Feature Article
Feature Article

Thought Leadership vs. Content Marketing

Businesses looking to increase brand awareness are already familiar with the popularity of thought leadership when it comes to their marketing tactics. The same thing goes for content marketing, which is frequently praised for creating more leads compared to other strategies. However, many business owners aren’t aware that these two strategies have clear key differences.

When it comes to content marketing, it’s a top-down communication method – and it can be promoted business to business (B2B) or business to consumer (B2C). Additionally, content marketing aims to create a relationship with the readers instead of starting a dialogue. This is because communication is framed hierarchically in content marketing, which is different from thought leadership.

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Insights

Effective Lead Generation Strategies

Acquiring new customers and generating more leads has gotten increasingly more expensive in the last few years for many businesses.

Fortunately, with the right strategies, companies can more effectively generate leads and convert them into paying customers.

Acquiring new customers and generating more leads has gotten increasingly more...

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Effective PR Strategies for Cybersecurity Companies

Threats these days are a lot more different compared to how they used to be in the past, and with different types of cyber threats,  innovative technology companies are also being developed in the cyber security industry that can help other businesses defend themselves from threats and attacks.

Companies always have to be prepared before they get into a crisis situation, whether that’s facing the consequences of a damaged reputation due to malfunctioning products, or because of cyber attacks.

Threats these days are a lot more different compared to how they used to be in...

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How to Use PR to Promote A New Fintech Product

PR is a necessary part of most companies, and fintech companies are not an exception. When PR strategies are well-executed, they can help with the growth of the company.

PR is all about sharing the right information with the right people and at the right time. If a fintech company is not able to communicate with their potential clients or customers, then the chances for its success dwindle.

PR is a necessary part of most companies, and fintech companies are not an...

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The Intersection of Blockchain Technology and Public Relations

Cryptocurrency, bitcoin, and blockchain are hot buzzwords in the tech industry these days. Blockchain is a distributed ledger that allows users to make secure payments and store currency without the need for a bank or credit card company. It provides faster, cheaper, and more secure transactions than traditional banking systems.

Blockchain has been around for nine years and is most commonly associated with bitcoin. Its applications are currently being explored across industries, and public relations is no exception. PR professionals use blockchain technology to track media coverage, develop new data points for analysis, and better measure campaign results.

Cryptocurrency, bitcoin, and blockchain are hot buzzwords in the tech industry...

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cannabis marketing
cannabis marketing

How Does Marketing for Cannabis Work?

Marketing is an essential function of any industry or business. A business can be a small one or a giant conglomeration – they need to prioritize marketing, irrespective of size. The cannabis industry is no different.

In recent years, the cannabis industry has seen a pointed increase in demand. With many of the states in the U.S. legalizing the medicinal and recreational use of marijuana, the cannabis industry is an emerging market. And similar to any other industry, the cannabis industry can benefit from marketing.

Marketing is an essential function of any industry or business. A business can...

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Five Star Start for 2022: 5WPR Earns Stellar Client Reviews on Clutch

Understanding how the markets — whether it’s B2B or B2C — work is a daunting feat. It takes extensive research and analysis to have a grasp of how consumer behavior works. Here at 5WPR, we specialize in creating cutting-edge programs that engage with businesses, issues, and ideas. Since 2003, we’ve dabbled in different industries like entertainment, consumer brands, public affairs, and digital marketing.

We help our clients through carefully crafted solutions. Throughout the years, we’ve allowed their brands to prepare for the biggest influences in the market, understanding current consumer reasoning, and staying up to date with all other factors that may play crucial roles.

Understanding how the markets — whether it's B2B or B2C — work is a...

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Brands and the Metaverse

While companies are trying to find new ways to engage with their audiences in virtual spaces, such as  in the metaverse, they should take note that many consumers have uncertain and vague opinions about the metaverse.

A very small percentage of people have stated they’re very familiar with the metaverse, or that they’re able to understand it and correctly describe it to other people.

While companies are trying to find new ways to engage with their audiences in...

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