Sub-Practice Area
Experts In PR & Marketing In The Home Decor Industry
Creative Programs Designed to Stand Out
When it comes to style, visibility is key, name recognition is everything, and brand awareness is the driver of consumer sales for housewares brands. Whatever the goal - launching a new line, developing strategies to dominate a category, or building associations between brands and trade (from architects, stylists, builders, and beyond) - our team creates sophisticated public relations programs that capture attention for today's leading home decor brands and design and lifestyle brands.
Building Brands Across the Category
5W has worked with many notable design and lifestyle brands including SMEG, Ballard Designs, Fitz & Floyd, Lenox, Framebridge, Paintzen, Brooklyn Bedding, Nest Bedding, Mellanni Fine Linens and many more.
Results are Always On-Trend
We execute integrated traditional and digital media programs for home brand clients, keeping them top of mind when people are ready to buy. From boutique to mass market, consumer to trade and business media, 5W's reach is limitless.
Our Goal is to Directly Affect Our Client's Bottom Line
We regularly and consistently attract strategic, focused media coverage for our home goods PR clients, keeping them top of mind with their target demographics. In addition to traditional product placement, 5W Public Relations is best known for its out-of-the-box, nontraditional marketing in which we take a proactive approach to creating opportunities for our clients to be seen by consumers, influencers and the media.
