Experts in Beauty PR & Grooming PR

5W Understands the Changing Face of Beauty PR

Beauty brands looking to shine in a crowded space, benefit from our digital-first programming and know-how including social media campaigns via TikTok, Instagram and YouTube, online media, influencer strategies and affiliate marketing campaigns. 5W Public Relations (5WPR) navigates this challenge by breaking the beauty PR mold and delivering campaigns that create personal and powerful connections with media consumers, retailers and influencers. We have extensive beauty PR experience and it shows in our work as a leading beauty pr firm.

Our Approach is a Beautiful Thing

As a Top 3 Beauty PR Agency in the country and winner of the PR News Agency Elite Award for Marketing to Women, we approach each assignment in the beauty industry with effective and fresh strategies that engage beauty consumers with the products, services and companies they need to know. From media relations, influencer marketing, social campaigns, events, retail integration and cause marketing, social media and guerilla marketing or brand partnerships, we are committed to creativity and innovation. The 5W team will help develop brand-specific programs to captivate your audience and get your message heard.

Our Team Helps You Stand Out in the Crowd

Staffed by a team of beauty insiders, beauty bloggers, beauty PR veterans and others well-connected and focused in the industry, 5W's beauty team has the specialization, extensive experience, media contacts and creativity that make for an outstanding marketing campaign. 5W's beauty division operates as a boutique agency within the group, and shines with extensive experience, deep relationships and category insights.

Considered to be the partner of choice for indie beauty brands to some of the best-known brands in this sector, the Beauty Public Relations team at 5W is known for bringing competitive results. Whether we are working to put a mature beauty brand back in the spotlight, launching an indie beauty brand into mass retail or introducing a top-selling international brand to the U.S. marketplace, 5W is dedicated to connecting brands to professional ambassadors and structuring beauty PR programs that will generate millions of media impressions, drive enormous buzz and create thought leadership opportunities and celebrity influence.

A Knockout Client List

Our client list includes leading established, legacy brands as well as entrepreneurial indie innovators, spanning across haircare, cosmetics, skincare, wellness, oral care, nails, fragrance, and aesthetics. We have supported franchises, e-retailers, spas and salons, and leading industry professionals, such as DevaCurl; Sugarbear; The Doux; L'Oréal Professional; Environ; Rapidlash; Curls; Uppercut Deluxe; Smoothskin; Lumenis; It's a 10; Indie Beauty Expo; Ethique; The Mane Choice; essence cosmetics.

5W is ranked the 3rd largest beauty PR agency by O'Dwyer's, a leading public relations industry publication, and we are a 2023 PRovoke SABRE Finalist in the Beauty & Fashion category for client work as one of America's leading pr firms.