Influencer marketing has become a highly effective way for businesses to increase their brand exposure and get more sales. Despite how easy it may look, there’s a lot of planning ...

With the increasing popularity and adoption of digital marketing, data has become the heart  and soul of the marketing profession. Companies that relied on the interpretation of data and wisely ...

Most marketers find themselves paying close attention to the television ads that air during their nightly time in front of the TV. Advertising is a fascinating study in social strategy ...

Now, more than ever, consumers are seeking connections. Connections with one another, connections with brands, connections with strangers on the internet. Gone are the days where businesses can run rampant ...

Data drives the majority of our decisions today. Particularly in the marketing and public relations spaces, automation and artificial intelligence have become cornerstones of practice. New insights are now available ...

It is a simple question that becomes harder to answer the more you investigate it: why did this customer buy from you? Did they see an Instagram post or story  that ...