, influencers, decision makers, politicians, and celebrities. He oversaw the growth and expansion of 5W to the Inc. 500 list. 5W is recognized as one of the top 25 PR agencies in the US. At 5W, Torossian's client experience has included public relations programs for companies such as, Coca-Cola, Microsoft, Anheuser-Busch, Barnes &amp; Noble, Cantor Fitzgerald, IHOP, McDonald's, Evian, XM Radio, Seagram's, The Loews Regency, Bad Boy Worldwide Entertainment, Marriott Hotels, and others.\u00a0As one of the foremost public relations experts in the US his work spans global interests, corporate entities, high-profile individuals, regional business entities, government agencies and academic institutions. Torossian was a semi-finalist for Ernst &amp; Young\u2019s Entrepreneur of the Year and was named to both PR Week\u2019s \u201c40 Under 40\u201d and Advertising Age\u2019s \u201c40 Under 40\u201d lists. His book, \u201cFor Immediate Release,\u201d hit bookshelves in 2011 and is available nationwide. He is a regular lecturer at universities and conferences and is a member of Young Presidents Organization 9YPO) and sits on the board of numerous non-profits","sameAs":["http:\/\/www.5wpr.com"]}]}},"_links":{"self":[{"href":"https:\/\/www.5wpr.com\/new\/wp-json\/wp\/v2\/posts\/898"}],"collection":[{"href":"https:\/\/www.5wpr.com\/new\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.5wpr.com\/new\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.5wpr.com\/new\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.5wpr.com\/new\/wp-json\/wp\/v2\/comments?post=898"}],"version-history":[{"count":0,"href":"https:\/\/www.5wpr.com\/new\/wp-json\/wp\/v2\/posts\/898\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.5wpr.com\/new\/wp-json\/wp\/v2\/media\/899"}],"wp:attachment":[{"href":"https:\/\/www.5wpr.com\/new\/wp-json\/wp\/v2\/media?parent=898"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.5wpr.com\/new\/wp-json\/wp\/v2\/categories?post=898"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.5wpr.com\/new\/wp-json\/wp\/v2\/tags?post=898"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}