How the audit works.
A standardized prompt-testing methodology used across the 5W AI Visibility Index Series — applied to your brand and your three closest competitors.
Submit your brand & competitors
Enter the four URLs and your category. 5W's research team reviews and confirms the prompt set within one business day.
5W runs the prompts
Ten category-relevant buyer-intent prompts are run across ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews — fifty total interactions captured.
Citations & gaps scored
Each interaction is scored for citation presence, citation rank, sentiment, and source mix. Your brand is benchmarked head-to-head against the three competitors.
Sample report delivered
You receive a PDF report with citation share charts, top three competitive gaps, and a 30-minute walk-through with a 5W strategist.
What the report looks like.
An illustrative preview of the citation share, query share, and competitive gap analysis 5W delivers in every sample report. Real reports are populated with your actual data.
Citation Share Across 5 Engines
Citation Share by Brand
Top Competitive Gaps
- CriticalZero presence on the top three commercial-intent prompts in your category.
- CriticalCompetitor 1 cited 4× more often on Perplexity due to source authority gap.
- HighSentiment trails competitors by 14 points on customer-experience queries.
- HighMissing FAQ schema on five priority pages — competitors capture the snippet.
Sample report vs. full audit.
The sample is a directional snapshot. The full audit is the action plan.
Upgrade to the full audit when you're ready to compete.
The full 5W AI Citation Audit is a 50-prompt deep dive with sentiment scoring, source-mix analysis, and a 90-day GEO action plan — delivered with a strategist working session. Most audits convert into ongoing 5W engagements.
Talk to a 5W StrategistSample (Free)
- 10 buyer-intent prompts
- 5 engines covered
- 3 competitor benchmarks
- Citation share + top 3 gaps
- PDF report
- 30-minute walk-through
Full Audit
- 50 buyer-intent prompts
- 5 engines covered
- Up to 6 competitor benchmarks
- Citation share + query share + sentiment + source mix
- Full PDF + interactive dashboard
- 2-hour strategist working session
- 90-day GEO action plan
- Quarterly re-audit option
Common questions.
What is an AI Citation Audit?
An AI Citation Audit measures a brand's presence inside generative AI engines — citation share, query share, sentiment, and competitive position across ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews. The 5W AI Citation Audit benchmarks a brand against its three closest competitors across a category-relevant prompt set.
How does the free sample audit work?
You enter your brand URL, three competitor URLs, and your category. 5W runs a 10-prompt sample across the five major engines and returns a directional report showing relative citation share, missing prompts, and the most critical gaps. The full audit covers 50 prompts and is delivered with a strategist working session.
What does the full audit include?
The full 5W AI Citation Audit includes a 50-prompt run across all five engines, citation share scoring, query share scoring, sentiment analysis, competitive gap analysis, source mix analysis, a 90-day GEO action plan, and a working session with a 5W strategist to walk through findings.
How long does the sample report take?
The 10-prompt sample report is delivered within two business days. The full 50-prompt audit is delivered within ten business days, with a strategist working session scheduled separately.
Is the sample audit really free?
Yes. The 10-prompt sample audit is delivered at no cost. 5W does not require a contract, retainer commitment, or any other obligation to receive the sample. Brands that find the sample valuable can upgrade to the full audit.
How is this different from an SEO audit?
SEO audits measure ranking on traditional search results. AI Citation Audits measure presence inside synthesized AI answers — a different surface, different signals, different competitive set. Most brands are visible on one and invisible on the other.
What methodology does 5W use?
The same prompt-testing methodology used in the 5W AI Visibility Index Series — running fixed prompt libraries across all five major engines on a defined sampling schedule, capturing citations, sentiment, and source mix systematically.
The brands cited inside AI get bought.
5W's GEO and AEO practices help brands earn citation authority across ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews — through earned media, structured data, content, and continuous citation auditing.
The AI Communications Firm.
5W is the AI Communications Firm, building brand authority across the platforms where decisions now happen — ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews — alongside earned media, digital, and influencer channels. 5W combines public relations, digital marketing, Generative Engine Optimization (GEO), and proprietary AI visibility research, helping clients measure and grow their presence in AI-driven buyer research.
Founded more than 20 years ago, 5W has been recognized as a top U.S. PR agency by O'Dwyer's, named Agency of the Year in the American Business Awards®, and honored as a Top Place to Work in Communications in 2026 by Ragan. 5W serves clients across B2C sectors including Beauty & Fashion, Consumer Brands, Entertainment, Food & Beverage, Health & Wellness, Travel & Hospitality, Technology, and Nonprofit; B2B specialties including Corporate Communications and Reputation Management; as well as Public Affairs, Crisis Communications, and Digital Marketing, including Social Media, Influencer, Paid Media, GEO, and SEO. 5W was also named to the Digiday WorkLife Employer of the Year list.