Feature Article
Feature Article

Thought Leadership vs. Content Marketing

Businesses looking to increase brand awareness are already familiar with the popularity of thought leadership when it comes to their marketing tactics. The same thing goes for content marketing, which is frequently praised for creating more leads compared to other strategies. However, many business owners aren’t aware that these two strategies have clear key differences.

When it comes to content marketing, it’s a top-down communication method – and it can be promoted business to business (B2B) or business to consumer (B2C). Additionally, content marketing aims to create a relationship with the readers instead of starting a dialogue. This is because communication is framed hierarchically in content marketing, which is different from thought leadership.

Learn More
Insights

Promoting a Business on Social Media

When it comes to Public relations for a  company on social media platforms, one of the biggest players in the industry has been Instagram for a while now. In the last few years, Instagram has managed to grow and evolve at alarming rates, with a billion monthly active users, and 500 million users of the Instagram Stories feature alone. These are all people that are more than happy to engage with companies that generate a lot of engagement for the platform, and for businesses that promote themselves on it. According to research, there are many benefits that companies can get from promoting themselves on a platform such as Instagram, including reaching millions of people all over the world.

Not only that, but according to case studies, over 100.000 people have utilized the Instagram shopping feature each month, and they tend to use the platform early on in their buying journey. Around 80% of users on the platform follow at least one company profile, and over 70% of them have stated that they made a purchase after seeing something they liked on the platform. In general, it seems that users of the platform tend to be more than happy to follow companies, engage with them, and get recommendations on various solutions through the platform. Not only that, but Instagram as a platform has continued improving itself and investing in helping companies turn their engagement into actual sales and revenue by streamlining the sales process, creating advertising campaigns, adding links to generate website traffic, and more.

When it comes to Public relations for a  company on social...

Learn More

Best practices for marketing podcasts

Creating content for podcasts takes time, but it is a worthy investment. Everybody has their own preference and when it comes to the content of podcasts it is no different. With the popularity of podcasts being on the rise, this is the best time to start a podcast. It is important to have a loyal fanbase who will tune in to it regularly and leave positive reviews. Given below are some marketing strategies for podcasts.

Use written content

Creating content for podcasts takes time, but it is a worthy investment....

Learn More
brand voice social media strategy
brand voice social media strategy

Community-minded brands

There are brands that make business decisions for the greater good. For a community-minded brand, it is not just the sales process that is important. These brands are concerned about helping the wider community. They focus on socially conscious activities as much as they focus on employee productivity. They want to improve the quality of life in the communities where they do business. Companies that put resources into community involvement get invaluable returns. Given below are some brands that are making a great impact by working for the greater good.

Johnson & Johnson – Johnson & Johnson is known for its philanthropy and aims to create a healthy planet and a sustainable future. This healthcare company puts in effort for global change. It has engaged students and has even helped thousands of students all over the world to receive surgeries from eye care professionals. They have also provided children with more than 500,000 eyeglasses. They are also trying to bring vision care solutions to countries across Africa and Asia. The organization is also trying to overcome the public health problem of blindness.

There are brands that make business decisions for the greater good. For a...

Learn More

Influencer marketing for hotels

Influencer marketing may not be just a passing trend for hotels. Consumers enjoy the convenience of logging into their social media accounts and getting personal recommendations from their friends, family, and social media celebrities. Hotels should take advantage of such trends so that they can remain relevant. Given below are some creative ways by which influencer marketing can be utilized to promote hotels.

Look for the right influencer

Influencer marketing may not be just a passing trend for hotels....

Learn More
instagram stories guide
instagram stories guide

Instagram Stories and Lead Generation for B2B Companies

Due to the visual nature of the platform, Instagram has been able to attract users from a number of different countries all over the world. Many people on the platform enjoy interacting with companies, which means Instagram is a great place where companies can promote themselves, and generate more leads with the right strategies. One of the most effective tools that Instagram has introduced in terms of marketing efforts is Instagram Stories, which can allow companies to better define the customer experience.

Serialized content

Due to the visual nature of the platform, Instagram has been able to attract...

Learn More
b2b public relations
b2b public relations

Creating B2B Influencer Marketing Campaigns

Most companies these days understand how important it is for them to promote themselves effectively to their target audiences. That’s why plenty of companies have started investing in influencer marketing campaigns as one of the most effective strategies for promotion these days. There are many different ways that companies can collaborate with social media influencers on promotional campaigns, however, there are a few differences in how direct-to-consumer (D2C) companies and business-to-business (B2B) companies promote their product launches.

Access

Most companies these days understand how important it is for them to promote...

Learn More

Generating More Leads Through Instagram

There are a number of different strategies that are constantly being developed and used to improve marketing efforts in the way that companies can reach and engage with their target audiences. However, when it comes to platforms where companies can market themselves and generate a high growth potential, Instagram has been the best choice for a while now. With over 700 million monthly active users, companies can market themselves to a wide range of people on the platform.

Website visitors

There are a number of different strategies that are constantly being developed...

Learn More
Load More