Crises come and go, and many, like the pandemic, can’t even be foreseen. Nonetheless, those that seriously affect the brand, its employees, operations, and leadership can have devastating and long-lasting ...

The coronavirus pandemic has presented a global crisis unlike any other that has been experienced in the past, affecting every industry on the globe. With the COVID-19 pandemic disrupting operations ...

A byline is content on a publication that features the authors name. Bylines are featured at the beginning of the content, or at the end as a signature. Having a list ...

Any business knows that no matter what’s going on and how well they are on top of everything, a crisis is never expected. However, how well the business can respond ...

Brands need to have a vibrant and active social media presence today. That’s just a fact of doing business in the modern world. However, being on social media comes with ...

IMC or integrated marketing communications is a strategy that takes the marketing department within an organization, from working on different strategies and functions, into one interconnected approach. Integrated marketing communications take ...