5W PR – Public Relations

Cary Leibowitz - 09 Dec 2019

Effective Steps For Apologies During A PR Crisis

Anyone that has spent any time following the news would certainly know by now that apologies are fairly commonplace these days. Whether someone’s apologizing for an honest mistake of an ...

How Grocers Stay Relevant in a Changing Marketplace

Looking at the marketplace as a whole, trends report that larger, traditional grocery stores in the United States are experiencing a downturn. National or larger regional chains are struggling to ...

Influencer PR: Influencer Marketing Guide

What is Influencer Marketing Influencer marketing is actually fairly easy to understand. You find influencers who are popular with your target audience, and they spread the word about your products or ...

PR vs. Advertising: What’s the difference?

When most people hear about PR and advertising, they assume it’s roughly the same thing. The reality, in fact, is that there’s a big difference between them. The mistaken belief ...

Data: More Than a Four Letter Word

With the increasing popularity and adoption of digital marketing, data has become the heart and soul of the marketing profession. Companies that relied on the interpretation of data and wisely ...

Big Tech Advertising: Olive Branch or Smoke Screen?

Most marketers find themselves paying close attention to the television ads that air during their nightly time in front of the TV. Advertising is a fascinating study in social strategy ...

Gain a PR Boost by ‘Humanizing’ a Brand

Now, more than ever, consumers are seeking connections. Connections with one another, connections with brands, connections with strangers on the internet. Gone are the days where businesses can run rampant ...

Balancing Feel and Instinct with Data

Data drives the majority of our decisions today. Particularly in the marketing and public relations spaces, automation and artificial intelligence have become cornerstones of practice. New insights are now available ...