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RESEARCH

Honeymoon Destinations Index 2.0: Italy Tops a Close Field

Italy: 97/288 returned four-engine answers (33.7%; 95% interval 28.5–39.3%). Three or more leading intervals overlap; no sole leader is established.

288

AI answers analyzed across ChatGPT, Claude, Gemini and Perplexity

33.7%

of answers named Italy, the most-named (97 of 288)

40

tracked destinations named at least once (of 40)

97%

of Google searches showed an AI Overview (64 of 66)

Version 2. This version replaces the first version of this study, first published May 23, 2026. It uses measured counts, so the two versions are not comparable. Version 2 asks 24 questions three times each on ChatGPT, Claude, Gemini and Perplexity (288 answers) and adds Google AI Overviews. Every rate comes with its count and a 95% interval.

What the data shows

01

Italy

Italy: 97/288 returned four-engine answers (33.7%; 95% interval 28.5–39.3%). Three or more leading intervals overlap; no sole leader is established.
02

42/288 (14.6%)

Maldives was the first destination named in 42 of 288 answers, more than any other tracked destination. The Maldives' average first position was 3.3. Italy was named first in 6 of 288.
03

27/72 (37.5%)

Claude named Hawaii in 27 of 72 answers. The other engines named it in 15 to 18 of 72.
04

64/66 (97%)

Google AI Overviews appeared on 64 of 66 searches (CI 89.6–99.2%). On the other 2, no overview was shown.
05

23/64 (35.9%)

Italy was the destination named most often in AI Overviews, at 23 of 64, followed by Bora Bora at 22 of 64 (34.4%). In the four-engine set, Italy was named in 97 of 288 answers (33.7%).
06

86/282 (30.5%)

theknot.com was cited in 86 of 282 grounded four-engine answers, with 90 of 2,449 citations (3.7%). travelandleisure.com came second with 87 citations in 64 answers (22.7%).

Appearance rate across 288 four-engine answers. The bar is the 95% confidence interval; overlapping bars cannot be told apart at this sample size.

Which destinations AI engines name

Italy
33.7%
Maldives
33.0%
Mexico
30.2%
Santorini
29.2%
Greece
28.1%
Bora Bora
27.8%
St. Lucia
27.8%
Hawaii
26.7%
Bali
24.3%
Amalfi Coast
24.0%
Thailand
23.6%
Portugal
21.5%
Jamaica
18.1%
New Zealand
18.1%
Maui
17.7%
#NameNamed inAppearance rate95% interval
1Italy97/28833.7%28.5–39.3%
2Maldives95/28833.0%27.8–38.6%
3Mexico87/28830.2%25.2–35.7%
4Santorini84/28829.2%24.2–34.7%
5Greece81/28828.1%23.2–33.6%
6Bora Bora80/28827.8%22.9–33.2%
7St. Lucia80/28827.8%22.9–33.2%
8Hawaii77/28826.7%22.0–32.1%
9Bali70/28824.3%19.7–29.6%
10Amalfi Coast69/28824.0%19.4–29.2%
11Thailand68/28823.6%19.1–28.8%
12Portugal62/28821.5%17.2–26.6%
13Jamaica52/28818.1%14.0–22.9%
14New Zealand52/28818.1%14.0–22.9%
15Maui51/28817.7%13.7–22.5%

The full list

Own-domain citation is the share of 282 grounded answers that cited the tracked name's own domains (subdomains included). Citation share is of all 2,449 citations. Places are counted by the name used: a mention of Santorini does not count for Greece, and the reverse.

#BrandNamed inAppearance rate95% intervalFirst mentionOwn-domain citationCitation share
1Italy97/28833.7%28.5–39.3%4.5not availablenot available
2Maldives95/28833%27.8–38.6%3.3not availablenot available
3Mexico87/28830.2%25.2–35.7%4not availablenot available
4Santorini84/28829.2%24.2–34.7%4.1not availablenot available
5Greece81/28828.1%23.2–33.6%5.1not availablenot available
6Bora Bora80/28827.8%22.9–33.2%3.2not availablenot available
7St. Lucia80/28827.8%22.9–33.2%3.7not availablenot available
8Hawaii77/28826.7%22–32.1%5.6not availablenot available
9Bali70/28824.3%19.7–29.6%5.4not availablenot available
10Amalfi Coast69/28824%19.4–29.2%4.1not availablenot available
11Thailand68/28823.6%19.1–28.8%5.8not availablenot available
12Portugal62/28821.5%17.2–26.6%5.2not availablenot available
13Jamaica52/28818.1%14–22.9%3.9not availablenot available
14New Zealand52/28818.1%14–22.9%3.6not availablenot available
15Maui51/28817.7%13.7–22.5%4.8not availablenot available
16Iceland50/28817.4%13.4–22.2%4.1not availablenot available
17Tanzania49/28817%13.1–21.8%3.4not availablenot available
18Cape Town48/28816.7%12.8–21.4%5.1not availablenot available
19Costa Rica48/28816.7%12.8–21.4%4.7not availablenot available
20Riviera Maya46/28816%12.2–20.6%4.4not availablenot available
21Napa Valley44/28815.3%11.6–19.9%2.8not availablenot available
22Seychelles40/28813.9%10.4–18.4%6.2not availablenot available
23Cancun38/28813.2%9.8–17.6%4not availablenot available
24Kenya38/28813.2%9.8–17.6%4not availablenot available
25Japan36/28812.5%9.2–16.8%7.1not availablenot available
26Tuscany33/28811.5%8.3–15.7%5.3not availablenot available
27Paris32/28811.1%8–15.3%6.5not availablenot available
28Fiji30/28810.4%7.4–14.5%4.2not availablenot available

