SPACS & IPOs

5W's SPAC PR team guides clients through the highly regulated structure of communications during the initial process of launching a Special Purpose Acquisition Company. This takes place across a significantly shorter timeframe than traditional Initial Public Offering but comes with unheeded opportunities for media relations and promotion.

Public Relations campaigns for SPACs and IPOs require an in-depth knowledge of SEC regulatory processes and experience handling highly-sensitive information. 5W's team of seasoned experts knows the ins and outs of media relations for IPOs and can best guide clients to get maximum exposure, while staying well within the policy lines.

If done correctly, the company will enter into the market with significant buzz and a strong market share. Services offered to SPAC public relations clients include media relations, investor communications, thought leadership, news jacking, data pitching, media training, content creation, digital media campaigns, speaking opportunities and liaising with exchanges.

THRIVING SPAC PR CAMPAIGN

A traditional IPO has a 30-day quiet period, with absolutely no press activity, the ramp up period to a SPAC merger couldn't be more different. Not only does a SPAC not require a quiet period, their success is largely based on the media hype built around the SPAC. Every step offers a unique opportunity to position the SPAC with target audiences and increase awareness to each step of the process such as: the company announcement, deal marketing, closing and on-going new public company profiles.

DEEP UNDERSTANDING OF FINANCIAL SERVICES SECTOR

5W has an established history of facilitating financial communications from: buy-side and sell-side M&A transactions, IPOs, funding round announcements, and recapitalizations, as well as direct experience working with internal and external IR teams.

Past IPO and SPAC launches supported by 5WPR include prominent SaaS and CEM platforms, gaming technologies, lodging and entertainment, internet commerce sectors, and financial technology companies. It takes highly coordinated efforts to navigate the IPO ecosystem, and the team at 5W SPAC PR and IPO PR team has established a four-part strategy to successfully launch IPOs and SPACs into their target company.

FUNDING ROUND PUBLIC RELATIONS TO CAPITALIZE ON EACH ROUND

5WPR has a seasoned track record of gaining tremendous press for clients funding round announcements ranging from seed to series C. In 2020 alone, 5W's corporate and technology division did over $1B in standalone funding rounds, making the team highly sought-after by startups around the world. 5W's media contacts count on the team to bring them the best and latest in startup and funding round news, making the firm a go-to choice for businesses looking to capitalize on these important milestones.

EARNINGS/INVESTOR MEDIA SUPPORT FOR PUBLIC CLIENTS

5W's corporate and technology team has managed investor, capital markets, and financial press for some of the world's biggest brands including enterprise management software, Jamf, customer feedback management software company, Medallia, online provider of aftermarket car parts, CarParts.com and cloud contact center, Five9.

The 5W team develops separate quarterly strategies that aim to build credibility with retail and institutional investors via the media while navigating SEC-mandated quiet periods. This includes unique messaging and executive preparation around earnings, in addition to media outreach. In the event of a down quarter, 5W can help mitigate negative press, with a shift in messaging to drive a narrative that supports a positive brand perception, reaching the media and investors alike.

Put simply, 5W gets results. They are great at media placements, and facilitating a steady flow of thought leadership pieces among the likes of Entrepreneur and Fortune. The team is always available, strategic, smart and responsive to feedback - just the way it should be.

Jonny Steel, VP Marketing
Payoneer Co

5WPR has been a critical extension of our team. They know our business and their strategic counsel has instilled a sense of trust and confidence. The team's knowledge of the industry, coupled with their solid media relationships, have delivered demonstrable success in building our presence as a thought leader in the ecommerce space.

Scott Opiela, CMO,
Commerce Hub

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