Publishers Index 2.0: CNET and Vogue Tie at the Top
Measured November 4, 2026 · 5W Public Relations. Measured November 4, 2026.
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CNET and Vogue tie at the top: 18/285 each (6.3%; 95% interval 4.0–9.8%). 9 others are within their margin (Travel + Leisure, Condé Nast Traveler, GQ, Architectural Digest, Bon Appétit, Allure, Esquire, ELLE and The New Yorker), so no sole leader is established. CNET and Vogue are tied at the top; display order does not break the tie. Top untracked domain: en.wikipedia.org, cited in 56/285 grounded answers (19.6%; 95% interval 15.5–24.7%). It exceeds the tracked leader CNET (18/285); intervals do not overlap.
Version 2. This version replaces the first version of this study, first published July 1, 2026. It uses measured counts, so the two versions are not comparable. Version 2 asks 24 questions three times each on ChatGPT, Claude, Gemini and Perplexity (288 answers) and adds Google AI Overviews. Every rate comes with its count and a 95% interval.
What the data shows
- CNET CNET and Vogue tie at the top: 18/285 each (6.3%; 95% interval 4.0–9.8%). 9 others are within their margin (Travel + Leisure, Condé Nast Traveler, GQ, Architectural Digest, Bon Appétit, Allure, Esquire, ELLE and The New Yorker), so no sole leader is established. CNET and Vogue are tied at the top; display order does not break the tie.
- 27/288 (9.4%) CNET was the first brand named in 27 of 288 answers, more than any other tracked brand. Its average first position was 1.1.
- 18/285 (6.3%) CNET's own domains were cited in 18 of 285 grounded answers, more than any other tracked brand. Vogue followed at 18 of 285. 4 of 20 tracked brands had 0 of 285.
- 46/49 (93.9%) Google AI Overviews appeared on 46 of 49 searches (CI 83.5–97.9%). On the other 3, no overview was shown.
- 5/46 (10.9%) The Atlantic was the brand named most often in AI Overviews, at 5 of 46, followed by The New Yorker at 4 of 46 (8.7%). In the four-engine set, The Atlantic was named in 3 of 288 answers (1.1%).
- 56/285 (19.6%) en.wikipedia.org was cited in 56 of 285 grounded four-engine answers, with 97 of 2,438 citations (4%). pcmag.com came second with 48 citations in 24 answers (8.4%).
- 0/12 (0.0%) For 'Which smartphones have the best cameras in 2026?', none of the tracked brands was named in any of 12 four-engine answers.
Tracked sources by cited-answer penetration
Ranking of tracked sources by citation penetration across 285 grounded answers; not textual mentions.
| # | Name | Named in | Appearance rate | 95% interval |
|---|---|---|---|---|
| 1 | CNET | 18/285 | 6.3% | 4.0–9.8% |
| 2 | Vogue | 18/285 | 6.3% | 4.0–9.8% |
| 3 | Travel + Leisure | 17/285 | 6.0% | 3.8–9.3% |
| 4 | Condé Nast Traveler | 13/285 | 4.6% | 2.7–7.6% |
| 5 | GQ | 12/285 | 4.2% | 2.4–7.2% |
| 6 | Architectural Digest | 10/285 | 3.5% | 1.9–6.3% |
| 7 | Bon Appétit | 10/285 | 3.5% | 1.9–6.3% |
| 8 | Allure | 6/285 | 2.1% | 1.0–4.5% |
| 9 | Esquire | 6/285 | 2.1% | 1.0–4.5% |
| 10 | ELLE | 5/285 | 1.8% | 0.8–4.0% |
| 11 | The New Yorker | 5/285 | 1.8% | 0.8–4.0% |
| 12 | Harper's Bazaar | 4/285 | 1.4% | 0.5–3.6% |
| 13 | Serious Eats | 3/285 | 1.1% | 0.4–3.0% |
| 14 | The Atlantic | 3/285 | 1.1% | 0.4–3.0% |
| 15 | The Verge | 3/285 | 1.1% | 0.4–3.0% |
The full list
Tracked platforms only. Text mention and first-mention data remain separate in the evidence.
