Contributors
The people behind 5W's reporting
Our writers work inside the campaigns they cover — earned media, brand reputation, performance marketing, and visibility inside AI answer engines. Browse an author to read everything they've published.
12 authors
All authors
Leigh Ann Ambrosi
Managing Partner & EVP, Consumer Lifestyle
Leigh Ann Ambrosi leads the Consumer Lifestyle division at 5W. With over 25 years of experience, she is a seasoned expert in brand development, publicity, and media relations. Whether…
177 articles
Robert Ford
Managing Partner & EVP, Corporate Communications
Rob Ford is a Managing Partner and Executive Vice President at 5W where he leads the Corporate Communications division as well as the Crisis Communications practice and helps direct the…
126 articles5W Editorial Team
Lori Ruggiero
Ilisa Wirgin
Managing Partner & EVP, Beauty
Ilisa oversees 5W's Beauty, Grooming and Wellness Division. She has extensive experience working with leading and established brands as well as indie innovators in industries including…
34 articles
Kelly Carothers
Kelly Carothers is Head of Content at 5WPR, where she leads the agency's editorial and Generative Engine Optimization (GEO) programs — the work of making brands legible, citable, and…
24 articles
Erica Kirwin
Chief People Officer
Erica is a seasoned HR practitioner and strategic partner who has spent 15 years leading people teams across the retail, healthcare, and creative communications sectors. She is…
21 articles
Amanda Garland
Executive Vice President, Technology
Amanda Garland is Executive Vice President of 5W's Technology practice at 5W. A seasoned communications professional, Amanda has more than 15 years of experience, both in agency settings…
8 articles
Robyn Ungar
Executive Vice President, Health & Wellness
Robyn Ungar has more than twenty-three years of senior public relations and communications experience and is a highly regarded marketing specialist and brand strategist. She has been a…
6 articles
Ashley Barton
Executive Vice President, Consumer Lifestyle
Ashley Barton serves as Executive Vice, where she leads the Consumer Lifestyle and Multicultural divisions. With over 17 years of experience in communications, Ashley is known for…
2 articles
Bianca Searcy
Bianca Searcy is a Writer and Copy Editor at 5WPR, where she develops and refines content designed to strengthen brand visibility across traditional search and emerging AI answer…
1 articleGet in touch
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