Feature Article
Feature Article

Thought Leadership vs. Content Marketing

Businesses looking to increase brand awareness are already familiar with the popularity of thought leadership when it comes to their marketing tactics. The same thing goes for content marketing, which is frequently praised for creating more leads compared to other strategies. However, many business owners aren’t aware that these two strategies have clear key differences.

When it comes to content marketing, it’s a top-down communication method – and it can be promoted business to business (B2B) or business to consumer (B2C). Additionally, content marketing aims to create a relationship with the readers instead of starting a dialogue. This is because communication is framed hierarchically in content marketing, which is different from thought leadership.

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Insights

Product Sampling as Part of your Campaign Strategy

Compared to other sales promotion techniques, product sampling has a lasting impact. Giving away freebies to customers is an effective way of promoting a product. Reactions of customers to free samples can also become components of ads.

Although the campaign ran into the controversy of cultural imperialism, Burger King’s “Whopper Virgins’ had its own degree of success.

Compared to other sales promotion techniques, product sampling has a lasting...

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Video Game Public Relations

These days, there are still a number of people who don’t really understand how big the video game industry really is.

Generally, about ten game titles make just as much if not more than Hollywood’s biggest hit movie each year. Just in the last year, the gaming industry’s revenue reached over $150 billion.

These days, there are still a number of people who don't really understand how...

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Pet PR: Pet Public Relations Campaign

With pets over the world, pet brands really have to work hard if they want to stand out from the crowd, as they have to compete with each other and the countless similar products from other brands.

That’s why their campaigns have to be developed with an authentic emotional connection that’s going to grab the target audience’s attention and break through the noise.

With pets over the world, pet brands really have to work hard if they want to...

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what is a press release
what is a press release

What is a Press Release and Why is It Important?

Communication has been dramatically changed by social media. It was because of these platforms that great pop culture moments have been created, and even political revolutions have started by people getting together on them.

With companies still trying to figure out the best way to utilize the power of social media platforms, one of the most well-known marketing tools has transformed its original purpose.

Communication has been dramatically changed by social media. It was because of...

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What is the Public Relations Flywheel?

Public Relations firms work very well for larger and established brands because their focus is on getting more mentions and generating more buzz.

With larger companies, these smaller wins count because they are established enough to generate traction even through smaller mentions.

Public Relations firms work very well for larger and established brands...

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Growing a Business Through Public Relations

At its core, public relations is the best way for startups to develop mutually beneficial relationships both with journalists and with the target audience. This helps generate positive brand awareness and grow the company itself.

Although big brands and corporations can afford to collaborate with professional PR agencies and have tailored campaigns, startups don’t usually have the budget to do the same.   However, they can learn from others’ campaigns.

At its core, public relations is the best way for startups to develop mutually...

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Niche Marketing: How to Own your Niche

Carving out a niche market and positioning yourself as the go-to brand for a specific audience and a specific product is a great way to ensure success when selling online. Not only does doing so establish your credibility over competing brands, but it also results in a more focused business; from your unique value marketing to carefully thought out content marketing, niche marketing makes it easier for the right customers to think, “this brand is for me.”

If you’re still on stage one struggling to think of your first product idea, starting with a niche is a great place to start. There are countless niches across limitless industries you can pursue, with the chance to narrow down your specialism as you go. The key is to identify a niche market that you feel you can master, and one that has a viable audience and group of consumers.

Carving out a niche market and positioning yourself as the go-to brand for a...

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