The full list (continued)

#BrandNamed inAppearance rate95% intervalFirst mentionOwn-domain citationCitation share
29Mykonos30/28810.4%7.4–14.5%5.5not availablenot available
30Botswana29/28810.1%7.1–14.1%3.9not availablenot available
31Vietnam29/28810.1%7.1–14.1%7.4not availablenot available
32Croatia25/2888.7%5.9–12.5%8not availablenot available
33Lake Como25/2888.7%5.9–12.5%5.6not availablenot available
34Mauritius24/2888.3%5.7–12.1%5.8not availablenot available
35Turks and Caicos22/2887.6%5.1–11.3%3.6not availablenot available
36Los Cabos21/2887.3%4.8–10.9%4.5not availablenot available
37Puerto Rico20/2886.9%4.5–10.5%5.9not availablenot available
38Sri Lanka20/2886.9%4.5–10.5%6.8not availablenot available
39Tahiti19/2886.6%4.3–10.1%2.8not availablenot available
40Patagonia16/2885.6%3.4–8.8%3.4not availablenot available

Question group: Overall

60 returned four-engine answers to this group's 5 questions. No pooled group leader is asserted.

#NameNamed answersRate95% intervalNamed first
1Maldives40/6066.7%54.1–77.3%19
2Italy36/6060.0%47.4–71.4%0
3Bali35/6058.3%45.7–69.9%7
4Japan29/6048.3%36.2–60.7%0
5Hawaii27/6045.0%33.1–57.5%11
6St. Lucia27/6045.0%33.1–57.5%7
7Santorini26/6043.3%31.6–55.9%0
8Bora Bora23/6038.3%27.1–51.0%3
9Amalfi Coast22/6036.7%25.6–49.3%0
10Greece21/6035.0%24.2–47.6%0
11Maui20/6033.3%22.7–45.9%0
12Napa Valley20/6033.3%22.7–45.9%5
13Tuscany20/6033.3%22.7–45.9%7
14Thailand17/6028.3%18.5–40.8%0
15Mexico16/6026.7%17.1–39.0%1
16Paris15/6025.0%15.8–37.2%0
17Jamaica10/6016.7%9.3–28.0%0
18Portugal10/6016.7%9.3–28.0%0
19Sri Lanka10/6016.7%9.3–28.0%0
20Vietnam10/6016.7%9.3–28.0%0
21Seychelles9/6015.0%8.1–26.1%0
22Lake Como8/6013.3%6.9–24.2%0
23Cancun7/6011.7%5.8–22.2%0
24Croatia5/608.3%3.6–18.1%0
25Los Cabos5/608.3%3.6–18.1%0
26Riviera Maya5/608.3%3.6–18.1%0
27Mauritius4/606.7%2.6–15.9%0
28Turks and Caicos4/606.7%2.6–15.9%0
29Cape Town3/605.0%1.7–13.7%0
30Fiji3/605.0%1.7–13.7%0
31Mykonos3/605.0%1.7–13.7%0
32Costa Rica1/601.7%0.3–8.9%0
33Kenya1/601.7%0.3–8.9%0
34New Zealand1/601.7%0.3–8.9%0
35Tahiti1/601.7%0.3–8.9%0
36Tanzania1/601.7%0.3–8.9%0
37Botswana0/600.0%-0.0–6.0%0
38Iceland0/600.0%-0.0–6.0%0
39Patagonia0/600.0%-0.0–6.0%0
40Puerto Rico0/600.0%-0.0–6.0%0

Question group: Luxury

36 returned four-engine answers to this group's 3 questions. No pooled group leader is asserted.

#NameNamed answersRate95% intervalNamed first
1Bora Bora34/3694.4%81.9–98.5%20
2Maldives24/3666.7%50.3–79.8%13
3Fiji23/3663.9%47.6–77.5%0
4Tahiti13/3636.1%22.5–52.4%0
5Amalfi Coast12/3633.3%20.2–49.7%0
6Mexico12/3633.3%20.2–49.7%0
7St. Lucia11/3630.6%18.0–46.9%0
8Italy10/3627.8%15.8–44.0%2
9Jamaica8/3622.2%11.7–38.1%0
10Riviera Maya7/3619.4%9.8–35.0%0
11New Zealand6/3616.7%7.9–31.9%0
12Santorini6/3616.7%7.9–31.9%0
13Bali5/3613.9%6.1–28.7%0
14Greece5/3613.9%6.1–28.7%0
15Tuscany5/3613.9%6.1–28.7%0
16Kenya4/3611.1%4.4–25.3%0
17Lake Como4/3611.1%4.4–25.3%0
18Seychelles4/3611.1%4.4–25.3%0
19Hawaii3/368.3%2.9–21.8%0
20Los Cabos3/368.3%2.9–21.8%0
21Maui3/368.3%2.9–21.8%0
22Mauritius3/368.3%2.9–21.8%0
23Tanzania3/368.3%2.9–21.8%0
24Thailand3/368.3%2.9–21.8%0
25Vietnam3/368.3%2.9–21.8%0
26Botswana2/365.6%1.5–18.1%0
27Japan2/365.6%1.5–18.1%0
28Cape Town1/362.8%0.5–14.2%0
29Patagonia1/362.8%0.5–14.2%0
30Turks and Caicos1/362.8%0.5–14.2%0
31Cancun0/360.0%0.0–9.6%0
32Costa Rica0/360.0%0.0–9.6%0
33Croatia0/360.0%0.0–9.6%0
34Iceland0/360.0%0.0–9.6%0
35Mykonos0/360.0%0.0–9.6%0
36Napa Valley0/360.0%0.0–9.6%0
37Paris0/360.0%0.0–9.6%0
38Portugal0/360.0%0.0–9.6%0
39Puerto Rico0/360.0%0.0–9.6%0
40Sri Lanka0/360.0%0.0–9.6%0

Question group: Budget

24 returned four-engine answers to this group's 2 questions. No pooled group leader is asserted.

