Connecting To Younger Audiences
Every few years, there is a new generation that comes of age with a similar belief to the one that came before – that no one is able to understand ...
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QR Codes: How to Use a QR Code in a Public Relations Campaign
With the introduction of new technology and tools, people have started using their devices more than ever, because it’s extremely easy to access any information that they might need. With ...
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What is a Press Release and Why is It Important?
Communication has been dramatically changed by social media. It was because of these platforms that great pop culture moments have been created, and even political revolutions have started by people ...
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B2B Social Media is Just the Start
Many reports, especially since the start of the pandemic, have called attention to the rise of consumer dependence on social media which is also good news for B2B (business to ...
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Dashboards Drive Success
Dashboards have come a long way over the span of more than two centuries. They were first used on horse-drawn carriages to prevent mud and rocks from being tossed on ...
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Defining a Target Audience
One of the most important things that marketers can do is to develop a clear understanding of the company’s target audience because this information is what established all the other ...
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Boosting Engagement on Social Media
The uphill climb that is obtaining genuine engagement on social media can quickly become tiresome for even the most seasoned marketing professionals. As social media platforms continuously make reaching customers ...
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Smart PR Lessons From Royals
At the beginning of March, the world got to see an exclusive conversation between Oprah Winfrey, Prince Harry, and Meghan Markle – an interview that quickly saturated conversations across all ...