We Serve Up Your Story

Food and beverage choices are personal and consumers have made this clear in demanding more diverse and more functional products from their favorite brands. With the category evolving so quickly, it's hard to open a magazine, read a blog or listen to a podcast without learning about an emerging food or beverage trend. Often, the 5W food & beverage practice is the source of those stories.

The Perfect Recipe for Results

With new brands, lines, products and restaurants introduced each day, we understand competition for space (in shopping carts, on shelves and in the media) is fierce. From facilitating the launch of new products to developing long-term creative strategies that ensure maximum media coverage, sell product, increase distribution and win market share, our experience and results in the food and beverage arena are unparalleled. We understand how to tell compelling PR narratives in the healthy beverages, alcohol & spirits, and functional beverage space.

We Help Our Clients Taste Success

We've executed campaigns for Whole Foods Market, SodaStream, Sparkling Ice, Anheuser-Busch, Evian Natural Spring Water, Hint Water, Bauli, Grolsch Premium Lager, Santa Margherita, My/Mo, Loacker, 1800 Tequila, Acker Wines, Big Cork Vineyard, Boston Beer's Brewing the American Dream, and many others, to craft and reshape narratives that support business objectives.

Our restaurant experience spans franchise and independent favorites including Tavern on the Green, Omakaseed, Neat Food Co, &pizza, Paris Baguette, Tropical Smoothie Caf;é, Dos Caminos, Bill's Bar and Burger, Strip House, Reserve Cut, Patina Restaurant Group, and Landry's.

Our partnership with 5WPR over the past seven years and combined focus on Sparkling ICE has helped Talking Rain become one of the fastest growing beverage companies in the U.S. The talented, passionate, hard-working 5W PR team has exceeded our expectations.

Nina Morrison, Vice President, Talking Rain Beverage Co. Makers of Sparkling ICE

5W Public Relations was able to provide an in-depth marketing plan for the client. They also created bi-weekly progress reports and held discussions for plans moving forward. Their PR impact helped in growing the business by over 200% in the e-commerce area.

Carrie Riby, Director of Marketing, Black Button Distilling

CASE STUDY

Sparkling Ice

Sparkling Ice, the leading sparkling water in Talking Rain Beverage Company's portfolio, has always been passionate about giving back and supporting local communities...

CASE STUDY

H&H Bagels

H&H Bagels, an iconic New York City brand since 1972, has announced for the first time in its 50-...

CASE STUDY

ZICO

ZICO Coconut Water, owned by the Coca-Cola company...

CASE STUDY

Cooks Venture

Cooks Venture is a food startup committed to regenerative agriculture practices, meaning the...

CASE STUDY

My/Mo

5W was tasked by My/Mo Mochi Ice Cream to ideate and create...

CASE STUDY

Gaea

GAEA, leading Greek culinary brand, underwent a rebranding, transitioning away from celebrity-...

CASE STUDY

Colman's Mustard

Colman's Mustard, a brand in the Unilever portfolio, engaged 5W Public Relations to break...

CASE STUDY

Loacker

Loacker, the #1 global wafer cookie brand, tasked 5W with creating a campaign that would bring awareness to the...

CASE STUDY

Death Wish Coffee

Death Wish Coffee, the World's Strongest Coffee, celebrated National Coffee Day with a suite of...

CASE STUDY

Veestro

5W was tapped to expand Veestro's notoriety on a national level while continuing to position the...

CASE STUDY

So Good So You

5W was tasked with positioning So Good So You as an industry leader within the plant-based...

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McCafe

McCafé tasked 5W to drive brand awareness around bottled McCafé Frappés while positionin...

CASE STUDY

Field Roast

5W was tasked with utilizing a network of micro/mid-tier influencers to heighten brand...

CASE STUDY

Two Roots

Two Roots Brewing Co., the world's first line of non-alcoholic...

CASE STUDY

GRUBBRR

GRUBBRR is a technology company delivering ordering solutions for small to large companies across different verticals including QSR and fast-casual restaurants, stadiums, movie theaters, casinos, retailers, and more.