Holiday Shopping Survey
5W Public Relations has released their 2020 Holiday Shopping Survey, which looks at consumer intentions as the holiday shopping season approaches. The findings from the survey will be especially useful ...
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The Right Strategy to Implementing PPC
The pandemic has made some notable structural changes in the global economy, with many businesses looking towards e-commerce as the best way to move forward. With everyone staying in their ...
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How to Create a Memorable Brand Slogans or Tagline
How are developed? Why spend time on a unique brand tagline? Some brands are so well developed that a brand can be conjured in mind instantly if you say a certain ...
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Standing Out in the Crowd
Although he probably didn’t have channels in mind at the time, American televangelist Joel Osteen was spot on when he said, “Be the one to stand out in the crowd.” ...
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Marketing to Gen-N
There have been countless articles written about how to market to boomers, millennials, Gen X, Y, and Z but Gen-N? That’s the label coined recently by Brian Solis of CMO ...
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Better ROI? Free Press Release Distribution or Paid PR Media
In the entire history of public relations, press releases have been the key element in creating a feature for clients and their businesses. However, back in the past, people kept ...
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Social Media Trend Forecast
Unlike the hotly contested presidential race, there’s pretty much universal agreement that everyone will be glad to see 2020 end. However, predicting what lies ahead next year in social media ...
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Out Of the Box Marketing
The main reason why small businesses can’t properly execute their marketing ideas is that these ideas tend to require big budgets, which the businesses don’t usually have. However, there are ...
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Digital PR: Importance for Your Brand in 2021
Digital PR is an online marketing approach that’s used to increase a brand’s awareness via internet-based strategies. While in many ways it’s similar to traditional PR, digital PR reaches a ...