| # | Tracked source | Cited answers | Citation penetration | 95% interval | First mention | Own-domain citation | Citation share |
|---|---|---|---|---|---|---|---|
| 1 | CNET | 18/285 | 6.3% | 4–9.8% | 1.1 | 6.3% (18/285) | 0.7% |
| 2 | Vogue | 18/285 | 6.3% | 4–9.8% | 1.4 | 6.3% (18/285) | 1.1% |
| 3 | Travel + Leisure | 17/285 | 6% | 3.8–9.3% | 1.2 | 6% (17/285) | 0.8% |
| 4 | Condé Nast Traveler | 13/285 | 4.6% | 2.7–7.6% | 1.4 | 4.6% (13/285) | 0.7% |
| 5 | GQ | 12/285 | 4.2% | 2.4–7.2% | 2.9 | 4.2% (12/285) | 1.1% |
| 6 | Architectural Digest | 10/285 | 3.5% | 1.9–6.3% | 1 | 3.5% (10/285) | 1.1% |
| 7 | Bon Appétit | 10/285 | 3.5% | 1.9–6.3% | 1.7 | 3.5% (10/285) | 0.4% |
| 8 | Allure | 6/285 | 2.1% | 1–4.5% | 2.8 | 2.1% (6/285) | 0.3% |
| 9 | Esquire | 6/285 | 2.1% | 1–4.5% | 2.7 | 2.1% (6/285) | 0.2% |
| 10 | ELLE | 5/285 | 1.8% | 0.8–4% | 3.3 | 1.8% (5/285) | 0.2% |
| 11 | The New Yorker | 5/285 | 1.8% | 0.8–4% | 1.3 | 1.8% (5/285) | 0.2% |
| 12 | Harper's Bazaar | 4/285 | 1.4% | 0.5–3.6% | 2 | 1.4% (4/285) | 0.2% |
| 13 | Serious Eats | 3/285 | 1.1% | 0.4–3% | 1 | 1.1% (3/285) | 0.1% |
| 14 | The Atlantic | 3/285 | 1.1% | 0.4–3% | 1.6 | 1.1% (3/285) | 0.2% |
| 15 | The Verge | 3/285 | 1.1% | 0.4–3% | 1.6 | 1.1% (3/285) | 0.1% |
| 16 | WIRED | 1/285 | 0.4% | 0.1–2% | 3 | 0.4% (1/285) | 0% |
| 17 | Food & Wine | 0/285 | 0% | 0–1.3% | 1.5 | 0% (0/285) | 0% |
| 18 | Glamour | 0/285 | 0% | 0–1.3% | 7 | 0% (0/285) | 0% |
| 19 | New York Magazine | 0/285 | 0% | 0–1.3% | 2.1 | 0% (0/285) | 0% |
| 20 | Vanity Fair | 0/285 | 0% | 0–1.3% | 3.9 | 0% (0/285) | 0% |
Top untracked domains beside the tracked ranking
The ranking covers tracked sources only. Untracked cited domains include en.wikipedia.org (56 answers), youtube.com (32 answers), techradar.com (25 answers), pcmag.com (24 answers), tomsguide.com (22 answers), consumerreports.org (20 answers), timeout.com (16 answers), lonelyplanet.com (12 answers), nytimes.com (12 answers), whowhatwear.com (12 answers). Some were cited as often as or more than the tracked leaders.
| Domain | Cited answers | Penetration | Citation share |
|---|---|---|---|
| en.wikipedia.org | 56/285 | 19.6% | 4.0% |
| youtube.com | 32/285 | 11.2% | 1.3% |
| techradar.com | 25/285 | 8.8% | 1.2% |
| pcmag.com | 24/285 | 8.4% | 2.0% |
| tomsguide.com | 22/285 | 7.7% | 1.0% |
| consumerreports.org | 20/285 | 7.0% | 1.4% |
| timeout.com | 16/285 | 5.6% | 1.3% |
| lonelyplanet.com | 12/285 | 4.2% | 0.6% |
| nytimes.com | 12/285 | 4.2% | 0.6% |
| whowhatwear.com | 12/285 | 4.2% | 0.8% |
| marieclaire.com | 11/285 | 3.9% | 0.6% |
| reddit.com | 11/285 | 3.9% | 0.5% |
| digitaltrends.com | 10/285 | 3.5% | 0.4% |
| expedia.com | 10/285 | 3.5% | 0.6% |
| feedspot.com | 10/285 | 3.5% | 0.4% |
| guide.michelin.com | 10/285 | 3.5% | 0.5% |
| medium.com | 10/285 | 3.5% | 0.5% |
| ranker.com | 10/285 | 3.5% | 0.4% |
| rtings.com | 10/285 | 3.5% | 0.5% |
| theinfatuation.com | 10/285 | 3.5% | 0.4% |
Secondary measure: text mentions
Answers naming each tracked source in text, out of 288 four-engine answers. This is secondary; the main ranking above is citation penetration of grounded answers.
