HR Tech & Future
of Work

Leading the Conversation About the Future of Work

With the changing of the office setting and rise of remote work, workplace issues have become a hot topic of conversation not only for workplace and HR writers, but also for many media covering business, culture, lifestyle and beyond. Constant shifts in power in the labor market between employees and employers mean the landscape is changing constantly, with conversations about hybrid work, economic reports and labor forecasts, job openings, corporate culture, interviewing, and job searches almost always top-of-mind.

As the market continues to become more saturated and grows further with new entrants and startup funding, it is more critical than ever for businesses in this sector to educate potential clients - through media, social and digital channels - on their points of difference through communication and messaging that is creative, insightful, and captivating.

5WPR has experience in doing PR for many different types of HR companies, including hiring/recruiting, HRIS & Manager Enablement, payroll, compensation and benefits and training and employee development.

5W's extensive roster of brands in this space includes many high-growth pre-IPO and public companies. Examples include HiBob, WorkForce Software, Adzuna, Chronus, Bayard Advertising, WizeHire, DailyPay, Epignosis, and payroll companies.

Levering Deep and Wide Industry Knowledge and Media Relationships

In the HR and workplace industry in particular, it is important for companies to not only highlight their business capabilities and differentiators, but also to be positioned as a resource on trends, advice, and best practices. Potential clients of these organizations want to know that HR software and services providers can speak to broader industry shifts outside of their tool offerings, and that they understand the space they are competing in.

What does this mean for PR and media efforts?

To answer this need, 5W works with clients to develop strategic and impactful thought leadership programs, and effectively establishes clients' company executives as industry thought leaders to break through in top-tier and targeted trade media. This includes discussing HR tech needs, but goes beyond that to address other buzzy topics - whether it's hybrid work, employee/manager relationships, benefits and perks, job trends, or another hot topic.

Data is another powerful tool in breaking through to top-tier media. 5W works closely with clients to leverage internal data or to develop new studies that will resonate with editors, and can also be leveraged for marketing efforts beyond PR.

Through all of the work that we do, 5W combines its understanding of the industry with an agility and dedication that allows us to get our clients out ahead of the next big thing - and often to be first to lead a trend.

Getting You in Front of Key Audiences that Matter

With strong connections across the HR and workplace landscape, our team works with clients to create comprehensive media relations strategies and execute on them effectively. We know how to reach the broader HR community, and also recognize that in today's environment, it's more than just an HR team member who makes decisions. That's why we work with clients to build narratives and communications plans that not only reach HR tech buyers, but also c-suite executives, mid-level managers, and even individual employees themselves.

In today's workplace environment, every employee within an organization has an impact on the decisions HR teams make. We are also experienced in telling brands' larger stories in order to get in front of broader business media and potential investors. Since the pandemic, the industry saw record funding funneled into HR tech startups. Businesses in this space are continuing to see funding and growth. 5W pushes front and center educating press on the value proposition of our clients, while working with many brands to announce their funding and growth from Series A to Series D.

Through our work, 5W is continuously placing clients in top-tier news stories that matter most for their growth and brand awareness. The team also runs many successful awards and speaking programs that further amplify brands and executives.

We have extensive PR experience across many HR sectors, including:

1. Recruiting and Staffing
2. Compensation and Benefits
3. Human Resources Compliance
4. Organizational Structure
5. Training and Development
6. Performance Management
7. Workplace Safety and Health Issues

Frequently Asked Questions - HR Tech & Future of Work PR

What HR tech categories does 5WPR work with?

5WPR has experience across many types of HR companies, including hiring and recruiting, HRIS and manager enablement, payroll, compensation and benefits, and training and employee development.

What HR tech companies has 5WPR worked with?

5W's roster includes high-growth pre-IPO and public companies such as HiBob, WorkForce Software, Adzuna, Chronus, Bayard Advertising, WizeHire, DailyPay, Epignosis, and payroll companies.

How does 5WPR position HR tech executives as thought leaders?

5W develops thought leadership programs that establish company executives as industry voices in top-tier and trade media, addressing not just HR tech products but broader topics like hybrid work, employee-manager relationships, benefits, and job trends.

Does 5WPR support HR tech companies through funding rounds?

Yes. 5W works with HR tech brands to announce funding and growth from Series A through Series D, educating press on the value proposition behind the raise as part of broader business and investor-facing storytelling.