How Grocers Stay Relevant in a Changing Marketplace
Looking at the marketplace as a whole, trends report that larger, traditional grocery stores in the United States are experiencing a downturn. National or larger regional chains are struggling to ...
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Digital Marketing: Full Campaign Guide [Strategy, Analytics, Implementation and Measurment]
Marketing is a data-driven industry, especially today with the increase in the use of social media platforms and the continued advancement of analytics available for marketing campaigns. But how does ...
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Influencer PR: Influencer Marketing Guide
What is Influencer Marketing Influencer marketing is actually fairly easy to understand. You find influencers who are popular with your target audience, and they spread the word about your products or ...
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PR vs. Advertising: What’s the difference?
When most people hear about PR and advertising, they assume it’s roughly the same thing. The reality, in fact, is that there’s a big difference between them. The mistaken belief ...
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What Microsoft’s Productivity Test Means for Our Work Schedules
A recent experiment conducted by Microsoft’s Japan arm tested the effect of a shorter work week on employee productivity. The results speak for themselves. In a recently released report, productivity ...
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Data: More Than a Four Letter Word
With the increasing popularity and adoption of digital marketing, data has become the heart and soul of the marketing profession. Companies that relied on the interpretation of data and wisely ...
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Big Tech Advertising: Olive Branch or Smoke Screen?
Most marketers find themselves paying close attention to the television ads that air during their nightly time in front of the TV. Advertising is a fascinating study in social strategy ...
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Job Training Never Ends: Why Continuing Education Matters
Most of us are constantly in search of that proverbial feeling of “I made it”. Whether it’s reaching a new level of positioning at one’s job or working up to ...