| # | Tracked source | Named answers | Appearance rate | Named first |
|---|---|---|---|---|
| 1 | CNET | 31/288 | 10.8% | 27 |
| 2 | Vogue | 28/288 | 9.7% | 23 |
| 3 | The New Yorker | 26/288 | 9.0% | 19 |
| 4 | GQ | 25/288 | 8.7% | 13 |
| 5 | The Atlantic | 21/288 | 7.3% | 8 |
| 6 | Travel + Leisure | 21/288 | 7.3% | 16 |
| 7 | Vanity Fair | 18/288 | 6.3% | 0 |
| 8 | Condé Nast Traveler | 17/288 | 5.9% | 11 |
| 9 | Bon Appétit | 16/288 | 5.6% | 10 |
| 10 | ELLE | 15/288 | 5.2% | 0 |
| 11 | Harper's Bazaar | 14/288 | 4.9% | 0 |
| 12 | Architectural Digest | 13/288 | 4.5% | 13 |
| 13 | New York Magazine | 12/288 | 4.2% | 5 |
| 14 | The Verge | 12/288 | 4.2% | 5 |
| 15 | Allure | 10/288 | 3.5% | 6 |
| 16 | Esquire | 9/288 | 3.1% | 0 |
| 17 | Serious Eats | 8/288 | 2.8% | 8 |
| 18 | WIRED | 8/288 | 2.8% | 1 |
| 19 | Food & Wine | 6/288 | 2.1% | 3 |
| 20 | Glamour | 1/288 | 0.3% | 0 |
The top eight, side by side
| # | Name | Appearance rate | Answers and interval | Other measures |
|---|---|---|---|---|
| 1 | CNET | 6.3% | Cited in 18/285 grounded answers · 95% interval 4.0–9.8% | first-mention position: 1.1; owned-domain citation (18/285): 6.3%; citation share: 0.7% |
| 2 | Vogue | 6.3% | Cited in 18/285 grounded answers · 95% interval 4.0–9.8% | first-mention position: 1.4; owned-domain citation (18/285): 6.3%; citation share: 1.1% |
| 3 | Travel + Leisure | 6.0% | Cited in 17/285 grounded answers · 95% interval 3.8–9.3% | first-mention position: 1.2; owned-domain citation (17/285): 6%; citation share: 0.8% |
| 4 | Condé Nast Traveler | 4.6% | Cited in 13/285 grounded answers · 95% interval 2.7–7.6% | first-mention position: 1.4; owned-domain citation (13/285): 4.6%; citation share: 0.7% |
| 5 | GQ | 4.2% | Cited in 12/285 grounded answers · 95% interval 2.4–7.2% | first-mention position: 2.9; owned-domain citation (12/285): 4.2%; citation share: 1.1% |
| 6 | Architectural Digest | 3.5% | Cited in 10/285 grounded answers · 95% interval 1.9–6.3% | first-mention position: 1; owned-domain citation (10/285): 3.5%; citation share: 1.1% |
| 7 | Bon Appétit | 3.5% | Cited in 10/285 grounded answers · 95% interval 1.9–6.3% | first-mention position: 1.7; owned-domain citation (10/285): 3.5%; citation share: 0.4% |
| 8 | Allure | 2.1% | Cited in 6/285 grounded answers · 95% interval 1.0–4.5% | first-mention position: 2.8; owned-domain citation (6/285): 2.1%; citation share: 0.3% |
Same questions, different answers
Cited-answer penetration for tracked sources, using each engine’s own grounded-answer denominator.
