Beauty brands fight for coverage in a media landscape that is simultaneously shrinking for magazines and newspapers and expanding to blogs, video, beauty influencers and other digital "e-media", stretching resources to the limit. 5W Public Relations (5WPR) navigates this challenge by breaking the beauty PR mold and delivering campaigns that create personal and powerful connections with media consumers, retailers and influencers. We have extensive beauty experience and it shows in our work.

Our Approach Is A Beautiful Thing

As a Top 3 Beauty PR Agency in the country and winner of the PR News Agency Elite Award for Marketing to Women, we approach each assignment in the beauty industry with effective and fresh strategies that engage beauty consumers with the products, services and companies they need to know. From media relations, events, retail integration and cause marketing, social media and guerilla marketing, influencer outreach, beauty editor events or brand partnerships, we are committed to creativity and innovation. The 5W team will help develop brand-specific programs to captivate your audience and get your message heard.

Our Team Helps You Stand Out In The Crowd

Staffed by a team of former journalists, beauty insiders, beauty bloggers, beauty PR veterans and others well-connected and focused in the industry, 5W's beauty team has the specialization, extensive experience, media contacts and creativity that make for an outstanding marketing campaign.

Considered to be the partner of choice for some of the best-known brands in this sector, the Beauty Public Relations team at 5W is known for bringing competitive results. Whether we are working to put a mature beauty brand back in the spotlight, launching an indie beauty brand into mass retail or introducing a top-selling European brand to the U.S. marketplace, 5W is dedicated to structuring beauty PR programs that will generate millions of media impressions, drive enormous buzz and create celebrity influence.

A Knockout Client List

The PR agency client list includes pillar spa brands such as Decléor Aromatherapy Skincare and CARITA Paris; jane iredale; It’s a 10; Indie Beauty Expo; NeoCell; WUNDER2;; and popular teeth-whitening brand Supersmile.

5W is ranked the 3rd largest beauty PR agency by O'Dwyer's, a leading public relations industry publication, and we are one of the leading beauty PR agencies, both as a beauty NY PR firm and nationally.


The 5W team has been a tremendous asset for jane iredale by consistently garnering top-tier media placements around key product launches and brand announcements. They have achieved significant year over year growth in all three years of our partnership and continue to impress us with their efforts and capabilities.
Sarah Steven, VP, MarketingIredale Mineral Cosmetics, Ltd.
We love working with the 5W team! They have been steadfast in securing one amazing opportunity after another, and our PR results have skyrocketed since we began working with them. Not only does this talented beauty PR team consistently bring us in front of key editors and keep DECLÉOR and CARITA top of mind, but they also create excitement around all of our promotions, ultimately helping to drive sales.
Cindy Willette, Director of MarketingDECLÉOR USA

In my 30+ years of experience in marketing, I have worked with a number of agencies and PR firms but none as conscientious and caring as 5W Public Relations. I can honestly say the team members assigned to my account have the best interest of my company and my products in their hearts. They have good connections in the industry, inspire great participation at media events, brainstorm fun ideas and options for getting products noticed and mentioned in print, TV, and digital media channels. Each year the number of exposures goes up and the benefit of the exposures is seen in our product inquiries and sales. We are pleased with the results and return on investment seen from working with 5W Public Relations.
Dale Johnson, Managing DirectorCuraden USA
The team from 5WPR has promoted our brand on multiple platforms, including print, social media, and television, to ensure we receive both generational and multicultural brand awareness and appreciation. Driving media traffic to our booth at trade shows and desk-sides with beauty editors of high profile magazines, an important component to our brand recognition, were regularly organized and well executed to maximize our print opportunities and social media exposure. Always responding to our requests with immediate attention and professionalism, they have proven to be a valuable partner, continually assisting us to reach our goals. Without hesitation I would recommend this team of professionals to take ownership of your goals and expertly propel your brand.
Karen Asquith, G.M.Collin Skincare

5W Public Relations has been very integral in developing a highly customized and future forward public relations strategy for The Mane Choice. From their versatile expertise, knowledge, and connections in the beauty arena, 5W proves time and again to be a leader in driving story ideas and media angles that build our profile with the right audiences. They are responsive and more so than anything dedicated to our brand. We appreciate this partnership more than we could ever express.
Alexia Amerson, Senior Brand ManagerThe Mane Choice
After partnering with 5W for the second year in a row around our event, Indie Beauty Expo New York, we saw the press attendance at the event increase while their team helped facilitate more thoughtful coverage from more quality outlets than we have ever seen. We were able to build upon the ground work established the year prior; as the audience in New York City is among the most discerning, it is not an easy feat getting people to stay engaged year after year. Because of 5W’s due diligence and steadfast approach, Indie Beauty Expo NY 2018 was the most successful show Indie Beauty Media Group has produced to date. They are the perfect partner for our largest show and we are looking forward to continuing our relationship with their team.
Jillian Wright, co-founderIndie Beauty Expo