https://www.5wpr.com/research/ Recently updated 5W research reports on AI visibility, brand discovery, communications, and GEO. en-us Thu, 21 May 2026 00:00:00 GMT https://www.5wpr.com/research/5w-ai-cybersecurity-visibility-index-q2-2026/ https://www.5wpr.com/research/5w-ai-cybersecurity-visibility-index-q2-2026/ Thu, 21 May 2026 00:00:00 GMT 5w ai cybersecurity visibility index q2 2026 from 5W Research. https://www.5wpr.com/research/5w-pr-ai-glossary-2026/ https://www.5wpr.com/research/5w-pr-ai-glossary-2026/ Thu, 21 May 2026 00:00:00 GMT The definitive A-Z PR and AI communications glossary - 267 terms covering generative engine optimization, AI visibility, citation share, LLMs, earned media, and the full modern communications toolkit. Maintained by 5W, the AI Communications Firm. https://www.5wpr.com/research/adtech-martech-analyst-relations-playbook-2026/ https://www.5wpr.com/research/adtech-martech-analyst-relations-playbook-2026/ Thu, 21 May 2026 00:00:00 GMT In AdTech and MarTech, the analyst briefing is more valuable than the press release. Six shifts, three case studies, an interactive readiness assessment, and a seven-step 90-day plan for CEOs and CMOs building category position that converts to enterprise revenue. https://www.5wpr.com/research/affiliate-marketing-2026/ https://www.5wpr.com/research/affiliate-marketing-2026/ Thu, 21 May 2026 00:00:00 GMT Affiliate marketing is a $20B global industry returning $12-$15 per $1 invested. Yet most programs underperform - because of partner quality, not technology. 5W's 2026 report covers 12-vertical benchmarks, the influencer-affiliate convergence, and why PR relationships produce better programs. https://www.5wpr.com/research/ai-at-work-index/ https://www.5wpr.com/research/ai-at-work-index/ Thu, 21 May 2026 00:00:00 GMT 5WPR research: 88% of orgs use AI, 90% of employees use personal AI tools for work, only 5% see transformative returns. The shadow economy is where the work is. https://www.5wpr.com/research/ai-communications-glossary-deep-dive-2026/ https://www.5wpr.com/research/ai-communications-glossary-deep-dive-2026/ Thu, 21 May 2026 00:00:00 GMT Five deep-dive definitions - Answer Engine Optimization (AEO), LLM Optimization (LLMO), AI Visibility, AI Search, and AI Answer Engine - with examples, comparison tables, FAQs, and 5W strategy. May 2026. https://www.5wpr.com/research/ai-era-brand-intelligence-playbook/ https://www.5wpr.com/research/ai-era-brand-intelligence-playbook/ Thu, 21 May 2026 00:00:00 GMT 5W research playbook on the brands winning in the AI-mediated economy. Rhode $1B in 3 years. Poppi $1.95B. Ramp 7x AI visibility. 67% of purchase decisions now influenced by AI. Free download - Four chapters, six-part discipline, five case studies. https://www.5wpr.com/research/ai-era-playbook/ https://www.5wpr.com/research/ai-era-playbook/ Thu, 21 May 2026 00:00:00 GMT Four 5WPR research reports on the brands winning in the AI-mediated economy. Rhode, Poppi, Liquid Death, and the discipline every CMO needs to build citation capital in 2026. https://www.5wpr.com/research/ai-israeli-brand/ https://www.5wpr.com/research/ai-israeli-brand/ Thu, 21 May 2026 00:00:00 GMT How LLMs and Generative Engine Optimization are reshaping consumer discovery, earned media value, and marketing spend in Israel. 90+ data points. Sector-by-sector reallocation math. A 5W Research Study, April 2026. https://www.5wpr.com/research/ai-israeli-marketing/ https://www.5wpr.com/research/ai-israeli-marketing/ Thu, 21 May 2026 00:00:00 GMT A 5W research study on how generative AI is reshaping consumer discovery, earned media value, and marketing spend in Israel - with sector-by-sector reallocation math. https://www.5wpr.com/research/ai-robotics-developer-led-growth/ https://www.5wpr.com/research/ai-robotics-developer-led-growth/ Thu, 21 May 2026 00:00:00 GMT How AI and robotics companies turn developer trust into enterprise revenue. Six shifts reshaping AI go-to-market, three case studies, and a seven-step 90-day plan from 5W Research. By Ronn Torossian, Founder, 5W. https://www.5wpr.com/research/ai-robotics-developer-led-growth-playbook-2026/ https://www.5wpr.com/research/ai-robotics-developer-led-growth-playbook-2026/ Thu, 21 May 2026 00:00:00 GMT In AI and robotics, the developer on X is the first buyer and the first ambassador. The enterprise contract follows the community. Six shifts, three case studies, and a seven-step 90-day plan for AI platform, ML infrastructure, and robotics companies. https://www.5wpr.com/research/ai-visibility/ https://www.5wpr.com/research/ai-visibility/ Thu, 21 May 2026 00:00:00 GMT The 5W AI Visibility Index series ranks brands by citation share across ChatGPT, Claude, Perplexity, and Google AI Overviews. The most extensive library of category-level AI visibility research in U.S. communications. https://www.5wpr.com/research/ai-visibility-elite-law-firms/ https://www.5wpr.com/research/ai-visibility-elite-law-firms/ Thu, 21 May 2026 00:00:00 GMT A 5W trade research report on how ChatGPT, Claude, Perplexity, and Google AI Overviews are reorganizing elite law firm discovery, prestige, and outside counsel selection. https://www.5wpr.com/research/ai-visibility-hub/ https://www.5wpr.com/research/ai-visibility-hub/ Thu, 21 May 2026 00:00:00 GMT The 5W AI Visibility Index series ranks brands by citation share across ChatGPT, Claude, Perplexity, and Google AI Overviews. The most extensive library of category-level AI visibility research in U.S. communications. https://www.5wpr.com/research/ai-visibility-index/ https://www.5wpr.com/research/ai-visibility-index/ Thu, 21 May 2026 00:00:00 GMT 5W's AI Visibility Index Series ranks the top 25 brands in each consumer category by citation share across ChatGPT, Claude, Perplexity, and Google AI Overviews. Published across crypto, cannabis, beauty, weddings, HVAC, cigar, pool, car wash, funeral services, and more. https://www.5wpr.com/research/ai-visibility-personal-injury-lawyers/ https://www.5wpr.com/research/ai-visibility-personal-injury-lawyers/ Thu, 21 May 2026 00:00:00 GMT Personal injury lawyers spent $4 billion on advertising in 2025. Almost none of it produces a citation in ChatGPT, Claude, Perplexity, or Google AI Overviews. A 5W trade research report on the structural shift in legal client acquisition. https://www.5wpr.com/research/beauty-1000-creator-playbook-2026/ https://www.5wpr.com/research/beauty-1000-creator-playbook-2026/ Thu, 21 May 2026 00:00:00 GMT Beauty's center of gravity moved to 1,000-creator seeding operations. 30,000+ beauty brands active on TikTok Shop. Six shifts, three case studies, an interactive readiness assessment, and a seven-step 90-day plan for skincare, haircare, cosmetics, and fragrance brands building creator operations at category scale. https://www.5wpr.com/research/beauty-ai-visibility-index-2026/ https://www.5wpr.com/research/beauty-ai-visibility-index-2026/ Thu, 21 May 2026 00:00:00 GMT beauty ai visibility index 2026 from 5W Research. https://www.5wpr.com/research/cannabis-ai-visibility-index-2026/ https://www.5wpr.com/research/cannabis-ai-visibility-index-2026/ Thu, 21 May 2026 00:00:00 GMT cannabis ai visibility index 2026 from 5W Research. https://www.5wpr.com/research/cannabis-communications-gap/ https://www.5wpr.com/research/cannabis-communications-gap/ Thu, 21 May 2026 00:00:00 GMT A $38.5 billion industry that can't run a Google Ad. 5WPR's 2026 report documents why cannabis brands are underinvesting in the only channels that work - and what the rescheduling inflection point changes. https://www.5wpr.com/research/cannes-2026-ai-authority-index/ https://www.5wpr.com/research/cannes-2026-ai-authority-index/ Thu, 21 May 2026 00:00:00 GMT A joint study by 5W, Haute Living, and Talent Resources measuring which films, directors, stars, and luxury brands dominate AI retrieval ahead of the 79th Festival de Cannes. https://www.5wpr.com/research/car-wash-ai-visibility-index-2026/ https://www.5wpr.com/research/car-wash-ai-visibility-index-2026/ Thu, 21 May 2026 00:00:00 GMT car wash ai visibility index 2026 from 5W Research. https://www.5wpr.com/research/celebrity-brand-fit-index/ https://www.5wpr.com/research/celebrity-brand-fit-index/ Thu, 21 May 2026 00:00:00 GMT Where celebrity partnerships build value and where they destroy it. 5WPR and Talent Resources rank eight consumer