5W Understands Consumer PR

5W Public Relations helps consumer products and CPG brands build strong, authentic relationships with customers. Programs that apply the same message across all channels and audiences feel generic and fail to create lasting emotional connections with consumers. Our award-winning consumer division works with CPG clients to tailor messages and strategies that speak to their key customers in different and meaningful ways.

We Help You Build Emotional Connections

Our process begins by building a strong voice that serves as a foundation for the brand and its messaging, allowing us to then develop programs that help consumers relate to products on a personal level. All of our tactics focus around creating a lasting emotional connection with consumers - which starts by connecting brands with their audience's needs, desires and aspirations.

Powerful Outcomes for Great Brands

We integrate all viable elements including social media, cause marketing, sampling, product integrations, events, contests and promotions, celebrity seeding and more to drive powerful outcomes for brands like L'Oreal Professional, KRUPS, It's a 10 Haircare, Anheuser-Busch, All-Clad, Sparkling ICE, Loacker, LifeStyles, T-Fal, and many other established and emerging brands.

Creative Plans That Get Measurable Results

Whether executing creative plans that surprise and delight, making news that generates maximum media coverage, or engaging consumers where they least expect it, our results are unparalleled. We work in all aspects of consumer public relations and CPG PR.

We have worked with 5W on many campaigns over the last several years and each time they exceed expectations with their results. They've proven adept at understanding what drives our business and communicating our core messages to a wide range of audiences. I would recommend 5W for businesses big and small.

Calvin Peters, PR & Digital Communications Manager, Walgreen Co

Our partnership with 5WPR over the past seven years and combined focus on Sparkling ICE has helped Talking Rain become one of the fastest growing beverage companies in the U.S. The talented, passionate, hard-working 5W PR team has exceeded our expectations.

Nina Morrison, Vice President, Talking Rain Beverage Co. (Makers of Sparkling ICE)

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Sparkling Ice

Sparkling Ice, the leading sparkling water in Talking Rain Beverage Company's portfolio, has always been passionate about giving back and supporting local communities...

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Foxwoods Resort Casino

Foxwoods Resort Casino celebrated its 30th anniversary by introducing a variety of new...

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SMEG

Known for their colorful, instantly recognizable and influencer-favorite countertop appliances, Italian kitchen brand SMEG tasked 5W with...

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Rainbow Light

Rainbow Light Nutritional Systems, the number-one most trusted natural vitamin brand, entered the vitamin and supplement industry more...

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The Paley Center For Media

To celebrate the holiday season, the Paley Center for Media - the iconic cultural institution that has...

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It's a 10!

It's a 10 Haircare is the go-to haircare brand for salon professionals and clients across the world...

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The Mane Choice

5W was tasked with boosting the presence of the multicultural hair care brand, The Mane Choice, and its CEO & Founder...

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Lansinoh

Founded by a breastfeeding mom, Lansinoh has been dedicated to supporting new moms for nearly 40 years...

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Delta Children

Over 50 years ago, Delta Children was founded by Louis Shamie Sr. to revolutionize the idea of making safe...

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Diono

Over 4 million babies are born in the U.S. each year, making new and expecting parents one of the biggest consumer markets of purchasing...

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Petsmile

Petsmile© is the first pet toothpaste awarded the Veterinary Oral Health Council (VOHC) seal.

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Payless

Founded in 1956, Payless has focused on creating trend-right comfortable footwear at a great value...

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Topps

To celebrate International Trading Card Day, Topps launched its second annual cross-country pop-up truck tour to honor the love of trading card collecting nationwide...

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Lifestyles

To promote brand awareness and recognize World AIDS Day and AIDS Awareness Month.

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Ethique

Ethique is on a mission to rid the world of plastic waste with its zero-waste bars, from shampoo to serum to baby care and home products....

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Krups

KRUPS is a brand dedicated to precision and technical perfection...

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ZICO

ZICO Coconut Water, owned by the Coca-Cola company...

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Santa Margherita

World-renowned Italian winery, Santa Margherita, partnered with 5W to help the brand stand out in a crowded wine category and Increase brand awareness, drive sales, and position...

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SodaStream

SodaStream, the makers of in-home sparkling water machines, tasked 5W to promote their limited-edition '90s-style machine through...

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Jane iredale

jane iredale is a comprehensive, environmentally friendly line of mineral makeup recommended by skin care professionals, plastic...

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Ashley Stewart

Ashley Stewart, a global fashion and lifestyle brand, has propelled itself to be on the vanguard of social commerce...

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Camp Bow Wow

Camp Bow Wow is a leading Doggy Day and Overnight Camp providing...

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T-FAL

T-fal, the leading global manufacturer of non-stick cookware and small kitchen appliances,...

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My/Mo

5W was tasked by My/Mo Mochi Ice Cream to ideate and create...

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Tushy

TUSHY is a toilet crusader, fighting for clean bums and reduce global wastefulness that comes from producing and...

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All-Clad

All-Clad tasked 5W with executing an integrated launch campaign in support of the brand's newest electric introduction to the U.S. market, the Prep&Cook - a cooking food processor...

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Baxter Of California

5W partnered with Baxter of California to grow awareness across a female demographic by...

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Perry Mackin

Perry Mackin is a luxury lifestyle brand providing innovative baby products such as baby bottles, backpacks...

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Gaea

GAEA, leading Greek culinary brand, underwent a rebranding, transitioning away from celebrity-...

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Ruby Love

Ruby Love is a pioneer in period apparel and the femtech industry. Founded in 2015, CEO Crystal Etienne developed a smart, intuitive...

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Colman's Mustard

Colman's Mustard, a brand in the Unilever portfolio, engaged 5W Public Relations to break...

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CheapOAir

CheapOair is the first flights-focused hybrid travel agency that enables consumers to book their accommodations online, on its...

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Persona

Persona, a Nestle Health Science (NHSc) company, creates science-backed, uniquely...

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Millenium Hotels

5WPR was initially engaged to work specifically on the Millennium Broadway Hotel New York. Afte...

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Loacker

Loacker, the #1 global wafer cookie brand, tasked 5W with creating a campaign that would bring awareness to the...

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Lagostina

5W was tasked with activating a strategic product launch for Lagostina in partnership with celebrity chef, Giada De Laurentiis...

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Neat Burger

Neat Food Co., a food tech company offering ethical, sustainable, and delicious plant-based...

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HighLander

HIGHLANDER is the world's first and largest global long-distance hiking event series.

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The Westminster Kennel Club

The Westminster Kennel Club, founded in 1877, is the oldest dog-sports organization in the U.S.,...

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Death Wish Coffee

Death Wish Coffee, the World's Strongest Coffee, celebrated National Coffee Day with a suite of...

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SAP NS2

SAP National Security Services Inc. (SAP NS2), a subsidiary of the Fortune 500 software company SAP...

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Millennium Hotels

5WPR was initially engaged to work specifically on the Millennium Broadway Hotel New York...

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Tropical Smoothie Café

Tropical Smoothie Cafe is on a mission to inspire a healthier lifestyle by serving food and smoothies with a bit...

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Nations Photo Lab

Nations Photo Lab is a leading professional photo printing lab that offers the highest quality photo...