Experts in Lifestyle, Apparel & Accessories PR

5W Helps You Get Your Name Out There In Style

When it comes to lifestyle and specialty retail brands, authenticity and relevancy are key. We help our clients earn affection, loyalty, and ultimately, sales by creating meaningful content and powerful stories that get shared. We leverage every available platform, meeting the consumer where they are- whether that's in the metaverse, or their local shopping mall. We love seeing our clients' products earn their spot within the media, but we are also passionate about helping our partners create cultural impact by elevating executive stories and amplifying brand initiatives.

Clients of 5W's lifestyle and retail team have included Aerosoles, Anatomie, Angara, Ashley Stewart, Barco Uniforms, Blenders Eyewear, BuddyLove, CASIO AMERICA (G-SHOCK), CUUP, Collars & Co. Freebird, Combatant Gentlemen, DUBGEE, Dagsmejan, Demdaco, Devil Dog Dungarees, eShakti, Free Country, Gobi Cashmere, James Allen, Jedora, JewelryTV, Kuru, LIKEtoKNOW.it, Lucrin, Lucy&Co, MVP Collections, Miami Fashion Week, Nobis, Pajar, Payless, Playful Promises, PopSockets, Quince, Rewardstyle, Ruby Love, Rue21, Sevenly, Shapermint, Shelter Logic, Snoop Doggie Doggs, Sunnies Eyewear, The Children's Place, The Giving Moment, Threadless, Topps, Verragio, and William Murray Golf.

Strategies That Get Attention

Whatever the goal - launching a new line, developing strategies to dominate a category, or building associations between brands and influencers, or celebrities - our team creates smart programs that seamlessly capture the attention and admiration of today's most discerning consumers. 5W understands how to develop ownable, integrated messages for lifestyle brands that maintain brand authenticity - ensuring client stories resonate and inspire action.

Results Are Always On Trend

Our goal is always to impact our clients' bottom line. We generate focused media coverage for our clients in the lifestyle space, keeping them tied into culture and trending topics that ensure that they remain top of mind with all target demographics. Our lifestyle division has an integrated approach to public relations, combining media relations, digital and social media and events.