ChatGPT
72 asked · 72 returned · 72 grounded
Claude
72 asked · 72 returned · 69 grounded
Gemini
72 asked · 72 returned · 72 grounded
Perplexity
72 asked · 72 returned · 72 grounded
Which platforms each sector cites
Up to three tracked platforms cited in the most grounded answers per sector (three questions each), as cited answers / grounded answers. Platforms with no citations are left out.
| Sector | Four chat engines: most-cited tracked platforms | Google AI Overviews |
|---|---|---|
| Beauty | Allure (6/24) | None cited |
| Culture and politics | The New Yorker (5/36), The Atlantic (3/36) | The Atlantic (1/7) |
| Fashion | Vogue (12/36), ELLE (5/36), Harper's Bazaar (4/36) | New York Magazine (1/5), Vogue (1/5) |
| Food | Bon Appétit (10/48), Serious Eats (3/48), Condé Nast Traveler (1/48) | Bon Appétit (3/5), Serious Eats (3/5) |
| Home design | Architectural Digest (10/24) | Architectural Digest (1/3) |
| Men's style | GQ (12/24), Esquire (6/24), Vogue (5/24) | Vogue (3/5), GQ (1/5) |
| Technology | CNET (18/45), The Verge (3/45), WIRED (1/45) | CNET (1/8) |
| Travel | Travel + Leisure (14/48), Condé Nast Traveler (12/48) | Condé Nast Traveler (1/9) |
The fifth engine
AI Overview rankings below use citations to tracked source domains; they are not pooled with text-mention rankings.
46 of 49 successful searches showed an AI Overview. Vogue was cited in 4/46 overviews (8.7%). Bon Appétit was cited in 3/46 overviews (6.5%). Serious Eats was cited in 3/46 overviews (6.5%). CNET was cited in 1/46 overviews (2.2%).
| Five-engine rank | Name | Five-engine rate | Four-engine rank |
|---|---|---|---|
| 1 | Vogue | 8.7% | 2 |
| 2 | Bon Appétit | 6.5% | 7 |
| 3 | Serious Eats | 6.5% | 13 |
| 4 | CNET | 2.2% | 1 |
| 5 | Condé Nast Traveler | 2.2% | 4 |
| 6 | GQ | 2.2% | 5 |
| 7 | Architectural Digest | 2.2% | 6 |
| 8 | The Atlantic | 2.2% | 14 |
| 9 | New York Magazine | 2.2% | 19 |
| 10 | Travel + Leisure | 0.0% | 3 |
Who each question surfaces first
Six questions, ranked by cited-domain penetration within each question’s grounded answers.
| Question | Leader | Next | AI Overview |
|---|---|---|---|
| Q01 · 12 grounded answers | Vogue 50.0% | ELLE 33.3%; Harper's Bazaar 33.3% | AI Overview shown on 3 of 3 successful searches |
| Q02 · 12 grounded answers | Condé Nast Traveler 8.3% | Vogue 8.3%; Allure 0.0% | AI Overview shown on 0 of 0 successful searches |
| Q03 · 12 grounded answers | CNET 50.0% | Allure 0.0%; Architectural Digest 0.0% | AI Overview shown on 2 of 2 successful searches |
| Q04 · 12 grounded answers | Condé Nast Traveler 33.3% | Travel + Leisure 33.3%; Allure 0.0% | AI Overview shown on 3 of 3 successful searches |
| Q05 · 12 grounded answers | The New Yorker 16.7% | Allure 0.0%; Architectural Digest 0.0% | AI Overview shown on 3 of 3 successful searches |
| Q06 · 12 grounded answers | GQ 50.0% | Vogue 41.7%; Esquire 25.0% | AI Overview shown on 3 of 3 successful searches |
Most-cited domains
The four engines produced 2,438 citations in total. en.wikipedia.org was cited most often, with 97 citations (4%) across 56 answers. Next came pcmag.com (48), consumerreports.org (33), youtube.com (32), timeout.com (31), techradar.com (29).
Four AI engines · share of 285 grounded answers
Google AI Overviews · share of 46 overviews
Citation share by source type
Share of all citations by the type of site cited.
| Source type | Four AI engines (of 2,438 citations) | Google AI Overviews (of 156 citations) |
|---|---|---|
| Other / unclassified | 1,020 (41.8%) | 58 (37.2%) |
| General news / business press | 544 (22.3%) | 30 (19.2%) |
| Review / comparison publishers | 258 (10.6%) | 7 (4.5%) |
| Company / brand sites | 184 (7.5%) | 21 (13.5%) |
| Community / social | 123 (5%) | 25 (16%) |
| Reference | 106 (4.3%) | 4 (2.6%) |
| Directories / rankings | 89 (3.7%) | 3 (1.9%) |
| Trade / specialist press | 56 (2.3%) | 4 (2.6%) |
| Research / data providers | 24 (1%) | 3 (1.9%) |
| Official / government | 21 (0.9%) | 0 (0%) |
| Institutions / trade bodies | 13 (0.5%) | 1 (0.6%) |
How can publishers improve their AI visibility?
