Reputation Management

5WPR excels at search engine optimization (SEO) and online reputation management (ORM). We understand the value of organic media, as well as the key role that search engines play in reflecting branding and reputation.

Using our deep understanding of search algorithms we leverage this process to boost the visibility of our clients in typical and atypical online searches.

Understanding Google's best practices, we ensure a strategy that generates more organic traffic for your site(s) and helps your brand's positive content rise on the search results page.

Our SEO & online reputation management capabilities include:

  • Website Cleanup / Optimization
  • Creating Micro-sites / Blogs
  • Blogging / Content Creation
  • Google Penalty Recovery
  • Blog Strategy
  • Cleaning Up Negative Search Results
  • Content Strategy
  • Mitigating & Managing Online Reviews
  • Conversion Rate Optimization
  • Social Media Strategy for SEO
  • Link Building
  • Content Marketing
  • SEO Training
  • Competitive Analysis
  • Keyword Research

If you'd like to redefine or shape your online reputation management, we can assist. We understand the importance search engines have upon business.

5W has worked with brands and individuals alike across a wide range of reputation concerns assisting each client in changing their narrative on Google search for the most important branded, high-traffic search terms. The 5W Digital Practice boasts SEO specialists, social media managers, content gurus, and members who are current Google partners, all assembled to attack our client's reputation issues from every corner of the digital marketing spectrum to achieve quick and decisive success. While 5W can't share specific examples for confidentiality reasons, below is a sampling of some relevant ORM experience.

Description: Top Selling Baby and Child Safety Product Company in America
Concern: Accusations and Mistruths

5WPR worked with the highest-selling and most trusted child safety companies in the country on a reputational matter related to accusations and mistruths originating from an influencer on the most viewed social media platform in the world. Our work centered on internal communications, strategic messaging for customer service, monitoring and managing the online conversation, and executive-level counsel on business decisions for the company.

5WPR helped manage the source of the hostility, effectively manage and mitigate the noise on social media to move away from the developing crisis, and established new processes for internal/external communications.

Description: Beverage Brand
Concern: CEO Misconduct

5W was called on by a leading beverage brand to offset its CEO's misconduct and termination which permeated the first pages of Google search for the branded keywords most searched by prospective customers. 5W digital utilized an in-house content creation squad who had spent years cultivating a top-notch private blog network to use for immediate content syndication purposes, social media specialists who designed new company profiles on a web of new SEO- smart platforms, and their highly-advanced and up-to-date technical SEO team members to confront the reputation challenges of the beverage brand as an unbeatable digital collective.

Through the production of new content designed specifically to focus on positive company initiatives surrounding its new CEO, product, and the company's philanthropic work, 5W was able to serve up SEO-rich content that outranked former content focused on the old CEO and only left positive content on the first three pages of Google search for all of the beverage brand's most valuable search terms.

Description: Fitness Mogul
Concern: False Claims

5W worked with a prominent female fitness guru and successfully silenced an army of brand enemies negating the amazingly positive product results seen by the health and wellness mogul by using creative tactics ranging from the creation of multiple negative Facebook group, rounding up a host of false claims on Better Business Bureau, and leaving lists of bogus reviews around her core product on major online marketplaces through which the bulk of her sales were funneled.

The group of brand suppressors put an astronomical dent in overall product sales and the acquisition of new customers by ruining her online footprint from every angle including Wikipedia, Amazon, Youtube, Facebook, and many others that ranked on page one for the fitness leader's most notable search terms.

5W digital created rounds of thought leadership content, built two full-scale branded review websites to assist in scaling content, partnered with top-tier Wikipedia editors, managed major social media profiles for the fitness authority, and assisted in creating review initiatives to excite the thousands of satisfied customers and get them to populate the major review sites with their positive five-star stories, overwhelming the negative review content and finally muzzling the opposition once and for all.

By promoting success stories through premium content placements on SEO-rich blog sites, inciting positive testimonials and new client reviews, and using the team's deep SEO expertise as guidance, 5W Digital excised all negative content from Pages 1 -3 within Google for branded keywords including the major products, the name of the fitness guru, and her company name.

Description: Ad Exec
Concern: Reputation Shift

5W partnered with a high-powered ad executive/entrepreneur to remove multiple pieces of negative content related to his prior work as CEO for another marketing telecommunications global superpower. 5W's goal included making certain negative articles vanish from the top three pages of google search by creating content highlighting the executive's professional marketing and business theories and shifting focus to his new company.

Through the quick creation of thought leadership content from the client's voice, building new profiles on a host of new social media platform, and creating an intricate backlinking apparatus to assist in giving ultimate visibility to each content piece published, 5W has successfully knocked the negative content pieces down below the top three pages of google search for all keywords surrounding the entrepreneur's name and the name of his new company.