#NameNamed answersRate95% intervalNamed first
1Mexico24/24100.0%86.2–100.0%6
2Portugal22/2491.7%74.2–97.7%1
3Riviera Maya19/2479.2%59.5–90.8%8
4Bali18/2475.0%55.1–88.0%4
5Cancun17/2470.8%50.8–85.1%1
6Costa Rica17/2470.8%50.8–85.1%0
7Thailand17/2470.8%50.8–85.1%0
8Puerto Rico14/2458.3%38.8–75.5%0
9Jamaica13/2454.2%35.1–72.1%2
10Greece11/2445.8%27.9–64.9%0
11Vietnam11/2445.8%27.9–64.9%2
12Hawaii5/2420.8%9.2–40.5%0
13Italy5/2420.8%9.2–40.5%0
14Santorini5/2420.8%9.2–40.5%0
15Sri Lanka5/2420.8%9.2–40.5%0
16Croatia2/248.3%2.3–25.8%0
17Mykonos2/248.3%2.3–25.8%0
18Amalfi Coast1/244.2%0.7–20.2%0
19Maui1/244.2%0.7–20.2%0
20St. Lucia1/244.2%0.7–20.2%0
21Bora Bora0/240.0%0.0–13.8%0
22Botswana0/240.0%0.0–13.8%0
23Cape Town0/240.0%0.0–13.8%0
24Fiji0/240.0%0.0–13.8%0
25Iceland0/240.0%0.0–13.8%0
26Japan0/240.0%0.0–13.8%0
27Kenya0/240.0%0.0–13.8%0
28Lake Como0/240.0%0.0–13.8%0
29Los Cabos0/240.0%0.0–13.8%0
30Maldives0/240.0%0.0–13.8%0
31Mauritius0/240.0%0.0–13.8%0
32Napa Valley0/240.0%0.0–13.8%0
33New Zealand0/240.0%0.0–13.8%0
34Paris0/240.0%0.0–13.8%0
35Patagonia0/240.0%0.0–13.8%0
36Seychelles0/240.0%0.0–13.8%0
37Tahiti0/240.0%0.0–13.8%0
38Tanzania0/240.0%0.0–13.8%0
39Turks and Caicos0/240.0%0.0–13.8%0
40Tuscany0/240.0%0.0–13.8%0

Question group: Adventure

24 returned four-engine answers to this group's 2 questions. No pooled group leader is asserted.

#NameNamed answersRate95% intervalNamed first
1Costa Rica23/2495.8%79.8–99.3%5
2New Zealand23/2495.8%79.8–99.3%6
3Iceland21/2487.5%69.0–95.7%0
4Tanzania15/2462.5%42.7–78.8%0
5Hawaii12/2450.0%31.4–68.6%3
6Patagonia11/2445.8%27.9–64.9%7
7Italy10/2441.7%24.5–61.2%3
8Kenya8/2433.3%18.0–53.3%0
9Portugal7/2429.2%14.9–49.2%0
10St. Lucia5/2420.8%9.2–40.5%0
11Cape Town4/2416.7%6.7–35.9%0
12Bali3/2412.5%4.3–31.0%0
13Botswana3/2412.5%4.3–31.0%0
14Maldives3/2412.5%4.3–31.0%0
15Sri Lanka3/2412.5%4.3–31.0%0
16Seychelles2/248.3%2.3–25.8%0
17Vietnam2/248.3%2.3–25.8%0
18Japan1/244.2%0.7–20.2%0
19Lake Como1/244.2%0.7–20.2%0
20Maui1/244.2%0.7–20.2%0
21Amalfi Coast0/240.0%0.0–13.8%0
22Bora Bora0/240.0%0.0–13.8%0
23Cancun0/240.0%0.0–13.8%0
24Croatia0/240.0%0.0–13.8%0
25Fiji0/240.0%0.0–13.8%0
26Greece0/240.0%0.0–13.8%0
27Jamaica0/240.0%0.0–13.8%0
28Los Cabos0/240.0%0.0–13.8%0
29Mauritius0/240.0%0.0–13.8%0
30Mexico0/240.0%0.0–13.8%0
31Mykonos0/240.0%0.0–13.8%0
32Napa Valley0/240.0%0.0–13.8%0
33Paris0/240.0%0.0–13.8%0
34Puerto Rico0/240.0%0.0–13.8%0
35Riviera Maya0/240.0%0.0–13.8%0
36Santorini0/240.0%0.0–13.8%0
37Tahiti0/240.0%0.0–13.8%0
38Thailand0/240.0%0.0–13.8%0
39Turks and Caicos0/240.0%0.0–13.8%0
40Tuscany0/240.0%0.0–13.8%0

Question group: Season

24 returned four-engine answers to this group's 2 questions. No pooled group leader is asserted.

