Feature Article
Feature Article

Thought Leadership vs. Content Marketing

Businesses looking to increase brand awareness are already familiar with the popularity of thought leadership when it comes to their marketing tactics. The same thing goes for content marketing, which is frequently praised for creating more leads compared to other strategies. However, many business owners aren’t aware that these two strategies have clear key differences.

When it comes to content marketing, it’s a top-down communication method – and it can be promoted business to business (B2B) or business to consumer (B2C). Additionally, content marketing aims to create a relationship with the readers instead of starting a dialogue. This is because communication is framed hierarchically in content marketing, which is different from thought leadership.

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Insights

Public Relations Strategies for Ad Tech Companies

In the last couple of years, the tools and software in the advertising industry have been rapidly evolving to the point where companies can now utilize a large number of platforms to create highly targeted ad campaigns that are completely automated.

Many companies are more than happy to invest in ad tech because of its capabilities to target audiences while generating a lot of insights.

In the last couple of years, the tools and software in the advertising...

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Prop Tech Public Relations

When a company starts investing and engaging with the target audience using a long-term public relations campaign, it can generate a lot of positive results and a great return on investment.

There are all kinds of benefits to establishing a company’s reputation, such as increasing brand visibility, supporting fundraising efforts, attracting talent, increasing employee and investor morale, reaching customers, and retaining them as well.

When a company starts investing and engaging with the target audience using a...

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Effective PR Tips for Cannabis Brands

With the help of strategic relationship building and influencing, companies in the cannabis industry can reach a lot more consumers and generate conversions.

Most cannabis brands make the mistake of not honing in on their PR efforts and simply hoping that they’ll be good enough to generate positive results.

With the help of strategic relationship building and influencing, companies in...

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Indie Public Relations: Why work with an Independent PR Firm?

There are plenty of reasons why companies should be working with independent PR firms. Between the personalized experience they’ll receive, to getting a more hands-on approach, there are many benefits.

When a business decides to work with an independent PR firm, it gets to work with the same professional for any of its public relations needs. That includes everything from media outreach to billing and contracts.

There are plenty of reasons why companies should be working with independent...

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Latest PR Trends

Just like every other industry, the trends in public relations can be influenced by a variety of things such as technology, preferences from the customers, expectations from employees, and more. And as all of those elements are changing, so should the PR strategies that companies are using so they can adapt and cater to everyone’s needs.

For instance, in the past, a number of companies were used to having separate public relations departments internally, but these days, those departments are divided into public relations and marketing and both departments have shared responsibilities, especially in terms of any potential negative responses from the customers.

Just like every other industry, the trends in public relations can be...

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LinkedIn Business Newsletter Strategy

Plenty of businesses use LinkedIn to connect with more potential customers. However, there are several different ways that they can create content that will reach their marketing goals on LinkedIn, and one of the best ones is by starting a business newsletter on the platform. It doesn’t take a lot of time to set up a business newsletter on the platform, and companies can share content whenever they see fit.

Companies that have multiple pages on LinkedIn first need to choose which one they’re going to use to publish their business newsletter.

Plenty of businesses use LinkedIn to connect with more potential customers....

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Improving the Website Experience for Customers

According to research, if a website doesn’t load fast enough, most people are going to be clicking away from that website. 

No company wants to lose out on conversions and sales over something as simple as the website loading speed, especially if that business provides its customers with plenty of great solutions.

According to research, if a website doesn't load fast enough, most people are...

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