sectors with proprietary scoring. https://www.5wpr.com/research/cigar-pipe-ai-visibility-index-2026/ https://www.5wpr.com/research/cigar-pipe-ai-visibility-index-2026/ Thu, 21 May 2026 00:00:00 GMT cigar pipe ai visibility index 2026 from 5W Research. https://www.5wpr.com/research/citation-source-audit-q1-2026/ https://www.5wpr.com/research/citation-source-audit-q1-2026/ Thu, 21 May 2026 00:00:00 GMT Where AI gets its answers. A 5W research report synthesizing nine independent datasets on which sources ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews actually cite. https://www.5wpr.com/research/claude-in-israel-startup-nation-study/ https://www.5wpr.com/research/claude-in-israel-startup-nation-study/ Thu, 21 May 2026 00:00:00 GMT Israel ranks #1 on Anthropic's AI Usage Index at 4.9x. A 5WPR and Louder study on why the Startup Nation leads global AI adoption. https://www.5wpr.com/research/consumer-electronics-launch-playbook-2026/ https://www.5wpr.com/research/consumer-electronics-launch-playbook-2026/ Thu, 21 May 2026 00:00:00 GMT In consumer electronics, twelve reviewers decide the launch before the ad budget does. Six shifts, three case studies, an interactive readiness assessment, and a seven-step 90-day plan for CMOs, founders, and product leaders winning the first 90 days. https://www.5wpr.com/research/CPG-AI-Advantage/ https://www.5wpr.com/research/CPG-AI-Advantage/ Thu, 21 May 2026 00:00:00 GMT How 2026's leading consumer brands are turning AI investment into measurable ROI. PepsiCo, Coca-Cola, Nestle, P&G, and L'Oreal profiled with primary-source documentation. https://www.5wpr.com/research/cpg-creator-seeding-playbook-2026/ https://www.5wpr.com/research/cpg-creator-seeding-playbook-2026/ Thu, 21 May 2026 00:00:00 GMT CPG's growth engine moved from media spend to creator seeding. Six shifts, three case studies, and a 90-day plan for CMOs and founders of consumer packaged goods brands. Free download from 5W. https://www.5wpr.com/research/creator-to-shelf-playbook/ https://www.5wpr.com/research/creator-to-shelf-playbook/ Thu, 21 May 2026 00:00:00 GMT How food and beverage brands are reaching national retail in 18 months - and why the path now starts with creators, AI search, and retail buyer data. A 5W Consumer Brands Practice report by Ronn Torossian. https://www.5wpr.com/research/crypto-ai-visibility-index-2026/ https://www.5wpr.com/research/crypto-ai-visibility-index-2026/ Thu, 21 May 2026 00:00:00 GMT crypto ai visibility index 2026 from 5W Research. https://www.5wpr.com/research/crypto-regulation-brief/ https://www.5wpr.com/research/crypto-regulation-brief/ Thu, 21 May 2026 00:00:00 GMT The 5W Crypto Regulation Brief: three jurisdictional shifts Puerto Rico Act 38-2026, Singapore FSMA Part 9, and the UAE CMAVARA framework redrawing the crypto wealth map. The 0% capital gains window closes January 1, 2027. https://www.5wpr.com/research/dating-app-ai-visibility-index-2026/ https://www.5wpr.com/research/dating-app-ai-visibility-index-2026/ Thu, 21 May 2026 00:00:00 GMT 5W ranks the top 25 American dating apps by AI citation share across ChatGPT, Claude, Perplexity, and Google AI Overviews. Tinder leads on revenue. Hinge wins the answer engine. 60+ queries analyzed across mass-market, LGBTQ+, faith, and 50+ verticals. https://www.5wpr.com/research/dtc-graveyard-2026/ https://www.5wpr.com/research/dtc-graveyard-2026/ Thu, 21 May 2026 00:00:00 GMT Allbirds sold for $39M after a $4.1B peak. Casper delisted at a 75% discount. A 5W research report on why some direct-to-consumer brands died while others still dominate AI answer engines. Free download. https://www.5wpr.com/research/edtech-ai-visibility-index-2026/ https://www.5wpr.com/research/edtech-ai-visibility-index-2026/ Thu, 21 May 2026 00:00:00 GMT #pageDesc# https://www.5wpr.com/research/entertainment-streaming-ai-visibility-index/ https://www.5wpr.com/research/entertainment-streaming-ai-visibility-index/ Thu, 21 May 2026 00:00:00 GMT entertainment streaming ai visibility index from 5W Research. https://www.5wpr.com/research/entertainment-streaming-ai-visibility-index-2026/ https://www.5wpr.com/research/entertainment-streaming-ai-visibility-index-2026/ Thu, 21 May 2026 00:00:00 GMT The top 25 US streaming services, film and television studios, and production companies ranked by AI citation share across ChatGPT, Claude, Perplexity, and Google AI Overviews. By 5W, the premier AI communications firm. https://www.5wpr.com/research/food-beverage-digital-to-retail-playbook-2026/ https://www.5wpr.com/research/food-beverage-digital-to-retail-playbook-2026/ Thu, 21 May 2026 00:00:00 GMT How food and beverage brands are reaching national retail in 18 months and why the path now starts with creators, AI search, and retail buyer data. Six shifts, three case studies, and a 90-day plan from 5W. https://www.5wpr.com/research/funeral-services-ai-visibility-index-2026/ https://www.5wpr.com/research/funeral-services-ai-visibility-index-2026/ Thu, 21 May 2026 00:00:00 GMT funeral services ai visibility index 2026 from 5W Research. https://www.5wpr.com/research/future-of-communications-measurement-2026/ https://www.5wpr.com/research/future-of-communications-measurement-2026/ Thu, 21 May 2026 00:00:00 GMT The first operating manual for AI-era communications. Citation Share, the Retrieval Economy, the AI Authority Stack, and a 12-month operating plan for CMOs and CCOs. Published Q2 2026 by 5W, the AI Communications Firm. https://www.5wpr.com/research/gaming-gambling-earned-media-playbook-2026/ https://www.5wpr.com/research/gaming-gambling-earned-media-playbook-2026/ Thu, 21 May 2026 00:00:00 GMT The states that legalize next will be won by operators who built earned media presence before the markets opened. Six shifts, three case studies, and a 90-day plan from the 5W Gaming Trust Index. Free download. https://www.5wpr.com/research/gaming-trust-index-2026/ https://www.5wpr.com/research/gaming-trust-index-2026/ Thu, 21 May 2026 00:00:00 GMT 5WPR's inaugural Gaming Trust Index: $3.9B in U.S. gambling marketing spend in 2025, with $520M on celebrity partnerships and only $60M on responsible gambling - https://www.5wpr.com/research/geo-reckoning/ https://www.5wpr.com/research/geo-reckoning/ Thu, 21 May 2026 00:00:00 GMT 5WPRs flagship GEO research report. Zero-click is the default. Publisher traffic fell 34%. ChatGPT reached 900M weekly users. The Four Signals framework for AI citation authority. Free PDF download. https://www.5wpr.com/research/geo-vs-seo/ https://www.5wpr.com/research/geo-vs-seo/ Thu, 21 May 2026 00:00:00 GMT Where generative engine optimization overlaps with SEO, where it diverges, and how to split budget between the two. The overlap between top Google links and AI-cited sources has dropped from 70% to under 20%. 5W GEO Practice Guide - Cluster 10. https://www.5wpr.com/research/grocery-retail-ai-visibility-index-2026/ https://www.5wpr.com/research/grocery-retail-ai-visibility-index-2026/ Thu, 21 May 2026 00:00:00 GMT 5W ranks the top 25 US grocery retailers by AI citation share across ChatGPT, Claude, Perplexity, and Google AI Overviews. Costco, Trader Joe's, and Whole Foods lead. Walmart's 23.6% market share doesn't translate to the answer. The 10th installment in 5W's AI Visibility Index series. Free download. https://www.5wpr.com/research/hallucination-index-fashion-pilot/ https://www.5wpr.com/research/hallucination-index-fashion-pilot/ Thu, 21 May 2026 00:00:00 GMT hallucination index fashion pilot from 5W Research. https://www.5wpr.com/research/haute-jets-wealth-migration/ https://www.5wpr.com/research/haute-jets-wealth-migration/ Thu, 21 May 2026 00:00:00 GMT Where the world's wealthy are moving - and how they fly between homes. Inaugural research report from Haute Jets and 5W on global UHNWI migration, luxury real estate, and private aviation in 2025-2026. https://www.5wpr.com/research/hospitality-celebrity-index/ https://www.5wpr.com/research/hospitality-celebrity-index/ Thu, 21 May 2026 00:00:00 GMT Why celebrity restaurants either last 30 years or die in 18 months. A 43-page 5WPR study of celebrity-brand deployment in hospitality. https://www.5wpr.com/research/hvac-plumbing-ai-visibility-index-2026/ https://www.5wpr.com/research/hvac-plumbing-ai-visibility-index-2026/ Thu, 21 May 2026 00:00:00 GMT hvac plumbing ai visibility index 2026 from 5W Research.