Citation Share
Citation Share is the percentage of branded mentions a single brand earns within a defined prompt set across generative AI answer engines.
Related: Generative Engine Optimization | Retrieval Anchor | Statistical Anchor | AI Overviews Optimization | Citation Share Methodology | First-Position Citation Rate | Co-Citation Frequency | 5W AI Visibility Index
Part of the 5W AI Communications Glossary. See AI Visibility Agency.
More terms in this glossary
LLM Citation Quality
LLM Citation Quality measures not just whether a brand is cited, but how, in what context, with what sentiment, in what position in the answer. A brand cited negatively is retrieving but damaging. A brand cited in a hostile context is being amplified for the wrong reasons. Quality matters as much as count.
Mention Frequency
Mention Frequency is the number of times a brand, entity, or source appears across a defined AI prompt sample.
LLM Citation
An LLM Citation is a brand, source, page, or entity reference surfaced by a large language model inside an AI-generated answer.