#NameNamed answersRate95% intervalNamed first
1Bora Bora14/2458.3%38.8–75.5%2
2Maldives14/2458.3%38.8–75.5%10
3Hawaii12/2450.0%31.4–68.6%0
4Maui12/2450.0%31.4–68.6%0
5Amalfi Coast11/2445.8%27.9–64.9%5
6Italy11/2445.8%27.9–64.9%0
7Santorini11/2445.8%27.9–64.9%3
8St. Lucia11/2445.8%27.9–64.9%2
9Thailand11/2445.8%27.9–64.9%0
10Bali9/2437.5%21.2–57.3%1
11Greece9/2437.5%21.2–57.3%0
12Cape Town7/2429.2%14.9–49.2%0
13Tanzania6/2425.0%12.0–44.9%0
14New Zealand5/2420.8%9.2–40.5%0
15Iceland4/2416.7%6.7–35.9%0
16Costa Rica3/2412.5%4.3–31.0%0
17Seychelles3/2412.5%4.3–31.0%1
18Turks and Caicos3/2412.5%4.3–31.0%0
19Sri Lanka2/248.3%2.3–25.8%0
20Tahiti2/248.3%2.3–25.8%0
21Kenya1/244.2%0.7–20.2%0
22Mykonos1/244.2%0.7–20.2%0
23Portugal1/244.2%0.7–20.2%0
24Tuscany1/244.2%0.7–20.2%0
25Botswana0/240.0%0.0–13.8%0
26Cancun0/240.0%0.0–13.8%0
27Croatia0/240.0%0.0–13.8%0
28Fiji0/240.0%0.0–13.8%0
29Jamaica0/240.0%0.0–13.8%0
30Japan0/240.0%0.0–13.8%0
31Lake Como0/240.0%0.0–13.8%0
32Los Cabos0/240.0%0.0–13.8%0
33Mauritius0/240.0%0.0–13.8%0
34Mexico0/240.0%0.0–13.8%0
35Napa Valley0/240.0%0.0–13.8%0
36Paris0/240.0%0.0–13.8%0
37Patagonia0/240.0%0.0–13.8%0
38Puerto Rico0/240.0%0.0–13.8%0
39Riviera Maya0/240.0%0.0–13.8%0
40Vietnam0/240.0%0.0–13.8%0

Question group: All-inclusive

24 returned four-engine answers to this group's 2 questions. No pooled group leader is asserted.

#NameNamed answersRate95% intervalNamed first
1Jamaica21/2487.5%69.0–95.7%1
2St. Lucia21/2487.5%69.0–95.7%20
3Mexico13/2454.2%35.1–72.1%0
4Turks and Caicos12/2450.0%31.4–68.6%0
5Cancun9/2437.5%21.2–57.3%2
6Riviera Maya8/2433.3%18.0–53.3%0
7Los Cabos7/2429.2%14.9–49.2%0
8Maldives6/2425.0%12.0–44.9%0
9Fiji4/2416.7%6.7–35.9%0
10Bora Bora1/244.2%0.7–20.2%0
11Greece1/244.2%0.7–20.2%0
12Puerto Rico1/244.2%0.7–20.2%0
13Tahiti1/244.2%0.7–20.2%0
14Amalfi Coast0/240.0%0.0–13.8%0
15Bali0/240.0%0.0–13.8%0
16Botswana0/240.0%0.0–13.8%0
17Cape Town0/240.0%0.0–13.8%0
18Costa Rica0/240.0%0.0–13.8%0
19Croatia0/240.0%0.0–13.8%0
20Hawaii0/240.0%0.0–13.8%0
21Iceland0/240.0%0.0–13.8%0
22Italy0/240.0%0.0–13.8%0
23Japan0/240.0%0.0–13.8%0
24Kenya0/240.0%0.0–13.8%0
25Lake Como0/240.0%0.0–13.8%0
26Maui0/240.0%0.0–13.8%0
27Mauritius0/240.0%0.0–13.8%0
28Mykonos0/240.0%0.0–13.8%0
29Napa Valley0/240.0%0.0–13.8%0
30New Zealand0/240.0%0.0–13.8%0
31Paris0/240.0%0.0–13.8%0
32Patagonia0/240.0%0.0–13.8%0
33Portugal0/240.0%0.0–13.8%0
34Santorini0/240.0%0.0–13.8%0
35Seychelles0/240.0%0.0–13.8%0
36Sri Lanka0/240.0%0.0–13.8%0
37Tanzania0/240.0%0.0–13.8%0
38Thailand0/240.0%0.0–13.8%0
39Tuscany0/240.0%0.0–13.8%0
40Vietnam0/240.0%0.0–13.8%0

Question group: LGBTQ-friendly

24 returned four-engine answers to this group's 2 questions. No pooled group leader is asserted.

