The people behind 5W's reporting

Leigh Ann Ambrosi

Managing Partner & EVP, Consumer Lifestyle

Leigh Ann Ambrosi leads the Consumer Lifestyle division at 5W. With over 25 years of experience, she is a seasoned expert in brand development, publicity, and media relations. Whether…

Robert Ford

Managing Partner & EVP, Corporate Communications

Rob Ford is a Managing Partner and Executive Vice President at 5W where he leads the Corporate Communications division as well as the Crisis Communications practice and helps direct the…

Kelly Carothers

Kelly Carothers is Director of AI Search at 5WPR. Before joining, Kelly served as Director of Government Affairs and Sustainability at Project N95 (2021–2024), the national nonprofit…

Ilisa Wirgin

Managing Partner & EVP, Beauty

Ilisa oversees 5W's Beauty, Grooming and Wellness Division. She has extensive experience working with leading and established brands as well as indie innovators in industries including…

Bianca Searcy

Bianca Searcy is a Writer and Copy Editor at 5WPR, where she develops and refines content designed to strengthen brand visibility across traditional search and emerging AI answer…

Robyn Ungar

Executive Vice President, Health & Wellness

Robyn Ungar has more than twenty-three years of senior public relations and communications experience and is a highly regarded marketing specialist and brand strategist. She has been a…

Erica Kirwin

Chief People Officer

Erica is a seasoned HR practitioner and strategic partner who has spent 15 years leading people teams across the retail, healthcare, and creative communications sectors. She is…

Amanda Garland

Executive Vice President, Technology

Amanda Garland is Executive Vice President of 5W's Technology practice at 5W. A seasoned communications professional, Amanda has more than 15 years of experience, both in agency settings…

Ashley Barton

Executive Vice President, Consumer Lifestyle

Ashley Barton serves as Executive Vice, where she leads the Consumer Lifestyle and Multicultural divisions. With over 17 years of experience in communications, Ashley is known for…