Feature Article
Feature Article

Thought Leadership vs. Content Marketing

Businesses looking to increase brand awareness are already familiar with the popularity of thought leadership when it comes to their marketing tactics. The same thing goes for content marketing, which is frequently praised for creating more leads compared to other strategies. However, many business owners aren’t aware that these two strategies have clear key differences.

When it comes to content marketing, it’s a top-down communication method – and it can be promoted business to business (B2B) or business to consumer (B2C). Additionally, content marketing aims to create a relationship with the readers instead of starting a dialogue. This is because communication is framed hierarchically in content marketing, which is different from thought leadership.

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Insights

How to Create the Leading Pet Brand?

With pets over the world, pet brands really have to work hard if they want to stand out from the crowd, as they have to compete with each other and the countless similar products from other brands.

That’s why their campaigns have to be developed with an authentic emotional connection that’s going to grab the target audience’s attention and break through the noise.

With pets over the world, pet brands really have to work hard if they want to...

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book marketing
book marketing

Marketing Your Book Using PR

Companies and politicians aren’t the only people who need PR to help them build a reputation for themselves in today’s competitive marketplace. PR can also be a powerful tool for authors who want to share their words of wisdom with the world. Through the right PR promotion campaign, an author can not only attract the attention of their target audience, but also potentially get the attention of other media groups and publications that want to feature the title.

Here are just some of the steps that an author might need to take when they’re thinking of marketing their book with the help of a PR strategy.

Companies and politicians aren't the only people who need PR to help them...

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Tips on Promoting a Lifestyle Brand using Public Relations

Lifestyle PR seeks to demonstrate an understanding of the lifestyle of the target consumer and the relevant products to that lifestyle. With the burden of the global pandemic, things are a little more complicated. Pitching products and services effectively can be challenging. The landscape is dizzying with consumers engaging with different platforms like social media and interactive versions of magazines.

Given below are some of the most important channels for lifestyle PR.

Lifestyle PR seeks to demonstrate an understanding of the lifestyle of the...

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small business public relaitons
small business public relaitons

Small Business Public Relations

In today’s competitive brick and mortar and digital marketplaces, a strong public relations strategy has never been more important for small businesses.

As the social web expands and the power of consumers continues to grow, small businesses that want stay relevant, attract customers and retain their loyal followings must find new, compelling ways of communicating their brand messages.

In today’s competitive brick and mortar and digital marketplaces, a strong...

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Startups and Positive PR Coverage

Most of the time, when someone creates a brand new business, they tend to face a bit of a challenge in terms of public relations and coverage. Although business owners are aware that they have to generate buzz through public relations, not everyone has the manpower or even the necessary connections to get media coverage in the first place. With the help of the right PR strategies, even brand new companies can attract interest from customers and venture capitalists. Additionally, with these strategies, there’s no need for businesses to be held back by small or nonexistent budgets or undedicated employee teams.

Instead of the company trying to pitch every publication under the sun, which is unproductive and time-consuming, it should start by identifying the relevant media outlets, and only pitch their story to those. After identifying the media outlets, or even the relevant journalists who work for those publications, it’s important to get familiar with their work and their interests, which can be achieved with the help of social media.

Most of the time, when someone creates a brand new business, they tend to face...

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media relations
media relations

What exactly is Media Relations?

The pandemic has changed the rules of PR. Traditional PR techniques are less effective now. The media landscape continues to evolve. COVID-19 has led media relations professionals to tell their clients stories during a pandemic-focused media cycle. The news cycle shows no signs of slowing down and the pandemic and the many challenges associated with it will dominate headlines.

1) Shorter leads – Journalists do not spend time writing long articles anymore. It is important not to beat around the bush and to get to the point immediately. The subject line of the pitch should be representative of the story, otherwise chances are that the pitch will never be opened.

The pandemic has changed the rules of PR. Traditional PR techniques are less...

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Niche Marketing: How to Own your Niche in 2021

Carving out a niche market and positioning yourself as the go-to brand for a specific audience and a specific product is a great way to ensure success when selling online. Not only does doing so establish your credibility over competing brands, but it also results in a more focused business; from your unique value marketing to carefully thought out content marketing, niche marketing makes it easier for the right customers to think, “this brand is for me.”

If you’re still on stage one struggling to think of your first product idea, starting with a niche is a great place to start. There are countless niches across limitless industries you can pursue, with the chance to narrow down your specialism as you go. The key is to identify a niche market that you feel you can master, and one that has a viable audience and group of consumers.

Carving out a niche market and positioning yourself as the go-to brand for a...

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