Experts in Consumer Products and CPG Brands

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5W Understands Consumer PR

5W Public Relations helps consumer products and CPG brands build strong, authentic relationships with customers. Programs that apply the same message across all channels and audiences feel generic and fail to create lasting emotional connections with consumers. Our award-winning consumer division works with CPG clients to tailor messages and strategies that speak to their key customers in different and meaningful ways.

We Help You Build Emotional Connections

Our process begins by building a strong voice that serves as a foundation for the brand and its messaging, allowing us to then develop programs that help consumers relate to products on a personal level. All of our tactics focus around creating a lasting emotional connection with consumers - which starts by connecting brands with their audience's needs, desires and aspirations.

Powerful Outcomes for Great Brands

We integrate all viable elements including social media, cause marketing, sampling, product integrations, events, contests and promotions, celebrity seeding and more to drive powerful outcomes for brands like L'Oreal Professional, KRUPS, It's a 10 Haircare, Anheuser-Busch, All-Clad, Sparkling ICE, Loacker, LifeStyles, T-Fal, and many other established and emerging brands.

Creative Plans That Get Measurable Results

Whether executing creative plans that surprise and delight, making news that generates maximum media coverage, or engaging consumers where they least expect it, our results are unparalleled. We work in all aspects of consumer public relations and CPG PR.

Looking for full service marketing for your consumer brand? Check out our cpg digital marketing page.

Contact Us for Consumer PR

We work with Consumer PR clients from early-stage businesses to well established brands. If you are looking for support, reach out by phone call, email or our form. We are excited to discuss how our Consumer PR team can grow your business.

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-The 5wpr Team

We have worked with 5W on many campaigns over the last several years and each time they exceed expectations with their results. They've proven adept at understanding what drives our business and communicating our core messages to a wide range of audiences. I would recommend 5W for businesses big and small.

Calvin Peters, PR & Digital Communications Manager, Walgreen Co

Our partnership with 5WPR over the past seven years and combined focus on Sparkling ICE has helped Talking Rain become one of the fastest growing beverage companies in the U.S. The talented, passionate, hard-working 5W PR team has exceeded our expectations.

Nina Morrison, Vice President, Talking Rain Beverage Co. (Makers of Sparkling ICE)