Experts in Technology PR

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5W is Built for Tech

We are passionate about technology - wherever it is used and however it is applied. From New York City to Silicon Valley, to EMEA, APCA and everywhere in between, 5WPR has our finger on the pulse and we are able to bring our clients unparalleled industry insights. 5W Public Relations' entrepreneurial, agile, high-octane culture is an ideal fit for technology companies seeking visibility and relevance in today's fast growing digital world.

As one of the leading tech PR Agencies in North America, our team of experts lead high-growth tech companies' communications campaigns. We handle major milestones, from launching products, building brands, establishing market dominance, building layered programs that bring our clients into mainstream conversations, developing strategic campaigns around Mergers & Acquisitions, fundraising and IPO's, we get it.

We Keep you Ahead of the Competition

Our zeal for the tech world is reflected in the diversity of our technology public relations client roster, which ranges from bootstrapped start-ups to young companies on steep growth trajectories, through to iconic brands.

The 5W team brings both B2C and B2B technology companies the strategic and tactical skills necessary to stay in front of the multi-faceted technology communications landscape.

Notable current clients include multiple unicorn companies: Shield AI, the defense and aerospace startup creating AI pilots; Huntress, a post-series-D managed security platform serving SMBs; public company LiveRamp, a global leader in data collaboration and Riskified, a publicly traded e-commerce fraud prevention platform.

Our other fast-growing clients include: Zeta: the AI-Powered Marketing Cloud, cloud security provider Sysdig, HR platform hiBob, narrative intelligence platform Blackbird.AI, digital vetting company, Ultra Global, AI-based fleet safety and management provider Netradyne, influencer marketing platform Influential and team performance platform Rising Team.

Our consumer tech clients include AI-based photo app Photoroom, Dating.com, travel company SkyScanner, Covers.com online gambling platform, Samsung's IOT software solution, SmartThings, that allows you to control, monitor and secure your home from anywhere in the world, AirHelp, an app and category leader in international air passengers rights and inDrive, an international ride-hailing service with more than 200 million downloads.

We Are Industry Experts

5W has the reach of a large agency, with the expertise of a specialist boutique tech firm. With leaders who have lived and breathed life in a tech company, from Series A through to IPO, our strategies ensure that the media results garnered move the needle for our clients. We employ media powerhouses - storytellers - who live and breathe different verticals.

Our HR Tech, Ad Tech, MarTech, Cybersecurity, SaaS and Emerging Technology practice areas are staffed with media gurus who know the reporters, companies and trends that are making news. Our tech clients see our teams as an extension of their own, and our staff enjoy being partners to some of the world's most pioneering brands.

Looking for PR services for your tech brand? Check out our technology marketing page.

Contact Us for Tech PR

We work with Tech PR clients from early-stage businesses to well established brands. If you are looking for support, reach out by phone call, email or our form.
We are excited to discuss how our Tech PR team can grow your business.

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-The 5wpr Team

From strategy to implementation, forward thinking marketing skills, to utilizing PR to grow our business, 5W has helped us to grow into one of the largest big data companies in the world. This PR firm is smart, focused and a business partner for us.

David Steinberg, CEO, Zeta Global

5WPR have been an exceptional business partner, everything from the continuity of our very creative and passionate account team, to their solid media relationships - all have dramatically helped us to build brand awareness and to be seen as a thought leader in our industry.

Michael Rose, Senior Director - Brand & Corporate Communications, Five9

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FAQ

Public relations (PR) for tech companies can help with a variety of tasks, including:

  • Content marketing
    PR agencies can help tech companies gain stories and articles in newspapers and online magazines.
  • Digital marketing
    PR can help tech companies create and maintain an online presence, reach their target audience, and build brand awareness.
  • Enhancing brand image
    PR can help tech companies create a strong reputation among other companies in the market.
  • Reputation management
    PR agencies can use email newsletters, website copy, blog content, and social media to help tech companies ensure that people can trust their brand.
  • Attracting investors
    PR can help tech companies attract potential investors by giving them confidence in the business.
  • Crisis management
    PR agencies can help tech companies minimize damage and protect their reputation in the event of a crisis.

Public relations (PR) can help technology companies grow in a number of ways, including:

  • Building trust
    PR can help tech companies build trust with consumers and stakeholders. This can be done by highlighting the company's successes and achievements, and by addressing negative feedback.
  • Increasing brand awareness
    PR can help tech companies increase their visibility and credibility in the tech industry. This can be done by connecting the company with publications, influencers, and ambassadors.
  • Attracting investors
    PR can help tech companies demonstrate their value to potential investors. This can help the company grow faster and attract more funding.
  • Differentiating from competitors
    PR can help tech companies differentiate themselves from competitors and position themselves as thought leaders.
  • Growing the customer base
    PR can help tech companies grow their customer base by driving more traffic to their website.
  • Attracting talent
    PR can help tech companies attract top talent by appearing on platforms like Forbes Tech Council.
  • Managing reputation
    PR can help tech companies manage their reputation by monitoring public sentiment and addressing negative feedback.

Tech PR agencies work with a wide range of tech brands, from startups and fast-growing companies to established industry giants. We handle clients in various sectors, including fintech, software, hardware, consumer electronics, and emerging technologies like AI and cybersecurity.

Public relations (PR) firms help technology brands manage crises by:

  • Preparing for crises
    PR experts can help companies create crisis communication plans that include identifying risks, response plans, and spokespersons.
  • Communicating promptly and transparently
    PR firms can help companies respond quickly and appropriately to crises. They can also help companies craft clear, concise, and empathetic messages that address the issue and show the company's commitment to resolving it.
  • Managing media relations
    PR firms can help companies manage media inquiries during crises. They can also help companies maintain public trust and control the narrative across various platforms.
  • Proactively planning and training
    PR firms can help companies establish a comprehensive crisis management framework and dedicated team. They can also help companies with risk assessments, crisis simulations, and regular team training.
  • Using AI
    AI can help brands recognize patterns that might elude human analysts, such as subtle shifts in public sentiment. This allows brands to take preventive measures, such as addressing concerns early on.

Tech PR companies enhance the visibility of technology brands on social media by strategically creating and distributing engaging content tailored to the target audience, leveraging influencer partnerships, managing social media accounts actively, participating in relevant industry conversations, and utilizing data analytics to measure and optimize campaign performance, ultimately building brand awareness and driving engagement with the tech company's online presence.

Key strategies used by Tech PR companies to boost social media visibility:

  • Content creation and curation:
    Develop high-quality content like blog posts, infographics, videos, and live streams that are relevant to the tech brand's target audience and align with current industry trends.
  • Influencer marketing:
    Collaborate with key opinion leaders and industry influencers to promote the tech brand on their social media channels, reaching a wider audience.
  • Targeted social media campaigns:
    Design targeted ad campaigns on different platforms to reach specific demographics and interests with tailored messaging.
  • Community engagement:
    Actively respond to comments, questions, and concerns from followers, fostering a positive brand image and building community around the tech company.
  • Hashtag strategy:
    Utilize relevant hashtags to increase the discoverability of content and join ongoing industry conversations.
  • Live streaming events:
    Host live Q&A sessions, product demos, or industry webinars to engage with the audience in real-time.
  • Social listening and analysis:
    Monitor online conversations and sentiment around the brand to identify opportunities for engagement and address potential issues.
  • Cross-platform promotion:
    Share content across multiple social media platforms to maximize reach and consistency in branding.
  • Thought leadership content:
    Position company executives as industry experts by sharing insightful articles, videos, or interviews on relevant social media channels.