#NameNamed answersRate95% intervalNamed first
1Iceland20/2483.3%64.1–93.3%9
2Thailand20/2483.3%64.1–93.3%3
3Cape Town18/2475.0%55.1–88.0%0
4New Zealand17/2470.8%50.8–85.1%3
5Portugal14/2458.3%38.8–75.5%1
6Mexico13/2454.2%35.1–72.1%2
7Mykonos13/2454.2%35.1–72.1%3
8Santorini13/2454.2%35.1–72.1%0
9Greece12/2450.0%31.4–68.6%0
10Bora Bora8/2433.3%18.0–53.3%3
11Hawaii6/2425.0%12.0–44.9%0
12Paris6/2425.0%12.0–44.9%0
13Costa Rica4/2416.7%6.7–35.9%0
14Croatia4/2416.7%6.7–35.9%0
15Japan4/2416.7%6.7–35.9%0
16Patagonia4/2416.7%6.7–35.9%0
17Riviera Maya4/2416.7%6.7–35.9%0
18Cancun3/2412.5%4.3–31.0%0
19Puerto Rico3/2412.5%4.3–31.0%0
20Vietnam3/2412.5%4.3–31.0%0
21Italy2/248.3%2.3–25.8%0
22Maldives2/248.3%2.3–25.8%0
23Maui2/248.3%2.3–25.8%0
24Tahiti2/248.3%2.3–25.8%0
25St. Lucia1/244.2%0.7–20.2%0
26Amalfi Coast0/240.0%0.0–13.8%0
27Bali0/240.0%0.0–13.8%0
28Botswana0/240.0%0.0–13.8%0
29Fiji0/240.0%0.0–13.8%0
30Jamaica0/240.0%0.0–13.8%0
31Kenya0/240.0%0.0–13.8%0
32Lake Como0/240.0%0.0–13.8%0
33Los Cabos0/240.0%0.0–13.8%0
34Mauritius0/240.0%0.0–13.8%0
35Napa Valley0/240.0%0.0–13.8%0
36Seychelles0/240.0%0.0–13.8%0
37Sri Lanka0/240.0%0.0–13.8%0
38Tanzania0/240.0%0.0–13.8%0
39Turks and Caicos0/240.0%0.0–13.8%0
40Tuscany0/240.0%0.0–13.8%0

Question group: Mini-moon

24 returned four-engine answers to this group's 2 questions. No pooled group leader is asserted.

#NameNamed answersRate95% intervalNamed first
1Napa Valley24/24100.0%86.2–100.0%17
2Maui12/2450.0%31.4–68.6%3
3Hawaii11/2445.8%27.9–64.9%0
4Mexico9/2437.5%21.2–57.3%1
5Los Cabos6/2425.0%12.0–44.9%1
6Riviera Maya3/2412.5%4.3–31.0%0
7St. Lucia3/2412.5%4.3–31.0%0
8Cancun2/248.3%2.3–25.8%1
9Puerto Rico2/248.3%2.3–25.8%0
10Turks and Caicos2/248.3%2.3–25.8%1
11Amalfi Coast0/240.0%0.0–13.8%0
12Bali0/240.0%0.0–13.8%0
13Bora Bora0/240.0%0.0–13.8%0
14Botswana0/240.0%0.0–13.8%0
15Cape Town0/240.0%0.0–13.8%0
16Costa Rica0/240.0%0.0–13.8%0
17Croatia0/240.0%0.0–13.8%0
18Fiji0/240.0%0.0–13.8%0
19Greece0/240.0%0.0–13.8%0
20Iceland0/240.0%0.0–13.8%0
21Italy0/240.0%0.0–13.8%0
22Jamaica0/240.0%0.0–13.8%0
23Japan0/240.0%0.0–13.8%0
24Kenya0/240.0%0.0–13.8%0
25Lake Como0/240.0%0.0–13.8%0
26Maldives0/240.0%0.0–13.8%0
27Mauritius0/240.0%0.0–13.8%0
28Mykonos0/240.0%0.0–13.8%0
29New Zealand0/240.0%0.0–13.8%0
30Paris0/240.0%0.0–13.8%0
31Patagonia0/240.0%0.0–13.8%0
32Portugal0/240.0%0.0–13.8%0
33Santorini0/240.0%0.0–13.8%0
34Seychelles0/240.0%0.0–13.8%0
35Sri Lanka0/240.0%0.0–13.8%0
36Tahiti0/240.0%0.0–13.8%0
37Tanzania0/240.0%0.0–13.8%0
38Thailand0/240.0%0.0–13.8%0
39Tuscany0/240.0%0.0–13.8%0
40Vietnam0/240.0%0.0–13.8%0

Question group: Europe

24 returned four-engine answers to this group's 2 questions. No pooled group leader is asserted.

#NameNamed answersRate95% intervalNamed first
1Amalfi Coast23/2495.8%79.8–99.3%8
2Italy23/2495.8%79.8–99.3%1
3Santorini23/2495.8%79.8–99.3%14
4Greece22/2491.7%74.2–97.7%0
5Croatia14/2458.3%38.8–75.5%0
6Lake Como12/2450.0%31.4–68.6%0
7Mykonos11/2445.8%27.9–64.9%0
8Paris11/2445.8%27.9–64.9%0
9Portugal8/2433.3%18.0–53.3%0
10Tuscany7/2429.2%14.9–49.2%0
11Iceland5/2420.8%9.2–40.5%0
12Hawaii1/244.2%0.7–20.2%0
13Bali0/240.0%0.0–13.8%0
14Bora Bora0/240.0%0.0–13.8%0
15Botswana0/240.0%0.0–13.8%0
16Cancun0/240.0%0.0–13.8%0
17Cape Town0/240.0%0.0–13.8%0
18Costa Rica0/240.0%0.0–13.8%0
19Fiji0/240.0%0.0–13.8%0
20Jamaica0/240.0%0.0–13.8%0
21Japan0/240.0%0.0–13.8%0
22Kenya0/240.0%0.0–13.8%0
23Los Cabos0/240.0%0.0–13.8%0
24Maldives0/240.0%0.0–13.8%0
25Maui0/240.0%0.0–13.8%0
26Mauritius0/240.0%0.0–13.8%0
27Mexico0/240.0%0.0–13.8%0
28Napa Valley0/240.0%0.0–13.8%0
29New Zealand0/240.0%0.0–13.8%0
30Patagonia0/240.0%0.0–13.8%0
31Puerto Rico0/240.0%0.0–13.8%0
32Riviera Maya0/240.0%0.0–13.8%0
33Seychelles0/240.0%0.0–13.8%0
34Sri Lanka0/240.0%0.0–13.8%0
35St. Lucia0/240.0%0.0–13.8%0
36Tahiti0/240.0%0.0–13.8%0
37Tanzania0/240.0%0.0–13.8%0
38Thailand0/240.0%0.0–13.8%0
39Turks and Caicos0/240.0%0.0–13.8%0
40Vietnam0/240.0%0.0–13.8%0

