5W Public Relations has released their 2020 Holiday Shopping Survey, which looks at consumer intentions as the holiday shopping season approaches. The findings from the survey will be especially useful ...

While some brands like Ben & Jerry’s, Timberland, and Nike have been espousing various causes for years, recent events have greatly accelerated this movement, among many others. What began in ...

A week after the pandemic was declared, Omdia, the tech research branch of Informa Tech, estimated that internet usage was up by as much as 70%. Add in more recent ...

Newsletter marketing is the practice of companies sending informational emails and other content related to their products or services through an email newsletter to their subscriber list. Businesses can take ...

The digital marketing leaders are constantly monitoring their companies’ digital performance over time, and have benchmarks in place to see if the strategies are working, and with those benchmarks, they’re ...

What is a Public Relations Voice? A company’s PR voice is the particular personality and style that it takes on while communicating with the target audience. The choice language used with ...