01
Submit your brand & competitors
Enter the four URLs and your category. 5W's research team reviews and confirms the prompt set within one business day.
5W Research · Free Tool
AI Citation Audit
See where your brand stands inside ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews. A free 10-prompt sample report, benchmarked against your three closest competitors.
ChatGPTClaudePerplexityGeminiGoogle AI Overviews
Methodology
How the audit works.
A standardized prompt-testing methodology used across the 5W AI Visibility Index Series and publisher studies like the Condé Nast AI Citation Portfolio — applied to your brand and three closest competitors.
02
5W runs the prompts
Ten category-relevant buyer-intent prompts are run across ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews — fifty total interactions captured.
03
Citations & gaps scored
Each interaction is scored for citation presence, citation rank, sentiment, and source mix. Your brand is benchmarked head-to-head against the three competitors.
04
Sample report delivered
You receive a PDF report with citation share charts, top three competitive gaps, and a 30-minute walk-through with a 5W strategist.
Preview
What the report looks like.
An illustrative preview of the GEO & AI Visibility scorecard 5W delivers — overall readiness, main findings, and the nine signals we score. Real reports are populated with your data.
The Verdict
Zero AI citations. Invisible to ChatGPT, Perplexity, Claude.
Sample brand was cited in 0 of 8 AI search prompts tested, while three competitors captured nearly every citation. Strong crawler access — weak content layer.
0%
AI prompts cited
0/3
Assistants mention it
29
Technical base
49
Overall
AI Readiness
AI Readiness
Main Findings
Critical
12
Errors
Critical to fix
Opportunity
13
Opportunities
Ground to capture
Working
7
Wins
Already working
Fast Win
5
Quick fixes
< 1 week each
Scorecard · Nine Signals
29
Technical
38
Content E-E-A-T
0
GEO Visibility
100
AI Crawler Access
51
Core Web Vitals
0
Reddit Presence
90
Social & YouTube
30
Authority
62
Schema Coverage
Strong (75+) Developing (50–74) Critical / needs work (<50)
Top Competitive Gaps
- CriticalZero presence on the top three commercial-intent prompts in your category.
- CriticalCompetitor 1 cited 4× more often on Perplexity due to source authority gap.
- HighSentiment trails competitors by 14 points on customer-experience queries.
- HighMissing FAQ schema on five priority pages — competitors capture the snippet.
5W GEO & AI Visibility Audit · Methodology aligned with the 5W AI Visibility Index Series
Run yours →Why this audit is different
25+ years in earned media
Findings are interpreted by a team that has placed brands in Bloomberg, WSJ and Forbes — not a generic SEO scan.
Proprietary signals
LION internal-link intelligence, our AI-crawler probes, and cross-model coverage on top of the standard technical stack.
Ends with a plan, not a PDF
When connected to Search Console and Analytics, the audit re-runs weekly and our team executes the fixes and produces the content.
Compare
Sample report vs. full audit.
The sample is a directional snapshot. The full audit is the action plan.
Free
Sample
- →10 buyer-intent prompts
- →5 engines covered
- →3 competitor benchmarks
- →Citation share + top 3 gaps
- →PDF report
- →30-minute walk-through
Strategist-led
Full Audit
- ★50 buyer-intent prompts
- ★5 engines covered
- ★Up to 6 competitor benchmarks
- ★Citation share + query share + sentiment + source mix
- ★Full PDF + interactive dashboard
- ★2-hour strategist working session
- ★90-day GEO action plan
- ★Quarterly re-audit option
Free sample audit
Run yours.
Enter your brand, three competitors, and category. 5W's research team confirms your prompt set within one business day and delivers a directional report in two.
- → 10 buyer-intent prompts
- → 5 engines · ChatGPT, Claude, Perplexity, Gemini, AI Overviews
- → Competitive citation share + top 3 gaps
- → 30-minute strategist walk-through
FAQ
Common questions.
What is an AI Citation Audit?
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An AI Citation Audit measures a brand's presence inside generative AI engines — citation share, query share, sentiment, and competitive position across ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews. The 5W AI Citation Audit benchmarks a brand against its three closest competitors across a category-relevant prompt set.
How does the free sample audit work?
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You enter your brand URL, three competitor URLs, and your category. 5W runs a 10-prompt sample across the five major engines and returns a directional report showing relative citation share, missing prompts, and the most critical gaps. The full audit covers 50 prompts and is delivered with a strategist working session.
What does the full audit include?
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The full 5W AI Citation Audit includes a 50-prompt run across all five engines, citation share scoring, query share scoring, sentiment analysis, competitive gap analysis, source mix analysis, a 90-day GEO action plan, and a working session with a 5W strategist to walk through findings.
How long does the sample report take?
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The 10-prompt sample report is delivered within two business days. The full 50-prompt audit is delivered within ten business days, with a strategist working session scheduled separately.
Is the sample audit really free?
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Yes. The 10-prompt sample audit is delivered at no cost. 5W does not require a contract, retainer commitment, or any other obligation to receive the sample. Brands that find the sample valuable can upgrade to the full audit.
How is this different from an SEO audit?
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SEO audits measure ranking on traditional search results. AI Citation Audits measure presence inside synthesized AI answers — a different surface, different signals, different competitive set. Most brands are visible on one and invisible on the other.
What methodology does 5W use?
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The same prompt-testing methodology used in the 5W AI Visibility Index Series — running fixed prompt libraries across all five major engines on a defined sampling schedule, capturing citations, sentiment, and source mix systematically.
Engage with 5W
The brands cited inside AI get bought.
5W's GEO and AEO practices help brands earn citation authority across ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews — through earned media, structured data, content, and continuous citation auditing.