Public relations (PR) is ideally about how you manage and disseminate data between point X and the public. Public relation professionals utilize data and facts to influence public perception about ...

It is essential for companies to be organized and to keep up with trends and issues in their field. Using digital PR tools is a great way to ensure that ...

As communities and people return to a new normal, brand authenticity will be as important as it was during the pandemic, if not higher. This news comes amidst reports that ...

With increasing consumer concern over privacy and new I-phone opt-in requirements, CMOs face a mounting challenge. Access to good data has allowed marketers to generate meaningful content and personalized messages. ...

If a poll of the company’s employees was taken today, which quadrille would they fall in regarding knowing the brand’s mission, vision and values – up to 25%, 50%, 75% ...

One of the key elements of marketing is companies being able to develop and execute creative marketing and advertising ideas, which isn’t always an easy task. Going through the process ...