Experts in AdTech and Digital Media
Creating the Next Generation of Digital Experiences
From computers to smartphones to connected TVs, people are spending nearly eight hours a day on digital media. Consumer interest in wearables, smart home devices and gaming is accelerating at a break-neck pace.
This growth has created unprecedented opportunity for companies helping to future-proof brands for the new digital ecosystem and connect them to consumers. 5W's tech team has deep experience working in many spaces, including adtech, martech, media & entertainment, agencies and more to establish them as catalysts for customer engagement in the digital world.
As this market continues to grow, it becomes increasingly important for companies to educate the media and deliver their point of difference in a manner that is creative, compelling and cohesive.
Leveraging Industry Knowledge that is Both Broad and Deep
Brands' need to understand the 'who, how, when and why' of their customer has led to explosive demand for companies who can make sense of and leverage large swaths of data. At 5W, creating strategic PR campaigns for advertising and marketing companies bringing automation to the forefront has been in our DNA since the start of the technology revolution.
Our team services clients providing consumer insights, omnichannel marketing tools, programmatic media measurement and execution, ad verification, brand development and design, publisher monetization, ecommerce and influencer marketing solutions and more. 5W combines a deep understanding of the industry with an agility that allows us to get our clients out ahead of the next big thing. We leverage our clients' data to illustrate the power of the information it reveals.
Connecting You with Audiences that Matter
With strong connections with the reporters who cover the digital media landscape, our team works with clients to create comprehensive media relations strategies and positioning. We know how to reach decision makers in the broader marketing community. However, we know that those stakeholders often sit in other verticals. So, whether you are trying to get in front of the c-suite of CPG, Financial Services, Retail or Travel brands, we craft narratives that touch upon industry-specific themes to help our clients connect with key decision makers.
We are also adept in telling the larger brand story to get our digital media and marketing clients visibility with business and investor media. 5W is front and center educating the capital markets press on our clients' the value proposition while assisting some through exit and other growth markers.
5W's roster of brands in this space includes numerous high-growth pre-IPO and public companies. Examples include programmatic brands such as Zeta Global, the AI-Powered Marketing Cloud; Influential, the world's largest influencer platform by revenue; Skai, an omnichannel marketing platform, to name a few. 5W's technology practice continuously places clients into the top-tier news stories that matter most for their continued growth. The team concurrently runs highly-successful awards and speaking programs that further amplify brands and their executives.
5W has also represented some of the most prestigious global brand, design and innovation firms including frog design, an agency focused on enhancing brand, product, and service to deliver distinctly better experiences, and and Lippincott, a New York City-based creative consultancy that specializes in brand and innovation. The creativity and ingenuity of the 5W team has enabled us to work in lock-step with these industry leaders to help them share their expertise.
Our adtech clients include Liveramp, IAS, Quantcast and more. We represent leading influencer marketing companies, including Influential, Buttermilk, Humanz, Props and more. We work in media & entertainment including for Storyblocks, Ampersand and the Soul Publishing and more.
We know the digital media space.
Contact Us for AdTech & Digital Media PR
We work with AdTech & Digital Media PR clients from early-stage businesses to well established brands. If you are looking for support, reach out by phone call, email or our form. We are excited to discuss how our AdTech & Digital Media PR team can grow your business.
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-The 5wpr Team
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FAQ
PR agencies specializing in AdTech and digital media typically offer a range of services including media relations, social media marketing, search engine optimization (SEO), programmatic advertising, influencer marketing, content creation, and digital strategy. These services help brands navigate the complexities of digital interactions and enhance their online presence.
Public relations (PR) can help AdTech companies stand out in a competitive market by building brand affinity, credibility, and trust:
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Build brand affinity
PR can help companies focus on their values as a business and workplace, rather than just their products. This can help shape public opinion and perception, which can influence purchase decisions. -
Build credibility
PR can help companies speak directly to audiences they might not otherwise reach, such as CMOs and other senior stakeholders. PR can also help companies build credibility quickly by using third-party validation that other communications channels can't offer. -
Build trust
PR can help companies build trust with potential customers. A solid PR strategy can include a unique and targeted communication plan that uses tactics like social media, media relations, and thought leadership initiatives.
Data is crucial in AdTech and digital media PR for understanding audience behaviors and preferences. Companies use data to tailor their messaging, optimize ad placements, and measure campaign performance. This data-driven approach enables more targeted and effective communication strategies, leading to better engagement and ROI.
PR agencies can keep up with digital media trends by using digital marketing strategies, such as social media, content marketing, and search engine optimization (SEO), to reach more people in a targeted way. They can also use these strategies to identify new technologies and strategies that can help them stand out from their competitors.
Public relations (PR) can help AdTech and digital media companies grow in several ways, including:
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Building credibility
PR can help establish and maintain a company's reputation, and positive media coverage from trusted sources can serve as a recommendation for readers.
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Differentiation
PR can help a company stand out from competitors by identifying its unique selling points and crafting a distinct public image. -
Driving traffic
PR can help increase website traffic and social media following, which can lead to sales and new customers. -
Attracting talent
Positive press coverage can help alleviate concerns that applicants may have about a company, making it easier to attract top talent. -
Securing investor attention
PR can help secure investor attention. -
Navigating industry challenges
PR can help companies leverage media opportunities, contribute to publications, and secure speaking engagements to position themselves as industry leaders.
Media relations can be important in AdTech and digital media PR because it can help build relationships with media outlets, enhance brand visibility, and generate positive media coverage:
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Build relationships
Media relations specialists can develop relationships with relevant media contacts, such as publications that cover a brand's category, to establish trust and rapport. This can lead to opportunities for media placements before stories develop. -
Enhance brand visibility
Strategic media placements in authoritative outlets can increase brand visibility. When the media writes about a company, readers and viewers often see it as news rather than self-promotion. -
Generate positive media coverage
PR professionals with strong relationships with journalists are more likely to pitch stories and news releases that will interest the journalist and their audience. This can lead to positive exposure for the organization or client.