The truth about today’s working environments is simple: they’re changing, and businesses need to be aware of these shifts in order to evaluate what changes make sense for their models ...

It’s coming, and it’s coming sooner than we may think: the cookie is dying. No, not the chocolate chip varietal that we consume in embarrassing quantities on our couch. The ...

Does it seem that the stores are displaying holiday items earlier and earlier each year? The term “Christmas Creep” was first used in the mid-1980s to describe the merchandising of ...

Public relations specialists are known under different names such as communications specialists and/or media specialists. Whatever the title happens to be, this individual is charged with a variety of responsibilities ...

We’ve written before about the idea of tailoring a brand’s content marketing strategy to the platform the content will be published on. But what about the type of content, not ...

There was a time when PR was associated with free publicity and marketing with paid advertising. That distinction has blurred since the popularity of the internet, especially social media. On ...