TikTok Marketing
Now would be the ideal time for brands to check out and test TikTok, according to Al Zaccaria, co-founder of Linktree, an Instagram bio link personalization platform. Zaccaria’s rationale is ...
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Earned Media, Shared Media, and Owned Media: What’s the Difference?
In public relations, media refers to any messaging channel or platform the brand might use to connect with customers. Traditionally, there are three types of media: paid, earned and owned. ...
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How to Celebrate National Margarita Day
Margaritas may pair best with a tropical beach, or a summer soirée, but why should the drink be banished to only enjoy during warmer days? In fact, the ...
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Creating the Perfect PR Team
Every brand should have a story, and every customer of that brand should connect that product or service with that story. Without a story, consumers are left to buy on ...
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Sustainable Fashion Choices
It may be the shortest month, but February plays host to the top fashion weeks in the world. Many will be keeping a close eye on the runways ...
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Branding and Public Relations Go Hand-in-Hand
While “branding” a product is all about promoting a term, symbol or a product name, public relations (PR) experts view their job as also pitching something with marketing and advertising ...
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Health & Wellness Brands Demonstrating Modern Marketing
The importance of health and well-being, both physical and mental, seems to be at the forefront of conversation on social media and in the news. However, 5W’s 2020 Consumer Culture ...
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Israel Automotive Technologies Worth Watching
Advancements in technology aim to make completing tasks easier, and our quality of life richer. Israel has become a hub for companies focused on technologies that will make ...
