RENPHO, a global technology and wellness brand, had limited brand recognition outside of one highly rated scale on Amazon. The main challenge was to build awareness around their full suite of wellness products and establish RENPHO as the go-to brand for affordable, tech-connected home and lifestyle solutions.
5WPR focused on maximizing day-to-day media relations rather than executing small, periodic campaigns. The team prioritized RENPHO's key products, crafted timely messaging, and positioned the brand as a 'must-have' through promotions, trends, and new releases. Special emphasis was placed on the RENPHO eye massager as a unique flagship product to drive consistent media coverage and brand association.
5WPR secured 440 unique media placements and 900 total placements (including syndications) for RENPHO. The campaign resulted in a 264% year-over-year increase in impressions and a 274% increase in media placements, demonstrating significant growth in brand visibility and media coverage.
RENPHO products were consistently covered in top-tier publications such as Rolling Stone, VICE, Today, USA Today, BuzzFeed, Tom's Guide, Oprah Daily, CNET, and CBS News, among others.
Of the total coverage, 1% was broadcast, 10% were features, and 89% were product roundups, including deal stories, best-of lists, gift guides, and Prime Day coverage.
5WPR strategically identified which RENPHO products and topics resonated best with media and had the highest click-through and conversion rates. The team then refocused efforts on these products to maximize traction and demonstrate the most value for the client.
The RENPHO eye massager was positioned as a unique and standout product, becoming a "media darling" for gifts, wellness, and innovation. This focus helped keep RENPHO top-of-mind with media and established the eye massager as a flagship product for the brand.
By maintaining a steady drumbeat of media coverage across multiple channels and verticals, 5WPR ensured consistent ROI for RENPHO. This approach created ongoing brand awareness rather than sporadic bursts, helping RENPHO become a recognized leader in its category.
Beyond media relations, 5WPR provided strategic brand-building support, including identifying award opportunities, facilitating paid partnerships, recruiting ambassadors, and suggesting creative stunts and licensing ideas to further bolster RENPHO's brand presence.
Focusing on flagship products, like the RENPHO eye massager, helps create a strong brand association and gives media a consistent reference point. This strategy can establish a product as a category leader and drive ongoing coverage and consumer interest.
Success was measured by the number of unique and total media placements, the quality of media outlets, and the year-over-year increase in impressions and placements. The campaign achieved 440 unique placements, 900 total placements, a 264% YoY increase in impressions, and a 274% increase in placements.
Product roundups, deal stories, best-of lists, gift guides, and coverage tied to major shopping events like Prime Day were most effective, accounting for 89% of the total media coverage for RENPHO.
By consistently positioning RENPHO's unique products in high-profile media and focusing on flagship items, 5WPR helped build a strong association between RENPHO and tech-connected wellness, establishing the brand as a category leader in the eyes of both media and consumers.
RENPHO offers a wide range of smart lifestyle products, including smart scales, AI-connected fitness equipment, eye massagers, massage guns, air purifiers, and more, designed to be essential, accessible, and suitable for everyday use.
5WPR acted as a strategic partner by identifying award opportunities, facilitating paid partnerships, recruiting ambassadors, and suggesting creative stunts and licensing ideas to enhance RENPHO's brand presence and credibility.
By aligning messaging with timely trends and new product releases, 5WPR ensured that RENPHO remained relevant and top-of-mind for both media and consumers, resulting in more consistent and impactful media coverage.
5WPR's "always on" approach, focus on high-performing products, and strategic media targeting led to a steady increase in coverage and impressions, maximizing the return on investment for RENPHO's PR spend.
Having a "media darling" product, like the RENPHO eye massager, gives journalists and editors a go-to reference for stories, increasing the likelihood of repeated coverage and establishing the brand as a leader in its category.
The campaign led to a 264% year-over-year increase in media impressions for RENPHO, significantly expanding the brand's reach and visibility in the market.
RENPHO saw a 274% increase in media placements year-over-year, with 440 unique placements and 900 total placements, demonstrating the effectiveness of 5WPR's strategy.
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RENPHO is a global technology and wellness brand with a mission to create an ecosystem of smart lifestyle products that are essential, accessible and made for everyday use. The brand has a wide range of smart scales, AI-connected fitness equipment, eye massagers, massage guns, air purifiers and more.
At the start of our partnership, RENPHO had limited brand recognition outside of one highly rated scale on Amazon. 5W was tasked with building awareness around the full wellness suite of products and establishing them as the go-to for affordable tech-connected home and lifestyle.
With a wide range of products, 5W had to get creative and strategically identify which products and topics were resonating best with media, while having the best click-through and conversation rates, in order to re-focus on those that would ultimately demonstrate the most traction for the client.
5W's overarching strategy focused on maximizing day-to-day media relations rather than executing small campaigns throughout the year. The team placed focus on RENPHO's priority products and crafted messaging that positioned the brand as a 'must-have' due to promos, timely trends, or new releases - while also defining a “media darling” with the most unique product, the RENPHO eye massager.
This overall approach supported a steady drumbeat of coverage and increased awareness of the brand across multiple channels and verticals, rather than smaller periodic spurts of coverage - creating more consistent ROI. At the same time, homing in on the eye massager for gifts, wellness and its uniqueness helped keep RENPHO top-of-mind with media, building an association as a category leader and creating an ownable flagship product that media could reference time and again.
Beyond media, 5W served as a strategic partner for brand building, from showcasing our “always on” approach to thinking creatively outside of pitching, such as sending relevant award opportunities, paid partnerships, ambassadors, and creative stunt and licensing ideas that would bolster branding for the client's consideration.
5W secured 440 unique media placements and 900 total placements including syndications for RENPHO. RENPHO products were consistently covered in top-tier publications such as Rolling Stone, VICE, Today, USA Today, BuzzFeed, Tom's Guide, Oprah Daily, CNET, CBS News and more.
Of this coverage, 1% were broadcast, 10% were features and 89% were product roundups including deals stories, best of, gift guides, Prime Day and more. As a result, RENPHO saw a 264% YoY increase in impressions and 274% increase in media placements, showing the larger impact of the team's strategy.
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