5W PR – Public Relations

Cary Leibowitz - 30 Mar 2020

Differences between a PR campaign and a PR plan

Public relations, as an industry itself, falls under the umbrella of marketing. PR is used to connect a business to a target audience, by communicating with that audience through media ...

Mega, Micro, Macro and Nano Influencers: The Difference Is in the Numbers

The current trending tactic for marketing strategies is influencer marketing, which has started showing up in practically every strategy. However, there are big differences between influencers, and not just where ...

CBD Technology and Products Changing the Industry

Cannabis and CBD technology products have been on the rise in recent years, with many consumers using them daily thanks to CBD’s potential to provide medical and therapeutic benefits.

Digital vs. Traditional PR – Overlaps and Distinctions

As more consumers are spending more time online and on social media, digital PR has become a necessity for most brands. For many, though, the jump from traditional PR to ...

Guidance on Coronavirus in the Workplace

Companies and corporations are scrambling to adjust to what the COVID-19 pandemic means for day-to-day business. Industries and states that haven’t already been restricted by government policy are wondering if ...

How Can Public Relations Pros Monitor Public Opinion

One of the fundamentals of public relations is tracking and monitoring the opinion of the public. Additionally, in the past few years, thanks to social media, it has become easier ...

How Has Social Media Disrupted Public Relations

For several years now, the mainstream news channels, including newspapers and TV broadcasts, are no longer the main industries for breaking news stories – especially if it means keeping up ...

Female Founded Startups

March is Women’s History Month, and to celebrate, businesses are recognizing the women who make them successful, and taking the opportunity to bring awareness to the issues women still face ...