How PR Firms Work During WFH
With the rise of online and remote work, many businesses decided to switch things up, and plenty started working remotely. However, as the pandemic started to spread to all areas of ...
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The Basics of Litigation PR
Talking about court cases has been one of the essential parts of being a journalist as well as being a great way to tell stories. However, these days, reporting has ...
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PR Strategy Tips for Shopify E-Commerce Websites
The main goal of any online store is to increase traffic and conversions. However, sometimes, the basic cookie-cutter strategy doesn’t fully work, and shop owners have to look for other, ...
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7 Habits of Highly Effective PR People
Public relations professionals have had a full plate on their table. As in most issues, there are more than one and sometimes several sides to a story or issue so ...
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Generate More Leads
The rise in digital popularity created huge opportunities for marketers during the pandemic. However, increased competition makes it imperative that CMOs adapt new strategies to generate more leads while shedding ...
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PR Pitch: 3 Elements to Create a Winning Pitch
Every day, reporters and other media gatekeepers are inundated with press releases, emails, and social media messages, each one vying for attention. When a brand is part of that massive ...
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Fundamental Factors PR Campaign Need
How can a brand know if a PR campaign will be successful? The short answer is, no one can be absolutely certain of success. We can, however, trust probability based ...
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Increase your Earned PR Reach
Paid media is a vital part of just about any PR or marketing plan, but what about increasing the opportunities for and effectiveness of organic media mentions? Is there a ...