Feature Article
Feature Article

Thought Leadership vs. Content Marketing

Businesses looking to increase brand awareness are already familiar with the popularity of thought leadership when it comes to their marketing tactics. The same thing goes for content marketing, which is frequently praised for creating more leads compared to other strategies. However, many business owners aren’t aware that these two strategies have clear key differences.

When it comes to content marketing, it’s a top-down communication method – and it can be promoted business to business (B2B) or business to consumer (B2C). Additionally, content marketing aims to create a relationship with the readers instead of starting a dialogue. This is because communication is framed hierarchically in content marketing, which is different from thought leadership.

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Insights

Tips on Promoting a Lifestyle Brand using Public Relations

Lifestyle PR seeks to demonstrate an understanding of the lifestyle of the target consumer and the relevant products to that lifestyle. With the burden of the global pandemic, things are a little more complicated. Pitching products and services effectively can be challenging. The landscape is dizzying with consumers engaging with different platforms like social media and interactive versions of magazines.

Given below are some of the most important channels for lifestyle PR.

Lifestyle PR seeks to demonstrate an understanding of the lifestyle of the...

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small business public relaitons
small business public relaitons

Small Business Public Relations

In today’s competitive brick and mortar and digital marketplaces, a strong public relations strategy has never been more important for small businesses.

As the social web expands and the power of consumers continues to grow, small businesses that want stay relevant, attract customers and retain their loyal followings must find new, compelling ways of communicating their brand messages.

In today’s competitive brick and mortar and digital marketplaces, a strong...

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Startups and Positive PR Coverage

Most of the time, when someone creates a brand new business, they tend to face a bit of a challenge in terms of public relations and coverage. Although business owners are aware that they have to generate buzz through public relations, not everyone has the manpower or even the necessary connections to get media coverage in the first place. With the help of the right PR strategies, even brand new companies can attract interest from customers and venture capitalists. Additionally, with these strategies, there’s no need for businesses to be held back by small or nonexistent budgets or undedicated employee teams.

Instead of the company trying to pitch every publication under the sun, which is unproductive and time-consuming, it should start by identifying the relevant media outlets, and only pitch their story to those. After identifying the media outlets, or even the relevant journalists who work for those publications, it’s important to get familiar with their work and their interests, which can be achieved with the help of social media.

Most of the time, when someone creates a brand new business, they tend to face...

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media relations
media relations

What exactly is Media Relations?

The pandemic has changed the rules of PR. Traditional PR techniques are less effective now. The media landscape continues to evolve. COVID-19 has led media relations professionals to tell their clients stories during a pandemic-focused media cycle. The news cycle shows no signs of slowing down and the pandemic and the many challenges associated with it will dominate headlines.

1) Shorter leads – Journalists do not spend time writing long articles anymore. It is important not to beat around the bush and to get to the point immediately. The subject line of the pitch should be representative of the story, otherwise chances are that the pitch will never be opened.

The pandemic has changed the rules of PR. Traditional PR techniques are less...

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Niche Marketing: How to Own your Niche in 2021

Carving out a niche market and positioning yourself as the go-to brand for a specific audience and a specific product is a great way to ensure success when selling online. Not only does doing so establish your credibility over competing brands, but it also results in a more focused business; from your unique value marketing to carefully thought out content marketing, niche marketing makes it easier for the right customers to think, “this brand is for me.”

If you’re still on stage one struggling to think of your first product idea, starting with a niche is a great place to start. There are countless niches across limitless industries you can pursue, with the chance to narrow down your specialism as you go. The key is to identify a niche market that you feel you can master, and one that has a viable audience and group of consumers.

Carving out a niche market and positioning yourself as the go-to brand for a...

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Jobs in Public Relations

There are plenty of potential opportunities in the public relations industry for a number of people, from professionals to recent graduates. Those that are looking to get a job in the industry should first learn about all the different types of jobs that are available to them before making a decision and pursuing a career.

This way they will be able to make a more strategic decision regarding their future.

There are plenty of potential opportunities in the public relations industry...

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What to Look for in a PR Firm?

Companies have to work hard to generate any sort of media coverage, and between that, creating content for social media, blog posts, copy, and email campaigns, it’s a lot of time and effort spent solely on promoting the business. Unfortunately, not many businesses have the time to spend on such efforts, which is why they opt to work with PR firms instead, which will do the promotional work for the company.

PR companies can handle all of the communication and promotion for a client, through paid, owned, and earned efforts, communicate with the press and the public, manage reputation and generate brand awareness. However, it’s not always easy to choose the right PR company to work with, as many of them tend to offer a variety of different services to their clients. Fortunately, there is a set of requirements that most businesses should be looking to get when choosing an agency.

Companies have to work hard to generate any sort of media coverage, and...

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