Crisis Management: Challenges Affecting Crisis Communication
Creating an effective crisis management plan can be a hard task for any communication team. Not only because of risks associated with crises—including everything from the damage of reputation to ...
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Social Media Crisis Management: PR Communication Stategy
Crises come and go, and many, like the pandemic, can’t even be foreseen. Nonetheless, those that seriously affect the brand, its employees, operations, and leadership can have devastating and long-lasting ...
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Healthcare Communication Strategies During Pandemic
The coronavirus pandemic has presented a global crisis unlike any other that has been experienced in the past, affecting every industry on the globe. With the COVID-19 pandemic disrupting operations ...
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Bylines: Using a Byline as part of a PR Campaign
A byline is content on a publication that features the authors name. Bylines are featured at the beginning of the content, or at the end as a signature. Having a list ...
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Legal PR: Basics of Litigation Public Relations
Talking about court cases has been one of the essential parts of being a journalist as well as being a great way to tell stories. However, these days, reporting has ...
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Communicating Post-PR Crisis
Any business knows that no matter what’s going on and how well they are on top of everything, a crisis is never expected. However, how well the business can respond ...
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Managing the Aftermath of a Digital PR Crisis
Brands need to have a vibrant and active social media presence today. That’s just a fact of doing business in the modern world. However, being on social media comes with ...
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Integrated Communications: Definitive Guide and Strategy [IMC in 2020]
IMC or integrated marketing communications is a strategy that takes the marketing department within an organization, from working on different strategies and functions, into one interconnected approach. Integrated marketing communications take ...