Question group: Safari

24 returned four-engine answers to this group's 2 questions. No pooled group leader is asserted.

#NameNamed answersRate95% intervalNamed first
1Botswana24/24100.0%86.2–100.0%3
2Kenya24/24100.0%86.2–100.0%0
3Tanzania24/24100.0%86.2–100.0%21
4Seychelles22/2491.7%74.2–97.7%0
5Mauritius17/2470.8%50.8–85.1%0
6Cape Town15/2462.5%42.7–78.8%0
7Maldives6/2425.0%12.0–44.9%0
8Amalfi Coast0/240.0%0.0–13.8%0
9Bali0/240.0%0.0–13.8%0
10Bora Bora0/240.0%0.0–13.8%0
11Cancun0/240.0%0.0–13.8%0
12Costa Rica0/240.0%0.0–13.8%0
13Croatia0/240.0%0.0–13.8%0
14Fiji0/240.0%0.0–13.8%0
15Greece0/240.0%0.0–13.8%0
16Hawaii0/240.0%0.0–13.8%0
17Iceland0/240.0%0.0–13.8%0
18Italy0/240.0%0.0–13.8%0
19Jamaica0/240.0%0.0–13.8%0
20Japan0/240.0%0.0–13.8%0
21Lake Como0/240.0%0.0–13.8%0
22Los Cabos0/240.0%0.0–13.8%0
23Maui0/240.0%0.0–13.8%0
24Mexico0/240.0%0.0–13.8%0
25Mykonos0/240.0%0.0–13.8%0
26Napa Valley0/240.0%0.0–13.8%0
27New Zealand0/240.0%0.0–13.8%0
28Paris0/240.0%0.0–13.8%0
29Patagonia0/240.0%0.0–13.8%0
30Portugal0/240.0%0.0–13.8%0
31Puerto Rico0/240.0%0.0–13.8%0
32Riviera Maya0/240.0%0.0–13.8%0
33Santorini0/240.0%0.0–13.8%0
34Sri Lanka0/240.0%0.0–13.8%0
35St. Lucia0/240.0%0.0–13.8%0
36Tahiti0/240.0%0.0–13.8%0
37Thailand0/240.0%0.0–13.8%0
38Turks and Caicos0/240.0%0.0–13.8%0
39Tuscany0/240.0%0.0–13.8%0
40Vietnam0/240.0%0.0–13.8%0

The top eight, side by side

#NameAppearance rateAnswers and intervalOther measures
1Italy33.7%97/288 answers · 95% CI 28.5–39.3%first-mention position: 4.5; owned-domain citation (0/282): not available; citation share: not available
2Maldives33.0%95/288 answers · 95% CI 27.8–38.6%first-mention position: 3.3; owned-domain citation (0/282): not available; citation share: not available
3Mexico30.2%87/288 answers · 95% CI 25.2–35.7%first-mention position: 4; owned-domain citation (0/282): not available; citation share: not available
4Santorini29.2%84/288 answers · 95% CI 24.2–34.7%first-mention position: 4.1; owned-domain citation (0/282): not available; citation share: not available
5Greece28.1%81/288 answers · 95% CI 23.2–33.6%first-mention position: 5.1; owned-domain citation (0/282): not available; citation share: not available
6Bora Bora27.8%80/288 answers · 95% CI 22.9–33.2%first-mention position: 3.2; owned-domain citation (0/282): not available; citation share: not available
7St. Lucia27.8%80/288 answers · 95% CI 22.9–33.2%first-mention position: 3.7; owned-domain citation (0/282): not available; citation share: not available
8Hawaii26.7%77/288 answers · 95% CI 22–32.1%first-mention position: 5.6; owned-domain citation (0/282): not available; citation share: not available

Claude named Hawaii in 27 of 72 answers. The other engines named it in 15 to 18 of 72.

ChatGPT

72 asked · 72 returned · 72 grounded

Same questions, different answers

Maldives
29.2%
Mexico
27.8%
Italy
26.4%
Santorini
25.0%
Hawaii
25.0%
Greece
23.6%

Claude

72 asked · 72 returned · 66 grounded

Mexico
38.9%
Italy
37.5%
Hawaii
37.5%
St. Lucia
36.1%
Maldives
33.3%
Thailand
33.3%

Gemini

72 asked · 72 returned · 72 grounded

Italy
38.9%
Maldives
36.1%
Bora Bora
36.1%
Santorini
29.2%
Greece
29.2%
St. Lucia
29.2%

Perplexity

72 asked · 72 returned · 72 grounded

Santorini
38.9%
St. Lucia
34.7%
Maldives
33.3%
Italy
31.9%
Greece
31.9%
Thailand
30.6%

Google AI Overviews were captured through 66 U.S. desktop searches and scored only where an overview appeared, so five-engine figures use 288 + 64 = 352 answers.

