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Cary Leibowitz - 31 Mar 2020

Tips to Set up a Video Interview from Home

Thanks to work-from-home mandates, closures, and quarantines, almost all on-camera interviews with media are being conducted via skype or video conference. While this may be the new norm for a ...

Twitter Calculator: How Much Are Tweets Worth?

Many people seem to be unaware of the fact that it’s not just Instagram and YouTube where people are able to gain a profit from sharing content. The same thing ...

Differences between a PR campaign and a PR plan

Public relations, as an industry itself, falls under the umbrella of marketing. PR is used to connect a business to a target audience, by communicating with that audience through media ...

Mega, Micro, Macro and Nano Influencers: The Difference Is in the Numbers

The current trending tactic for marketing strategies is influencer marketing, which has started showing up in practically every strategy. However, there are big differences between influencers, and not just where ...

CBD Technology and Products Changing the Industry

Cannabis and CBD technology products have been on the rise in recent years, with many consumers using them daily thanks to CBD’s potential to provide medical and therapeutic benefits.

How to Deal With Office Closures amid COVID-19

Many business owners are grappling with having to close offices in response to the global COVID-19 outbreak. These unprecedented measures bring up many questions create many questions. For heads of ...

Digital vs. Traditional PR – Overlaps and Distinctions

As more consumers are spending more time online and on social media, digital PR has become a necessity for most brands. For many, though, the jump from traditional PR to ...

Guidance on Coronavirus in the Workplace

Companies and corporations are scrambling to adjust to what the COVID-19 pandemic means for day-to-day business. Industries and states that haven’t already been restricted by government policy are wondering if ...