Sub-Practice Area

Experts in Home & Housewares PR

Creative Programs Designed to Stand Out

When it comes to style, visibility is key, name recognition is everything, and brand awareness is the driver of consumer sales. Whatever the goal - launching a new line, developing strategies to dominate a category, or building associations between brands and endorsers - our team creates sophisticated public relations programs that capture attention for today's leading home and lifestyle brands.

Building Brands for Clients Across the Category

5W has worked with many notable home, housewares, culinary and lifestyle brands including All-Clad, Homedics, Rowenta, Lagostina, SMEG, Micro Cotton™, Cookina, IMUSA, KRUPS, T-Fal, Varidesk, Fitz & Floyd, Omega, Excalibur, Soniclean, Paintzen, Brooklyn Bedding, Chefman, F.N. Sharp, Nest Bedding and Mellanni Fine Linens.

Results are Always On-Trend

We execute integrated traditional and digital media programs for clients, keeping them top of mind when people are ready to buy. From boutique to mass market, consumer to trade and business media, 5W's reach is limitless.

Our Goal is to Directly Affect our Client's Bottom Line

We regularly and consistently attract strategic, focused media coverage for our PR clients, keeping them top of mind with their target demographics. In addition to traditional product placement, 5W Public Relations is best known for its out-of-the-box, nontraditional marketing in which we take a proactive approach to creating opportunities for our clients to be seen by consumers, influencers and the media.

A reliable team, 5W's consistent performance has inspired a long-lasting partnership. The team is communicative and transparent, and their knowledge of the client's brand makes them valuable assets. Their trustworthiness, market expertise, and consistent performance set them apart.

Erica Chang, Director of Marketing, HUROM

Sub-Practice Area

Experts in Home & Housewares PR

Creative Programs Designed to Stand Out

Building Brands for Clients Across the Category

Results are Always On-Trend

Our Goal is to Directly Affect our Client's Bottom Line

A reliable team, 5W's consistent performance has inspired a long-lasting partnership. The team is communicative and transparent, and their knowledge of the client's brand makes them valuable assets. Their trustworthiness, market expertise, and consistent performance set them apart.

Erica Chang, Director of Marketing, HUROM

Christian, Marketing & Events Specialist, SMEG

SMEG

The Pioneer Woman Collection

Krups

SodaStream

T-FAL

Tushy

All-Clad

Lagostina

Harmati

Nations Photo Lab

Tineco

Quince

Jung Lee

Framebridge

Brooklyn Bedding

Fitz & Floyd

Cleancult