Experts in Food and Beverage PR


Food and beverage choices are personal and consumers have made this clear in demanding more diverse and more functional products from their favorite brands. With the category evolving so quickly, it's hard to open a magazine, read a blog or listen to a podcast without learning about an emerging food or beverage trend. Often, the 5W food & beverage practice is the source of those stories.


With new brands, lines, products and restaurants introduced each day, we understand competition for space (in shopping carts, on shelves and in the media) is fierce. From facilitating the launch of new products to developing long-term creative strategies that ensure maximum media coverage, sell product, increase distribution and win market share, our experience and results in the food and beverage arena are unparalleled. We understand how to tell compelling PR narratives in the healthy beverages, alcohol & spirits, and functional beverage space.


We've executed campaigns for Whole Foods Market, SodaStream, Sparkling Ice, Anheuser-Busch, Evian Natural Spring Water, Hint Water, Bauli, Grolsch Premium Lager, Santa Margherita, My/Mo, Loacker, 1800 Tequila, Acker Wines, Big Cork Vineyard, Boston Beer's Brewing the American Dream, and many others, to craft and reshape narratives that support business objectives.

Our restaurant experience spans franchise and independent favorites including Tavern on the Green, Omakaseed, Neat Food Co, &pizza, Paris Baguette, Tropical Smoothie Café, Dos Caminos, Bill's Bar and Burger, Strip House, Reserve Cut, Patina Restaurant Group, and Landry's.

Our partnership with 5WPR over the past seven years and combined focus on Sparkling ICE has helped Talking Rain become one of the fastest growing beverage companies in the U.S. The talented, passionate, hard-working 5W PR team has exceeded our expectations.

Nina Morrison, Vice President,
Talking Rain Beverage Co. Makers of Sparkling ICE

5W Public Relations was able to provide an in-depth marketing plan for the client. They also created bi-weekly progress reports and held discussions for plans moving forward. Their PR impact helped in growing the business by over 200% in the e-commerce area.

Carrie Riby, Director of Marketing,
Black Button Distilling

Sparkling Ice

Sparkling Ice, the leading sparkling water in Talking Rain Beverage Company's portfolio, has always been passionate about giving back and supporting local communities...

Case Study
Case Study
Case Study
Case Study


5W was tasked by My/Mo Mochi Ice Cream to ideate and create...


ZICO Coconut Water, owned by the Coca-Cola company...

Case Study
Case Study
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