The fifth engine

97%

Trigger rate: 64 of 66 searches

Google AI Overviews appeared on 64 of 66 searches (97%, CI 89.6–99.2%). The other 2 searches showed no overview. Within the 64 overviews, Italy was named in 23 (35.9%), Bora Bora was named in 22 (34.4%), Santorini was named in 20 (31.3%), Mexico was named in 19 (29.7%). youtube.com was the most-cited source, with 43 citations and an appearance in 24 of 64 overviews.

Five-engine rankNameFive-engine rateFour-engine rank
1Italy34.1%1
2Maldives31.8%2
3Mexico30.1%3
4Santorini29.5%4
5Bora Bora29.0%6
6Greece28.1%5
7St. Lucia27.0%7
8Hawaii25.6%8
9Amalfi Coast25.0%10
10Bali24.4%9

Who each question surfaces first

Six questions from the set. Each tile uses that question's own four-engine answers as the denominator.

QuestionLeaderNextAI Overview
Q01 · 12 answersMaldives 91.7%St. Lucia 83.3%; Bora Bora 66.7%AI Overview shown on 3 of 3 searches
Q02 · 12 answersMaldives 100.0%Amalfi Coast 100.0%; Bora Bora 91.7%AI Overview shown on 3 of 3 searches
Q03 · 12 answersPortugal 100.0%Mexico 100.0%; Puerto Rico 83.3%AI Overview shown on 3 of 3 searches
Q04 · 12 answersCosta Rica 100.0%Tanzania 100.0%; New Zealand 100.0%AI Overview shown on 2 of 2 searches
Q05 · 12 answersMaldives 100.0%St. Lucia 91.7%; Maui 66.7%AI Overview shown on 3 of 3 searches
Q06 · 12 answersMexico 91.7%Jamaica 75.0%; St. Lucia 75.0%AI Overview shown on 3 of 3 searches

The four engines produced 2,449 citations in total. theknot.com was cited most often, with 90 citations (3.7%) across 86 answers. Next came travelandleisure.com (87), honeyfund.com (39), cntraveler.com (38), travel.usnews.com (36), tripadvisor.com (34).

Four AI engines · share of 282 grounded answers

Most-cited domains

theknot.com
30.5%
travelandleisure.com
22.7%
honeyfund.com
12.8%
travel.usnews.com
12.8%
cntraveler.com
11.0%
honeymoons.com
10.3%
jacadatravel.com
8.5%
upgradedpoints.com
8.2%
honeymoonsinc.com
7.8%
jetsetchristina.com
7.8%

Google AI Overviews · share of 64 overviews

youtube.com
37.5%
instagram.com
35.9%
facebook.com
23.4%
reddit.com
21.9%
honeymoondreams.co.uk
15.6%
unforgettablehoneymoons.com
10.9%
quora.com
9.4%
audleytravel.com
7.8%
honeymoonsinc.com
7.8%
google.com
6.3%

Citation share by source type

Share of all citations by the type of site cited.

Source typeFour AI engines (of 2,449 citations)Google AI Overviews (of 220 citations)
Other / unclassified1,675 (68.4%)81 (36.8%)
General news / business press305 (12.5%)8 (3.6%)
Review / comparison publishers208 (8.5%)7 (3.2%)
Company / brand sites120 (4.9%)11 (5%)
Directories / rankings55 (2.2%)4 (1.8%)
Community / social47 (1.9%)106 (48.2%)
Reference21 (0.9%)2 (0.9%)
Trade / specialist press13 (0.5%)1 (0.5%)
Research / data providers4 (0.2%)0 (0%)
Official / government1 (0%)0 (0%)

How can destinations improve their AI visibility?

These steps follow from the measured results above. They describe what the engines cited in this study and are not a guarantee of results.

StepWhat this study measured
Put your facts on your own domain.None of the tracked names had its own domains cited in these answers.
Keep your facts accurate on the sites engines cite.The most-cited sites other than the tracked names' own were theknot.com (in 30.5% of grounded answers), travelandleisure.com (22.7%), honeyfund.com (12.8%), travel.usnews.com (12.8%) and cntraveler.com (11.0%). General news and business press supplied 12.5% of citations and review and comparison publishers 8.5%.
Check each engine separately.Claude named St. Lucia in 36.1% of answers against 11.1% on ChatGPT. Claude named Thailand in 33.3% of answers against 15.3% on ChatGPT.
Watch names outside the tracked list.South Africa (27 answers), Charleston, South Carolina (15 answers), Spain (15 answers) and Sedona, Arizona (15 answers) were named often but were not tracked.
Re-run the same questions every month.Compare counts and intervals, not ranks. The 24 questions are in the appendix.

What AI answers

Which honeymoon destinations appear in these AI answers?

Italy: 97/288 returned four-engine answers (33.7%; 95% interval 28.5–39.3%). Three or more leading intervals overlap; no sole leader is established.

Which tracked name is named first most often?

Maldives was the first destination named in 42 of 288 answers, with an average first position of 3.3.

How often do Google AI Overviews appear for these questions?