These steps follow from the measured results above. They describe what the engines cited in this study and are not a guarantee of results.
| Step | What this study measured |
|---|---|
| Put your facts on your own domain. | Vogue's own domains were cited in 6.3% of grounded answers, CNET's in 6.3% and Travel + Leisure's in 6.0%. |
| Keep your facts accurate on the sites engines cite. | The most-cited sites other than the tracked names' own were en.wikipedia.org (in 19.6% of grounded answers), youtube.com (11.2%), techradar.com (8.8%), pcmag.com (8.4%) and tomsguide.com (7.7%). General news and business press supplied 22.3% of citations and review and comparison publishers 10.6%. |
| Check each engine separately. | ChatGPT named Bon Appétit in 12.5% of answers against 0.0% on Perplexity. ChatGPT named Travel + Leisure in 15.3% of answers against 4.2% on Claude. |
| Re-run the same questions every month. | Compare counts and intervals, not ranks. The 24 questions are in the appendix. |
What AI answers
Which tracked sources are cited most often?
CNET and Vogue tie at the top: 18/285 each (6.3%; 95% interval 4.0–9.8%). 9 others are within their margin (Travel + Leisure, Condé Nast Traveler, GQ, Architectural Digest, Bon Appétit, Allure, Esquire, ELLE and The New Yorker), so no sole leader is established. CNET and Vogue are tied at the top; display order does not break the tie.
Which brand is named first most often?
CNET was the first brand named in 27 of 288 answers, with an average first position of 1.1.
How often do Google AI Overviews appear for these questions?
An overview appeared on 46 of 49 searches (93.9%, CI 83.5–97.9%). Within those 46 overviews, The Atlantic was named most often, in 5 (10.9%).
Which sources do the engines cite?
Across 2,438 four-engine citations, en.wikipedia.org was cited most (97 citations, in 56 of 285 grounded answers), followed by pcmag.com (48 citations).
Do the four engines agree?
Largely. No tracked name differed by more than 12 points between engines.
How this study was measured
24 questions × 3 runs each × 4 AI engines = 288 answers + 49 Google searches · 46 AI Overviews
24 questions asked three times on each of ChatGPT, Claude, Gemini and Perplexity, measured November 4, 2026. United States, English; Google retrieval uses desktop results. Models: gpt-5-mini, claude-sonnet-5-5, gemini-3.6-flash only, sonar-pro. Google AI Overviews come from DataForSEO, not inferred chat answers. Appearance counts returned text, including ungrounded answers; citation rates use grounded answers. Longer overlapping names suppress shorter ones; First mention is the earliest eligible name order. Own-domain rates include declared domains and subdomains; shared parent scopes may count for multiple names and cannot be summed as unique citations.
| Engine | Model IDs called | Asked | Returned | Grounded |
|---|---|---|---|---|
| ChatGPT | gpt-5-mini | 72 | 72 | 72 |
| Claude | claude-sonnet-5-5 | 72 | 72 | 69 |
| Gemini | gemini-3.6-flash | 72 | 72 | 72 |
| Perplexity | sonar-pro | 72 | 72 | 72 |
| Google AI Overviews | DataForSEO Google SERP (live, advanced) | 49 | 46 shown | 46 |
Own-domain citations count a domain plus all its subdomains, with the same rule in every table.
Definitions
- Citation penetration: grounded answers citing tracked source domains ÷ grounded answers, with Wilson 95% intervals. Text mentions remain separate in the evidence.
- First mention: average order in which the tracked name first appears (1 = first).
- Own-domain citation: grounded answers citing the tracked name's domains ÷ grounded answers.
- Citation share: citations to the tracked name's domains ÷ all citations.
Limits
- Only 20 tracked publications are ranked; results are not an exhaustive market ranking.
