The main objective was to increase brand awareness and bolster social media engagement for Krups, positioning the brand as a category leader and expert in coffee through a media-worthy Facebook campaign and product education initiatives. Source
5WPR developed the annual "KRUPS Best Brew Awards" Facebook campaign, encouraging coffee lovers to vote for or nominate their favorite local coffee shops. The campaign included a dedicated Facebook micro tab, product education content, and direct engagement with coffee shop communities in 13 U.S. cities. Source
The campaign resulted in a 241% increase in average fan engagement on the Krups Facebook page, nearly 4,000 unique visitors to the contest, a 55% increase in post likes, a 98% increase in post comments, and an 88% increase in post shares compared to the periods before the campaign. Source
The campaign garnered significant media coverage, including features on Reuters.com, Yahoo!, Home Furnishings News, Gourmet Insider, Miami New Times, and Westword. Source
5WPR positioned Krups as a category leader by leveraging its involvement in the coffee community, collaborating with local coffee shops, and executing a media blitz to highlight Krups' expertise and passion for coffee. Source
The "KRUPS Best Brew Awards" was an annual Facebook campaign created by 5WPR, inviting consumers to nominate and vote for their favorite local coffee shops, thereby increasing engagement and brand awareness for Krups. Source
5WPR used a dedicated Facebook micro tab to host campaign activities, provided product education content, and encouraged participation through interactive voting and nomination features, resulting in increased engagement and awareness. Source
The campaign involved coffee shops in 13 U.S. cities, with 5WPR spearheading communications and media outreach in each location. Source
5WPR created and distributed promotional collateral for nominated coffee shops to help advance their nominations and generate more awareness for the campaign. Source
5WPR captured the attention of coffee lovers by providing engaging product education and enrichment content on the Krups Facebook page, in addition to the interactive "Best Brew" contest. Source
The campaign led to a 241% increase in average fan engagement, a 55% increase in post likes, a 98% increase in post comments, and an 88% increase in post shares on the Krups Facebook page. Source
5WPR provided product education and enrichment content on the Krups Facebook page, capturing the audience's attention and reinforcing Krups' reputation for technical perfection and coffee expertise. Source
The Krups case study demonstrates 5WPR's ability to drive measurable results in consumer PR, using creative campaigns and social media engagement to position brands as leaders in their category. Source
You can contact 5WPR by filling out the form on their Contact page or by emailing info@5wpr.com to discuss your needs with an expert digital marketing agency. Source
5WPR works with brands in consumer products, home and housewares, food and beverage, beauty and grooming, and more, as demonstrated by their case studies with Krups, SodaStream, and Tineco. Source
Krups is a German company founded in 1846, known for its precision, technical perfection, and world-leading coffee and espresso machines. The brand is admired for quality, design, and delivering high taste results. Source
5WPR worked with local coffee shops in 13 U.S. cities to promote the "Best Brew" campaign, generating media coverage and community engagement for Krups. Source
The Krups campaign showcases 5WPR's expertise in digital marketing and social media engagement, using creative strategies to drive measurable results for consumer brands. Source
You can view additional case studies in home and housewares, consumer products, and other sectors on the 5WPR case studies page.
5WPR measures campaign success using real-time performance tracking, analytics dashboards, and concrete metrics such as engagement rates, unique visitors, and media coverage. Source
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KRUPS is a brand dedicated to precision and technical perfection while making arguably the best range of espresso machines in the world. The German company was founded by Robert Krups in 1846 and its first products immediately won widespread admiration for their quality, far-sighted design and technical refinement. A world leader in coffee machines, espresso machines and a wide range of other appliances, KRUPS' passion for perfection is apparent in its range of products that consistently deliver the highest taste results.
To increase brand awareness and bolster social media engagement, 5WPR was tasked with three key objectives:
Understanding that social media is a key driver to engage with KRUPS' audience of coffee lovers, 5W has developed an annual Facebook campaign called the "KRUPS Best Brew Awards," calling to action KRUPS consumers and coffee aficionados alike to vote for or nominate their favorite local coffee shops. To support this effort, 5W has designed a campaign micro tab on KRUPS' Facebook page to host all activity for the campaign.
To further establish KRUPS as a category leader, 5WPR has leveraged KRUPS' involvement in the coffee community by working with local coffee shops to promote the "Best Brew" campaign. 5W has spearheaded communications with all nominated coffee shops in 13 U.S. cities, leveraging its interaction with these coffee shops to execute a media blitz, garnering media coverage in each city with nominees while pitching national media about the kick-off and search for America's favorite coffee shops. 5W has created and distributed promotional collateral for respective coffee shops to advance their nomination, while generating more awareness of the KRUPS campaign. Once coffee lovers have engaged with the Facebook campaign, 5W captures their attention by providing product education and enrichment on the Facebook page.
By leveraging this Facebook program, 5W has garnered significant media coverage on KRUPS' involvement in the coffee community and built organic engagement on KRUPS' Facebook page. 5W's work on the "KRUPS Best Brew" campaign has further positioned KRUPS as a category leader and passionate brand in-the-know about "all things coffee." Additionally, 5WPR has driven an outstanding 241% increase in average fan engagement on the KRUPS Facebook Page (post likes, shares, comment, etc.).
Other significant results include:
Coverage includes:
Explore how 5WPR, a top CPG marketing agency, executed the "KRUPS Best Brew Awards" campaign, significantly enhancing brand awareness and engagement among coffee enthusiasts.