An overview appeared on 64 of 66 searches (97%, CI 89.6–99.2%). Within those 64 overviews, Italy was named most often, in 23 (35.9%).

Which sources do the engines cite?

Across 2,449 four-engine citations, theknot.com was cited most (90 citations, in 86 of 282 grounded answers), followed by travelandleisure.com (87 citations).

Do the four engines agree?

Only in part. Claude named Hawaii in 27 of 72 answers, against 15 to 18 of 72 on the other engines. Claude named Mexico in 28 of 72 answers, against 18 to 21 of 72 on the other engines.

How this study was measured

24 questions × 3 runs each × 4 AI engines = 288 answers + 66 Google searches · 64 AI Overviews

24 questions asked three times on each of ChatGPT, Claude, Gemini and Perplexity, measured November 7 to 8, 2026. United States, English; Google retrieval uses desktop results. Models: gpt-5-mini, claude-sonnet-5-5, gemini-3.6-flash only, sonar-pro. Google AI Overviews come from DataForSEO, not inferred chat answers. Appearance counts returned text, including ungrounded answers; citation rates use grounded answers. Longer overlapping names suppress shorter ones; First mention is the earliest eligible name order. Own-domain rates include declared domains and subdomains; shared parent scopes may count for multiple names and cannot be summed as unique citations.

EngineModel IDs calledAskedReturnedGrounded
ChatGPTgpt-5-mini727272
Claudeclaude-sonnet-5-5727266
Geminigemini-3.6-flash727272
Perplexitysonar-pro727272
Google AI OverviewsDataForSEO Google SERP (live, advanced)6664 shown64

Own-domain citations count a domain plus all its subdomains, with the same rule in every table.

Definitions

  • Appearance rate: answers naming the tracked name ÷ answers returned, with Wilson 95% intervals.
  • First mention: average order in which the tracked name first appears (1 = first).
  • Own-domain citation: grounded answers citing the tracked name's domains ÷ grounded answers.
  • Citation share: citations to the tracked name's domains ÷ all citations.

Limits

  • Only 40 tracked destinations are ranked; results are not an exhaustive market ranking.
  • Only the tracked destinations were scored. The untracked destinations named most often were South Africa (27 answers), Charleston, South Carolina (15 answers), Spain (15 answers) and Sedona, Arizona (15 answers); resorts and travel companies were not counted.
  • 354 of 360 planned results were returned: 6 of 72 AI Overview lookups were excluded after three attempts because Google search retrieval failed or returned incomplete results. They are not counted as no-overview results.
  • 66 successful Google searches: 64 overviews shown; 2 without an overview. Failures are excluded, not scored as zero.
  • 6 chat answers had no search sources and are left out of the citation figures.
  • No Core question names a tracked name.
  • Source types use Company / brand sites only for verified official sites; other unresolved sites are Other / unclassified.
  • Wilson 95% intervals are descriptive; overlapping leading intervals do not establish a sole leader. Measurements do not endorse medical, legal, financial or product claims.
  • Google Shopping and unresolved google.com/goto links are excluded from cited sources; original URLs remain in the evidence.
  • Appearance rates use all returned four-engine answers; own-site citation rates use grounded answers, so the two are separate measures.
  • Places are counted by the name used: a mention of Santorini does not count for Greece, and the reverse.
  • Answers were collected through each engine's API using the model IDs listed in the methodology. The consumer ChatGPT, Claude, Gemini and Perplexity apps can answer differently.

Appendix: The 24 questions

Questions marked "Core question" are the original study questions, asked word for word. The others are added neutral questions.

#QuestionGroupSource
01What is the best honeymoon destination?OverallCore question
02Where should we go for a luxury honeymoon?LuxuryCore question
03What are the best budget-friendly honeymoon destinations?BudgetCore question
04What are the best honeymoon destinations for adventurous couples?AdventureCore question
05Where should we honeymoon in December?SeasonCore question
06What are the best all-inclusive honeymoon resorts?All-inclusiveCore question
07What are the best LGBTQ-friendly honeymoon destinations?LGBTQ-friendlyCore question
08Where can we go for a short mini-moon from the US?Mini-moonCore question
09What are the best honeymoon destinations in Europe?EuropeCore question
10What are the best safari and beach honeymoon combinations?SafariCore question
11What are the most romantic honeymoon destinations in the world?OverallAdded question
12Where do couples from the US most often go on honeymoon?OverallAdded question
13What are the best overwater bungalow honeymoon destinations?LuxuryAdded question
14What are the best honeymoon destinations for under $5,000?BudgetAdded question
15What are good honeymoon destinations for hiking and outdoor activities?AdventureAdded question
16Where should we honeymoon in June?SeasonAdded question
17What are the best honeymoon destinations in the Caribbean?All-inclusiveAdded question
18Which countries are most welcoming for same-sex couples on honeymoon?LGBTQ-friendlyAdded question
19What are the best long-weekend honeymoon trips within the US?Mini-moonAdded question
20What are the best honeymoon destinations in the Mediterranean?EuropeAdded question
21Where can we combine a safari with a honeymoon?SafariAdded question
22What are the best honeymoon destinations in Asia?OverallAdded question
23What are the best honeymoon destinations for food and wine lovers?OverallAdded question
24What are the best honeymoon destinations in the South Pacific?LuxuryAdded question

About 5W

5W is an independent PR, creative and GEO agency founded in 2003, and we get you in the chatbox. All of our work is done in house, including media relations, site building and content. Learn more about our GEO practice or write to info@5wpr.com.

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