- 337 of 360 planned results were returned. 23 AI Overview lookups were excluded after at most three total attempts.
- 49 successful Google searches: 46 overviews shown; 3 without an overview. Failures are excluded, not scored as zero.
- 3 chat answers had no search sources and are left out of the citation figures.
- No Core question names a tracked name.
- Unverified own domains are not available, never zero or guessed. Source types use Company / brand sites only for verified official organisations; other unresolved sites are Other / unclassified.
- Wilson 95% intervals are descriptive; overlapping leading intervals do not establish a sole leader. Measurements do not endorse medical, legal, financial or product claims.
- Names that are also common words (such as Vogue, Wired, Glamour, Allure, Esquire, ELLE and Bon Appétit) were counted only when they clearly referred to the publication, and short forms such as Traveler, Atlantic, AD or Bazaar on their own were not counted.
- Rankings and grades in the earlier version are not part of this measurement.
- 9 answers that named only ELLE Decor, a separate home-design magazine, are not counted for ELLE.
- Allure and Architectural Digest were added as two more Condé Nast titles. Each title is ranked on its own, with no Condé Nast total, and nymag.com is counted as New York Magazine.
- The ranking covers tracked sources only. Untracked cited domains include en.wikipedia.org (56 answers), youtube.com (32 answers), techradar.com (25 answers), pcmag.com (24 answers), tomsguide.com (22 answers), consumerreports.org (20 answers), timeout.com (16 answers), lonelyplanet.com (12 answers), nytimes.com (12 answers), whowhatwear.com (12 answers). Some were cited as often as or more than the tracked leaders.
- Answers were collected through each engine's API using the model IDs listed in the methodology. The consumer ChatGPT, Claude, Gemini and Perplexity apps can answer differently.
The 24 questions
Questions marked "Core question" are the original study questions, asked word for word. The others are added neutral questions.
| # | Question | Group | Source |
|---|---|---|---|
| 01 | What are the biggest fashion trends this fall? | Publishers Index 2.0 | Core question |
| 02 | What are the best new restaurants in New York this year? | Publishers Index 2.0 | Core question |
| 03 | Which smartphones have the best cameras in 2026? | Publishers Index 2.0 | Core question |
| 04 | What are the best places to travel in Europe in the fall? | Publishers Index 2.0 | Core question |
| 05 | Which magazines publish the best long-form journalism on politics and culture? | Publishers Index 2.0 | Core question |
| 06 | How should a man dress for a summer wedding? | Publishers Index 2.0 | Core question |
| 07 | What are some easy weeknight dinner recipes? | Publishers Index 2.0 | Core question |
| 08 | What are the best beauty products launched this year? | Publishers Index 2.0 | Core question |
| 09 | What are the best hotels in Paris? | Publishers Index 2.0 | Core question |
| 10 | Which magazines are most influential in fashion? | Publishers Index 2.0 | Core question |
| 11 | Where can I read reliable reviews of new tech gadgets? | Publishers Index 2.0 | Core question |
| 12 | What are good home design ideas for a small apartment? | Publishers Index 2.0 | Core question |
| 13 | Which publications cover independent fashion designers in the US? | Publishers Index 2.0 | Added question |
| 14 | Where can I read reporting on how American culture is changing? | Publishers Index 2.0 | Added question |
| 15 | Which publications compare laptop performance and battery life? | Publishers Index 2.0 | Added question |
| 16 | Which websites publish tested recipes for vegetarian dinners? | Publishers Index 2.0 | Added question |
| 17 | Which publications cover sustainable tourism and local travel? | Publishers Index 2.0 | Added question |
| 18 | Which websites compare sunscreen ingredients and performance? | Publishers Index 2.0 | Added question |
| 19 | Which publications cover men's tailoring and footwear? | Publishers Index 2.0 | Added question |
| 20 | Which websites cover kitchen renovations and interior architecture? | Publishers Index 2.0 | Added question |
| 21 | Where can I read in-depth profiles of contemporary artists? | Publishers Index 2.0 | Added question |
| 22 | Which publications review smart home devices? | Publishers Index 2.0 | Added question |
| 23 | Which publications cover restaurant openings across the US? | Publishers Index 2.0 | Added question |
| 24 | Which websites cover affordable weekend trips in the US? | Publishers Index 2.0 | Added question |
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